Goldstar Events
Goldstar Events is a North American live events discovery and ticketing marketplace connecting individual consumers with discounted theatre, sports, concerts, and entertainment. Acquired by TodayTix Group in March 2026, the platform now operates under the TodayTix brand.
- Company typePrivate
- Founded2002
- HeadquartersAltadena, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Goldstar Events does
Goldstar Events operated a consumer-facing live events discovery and ticketing marketplace connecting individual ticket buyers with venues, producers, and event organizers across North America. Founded in 2002 and headquartered in Pasadena, California (later Altadena in firmographic records), the company built a catalogue spanning theatre, musicals, comedy, concerts, and sports, with a particular focus on discounted and excess-inventory ticket sales. Its products were delivered through a web platform and mobile applications on iOS and Android, and it generated revenue via a transaction-based take rate on each ticket sold, with ticket prices typically ranging $20 to over $77 and discount mechanisms including Rush tickets ($30-$60) and Lottery tickets (around $30). The company's go-to-market was product-led: self-serve discovery, personalization, and curation features drove organic consumer engagement, supported by email/newsletter, mobile app, and (post-acquisition) a parent-driven loyalty/Rewards program. Co-founders Jim McCarthy (CEO) and Richard Webster (CFO/COO) led the business, which operated with 101-250 employees, raised approximately $20.3 million in disclosed financing in November 2015, and was acquired by TodayTix Group on March 10, 2026. Following the acquisition, the Goldstar brand was retired in favor of the TodayTix brand, integrating Goldstar's inventory and audience into a combined platform serving over 20 million North American consumers across 60+ cities with annual ticket volume exceeding 8 million.
Goldstar Events firmographics
Firmographics- Name
- Goldstar Events
- Legal name
- Goldstar Events
- Website
- https://goldstar.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Goldstar Events is a North American live events discovery and ticketing marketplace connecting individual consumers with discounted theatre, sports, concerts, and entertainment. Acquired by TodayTix Group in March 2026, the platform now operates under the TodayTix brand.
- Ownership category
- akta.pro rank
Goldstar Events industry classification
Industry- Product category
- Live Event Ticketing Marketplace
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industries
- Sports Event Promotion & Ticketing (MPAGAMAH), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Goldstar Events is headquartered
LocationHeadquarters
- HQ city
- Altadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goldstar Events business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Ticket Sales Commission: Revenue generated from facilitating ticket sales for live events. The platform acts as a marketplace connecting consumers with event organisers and venues, earning a transaction fee on each ticket sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard ticket pricing by event |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Goldstar Events product offering
Product offeringCore offering
Goldstar Events operates a digital marketplace where consumers discover and purchase tickets to live entertainment including theatre, sports, concerts, and other live events across 60+ North American cities. The platform offers both standard ticket sales and discounted access programs such as Rush tickets ($30-$60) and Lottery tickets (from $30), earning a commission on each transaction facilitated between consumers and event organizers/venues.
Product overview
Goldstar operated as a live events discovery and ticketing platform before being acquired by TodayTix Group. The company offered a consumer-facing ticketing marketplace for theatre, sports, concerts, and live entertainment across 60+ North American cities, with annual ticket sales exceeding 8 million. Following the acquisition, the Goldstar brand has been integrated into TodayTix, which now operates as the unified platform featuring mobile apps (iOS/Android), Rush ticket offerings, Lottery ticket systems, and Deals features. The combined entity serves over 20 million North American consumers across an expanded city footprint.
Differentiator
Problem solved
Functional benefit
Products and services
- Goldstar Live Events Discovery Platform A consumer-facing live events discovery and ticketing marketplace enabling individuals to find and purchase tickets for theatre, sports, concerts, and live entertainment across 60+ North American cities, with discounted Rush and Lottery ticket options.
- TodayTix Mobile App Mobile ticketing application for iOS and Android that enables consumers to discover, browse, and purchase tickets to live events including theatre, concerts, and sports, with access to Rush tickets, Lottery tickets, and Deals.
Quantifiable outcome
- Over 20 million combined North American audience following acquisition
- +1 more outcomes
Companies that use Goldstar Events
Customer profileSegments1 record
Ideal customer profiles1 record
Goldstar Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Goldstar Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TodayTix GroupflagshipTodayTix Group (TTG) acquired Goldstar in March 2026, marking TTG's fourth acquisition in two years. The acquisition expands TTG's offerings beyond theatre into sports, concerts, and live events, more than doubles its North American audience to over 20 million, and increases reach to include an additional 60+ cities. Combined ticket sales exceed 8 million annually. Goldstar operates under the TodayTix brand, with the Goldstar brand noted as becoming TodayTix.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Goldstar Events competitors and assessment
Company assessmentBroad incumbents
- AXS (AEG Presents):
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant primary ticketing platform and venue-management software provider in North America. It is the structural incumbent whose exclusive primary allocations define the supply environment in which Goldstar's secondary/excess channel operates.
Direct peers
- TodayTix: TodayTix is the acquiring parent of Goldstar and a direct competitor in mobile-first discounted live-event ticketing. The two operated in overlapping theatre ticketing niches prior to the 2026 acquisition and now share product, brand, and audience under one roof.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Goldstar Events social profiles
Digital presenceGoldstar Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldstar Events leadership team
Management profileNumber of profiles
Profiles2 records
Goldstar Events funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldstar Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldstar Events
What does Goldstar Events do?
Goldstar Events operates a digital marketplace where consumers discover and purchase tickets to live entertainment including theatre, sports, concerts, and other live events across 60+ North American cities. The platform offers both standard ticket sales and discounted access programs such as Rush tickets ($30-$60) and Lottery tickets (from $30), earning a commission on each transaction facilitated between consumers and event organizers/venues.
Is Goldstar Events a public or private company?
Goldstar Events is a private company. It is classified as corporate owned and is currently acquired.
When was Goldstar Events founded?
Goldstar Events was founded in 2002. It employs 101 to 250 people.
Where is Goldstar Events based?
Goldstar Events is headquartered in Altadena, United States, in the North America region.
How does Goldstar Events make money?
One revenue line is on record: ticket Sales Commission.
Who are Goldstar Events's main competitors?
Broad incumbents on record are AXS (AEG Presents) and Ticketmaster (Live Nation Entertainment). TodayTix is listed as a direct peer.
Does Goldstar Events have an API?
No public API is recorded for Goldstar Events.
What industry is Goldstar Events in?
Goldstar Events's product category is Live Event Ticketing Marketplace. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of MPAGAMAH, Sports Event Promotion & Ticketing. Its NAICS code is 713 and its SIC code is 7990.