What Planet Image does

Planet Image International Limited (NASDAQ: YIBO) is a Chinese-domiciled manufacturer and global distributor of compatible toner cartridges for laser printers, founded in 2011 and headquartered in Xinyu, Jiangxi Province, with manufacturing and delivery centers in Nanchang. The company develops and produces cartridges compatible with laser printers from major OEMs including HP, Canon, Brother, Epson, Samsung, Xerox, and Lexmark, and ranks second globally in the compatible consumables category. As of January 2024, Planet Image became the first Chinese printer consumables enterprise to list on a US stock exchange.

The company's technology stack is anchored in proprietary R&D for reverse-engineered, brand-compatible toner cartridge design and manufacturing, supplemented by an integrated international trade and cross-border e-commerce operating layer. Planet Image operates wholly-owned sales subsidiaries and logistics centers in Hong Kong, the United States, the Netherlands, the United Kingdom, France, Germany, and Italy, forming a localized platform that reaches customers in more than 48 countries. The product portfolio is being actively broadened beyond core toner cartridges into office supplies and consumer electronics.

Planet Image generates revenue through direct hardware sales of compatible toner cartridges to consumers and SMBs primarily outside China, with international business comprising over 90% of total revenue. Pricing is not publicly disclosed but reflects a cost-effective alternative to OEM consumables, monetized through a combination of direct subsidiary sales, regional logistics/distribution, and cross-border e-commerce channels. The company reports serving hundreds of millions of end users globally, with no significant individual customer concentration disclosed.

Name

Planet Image

Legal name

Planet Image International Limited

Website

https://yibomk.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Planet Image International (NASDAQ: YIBO) is a Chinese manufacturer of compatible toner cartridges for laser printers, selling globally across more than 48 countries and ranking second worldwide in the compatible consumables category.

Ownership category

akta.pro rank

Product category

Compatible Printer Toner Cartridges

NAICS

Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (325992)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Laser Printers (HDACAEAB)

Keywords

• Compatible toner cartridges
• Laser printer supplies
• Printing consumables
• Imaging supplies
• Printer cartridge manufacturing

Headquarters

HQ city

Xinyu

HQ country

China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Compatible Toner Cartridge Sales: Manufacturing and selling compatible toner cartridges for laser printers globally as the primary revenue stream. Products are compatible with major printer brands including HP, Canon, Brother, Epson, Samsung, Xerox, and Lexmark. The company operates as an export-oriented manufacturer serving China, US, and European markets.
2. Cross-border E-commerce: Integrated international trade and cross-border e-commerce operations complement the hardware sales business model, enabling global reach across 48+ countries and regions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Planet Image is an export-oriented manufacturer and seller that develops and manufactures compatible toner cartridges for commonly-used laser printer models from major brands including HP, Canon, Brother, Epson, Samsung, Xerox, and Lexmark. The company also operates in the broader printing consumables and office supplies categories. Products are distributed globally through an integrated and localized sales, logistics, and service platform covering China, the United States, and Europe.

Product overview

Planet Image International is a diversified technology company that operates as a unified platform integrating independent R&D, manufacturing, international trade, and cross-border e-commerce. The core product portfolio consists of compatible toner cartridges (compatible with HP, Canon, Brother, Epson, Samsung, Xerox, Lexmark and other brands) as the primary offering, supplemented by printing consumables and office supplies. The company is actively expanding into consumer electronics. Products are delivered globally through localized sales, logistics, and service platforms covering China, the United States, and Europe markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Compatible Toner Cartridges

Quantifiable outcome

• Ranked 2nd in global compatible consumables industry
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ninestar Corporation: Ninestar (also known as Static Control in the US) is the world's largest manufacturer of compatible toner cartridges and printer components, and Planet Image's primary direct competitor. Both companies are China-based, develop compatible cartridges for major OEM brands, and compete globally in the same aftermarket channel.
• Print-Rite Group: Print-Rite is a China-based manufacturer of compatible toner and inkjet cartridges serving global markets. It directly competes with Planet Image in developing compatible imaging supplies for HP, Canon, Brother, and other major printer brands, with overlapping distribution into Europe and the Americas.
• Apex Microelectronics: Apex Microelectronics is a major Chinese manufacturer of printer ASIC chips and compatible imaging consumables. It competes directly with Planet Image in the compatible toner cartridge market, supplying the broader aftermarket with components and finished cartridges for global OEM brands.
• Katun Corporation: Katun is a US-headquartered distributor and manufacturer of compatible imaging supplies and remanufactured toner cartridges. It serves the same B2B channels (dealers, distributors, resellers) as Planet Image, focusing on cost-effective alternatives to OEM consumables across copier and printer categories.
• Clover Imaging Group: Clover Imaging is a leading US-based provider of remanufactured and compatible toner and inkjet cartridges. It operates in the same alternative-to-OEM consumables market as Planet Image, selling to resellers and enterprise customers across North America and Europe.
• General Plastic Industrial (GPI): General Plastic Industrial is a Taiwan-based manufacturer of compatible toner cartridges serving global markets. It competes with Planet Image in developing aftermarket cartridges for major printer brands and distributing through e-commerce and channel partners worldwide.
• LD Products: LD Products is a US-based online retailer and distributor of compatible printer supplies including toner and inkjet cartridges. It competes with Planet Image in the cross-border e-commerce channel for compatible imaging consumables, primarily targeting North American small business and consumer customers.

Broad incumbents

• HP Inc. HP Inc. is the world's largest printer OEM and the dominant supplier of branded laser toner cartridges (HP 26X, 58X series, etc.). As the OEM whose printers Planet Image's compatible cartridges target, HP is both a critical compatibility reference and the dominant competitor in the installed base.
• Canon Inc. Canon is a major global printer OEM with a substantial laser printer and toner cartridge franchise. Planet Image develops compatible cartridges for Canon's imageRUNNER, imageCLASS, and LBP series, making Canon a key reference OEM and a major branded competitor in the same end-user market.
• Brother Industries: Brother Industries is a major OEM of laser and inkjet printers with a strong SMB and SOHO presence globally. Planet Image manufactures compatible toner cartridges for Brother's HL, DCP, and MFC series, positioning Brother as both a key OEM target and a competitor for end-user printing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Image