Identity Digital

What Identity Digital does

Identity Digital Inc., headquartered in Bellevue, WA, operates the world's largest portfolio of top-level domains (400+ TLDs spanning 200+ extensions across business, education, financial, healthcare, legal, travel, sports, retail, and other industry verticals), functioning as a domain registry and registrar operator. The company's platform architecture rests on three core services: Registry Services (cloud-based DNS infrastructure with DNSSEC, FIPS 140-3 Level 3 signing modules, and abuse safeguards), Registrar Services (enabling registrar partners to resell Identity Digital TLDs via EPP protocol and web administration tools), and Reseller Programs (allowing resellers and SaaS platforms to offer Identity Digital domains as part of their product suite). Supporting products include the TLD Portfolio, Premium Catalog for high-value domains, Domains Protected Marks List (DPML) for trademark protection, Early Access Programs, RDDS/RDAP data services, and Domain Engine (an AI-powered domain discovery and recommendation tool with API functionality).

The company generates revenue primarily through recurring annual domain registration fees paid by registrar partners (B2B2C model), supplemented by premium domain sales (one-time/perpetual license pricing), registry services to other TLD operators, and DPML subscription fees. Identity Digital serves four primary segments: enterprise businesses (86% of Fortune 50 companies secure their brands with Identity Digital domains), domain investors (66% of whom are millennials treating domains as alternative assets), registrar partners, and other registry operators. Distribution is exclusively channel-based through registrar and reseller partners, with strategic alliances including LinkedIn (online identity), Squarespace (marketing collaboration for the Google Domains-acquired registrar business), and the Government of Anguilla (management of the .AI TLD effective January 2025, with 650,000+ domains growing 40% year-over-year).

In April 2026 the company launched Innovation Labs and DNSid™, a DNS-anchored durable identity standard for AI agents combining DNS infrastructure, PKI, and blockchain technology — positioning Identity Digital at the intersection of domain management and AI agent governance. The company maintains 35+ wholly-owned subsidiaries across the US, Europe, Asia-Pacific, and other regions; is privately held by Ethos Capital with a December 2025 continuation vehicle bringing in TPG GP Solutions, Neuberger Berman, Accel-KKR, CVC, Coller Capital, BCI, and 10 East; and has appeared on the Inc. 5000 list for five consecutive years. Leadership includes CEO Akram Atallah and CMO Rachel Sterling.

Name

Identity Digital

Legal name

Identity Digital Inc.

Website

https://identity.digital

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Identity Digital operates the world's largest portfolio of top-level domains (400+ TLDs), providing cloud-based registry infrastructure, registrar services, and reseller programs to enterprise brands, registrar partners, and domain investors globally, with emerging DNSid™ identity solutions for AI agents.

Ownership category

akta.pro rank

Product category

Domain Registry Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)

akta.pro secondary industries

Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG), Secrets Management & Machine Identity (API keys, certificates, workload identity) (HDAEAJAJ)

Keywords

• Domain name registry
• Top-level domains
• DNS infrastructure
• Domain registrar services
• Trademark protection

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Domain Name Registration Fees: Revenue generated from registering domain names across Identity Digital's portfolio of top-level domains. Fees are paid by registrars (B2B) who then sell to end customers (B2B2C). Domain registrations typically have annual renewal fees.
2. Premium Domain Sales: Revenue from selling premium domain names at higher price points. Premium domains include valuable, short, or keyword-rich domain names that command premium pricing.
3. Registry Services: Services provided to other registries including technical infrastructure, abuse safeguards, and uptime guarantees for operating TLD zones.
4. DPML (Domains Protected Marks List): Trademark protection service allowing brands to block their trademarks across Identity Digital's TLD portfolio for a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Identity Digital operates the world's largest portfolio of top-level domains with 400+ TLD extensions across 18 industry verticals, delivered through proprietary cloud-based registry infrastructure. The company sells annual domain registrations via a global network of registrar and reseller partners (B2B2C), offers managed registry services to other TLD operators, premium domain sales, DPML trademark protection, DNSSEC and RDAP services, the AI-powered Domain Engine for discovery, and DNSid™, a DNS-anchored identity standard for AI agents launched in April 2026.

Product overview

Identity Digital operates as a domain registry and registrar company offering the world's largest portfolio of top-level domains (200+ extensions). The platform architecture consists of three core services: Registry Services (cloud-based DNS infrastructure powering TLDs), Registrar Services (enabling partners to sell domains), and Reseller Programs. Key products include the TLD Portfolio of creative domain extensions (.solar, .life, .world, etc.), the Premium Catalog for high-value domains, DNSid™ (Innovation Labs' AI agent identity solution), Domain Engine (AI-powered domain discovery), DPML (trademark protection), Early Access Programs, and DNSSEC services. The company manages .AI domains for Anguilla and provides RDDS/RDAP services for domain data access.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation Labs: A division of Identity Digital focused on solving identity fragmentation for AI agents, launched on April 27, 2026.
• DNSid

Products and services

• Registrar Services Domain name registration products that serve the right TLD to the right person at the right time, at scale. Enables registrar partners to offer Identity Digital's TLD portfolio to end customers via EPP protocol or web admin tools.
• Registry Services Cloud-based registry technology powering TLD zones with abuse safeguards and industry-leading uptime. Provides technical infrastructure, DNSSEC management, and uptime guarantees for the world's largest TLD portfolio and for other registry operators.
• Reseller Program Partner program enabling resellers to add Identity Digital domains to their product suite, creating new revenue streams by offering customers the domains they want.
• TLD Portfolio World's largest and most relevant domain extension portfolio including 400+ gTLDs such as .solar, .life, .move, .flights, .info, .bike, .place, .pro, .florist, .farm, .world, .pet, .wine, .studio, .camera, .coffee, and many more across industries like Business, Education, Financial, Healthcare, Legal, Travel, Sports, Retail, Fashion, Tech, and more.
• Premium Catalog Catalog of premium domain names available for registration, including previously-reserved platinum domains with higher market value, priced at elevated one-time/perpetual license rates.
• DNSid™ DNS-Anchored Durable Identity Standard for AI Agents. A durable and governable identifier that binds AI agents to verifiable ownership using existing DNS infrastructure, PKI, and blockchain technology, providing persistent identity across platforms and environments.
• Domain Engine AI-powered domain discovery and recommendation tool that uses search terms and user behavior to help identify relevant and high-performing domain names. Includes expanded API functionality for partner integration.
• Domains Protected Marks List (DPML) Trademark protection service that enables brands to block domain registrations matching their protected marks across Identity Digital's TLD portfolio during the Sunrise period and beyond, on a subscription basis.
• Early Access Program (EAP) Program allowing registrants early access to register second-level domains before general availability, with tiered pricing based on access timing.
• DNSSEC Services DNS Security Extensions services enabling zone signing with ECDSA Curve P-256/SHA-256 and RSA/SHA-256 algorithms, providing authenticated denial of existence through NSEC3 records, with FIPS 140-3 level 3 signing modules.
• RDDS/RDAP Services Registration Data Directory Services and Registration Data Access Protocol providing WHOIS access and layered data access for authorized users with legitimate interest.
• .AI Domain Management Management and marketing services for .AI country-code TLD on behalf of the Government of Anguilla, supporting explosive growth of .AI web addresses driven by AI industry demand.

Quantifiable outcome

• 86% of Fortune 50 companies secure their brands with Identity Digital domains
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered major, minor, core and strategic.

• SquarespacemajorGTM or Marketing Partner · 18 December 2025Marketing partnership for Squarespace's 'Dream It, Domain It' campaign - the company's first dedicated marketing push for its domain name registrar business acquired from Google Domains in 2023. Produced in partnership with Identity Digital for promotional content including television commercials.
• SaaS PlatformsmajorTechnology or Integration · 8 June 2025Strategic partnerships to bring personalized online identities to trusted SaaS platforms, expanding the reach of Identity Digital domains into broader technology ecosystems.
• National Forest FoundationminorStrategic or Co-development Partner · 20 April 2025Environmental partnership to plant 25,000 trees in 2025, demonstrating corporate sustainability commitment.
• Shadowserver FoundationcoreTechnology or Integration · 13 April 2025Alliance to combat malicious online activity. Identity Digital joined the Shadowserver Foundation Alliance to enhance DNS abuse mitigation and protect the global domain landscape for brands and users.
• LinkedIncoreStrategic or Co-development Partner · 6 December 2024Partnership to give people more ownership over their online professional identity. The collaboration enables users to leverage Identity Digital domains in conjunction with LinkedIn profiles for enhanced professional digital presence.
• D3 GlobalstrategicTechnology or Integration · 23 October 2024Registry partnership bridging Web2 and Web3 through DomainFi (Domain Finance). The partnership enables tokenized domains and blockchain-based domain services.
• Government of AnguillacoreStrategic or Co-development Partner · 15 October 2024Partnership to manage the explosive growth of .AI web addresses. Identity Digital became the back-end registry provider for .AI domains, which have seen significant growth due to AI industry relevance. The .AI TLD generates substantial revenue for the small Caribbean island.
• U.S. Vote FoundationminorStrategic or Co-development Partner · 9 July 2024Partnership to develop a new platform to increase voter turnout at home and abroad, leveraging domain infrastructure for civic engagement.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• VeriSign: VeriSign operates the .com and .net registries, the largest legacy TLD portfolio globally, and provides registry backbone services. It is the most direct comparable in registry economics, infrastructure scale, and ICANN-accredited operations, though focused on a smaller set of legacy TLDs.
• Namecheap: Namecheap is a major ICANN-accredited registrar that resells Identity Digital TLDs and competes for end customers. It is comparable in the domain registration services layer and a key channel partner/competitor dynamic.
• Public Interest Registry (PIR): PIR operates the .org registry and is an ICANN-accredited registry operator with comparable B2B2C distribution through registrars. It represents a peer in nonprofit and mission-driven registry operations.
• Porkbun: Porkbun is an ICANN-accredited registrar competing on price and breadth of TLD availability. Comparable as a registrar partner and price-disciplined competitor in the same channel ecosystem.
• Identity Digital (Donuts predecessor): Donuts Inc. was the predecessor entity that merged with Afilias to form Identity Digital's TLD portfolio. It is directly comparable as a registry operator focused on new gTLDs across industry verticals.

Emerging players

• Ethereum Name Service (ENS): ENS provides decentralized naming (.eth) on Ethereum and is a leading Web3 identity layer. Comparable to Identity Digital's DNSid and cross-chain identity initiatives as a competing model for digital identity.
• Unstoppable Domains: Unstoppable Domains is a leading Web3/blockchain-based domain name provider offering NFT-based domains. Directly comparable to Identity Digital's D3 Global DomainFi partnership and the emerging tokenized domain space.

Broad incumbents

• Cloudflare: Cloudflare provides DNS and registry-adjacent infrastructure and competes in authoritative DNS and domain security services. Comparable as a technical infrastructure peer for DNS and DNSSEC-adjacent services.
• GoDaddy: GoDaddy is the world's largest domain registrar and a direct distribution channel for Identity Digital's TLDs. It also competes through its own branded TLD initiatives (Airo, Brandsight) and end-customer relationships, making it both a partner and the largest competitive threat.
• Squarespace (Registrar): Squarespace acquired Google Domains in 2023 and is a registrar partner and marketing ally. It competes in the website builder/registrar bundle space, overlapping with Identity Digital's distribution ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IdentityDig
• Facebookfacebook.com/identitydigitaltlds
• LinkedInlinkedin.com/company/identitydigital-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries39 records

Funding overview

Funding rounds8 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identity Digital