Unstoppable Domains
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
Unstoppable Domains firmographics
Firmographics- Name
- Unstoppable Domains
- Legal name
- Unstoppable Domains Inc.
- Website
- https://unstoppabledomains.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Unstoppable Domains industry classification
Industry- Product category
- Domain Registration & Marketplace
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Domain Names & Digital Identity NFT Marketplaces (FSADANAK)
- akta.pro secondary industries
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
Keywords
Where Unstoppable Domains is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unstoppable Domains business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Onchain Domain Sales (NFT-based): One-time fees for blockchain domain names (.crypto, .nft, .wallet, etc.). Domains are minted as NFTs giving users full ownership. Revenue generated through initial domain registration sales.
- DNS Domain Registration & Renewal: Registration and renewal fees for traditional ICANN domains across 150+ TLDs including .com ($7.67), .net, .org, .io, and specialty TLDs. At-cost pricing model for domainers with Domainer Club discounts.
- Marketplace Commission: 3% commission on completed domain sales in the marketplace. Self-brokerage model where sellers bring their own leads. Escrow and secure payment processing included.
- AI Agent Credits: Credit-based system for AI domain assistant tools. Subscription tiers (Free, Starter $20/mo, Pro $50/mo, Ultra $99/mo) with different monthly credit allocations for AI-powered domain search, management, and website building.
- Lease-to-Own Financing: Installment payment plans (2-120 months) for premium domain purchases. Domains held in escrow until fully paid. 3% commission deducted from each installment payout to sellers.
- Reseller API & Partnership: White-label domain distribution to partners at at-cost pricing. Partners set retail prices and retain margins. Affiliate program for traffic referrals with commission on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | .com domain registration |
| Unit Pricing | Annual | Popular TLD pricing |
| Freemium | Monthly | AI Assistant Free tier |
| Subscription | Monthly | AI Assistant Starter tier |
| Subscription | Monthly | AI Assistant Pro tier |
| Subscription | Monthly | AI Assistant Ultra tier |
| Other | Pay-as-you-go | Lease-to-Own payment plans |
| Transaction based/ take rate | Pay-as-you-go | Marketplace commission |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Unstoppable Domains product offering
Product offeringCore offering
Unstoppable Domains is an ICANN-accredited domain registrar and marketplace that combines traditional DNS domain registration (200+ TLDs including .com, .net, .io) with blockchain-based NFT onchain domains (.crypto, .nft, .wallet, and dozens of partner-branded TLDs). The platform provides at-cost registration, a peer-to-peer marketplace with 3% commissions, AI-powered domain search and portfolio management tools, Lease-to-Own financing, Fast Transfer distribution to 750+ resellers via Afternic and SedoMLS, and a white-label Reseller API.
Product overview
Unstoppable Domains is an ICANN-accredited domain registrar and marketplace that has evolved from a Web3 digital identity platform (launched 2019) into a comprehensive domain investment platform. The core offering combines a Domain Marketplace with AI-powered tools including the AI Domain Assistant, Domain Finder, Domain Broker, and Domain Manager agents, alongside professional services like Self-Brokerage, Lease-to-Own, Fast Transfer, Domain Backorders, and Bulk Management. The platform supports 200+ DNS TLDs and numerous Web3 TLDs (.crypto, .nft, .wallet, .x, .bitcoin, and dozens of partner-specific TLDs), with APIs for developer integration (Domain API and Reseller API), AI assistant plugins for ChatGPT and Claude, and a mobile app for on-the-go management. The platform targets both domain investors/professionals through tools like Domainer Club and Self-Brokerage, and mainstream users through affordable .com registrations ($7.67) and AI-powered website building.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Marketplace Primary marketplace platform for buying and selling domains with 3% commission, instant transfers via Afternic Fast Transfer, Lease-to-Own support, private checkout links, and 650+ SedoMLS reseller distribution. Designed for domain investors and individual sellers.
- AI Domain Assistant Conversational AI agent system with three specialized agents (Domain Search, Portfolio Management, Website Building) enabling domain search, DNS management, listing operations, and lander generation through natural language.
- AI Site Builder AI-powered website creation tool that generates complete sites from natural language prompts, including templates for portfolios, landing pages, ecommerce, and business sites with hosting included.
- Domain API RESTful API providing programmatic domain search, registration, DNS management, marketplace listings, cart operations, portfolio management, and webhook notifications with OAuth 2.0 and API key authentication.
- Reseller API (White-Label) White-label domain platform API enabling partners (hosting companies, website builders, platforms) to search, register, renew, transfer, and manage domains under their own brand with at-cost pricing and full customer support.
- Mobile App Full mobile registrar and marketplace for iOS and Android, enabling domain search, registration, portfolio management, offers tracking, and real-time push notifications.
- Self-Brokerage Self-service domain sales tool enabling sellers to negotiate directly with buyers via WhatsApp, Telegram, email, or built-in chat while paying only 3% commission. Includes secret checkout URLs for private deals.
- Lease-to-Own Installment payment feature allowing buyers to purchase domains over 2-120 months with minimum $50/month. Domain held in escrow until fully paid, with configurable down payments and automatic payment processing.
- Fast Transfer Instant domain transfer system via Afternic and SedoMLS networks, enabling same-day ownership transfers and automatic payments to 750+ reseller sites without manual push.
- Domain Backorders Dropcatch service for automatically registering expiring domains. Free backorders with same registration pricing, bulk capabilities, and automatic timing for optimal drop catching.
- Bulk Management Portfolio management tool for bulk transfers (up to 500 domains), DNS presets, CSV export, custom dashboard layouts, and bulk actions including listing, DNS updates, renewal, tagging, and push operations.
- Seller Storefronts Branded seller pages showcasing domain portfolios with TLD filtering, price range search, and direct purchase via BIN or Make Offer options.
- Escrow Secure transaction service with private checkout links, BIN or Lease-to-Own configuration, 3% fees, and money-back guarantee with live customer support.
- Domainer Club Professional investor discount program with tiered pricing, bulk registration discounts, priority backorder access, and overdraft up to $250 on account balance.
Quantifiable outcome
- 900,000+ domains added since ICANN accreditation in October 2024
- +3 more outcomes
Companies that use Unstoppable Domains
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Unstoppable Domains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature5 records
Unstoppable Domains partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered core and minor.
- CCE.CashcoreCCE.Cash signed integration agreements with Unstoppable (non-custodial wallet) to embed instant, no-KYC cryptocurrency exchange service directly into the platform. Users can swap BTC, ETH, and SOL with 0.4%-0.8% fees.
- Cake WalletcoreCake Wallet intends to apply for .xmr top-level domain in ICANN's next gTLD application round to support the Monero ecosystem with trusted namespace for privacy-focused digital identities.
- Sentient FoundationcoreJoint application for .agent top-level domain through ICANN's 2026 application process, designed for AI agent ecosystems and Web3 integration on a global scale.
- MOBIXcoreLaunched .mobix Web3 domain tailored for sustainable mobility, allowing users to send and receive crypto through onchain naming for the mobility ecosystem.
- Amp.xyzcoreLaunched two new Web3 TLDs (.spend and .amped) to enhance digital payments and community identity within the Amp ecosystem.
- Carbon BrowsercoreLaunched .CARBON TLD in partnership with Carbon Browser, defining a privacy-first identity layer for Web3 with integration into the Web3 browser.
- Women in Web3 Privacy, Secret Network, FLUIDEFIminorCollaboration with .privacy team, Women in Web3 Privacy, Secret Network, and FLUIDEFI to apply for ICANN top-level domain promoting privacy and data sovereignty.
- Brave SoftwarecoreOver 8,500 .brave domains minted via Unstoppable Domains. Brave Rewards 3.0 integration with BAT utility across Web3 campaigns.
- ChippedcoreLaunched .chip TLD for blockchain identity in the nail tech industry, targeting the 90% of women using nail technology services.
- CrowdGen AIcoreLaunched .cgAI TLD to help AI creators assert ownership with invisible watermarking tools for AI-generated content.
- Rogue BunniescoreLaunched .BUNNI domain at Bitcoin Vegas event, Web3 identity for DJs and music creators in the Web3 space.
- ATH VodkacoreLaunched .ATH domain merging luxury spirits with Web3 innovation, combining luxury brand identity with blockchain technology.
- Hub CulturecoreLaunched .hub TLD to power thousands of tokenized hubs worldwide, enabling decentralized community identity.
- XYOcoreLaunched .DEPIN and .XYO domains to anchor $18.8B market and first DePIN operating system for decentralized physical infrastructure networks.
- DJ PunkscoreLaunched .dejay TLD as Web3 identity built for DJs and music creators, enabling blockchain-based artist identity.
- PendlecoreLaunched .pendle Web3 TLD to unlock the future of DeFi identity, integrating with Pendle's yield tokenization protocol.
- Derad NetworkcoreLaunched .derad TLD for Web3 aviation identity, enabling decentralized identity solutions for the aviation industry.
- MyCirclecoreLaunched .mycircle TLD to revolutionize onchain networking, enabling social network identity on blockchain.
- Bitcoin CashcoreLaunched .BCH Web3 domains to streamline crypto payments, enabling simplified Bitcoin Cash transactions via blockchain domain names.
- Synergetics.aicoreLaunched .TWIN as the first TLD for AI wallets and decentralized AI agent communication, enabling interoperable AI agent identity.
- Chomp MemecoincoreLaunched .chomp TLD for the Chomp memecoin community, enabling Web3 identity for memecoin enthusiasts.
- Dogwifhat, RetardiocoreExpanded to Solana blockchain with Dogwifhat and Retardio as launch partners, bringing Web3 domains to the Solana ecosystem.
- U.ONLinecoreLaunched .u domain extension to a community of 2 million U.ONLine users, enabling Web3 identity for the platform's user base.
- The SandboxcorePartnership to launch immersive metaverse experience, integrating Web3 domain identity into The Sandbox's virtual world.
- OnchaincoreLaunched .ONCHAIN TLD for Web3 revolution, integrated with Onchain's Web3 insights platform for blockchain analytics identity.
- Quantum EconomicsminorPartnership to power onchain innovation through educational content and market analysis.
- Tea-FicoreLaunched .TEA domain for DeFi users, enabling blockchain identity for the decentralized finance ecosystem.
- Reddit r/cryptocurrencycoreLaunched .MOON blockchain domain to Reddit's r/cryptocurrency community of 8.8 million users for Web3 identity.
- Cake Wallet, MonerocoreIntegrated Monero usernames with Cake Wallet using .xmr domains, enabling simplified privacy-focused cryptocurrency transactions.
- EtherMailcoreLaunched Single Sign-On domain names for EtherMail's 2.3 million 'Email for Web3' users, enabling encrypted email with blockchain identity.
- SomniacoreLaunched .dream TLD for metaverse identity, enabling digital identity in Somnia's virtual society platform.
- MetaMaskcoreMetaMask Snap enables cross-chain name resolution for 4 million Unstoppable Domain users, integrating blockchain domains into leading crypto wallet.
- RadixcoreLaunched .pw domain extension with Radix for DNS-compatible Web3 domains, bridging traditional DNS with blockchain technology.
- DFZ LabscoreLaunched .dfz Web3 domain for the DFZ Labs ecosystem, enabling decentralized finance identity.
- Farmsent NFTcoreLaunched .farm TLD dedicated to farmers, enabling agricultural community to accept cryptocurrency payments via Web3 domains.
- Crypto.com NFTcoreDrop of 200 Web3 Premium domains created by Unstoppable Domains through Crypto.com NFT platform.
- Crypto.comcorePartnership for web3 domain sale, offering premium Web3 domains through Crypto.com's platform.
- Pudgy PenguinscoreEnabled .pudgy Web3 domain sign-in to Pudgy World virtual world, integrating blockchain identity with NFT collection.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Unstoppable Domains competitors and assessment
Company assessmentDirect peers
- Freename: Web3 TLD operator that lets communities and brands launch their own NFT-based top-level domains. Closely mirrors Unstoppable's partner TLD model (.MOON, .BUNNI, .pendle, etc.) and competes for the same community-launch business.
- Ethereum Name Service (ENS): Decentralized naming service on Ethereum that maps human-readable names to wallet addresses, websites, and profiles. The closest direct peer in onchain/NFT domain identity and the standard Unstoppable's .crypto/.wallet/.nft TLDs compete with.
- Bonfida (Solana Name Service): Provider of the Solana Name Service (.sol) and onchain identity layer on Solana. Comparable because Unstoppable has explicitly expanded to Solana (Dogwifhat, Retardio launch partners) to compete in this naming ecosystem.
- Porkbun: Independent ICANN-accredited registrar widely used by domain investors for at-cost pricing and bulk tools. Directly comparable to Unstoppable's Domainer Club / at-cost positioning and bulk management feature set.
- Sedo: Largest global domain marketplace with MLS distribution to thousands of resellers. Comparable because Unstoppable integrates into SedoMLS via Fast Transfer to access the same buyer pool while running its own marketplace.
- Afternic: GoDaddy-owned domain marketplace and distribution network that syndicates listings to 650+ resellers. Unstoppable's Fast Transfer product is purpose-built to plug into this network — directly comparable distribution and monetization mechanics.
Broad incumbents
- Cloudflare Registrar: ICANN-accredited registrar sold at-cost as part of Cloudflare's broader infrastructure platform. Comparable in at-cost pricing philosophy and developer/API-first posture, with vastly more capital and infrastructure reach.
- Namecheap: Major low-cost ICANN-accredited registrar. Comparable as a direct competitor in low-cost DNS registration, marketplace listings, and Web3/hosting bundles, and similarly targets price-sensitive domainers.
- GoDaddy: World's largest domain registrar with tens of millions of domains under management. Comparable because it competes head-on in DNS registration, marketplace, and AI-assisted website building — the segments Unstoppable entered after ICANN accreditation.
Emerging players
- Spaceshift: Web3 platform offering decentralized domains and identity services across multiple chains. An emerging peer with overlapping NFT-domain and identity offerings that compete for the same Web3-native user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Unstoppable Domains social profiles
Digital presenceUnstoppable Domains compliance and trust
Trust signalCompliance5 records
Unstoppable Domains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unstoppable Domains leadership team
Management profileNumber of profiles
Profiles13 records
Unstoppable Domains funding detail
Funding detailFunding overview
Funding rounds4 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unstoppable Domains M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unstoppable Domains
What does Unstoppable Domains do?
Unstoppable Domains is an ICANN-accredited domain registrar and marketplace that combines traditional DNS domain registration (200+ TLDs including .com, .net, .io) with blockchain-based NFT onchain domains (.crypto, .nft, .wallet, and dozens of partner-branded TLDs). The platform provides at-cost registration, a peer-to-peer marketplace with 3% commissions, AI-powered domain search and portfolio management tools, Lease-to-Own financing, Fast Transfer distribution to 750+ resellers via Afternic and SedoMLS, and a white-label Reseller API.
Is Unstoppable Domains a public or private company?
Unstoppable Domains is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unstoppable Domains founded?
Unstoppable Domains was founded in 2019. It employs 51 to 100 people.
Where is Unstoppable Domains based?
Unstoppable Domains is headquartered in San Francisco, United States, in the North America region.
How does Unstoppable Domains make money?
Six revenue lines are on record. Onchain Domain Sales (NFT-based) is the primary driver. The others are DNS Domain Registration & Renewal, marketplace Commission, AI Agent Credits, lease-to-Own Financing and reseller API & Partnership.
Who are Unstoppable Domains's main competitors?
Direct peers on record are Freename, Ethereum Name Service (ENS), Bonfida (Solana Name Service), Porkbun, Sedo and Afternic. Broad incumbents are Cloudflare Registrar, Namecheap and GoDaddy. Spaceshift is listed as an emerging player.
Does Unstoppable Domains have an API?
Yes. Full registrar and marketplace access through a RESTful API with OAuth 2.0 and API key authentication. Supports domain search, registration, DNS management, marketplace listings, cart operations, portfolio management, and webhooks for real-time notifications. The API is free to use with standard domain fees for operations performed. MCP (Model Context Protocol) server available for AI assistant integration with ChatGPT and Claude. Developer documentation is at docs.unstoppabledomains.com/user-api/overview.
What industry is Unstoppable Domains in?
Unstoppable Domains's product category is Domain Registration & Marketplace. Its primary akta.pro industry code is FSADANAK, Domain Names & Digital Identity NFT Marketplaces, with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 53311 and its SIC code is 6200.