StruXure Outdoor
- Company typePrivate
- Founded2009
- HeadquartersDahlonega, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
StruXure Outdoor firmographics
Firmographics- Name
- StruXure Outdoor
- Legal name
- StruXure Outdoor, Inc.
- Website
- https://struxure.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
StruXure Outdoor industry classification
Industry- Product category
- Motorized Louvered Pergolas and Outdoor Living Structures
- NAICS
- Blind and Shade Manufacturing (33792), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Pergolas, Gazebos & Shade Structures (HSAPALAD)
- akta.pro secondary industries
- Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where StruXure Outdoor is headquartered
LocationHeadquarters
- HQ city
- Dahlonega
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
StruXure Outdoor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Motorized Pergola Systems: Primary revenue from sale of customizable motorized louvered pergola systems (Pergola X, Evolve) and cabana systems (Cabana X). Pricing is project-specific based on footprint, technology selections, and finish options. Sold exclusively through authorized dealers who handle measurement, quoting, and installation.
- Professional Installation Services: Dealers provide comprehensive installation services as part of the customer purchase, including site preparation, structural integration, and final calibration of motorized systems.
- Warranty and After-Sale Services: Limited lifetime warranty on systems, transferable to subsequent property owners. Dealers provide ongoing support, maintenance guidance, and parts/services as needed.
- Accessories and Add-Ons: Integrated options including LED lighting, fans, heaters, sound systems, privacy screens, and custom colors/finishes that add to base system pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
StruXure Outdoor product offering
Product offeringCore offering
StruXure Outdoor designs, engineers, and manufactures customizable motorized louvered pergola systems (Pergola X, Evolve) and modular cabana systems (Cabana X) built from extruded aluminum with weather-responsive automation, smart home integration, and ICC-certified structural engineering. Products are sold exclusively through a nationwide authorized dealer network, with dealers providing design consultation, site measurement, custom quoting, and professional installation. Integrated accessories include LED lighting, ceiling fans, infrared heaters, and outdoor sound systems.
Product overview
StruXure Outdoor offers motorized louvered pergolas and luxury cabanas as customizable outdoor living systems. The core product lines include Pergola X (available in Classic and Evolve variants), Cabana X (available in Core, Core+, and MOD configurations), and various louver components (Pivot 6, Pivot 6 Flat, Pivot 6 MAX, Pivot 6 Slide, Pan 6). The product architecture is modular and fully customizable, with add-on technology modules including integrated LED lighting, ceiling fans, audio/sound systems, and infrared heating elements. All systems feature weather-responsive automation with rain and wind sensors, and smart home connectivity through Amazon Alexa, Google Home, SmartThings, and the StruXure Bridge powered by Bond. Products are manufactured from extruded aluminum with powder-coated finishes and are backed by a limited lifetime warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Pergola X Flagship fully customizable motorized louvered pergola roof system for residential and commercial properties, offering automated sunlight, airflow, and weather control through pivoting louvers with integrated rain and wind sensors, smart home connectivity, and ICC-certified structural engineering.
- Evolve Pergola Next-evolution motorized pergola combining refined design with superior strength, delivering enduring performance and elegant protection from the elements for residential and commercial outdoor spaces.
- Cabana X Modular cabana system providing shade and privacy as a stand-alone architectural statement, configurable as a single unit (Core/Core+) or as a multi-unit MOD to fit any space, and offered for residential and commercial outdoor environments.
- StruXure Lights Integrated LED lighting add-on system for StruXure pergolas and cabanas with concealed internal wiring, designed to extend outdoor use into evening hours and enhance ambiance.
- StruXure Fans Ceiling fan accessory integrated into StruXure pergola and cabana structures to provide airflow optimization and temperature regulation for enhanced outdoor comfort.
- StruXure Sound Integrated audio system accessory for StruXure outdoor structures that enables outdoor speaker connectivity and entertainment features within the pergola or cabana installation.
- StruXure Heat Infrared heating accessory integrated into StruXure outdoor structures to extend the usable season of outdoor living spaces into cooler weather.
- StruXure Bridge (Powered by Bond) Smart home bridge device (powered by Bond) that connects StruXure pergola and cabana systems to voice assistants (Amazon Alexa, Google Home, SmartThings) and the StruXure Atmosphere mobile app for app-based, scheduled, and voice control.
Quantifiable outcome
- Shaded surfaces can be 20-45°F cooler than unshaded surfaces (U.S. Department of Energy)
- +4 more outcomes
Companies that use StruXure Outdoor
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
StruXure Outdoor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
StruXure Outdoor partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
StruXure Outdoor competitors and assessment
Company assessmentBroad incumbents
- Trex Company: Trex (NYSE: TREX) is the largest U.S. manufacturer of composite decking and railing, with an expanding outdoor living portfolio that competes for builder/contractor mindshare adjacent to pergolas. A broad incumbent in the same outdoor-living category though it does not directly sell pergolas.
- The AZEK Company: AZEK (NYSE: AZEK) is StruXure's parent company and a leading exterior building products manufacturer (TimberTech, James Hardie, AZEK Exteriors). Operates StruXure as a portfolio brand while competing broadly for outdoor living and exterior remodel spend.
Regional players
- Palmiye Pergola: Palmiye (Turkey-based) manufactures motorized and retractable pergola systems for global export markets including the U.S. Comparable louvered-roof architecture and weather-responsive controls at typically lower price points, serving as a value-tier alternative to StruXure.
- Renson: Renson (Belgium-based) manufactures louvered roof pergolas and outdoor living systems (Camargue, Algarve lines) primarily in Europe but with growing U.S. presence. Comparable premium aluminum pergola product architecture, though its home market is EU.
- Gibus: Gibus is an Italian manufacturer of retractable pergolas and outdoor structures for residential and commercial applications across Europe. Comparable premium aluminum pergola product with motorized retractable roof systems, though primarily EU-focused.
Emerging players
- Shade N' Shelters: Shade N' Shelters designs and supplies pergolas, pavilions, and outdoor shade structures for residential and commercial buyers across the U.S. Smaller-scale domestic competitor with overlapping product lines but without the ICC-certified automation differentiator.
- Equinox Louvered Roofs: Equinox designs and installs motorized louvered roof systems for residential patios across the U.S. Comparable aluminum louvered-roof architecture and weather-responsive automation, but a smaller emerging competitor without StruXure's national dealer footprint or ICC certification.
Others
- Lumon: Lumon (Finland/Canada) manufactures retractable glass enclosures and balcony systems for residential and commercial buildings. Adjacent in the indoor-outdoor living category and competes with StruXure on year-round outdoor extension of interior spaces, though with a glass-enclosure rather than louvered-roof architecture.
Direct peers
- Azenco: Azenco designs and manufactures motorized louvered pergolas and outdoor structures (Pergola, Biossun ranges) for residential and commercial clients across the U.S. and Europe. Direct competitor to StruXure in the premium automated pergola category with overlapping dealer/specifier channels.
- BioSun Pergolas: BioSun specializes in motorized bioclimatic pergolas with adjustable louvers for residential and commercial use, competing head-to-head with StruXure in the U.S. premium market. Comparable automated-louver architecture and weather-responsive controls.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StruXure Outdoor social profiles
Digital presenceStruXure Outdoor compliance and trust
Trust signalCompliance1 record
StruXure Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
StruXure Outdoor leadership team
Management profileNumber of profiles
Profiles1 record
StruXure Outdoor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StruXure Outdoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StruXure Outdoor
What does StruXure Outdoor do?
StruXure Outdoor designs, engineers, and manufactures customizable motorized louvered pergola systems (Pergola X, Evolve) and modular cabana systems (Cabana X) built from extruded aluminum with weather-responsive automation, smart home integration, and ICC-certified structural engineering. Products are sold exclusively through a nationwide authorized dealer network, with dealers providing design consultation, site measurement, custom quoting, and professional installation. Integrated accessories include LED lighting, ceiling fans, infrared heaters, and outdoor sound systems.
Is StruXure Outdoor a public or private company?
StruXure Outdoor is a private company. It is classified as corporate owned and is currently operating.
When was StruXure Outdoor founded?
StruXure Outdoor was founded in 2009. It employs 101 to 250 people.
Where is StruXure Outdoor based?
StruXure Outdoor is headquartered in Dahlonega, United States, in the North America region.
How does StruXure Outdoor make money?
Four revenue lines are on record. Motorized Pergola Systems are the primary driver. The others are professional Installation Services, warranty and After-Sale Services and accessories and Add-Ons.
Who are StruXure Outdoor's main competitors?
Broad incumbents on record are Trex Company and The AZEK Company. Regional players are Palmiye Pergola, Renson and Gibus. Emerging players are Shade N' Shelters and Equinox Louvered Roofs. Lumon is listed as an others. Direct peers are Azenco and BioSun Pergolas.
Does StruXure Outdoor have an API?
No public API is recorded for StruXure Outdoor.
What industry is StruXure Outdoor in?
StruXure Outdoor's product category is Motorized Louvered Pergolas and Outdoor Living Structures. Its primary akta.pro industry code is HSAPALAD, Pergolas, Gazebos & Shade Structures, with a secondary code of HSAIAJAH, Gazebo, Pavilion & Shade Structure Installation/Repair. Its NAICS code is 33792 and its SIC code is 2590.