Wildpoint
- Company typePrivate
- Founded2020
- HeadquartersLincoln, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Wildpoint firmographics
Firmographics- Name
- Wildpoint
- Legal name
- Wildpoint LTD
- Website
- https://wildpoint.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wildpoint industry classification
Industry- Product category
- Outdoor Accommodation Marketplace
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
Where Wildpoint is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wildpoint business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Commission: Wildpoint operated as a two-sided marketplace connecting guests seeking outdoor stays with landowners offering campsites, caravans, tipis, and cabins. The company likely earned revenue through transaction commissions on bookings facilitated through the platform.
Go-to-market motion1 record
Distribution channels1 record
Wildpoint product offering
Product offeringCore offering
Wildpoint operated a two-sided online marketplace platform that connected guests seeking outdoor stays with landowners offering campsites, caravans, tipis, and cabins. The platform enabled direct discovery, filtering, and booking of unique outdoor accommodation, while allowing property owners to list their land and host paying guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Wildpoint Marketplace A two-sided online marketplace platform that enabled guests to discover, filter, and book outdoor stays including campsites, caravans, tipis, and cabins, while allowing landowners to list their properties and host paying guests.
Companies that use Wildpoint
Customer profileSegments2 records
Ideal customer profiles2 records
Wildpoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wildpoint partnerships and signals
Strategic signalScale indicators4 records
Wildpoint competitors and assessment
Company assessmentDirect peers
- Hipcamp: US-headquartered marketplace for camping and outdoor stays on private land. The most direct comparable to Wildpoint — in fact Wildpoint explicitly redirected its UK users to Hipcamp in its shutdown notice. Same two-sided model, same private-land supply, same outdoor-only positioning.
- Campspaces: UK- and Europe-based marketplace for private-land camping stays, including back gardens and small plots. Closest geographic and product overlap with Wildpoint, targeting the same landowner supply pool and outdoor enthusiast demand.
- Pitchup.com: UK-founded booking platform for campsites, caravan parks, and glamping sites across Europe. Overlaps with Wildpoint on the demand-side booking experience and on supply type (camping/glamping), with broader geographic reach.
- Canopy & Stars: UK-based curated marketplace for unique and outdoor stays (cabins, treehouses, glamping). Comparable to Wildpoint in niche positioning around distinctive outdoor accommodation rather than mainstream hotels.
- Cool Camping: UK platform specializing in camping, glamping, and unique outdoor stays. Direct demand-side competitor with overlapping product taxonomy (campsites, tipis, cabins) that Wildpoint also listed.
Broad incumbents
- Airbnb: Global accommodation marketplace that has expanded into 'Airbnb-style' outdoor stays and unique properties. Not a niche outdoor player, but the dominant broad incumbent whose supply scale and brand set the competitive ceiling for Wildpoint and similar niche platforms.
- Booking.com: Global accommodation distribution platform that also lists campsites and outdoor properties. Operates at much larger scale and competes for the same booking intent, particularly among European travelers searching for outdoor stays.
Others
- The Camping and Caravanning Club: UK membership-based organization operating and listing campsites. Not a direct marketplace peer, but an established ecosystem player that aggregates UK outdoor accommodation demand and constrains the available supply pool for Wildpoint's landowner sign-ups.
Market position
Customer concentration
Wildpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildpoint leadership team
Management profileNumber of profiles
Wildpoint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildpoint
What does Wildpoint do?
Wildpoint operated a two-sided online marketplace platform that connected guests seeking outdoor stays with landowners offering campsites, caravans, tipis, and cabins. The platform enabled direct discovery, filtering, and booking of unique outdoor accommodation, while allowing property owners to list their land and host paying guests.
Is Wildpoint a public or private company?
Wildpoint is a private company. It is classified as venture growth investor backed and is currently closed.
When was Wildpoint founded?
Wildpoint was founded in 2020. It employs 1 to 10 people.
Where is Wildpoint based?
Wildpoint is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Wildpoint make money?
One revenue line is on record: marketplace Commission.
Who are Wildpoint's main competitors?
Direct peers on record are Hipcamp, Campspaces, Pitchup.com, Canopy & Stars and Cool Camping. Broad incumbents are Airbnb and Booking.com. The Camping and Caravanning Club is listed as an others.
Does Wildpoint have an API?
No public API is recorded for Wildpoint.
What industry is Wildpoint in?
Wildpoint's product category is Outdoor Accommodation Marketplace. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAGAOAG, Adventure Base Camps (Trek/Climb/Expedition Camps). Its NAICS code is 721211 and its SIC code is 7000.