PRoduce

What PRoduce does

PRoduce operates a two-sided digital marketplace that connects local Puerto Rican farmers directly with consumers across the island. Founded in 2018 and headquartered in San Juan, Puerto Rico, the company facilitates direct farm-to-consumer transactions in fresh produce, bypassing traditional grocery retail and physical farmers markets. The platform, accessible via puertoricoproduce.com, serves as a single-product digital marketplace with island-wide delivery capability, and monetizes through commissions on transactions facilitated between buyers and sellers.

The company's primary product is the PRoduce Digital Marketplace, a self-serve platform enabling farmers to list produce and consumers to purchase fresh local goods online. The platform addresses two distinct segments: Puerto Rican consumers seeking convenient access to locally grown produce, and local farmers lacking direct distribution channels to end consumers. The company applies a horizontal segmentation approach across these two sides, with the value proposition resting on supporting local agriculture, providing island-wide reach, and enabling a direct farmer-to-consumer commerce flow. No proprietary technology stack, AI/ML capabilities, patents, or third-party integrations are disclosed in the available data; the platform appears to operate as a standard marketplace with delivery logistics.

PRoduce is privately held and has raised one disclosed funding round of $1.8 million in September 2021, led by Semillero Partners, with capital earmarked for hiring, platform expansion, and strengthening market position in Puerto Rico. The company is led by co-founders Francisco Tirado, Patricio Schames (Co-CEO, COO), and Crystal Díaz (Co-CEO, CXMO). Operating status is confirmed active, with no subsequent funding events, M&A activity, regulatory actions, or leadership changes disclosed.

Name

PRoduce

Website

https://puertoricoproduce.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PRoduce is a Puerto Rico-based two-sided digital marketplace that connects local farmers directly with consumers for online purchase and island-wide delivery of fresh, locally grown produce, monetizing through marketplace commissions.

Ownership category

akta.pro rank

Product category

Online Grocery Marketplace

NAICS

Fruit and Vegetable Retailers (445230)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

On-demand Grocery Delivery Platforms (CRAFAFAA)

akta.pro secondary industries

Grocery & Specialty Food Marketplaces (CRAFABAE), On-Demand Grocery Delivery Marketplaces (AFAIAMAB)

Keywords

• Online grocery marketplace
• Local produce delivery
• Farm-to-consumer platform
• Digital farmers market
• Agricultural e-commerce

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketplace Commission: PRoduce operates as a digital grocery marketplace connecting local farmers with consumers. Revenue is generated through transaction facilitation, likely taking a commission or fee on sales made through the platform.

Go-to-market motion1 record

Distribution channels1 record

Core offering

PRoduce operates a multi-platform digital grocery marketplace that connects local Puerto Rican farmers directly with consumers across the island. The platform enables consumers to purchase fresh, locally grown produce online from local agricultural producers and have it delivered. It functions as a two-sided marketplace facilitating direct farm-to-consumer transactions and supports local agriculture.

Product overview

PRoduce operates as a single-platform digital grocery marketplace connecting local farmers with consumers across Puerto Rico. The platform serves as the core product enabling direct farm-to-customer purchasing of fresh produce.

Differentiator

Problem solved

Functional benefit

Products and services

• PRoduce Digital Marketplace

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Misfits Market: Direct-to-consumer online produce and pantry delivery marketplace operating a subscription-style model. Closely comparable to PRoduce in that it sources from a curated supply base and ships fresh produce directly to end consumers through a digital channel.
• Imperfect Foods: Online produce and grocery subscription service delivering directly to consumers with a mission-driven, surplus-recovery angle. Highly comparable business model to PRoduce's farm-to-consumer fresh-produce marketplace.
• GoodEggs: Online farmers market / marketplace connecting local producers with consumers for fresh grocery delivery. Directly comparable two-sided marketplace structure to PRoduce, though operating in a different geography.
• Hungry Harvest: Subscription produce delivery service with a food-access mission similar to PRoduce's local-agriculture framing. Operates a comparable farm-to-consumer produce model at scale in the US mainland.
• Farmbox Direct: Subscription produce box service sourcing from a network of farms and delivering directly to consumers. Comparable to PRoduce in produce sourcing, fulfillment model, and digital-first customer experience.
• GrubMarket: Digital food and produce marketplace connecting growers with buyers across B2B and B2C channels. Highly comparable marketplace mechanic to PRoduce, with broader scope and larger scale.

Emerging players

• Full Harvest: B2B online marketplace for surplus produce, connecting farmers to business buyers. Comparable marketplace structure and produce focus to PRoduce, though B2B-skewed rather than consumer.

Broad incumbents

• FreshDirect: Established online grocer focused on fresh produce and perishable delivery. A broader incumbent that overlaps with PRoduce on fresh-produce e-commerce, serving as a competitive benchmark for the model.
• Instacart: Largest on-demand grocery delivery platform in the US, including local-produce assortments through partner retailers. Represents the competitive ceiling that any local produce marketplace must contend with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ProduceAqui

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRoduce