Learning with experts
Learning with Experts is an Oxford-based online learning platform offering expert-led cohort-based courses across gardening, health, cookery, photography, and the arts to both individuals and organisations, supported by an AI-assisted Content Studio producing broadcast-quality video content.
- Company typePrivate
- Founded2015
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Learning with experts does
Learning with Experts is a privately held UK-based online learning platform headquartered in Oxford, founded in 2015. The company operates a dual-market model: a direct-to-consumer course marketplace for individual learners and an enterprise learning platform for organisations, alongside a separate Content Studio offering that produces broadcast-quality, AI-assisted video content. The core learning product combines cohort-based classrooms (up to 20 learners), expert-led video instruction, practical assignments, and personalised tutor feedback, with reported completion rates of 80%+ against a 20% industry average.
The product portfolio spans eight categories (Gardening, Food & Drink, Health & Wellbeing, Photography, Art & Design, Floristry, Antiques, Jewellery) and includes named courses such as the RHS Level 2 Certificate ($1,427), River Cottage Cooking Diploma ($437 Peer tier, with expert tiers higher), Hormones Unlocked by Dr Louise Newson ($136 Peer, $245 Expert), Mayo Clinic Thriving with Type 2 Diabetes, and Photography Foundation by Michael Freeman. The platform is built around an instructor catalogue of more than 100 named experts and carries recognitions from Ofqual, CPD Certification Service, ICSA, LPI, and the Royal Horticultural Society.
Monetisation is primarily through one-time perpetual-license course purchases across Peer and Expert pricing tiers (typical Expert pricing $130–$499; multi-course collections up to ~$2,424) with supplementary gift-voucher revenue. Enterprise customers pay for custom learning programmes delivered through the platform's organisational deployment, including NHS Live Longer Better (over 10,000 participants), Mayo Clinic courses distributed via NHS App, RHS-accredited qualifications (90% exam pass rate, 30,000+ assignments), BBC Maestro wellbeing courses, and Alasdair Cant & Associates Motivational Interviewing training. Content Studio operates as a separate professional services line serving clients such as Watches of Switzerland and The Inns of Court. The company has raised approximately $1.66M across two disclosed rounds in 2015 and 2019 and operates with 11–50 employees.
Learning with experts firmographics
Firmographics- Name
- Learning with experts
- Legal name
- Learning with Experts
- Website
- https://learningwithexperts.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Learning with Experts is an Oxford-based online learning platform offering expert-led cohort-based courses across gardening, health, cookery, photography, and the arts to both individuals and organisations, supported by an AI-assisted Content Studio producing broadcast-quality video content.
- Ownership category
- akta.pro rank
Learning with experts industry classification
Industry- Product category
- Online Education & E-Learning
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Workshops, Webinars & Live Masterclasses (MPACALAD), Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where Learning with experts is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Learning with experts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Course Sales: One-time purchase model for individual courses with Peer and Expert pricing tiers. Learners pay upfront for lifetime access to course content, videos, assignments, and classroom access.
- Organisational Learning Platform: Custom learning programmes for organisations with platform delivery, content creation, and potentially ongoing support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Expert tier with personalised feedback |
| One time/ perpetual license | Pay-as-you-go | Peer tier with community-led learning |
| One time/ perpetual license | Pay-as-you-go | Comprehensive course collection |
| One time/ perpetual license | Pay-as-you-go | Gift vouchers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Learning with experts product offering
Product offeringCore offering
Learning with Experts operates a structured online learning platform that delivers expert-led vocational and hobby courses to individual learners and provides a customisable enterprise learning platform and content production services to organisations. The platform combines small cohort-based classrooms, expert video instruction, interactive assignments with tutor feedback, and community discussions. Course categories span gardening, food & drink, health & wellbeing, photography, art & design, floristry, antiques, and jewellery, with strategic partnerships including NHS, RHS, Mayo Clinic, BBC Maestro, and River Cottage.
Product overview
Learning with Experts operates as a dual-market online learning platform combining a course marketplace for individuals with enterprise learning solutions for organizations. The core offering consists of the Learning Platform for delivering live and on-demand expert-led content with cohort-based learning, and Content Studio for broadcast-quality video production with AI integration. The course portfolio spans eight categories (Gardening, Food & Drink, Health & Wellbeing, Photography, Art & Design, Floristry, Antiques, Jewellery) featuring named products including the RHS Level 2 Certificate, River Cottage Cooking Diploma, Hormones Unlocked by Dr Louise Newson, Professional Planting Design, Mayo Clinic Diabetes course, and Photography Foundation by Michael Freeman. For organizations, they offer the Learning Platform and Content Studio services, with notable enterprise partnerships including NHS Live Longer Better, Mayo Clinic, RHS, and Alasdair Cant & Associates.
Differentiator
Problem solved
Functional benefit
Products and services
- Learning Platform A flexible, scalable platform for delivering live and on-demand expert-led learning programmes to organisations and individuals, featuring small cohort-based learning (up to 20 learners), expert guidance, practical assignments, and tutor feedback. Available with branded delivery and NHS App integration for healthcare partners.
- Content Studio Expert storytelling and broadcast-quality, AI-integrated video production service combined with targeted digital content strategies for organisations. Includes AI-generated photo-realistic characters, AI-assisted editing, script-to-screen capabilities, and AI-generated sets and visual effects.
- RHS Level 2 Certificate: Principles of Plant Growth & Development An internationally recognised qualification from the Royal Horticultural Society covering plant science, plant health, nutrition, and horticulture across 8 courses with 46 lessons. Includes online RHS exams, registration fees, and RHS student membership. Priced at $1,427.00.
- Hormones Unlocked by Dr Louise Newson Comprehensive online hormones and menopause course with 22 expert-led lessons covering symptom identification, HRT guidance, nutrition, exercise, and mental wellbeing. Available in Expert tier ($245 with personal tutor feedback) and Peer tier ($136).
- River Cottage Cooking Diploma Comprehensive cookery diploma taught by Hugh Fearnley-Whittingstall and team across 48 lessons covering vegetable cookery, fish preparation, bread, pastry, fermentation, foraging, and more. Approved by Independent Cookery Schools Association (ICSA). Priced at $437 for the Peer tier.
- Professional Planting Design Online course teaching professional planting design skills covering site assessment, plant selection, colour and form combinations, and creating planting plans for various garden styles.
- Thriving with Type 2 Diabetes, by Mayo Clinic Evidence-based diabetes management programme in collaboration with Mayo Clinic covering blood sugar management, diabetes plate method, exercise, and sustainable lifestyle changes.
- Photography Foundation: Michael Freeman Photography foundation course based on the Bauhaus Basic Course covering composition, light, framing, and portfolio development with 8 video lessons. Expert tier priced at $130.
- Live Longer Better Digital learning platform for preventative healthy ageing education in partnership with Sir Muir Gray and the NHS. Delivered through NHS infrastructure to over 10,000 participants with courses on healthy ageing.
- Gift Cards Gift vouchers and course gift cards allowing recipients to choose their own learning experiences, available in multiple denominations (approximately $34.13, $68.26, $204.77, $341.28).
- BBC Maestro Wellbeing Courses Four online courses focused on wellbeing, featuring instruction from Dr Rangan Chatterjee and Professor Tim Spector, covering healthy living and eating well. Launched as a partnership-enabled product combining BBC Maestro's expert instructors with Learning with Experts' community-based platform.
Quantifiable outcome
- 80%+ course completion rates versus 20% industry average
- +4 more outcomes
Companies that use Learning with experts
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Learning with experts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Learning with experts partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- BBC MaestroflagshipPartnership to launch four new online courses focused on wellbeing, featuring instruction from British physician Dr Rangan Chatterjee and epidemiologist Professor Tim Spector. Courses cover healthy living and eating well, combining BBC Maestro's expert instructors with Learning with Experts' community-based platform.
- NHScorePartnership with NHS Live Longer Better initiative led by Sir Muir Gray to create a national digital learning platform for preventative healthy ageing education. Reached over 10,000 participants with courses on healthy ageing, delivered through NHS infrastructure.
- Mayo CliniccoreCollaboration to bring Mayo Clinic's world-leading expertise in Type 2 diabetes and obesity to UK patients. Mayo Clinic courses are delivered through Learning with Experts platform and NHS App, with plans for future expansion to help NHS patients access expert-led health education.
- Royal Horticultural Society (RHS)corePartnership to deliver the RHS Level 2 Certificate in Principles of Plant Growth & Development to a global audience. RHS-approved tutors teach the internationally recognised qualification, with 90% exam pass rate and 30,000+ assignments completed.
- Alasdair Cant & AssociatescorePartnership to scale Motivational Interviewing communication training for professionals in policing, social work, addiction services, and mental health. Transformed face-to-face training into structured online classrooms while preserving depth and human connection.
- River CottagecoreLong-term partnership with River Cottage to create premium digital learning experiences including accredited cooking diplomas, ESG training for SMEs, and editorial content. River Cottage Cooking Diploma comprises 48 cookery lessons across 12 courses.
- Watches of SwitzerlandminorContent Studio client for editorial channels and event-driven video content including live studio shows, exclusive product launches, and ongoing branded content series for luxury watch brand.
- The Inns of CourtminorContent Studio client delivering long-term video strategy including campaign films, documentary series, CPD training content, and annual animated recaps for bar association.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Learning with experts competitors and assessment
Company assessmentDirect peers
- CreativeLive: Online learning platform offering expert-led courses in creative fields including photography, design, and lifestyle. Comparable in expert-instructor format, cohort-based learning communities, and one-time course purchase model.
- Skillshare: Subscription-based creator-led learning platform for creative and lifestyle skills. Comparable multi-instructor catalogue, consumer-facing model, and overlap in categories such as photography, design, and creative arts.
- MasterClass: Subscription-based creator-led video learning platform featuring world-class experts across multiple categories. Directly comparable to Learning with Experts in expert-led content delivery, premium positioning, and consumer-facing course marketplace model.
- FutureLearn: UK-based online learning platform offering short courses, expert-led programmes, and accredited qualifications. Comparable in geography (UK-based), institutional partnerships, and credentialed course offerings across professional and personal development.
- BBC Maestro: BBC's premium online learning platform featuring world-class experts across creative, lifestyle, and wellbeing categories. Direct competitor and partner offering comparable celebrity-instructor video courses on cooking, writing, music, and wellbeing.
- Domestika: Online learning marketplace focused on creative and lifestyle categories taught by practising professionals. Closely comparable in cohort/community features, expert-instructor model, and hobby/vocational course positioning.
Broad incumbents
- Udemy: Large online course marketplace with broad category coverage including hobby, professional, and IT courses. Comparable consumer-facing course marketplace model but at significantly larger scale and with much broader (and lower-priced) catalogue.
- Teachable: Course creation and selling platform enabling individual creators and businesses to build, market, and sell online courses. Comparable in e-commerce course delivery and individual course purchase model, but focused on tooling rather than owned course content.
- Coursera: Large online learning platform partnering with universities and organisations to deliver courses and credentials. Comparable institutional partnership model (NHS-adjacent health content, accredited certificates) but at vastly greater scale and with academic rather than hobby/lifestyle focus.
Emerging players
- Kadenze: Online learning platform focused on creative arts, design, and music courses from leading institutions and practitioners. Comparable niche focus on creative and lifestyle categories with expert-led cohort format and accredited credentials.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Learning with experts social profiles
Digital presenceLearning with experts compliance and trust
Trust signalCompliance6 records
Learning with experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learning with experts leadership team
Management profileNumber of profiles
Profiles3 records
Learning with experts funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learning with experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learning with experts
What does Learning with experts do?
Learning with Experts operates a structured online learning platform that delivers expert-led vocational and hobby courses to individual learners and provides a customisable enterprise learning platform and content production services to organisations. The platform combines small cohort-based classrooms, expert video instruction, interactive assignments with tutor feedback, and community discussions. Course categories span gardening, food & drink, health & wellbeing, photography, art & design, floristry, antiques, and jewellery, with strategic partnerships including NHS, RHS, Mayo Clinic, BBC Maestro, and River Cottage.
Is Learning with experts a public or private company?
Learning with experts is a private company. It is classified as venture growth investor backed and is currently operating.
When was Learning with experts founded?
Learning with experts was founded in 2015. It employs 11 to 50 people.
Where is Learning with experts based?
Learning with experts is headquartered in Oxford, United Kingdom, in the Europe region.
How does Learning with experts make money?
Two revenue lines are on record. Individual Course Sales are the primary driver. The others are organisational Learning Platform.
Who are Learning with experts's main competitors?
Direct peers on record are CreativeLive, Skillshare, MasterClass, FutureLearn, BBC Maestro and Domestika. Broad incumbents are Udemy, Teachable and Coursera. Kadenze is listed as an emerging player.
Does Learning with experts have an API?
No public API is recorded for Learning with experts.
What industry is Learning with experts in?
Learning with experts's product category is Online Education & E-Learning. Its primary akta.pro industry code is MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 61169 and its SIC code is 8200.