Baffin Bay Networks
Baffin Bay Networks is a Stockholm-based cybersecurity firm and Mastercard subsidiary that provides a cloud-based Threat Protection Platform offering DDoS mitigation, web application security, bot protection, and IP intelligence for financial institutions, government, and e-commerce.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Baffin Bay Networks does
Baffin Bay Networks is a Stockholm-headquartered cybersecurity company that delivers a cloud-based Threat Protection Platform combining Advanced DDoS Mitigation, Web Application Security, Bot Protection, and IP Intelligence. The platform is backed by a globally distributed mitigation network and a proprietary honeypot sensor network that collects attacker behavior, malicious IPs, and malware samples to fuel real-time threat intelligence. It sells primarily to financial institutions (with a specific focus on Access Control Server/3DS authentication infrastructure), government entities, and e-commerce platforms, addressing volumetric DDoS attacks, OWASP Top 10 application threats, automated abuse, and malicious IP traffic.
The company was founded in 2017 (with another source citing 2020 as an establishment date for the current entity), raised approximately $7.2 million across two early-stage rounds led by EQT Ventures, and acquired Loryka in January 2019 to bolster distributed denial-of-service and threat-intelligence capabilities. It subsequently became a subsidiary of Mastercard, operating under the trade names "Baffin Bay" and "Baffin Bay by Mastercard," with sales funnels now routed through Mastercard's RiskRecon platform. Revenue is generated through multi-year, flat-fee subscription contracts — a pricing model that bills for protection rather than attack volume to give customers cost predictability during traffic spikes.
Baffin Bay Networks maintains an 11–50 employee footprint, markets primarily through technical content (blog, IP lookup tool) and consultative enterprise sales, and is positioned as a niche player specializing in payments-authentication security (ACS/3DS) alongside broader DDoS and application protection. As a Mastercard subsidiary, its strategic priorities appear to align closely with the parent's cybersecurity and payments-security roadmap.
Baffin Bay Networks firmographics
Firmographics- Name
- Baffin Bay Networks
- Legal name
- Baffin Bay Networks
- Website
- https://baffinbaynetworks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baffin Bay Networks is a Stockholm-based cybersecurity firm and Mastercard subsidiary that provides a cloud-based Threat Protection Platform offering DDoS mitigation, web application security, bot protection, and IP intelligence for financial institutions, government, and e-commerce.
- Ownership category
- akta.pro rank
Baffin Bay Networks industry classification
Industry- Product category
- Cybersecurity Threat Protection
- akta.pro primary industry
- Cloud Network Security (Microsegmentation, Cloud Firewall, WAF, DDoS) (HDABAHAJ)
- akta.pro secondary industries
- Deception & Honeypot-Based Network Defense (HDADABAN), Web Application Firewall (WAF) & Bot Management (ADC‑Integrated) (HDAFAHAG), DDoS Protection & Network Security Services (Carrier-Grade) (HDAIAFAK)
Keywords
Where Baffin Bay Networks is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Baffin Bay Networks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Threat Protection Subscription: Subscription-based security service providing DDoS mitigation, web application security, bot protection, and IP intelligence. The flat-fee pricing model offers predictable costs regardless of attack volume, eliminating surprise charges during peak attack periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flat-fee subscription model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Baffin Bay Networks product offering
Product offeringCore offering
Baffin Bay Networks sells a subscription-based Threat Protection Platform that combines advanced DDoS mitigation, web application security (OWASP Top 10), bot protection, and IP reputation intelligence into a single layered service. Protection is delivered through a globally distributed mitigation infrastructure and enriched with threat intelligence gathered from the company's proprietary honeypot sensor network, and is offered under a flat-fee, multi-year contract model for enterprise customers in financial services, government, and e-commerce.
Product overview
Baffin Bay Networks offers the Threat Protection Platform — a unified, layered security platform that combines intelligent mitigation, adaptive rulesets, and real-time data to protect digital assets. The platform consists of four interconnected modules: Advanced DDoS Mitigation (for volumetric attack protection), Web Application Security (covering SQLi, XSS, OWASP Top 10 threats), Bot Protection (for blocking scraping, credential stuffing, and automated abuse), and IP Intelligence (providing continuously updated IP reputation data). The platform supports flexible deployment across cloud, on-prem, and hybrid environments with a flat-fee pricing model.
Differentiator
Problem solved
Functional benefit
Products and services
- Threat Protection Platform Unified, cloud-delivered subscription security platform combining intelligent DDoS mitigation, web application protection (OWASP Top 10), bot mitigation, and IP reputation intelligence; deployed across cloud, on-prem, and hybrid environments for enterprise customers in financial services, government, and e-commerce.
Companies that use Baffin Bay Networks
Customer profileSegments3 records
Ideal customer profiles3 records
Baffin Bay Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Baffin Bay Networks partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Baffin Bay Networks competitors and assessment
Company assessmentDirect peers
- Cloudflare: Cloudflare provides a cloud-native security and performance platform that includes DDoS mitigation, WAF, bot management, and IP reputation — directly overlapping with Baffin Bay Networks' Threat Protection Platform across every product module and customer segment.
- Radware: Radware specializes in DDoS mitigation, WAF, and bot management with both cloud and on-prem deployment options — a close functional analogue to Baffin Bay Networks' offering, particularly for financial and government customers.
- Fastly: Fastly's edge cloud platform includes Next-Gen WAF (powered by Signal Sciences), bot management, and DDoS protection, overlapping with Baffin Bay Networks' cloud-delivered application and network security modules.
- DataDome: DataDome specializes in bot management and online fraud protection for e-commerce and classifieds — overlapping directly with Baffin Bay Networks' Bot Protection module and e-commerce vertical focus.
- Corero Network Security: Corero is a pure-play DDoS protection vendor offering both inline and cloud-based mitigation, a direct functional peer to Baffin Bay Networks' Advanced DDoS Mitigation product for enterprise and hosting customers.
- HUMAN Security: HUMAN (formerly White Ops) provides bot management, fraud detection, and account protection, directly comparable to Baffin Bay Networks' Bot Protection and IP Intelligence modules, particularly for e-commerce and financial services.
Broad incumbents
- Akamai: Akamai is a long-established CDN and edge security incumbent offering App & API Protector, Bot Manager, and Prolexic DDoS protection. It competes with Baffin Bay Networks for the same enterprise and financial services customers but as part of a much broader content delivery and security portfolio.
- Imperva: Imperva (now part of Thales) provides application security, WAF, bot protection, and DDoS mitigation. It competes with Baffin Bay Networks in the WAF and bot space, particularly in financial services and e-commerce verticals.
- F5: F5's Distributed Cloud Services and shape-security-driven bot management compete with Baffin Bay Networks' WAF and bot modules, particularly in financial services and large enterprise application security deployments.
Regional players
- Link11: Link11 is a European (German) DDoS protection and web security provider that overlaps with Baffin Bay Networks' DDoS and WAF capabilities, primarily competing in the DACH and broader European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baffin Bay Networks social profiles
Digital presenceBaffin Bay Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baffin Bay Networks leadership team
Management profileNumber of profiles
Profiles3 records
Baffin Bay Networks funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baffin Bay Networks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baffin Bay Networks
What does Baffin Bay Networks do?
Baffin Bay Networks sells a subscription-based Threat Protection Platform that combines advanced DDoS mitigation, web application security (OWASP Top 10), bot protection, and IP reputation intelligence into a single layered service. Protection is delivered through a globally distributed mitigation infrastructure and enriched with threat intelligence gathered from the company's proprietary honeypot sensor network, and is offered under a flat-fee, multi-year contract model for enterprise customers in financial services, government, and e-commerce.
Is Baffin Bay Networks a public or private company?
Baffin Bay Networks is a private company. It is classified as corporate owned and is currently operating.
When was Baffin Bay Networks founded?
Baffin Bay Networks was founded in 2020. It employs 11 to 50 people.
Where is Baffin Bay Networks based?
Baffin Bay Networks is headquartered in Stockholm, Sweden, in the Europe region.
How does Baffin Bay Networks make money?
One revenue line is on record: threat Protection Subscription.
Who are Baffin Bay Networks's main competitors?
Direct peers on record are Cloudflare, Radware, Fastly, DataDome, Corero Network Security and HUMAN Security. Broad incumbents are Akamai, Imperva and F5. Link11 is listed as a regional player.
Does Baffin Bay Networks have an API?
No public API is recorded for Baffin Bay Networks.
What industry is Baffin Bay Networks in?
Baffin Bay Networks's product category is Cybersecurity Threat Protection. Its primary akta.pro industry code is HDABAHAJ, Cloud Network Security (Microsegmentation, Cloud Firewall, WAF, DDoS), with a secondary code of HDADABAN, Deception & Honeypot-Based Network Defense.