Human Security
Human Security is a cybersecurity company that protects digital advertising, applications, and transactions from bot attacks, ad fraud, and account abuse, serving 500+ enterprise customers globally with its Human Defense Platform.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Human Security does
Human Security is a New York-headquartered cybersecurity company founded in 2012 that protects digital advertising, applications, and transactions from sophisticated bot attacks, ad fraud, and account abuse. The company was formed through the July 2022 merger of Human Security and PerimeterX, creating a combined entity with 450+ employees, 500+ enterprise customers, and over $100M in ARR. The Human Defense Platform processes more than 20 trillion digital interactions weekly across 3+ billion unique devices, analyzing 2,500+ signals per interaction through 400+ proprietary machine learning algorithms at sub-12ms latency. The product portfolio is organized into Advertising Protection (Ad Integrity Suite, Ad Fraud Defense, Brand Safety, Malvertising Defense, Viewability, Content Scraping) and Applications Protection (HUMAN Sightline Cyberfraud Defense, AgenticTrust, Client-Side Defense), with the Satori Threat Intelligence team providing offensive-grade research and cybercrime disruption capabilities.
The platform is differentiated by its scale of threat telemetry, a 59+ integration partner ecosystem spanning CDN, cloud, and identity providers, and native integration with Microsoft Entra. Human Security generates revenue primarily through enterprise SaaS subscriptions on an annual billing cadence, with quote-based modular pricing that scales with interaction volume. Go-to-market is predominantly direct enterprise sales targeting brands, agencies, ad tech platforms, digital publishers, e-commerce companies, financial services, and travel/hospitality organizations, complemented by channel resellers and technology partnerships with hyperscalers including AWS, Microsoft, and OpenAI. The company maintains offices in New York City, Santa Clara, Miami, Dallas, Tel Aviv, and London, and has been recognized as a Leader in the Forrester Wave for Bot and Agent Trust Management Software (Q2 2026) and ranked #1 by G2 for Bot Detection and Mitigation.
Human Security firmographics
Firmographics- Name
- Human Security
- Legal name
- Human Security, Inc.
- Website
- https://humansecurity.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Human Security is a cybersecurity company that protects digital advertising, applications, and transactions from bot attacks, ad fraud, and account abuse, serving 500+ enterprise customers globally with its Human Defense Platform.
- Ownership category
- akta.pro rank
Human Security industry classification
Industry- Product category
- Bot Management & Fraud Prevention Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where Human Security is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Human Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Subscription-based licensing of the Human Defense Platform including advertising protection, application protection, and specialized solutions (Ad Fraud Defense, Brand Safety, Bot Detection, AgenticTrust, etc.) with pricing based on interaction volume and package tier
- Professional Services: Implementation support and custom integration services for enterprise deployments requiring specialized setup
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with modular packages for Advertising and Applications |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Human Security product offering
Product offeringCore offering
HUMAN Security operates the Human Defense Platform, a unified cybersecurity platform that protects digital advertising, applications, and transactions against bot attacks, ad fraud, account takeover, fake accounts, and other cyberthreats. The platform processes over 20 trillion digital interactions weekly across 3 billion unique devices, using a Decision Engine that analyzes 2,500+ signals per interaction with 400+ adaptive machine learning models. It also provides ad verification (invalid traffic detection, brand safety, viewability) and AI agent trust management through the AgenticTrust product.
Product overview
HUMAN Security offers a unified platform architecture called the Human Defense Platform for protecting digital advertising, applications, and transactions against bot attacks, fraud, and cyberthreats. The platform consists of two primary solution suites: Advertising Protection (encompassing Ad Integrity Suite, Ad Fraud Defense/Ad Fraud Sensor, Ad Quality Defense, Brand Safety, Click Fraud, Malvertising Defense, Viewability, Content Scraping, and Agentic Visibility) and Applications Protection (centered on HUMAN Sightline Cyberfraud Defense, AgenticTrust, Client-Side Defense, and specialized use cases including Account Takeover, Bot Detection & Mitigation, Fake Accounts, LLM & AI Agent Governance, Transaction Abuse, and PCI DSS Compliance). The platform is underpinned by the Satori Threat Intelligence & Research team and processes over 20 trillion digital interactions weekly across 3 billion unique devices, analyzing 2,500+ signals per interaction via 400+ algorithms and adaptive machine learning models.
Differentiator
Problem solved
Functional benefit
Brands
- Human Defense Platform: A unified platform providing cybersecurity solutions for safer digital interactions and transactions, protecting against bot attacks and cyberfraud.
- HUMAN Sightline
- AgenticTrust
- Satori
- Ad Integrity Suite
Products and services
- Human Defense Platform The unified core platform providing cybersecurity-grade protection against bot attacks, fraud, and cyberthreats across advertising, applications, and transactions. Delivers high-fidelity decisioning with 2,500+ signals per interaction analyzed by 400+ machine learning algorithms.
- HUMAN Sightline Cyberfraud Defense Main application protection product that protects against fraud from bots, humans, and AI agents, enabling traffic governance based on intent across the entire customer journey from first ad impression to on-platform transactions.
- AgenticTrust AI agent trust management product that establishes trust governance for AI agents operating on digital properties, enabling organizations to distinguish legitimate AI agent activity from sophisticated bot attacks and manage agentic commerce use cases.
- Client-Side Defense Provides full visibility and control over client-side scripts without disrupting their business value, protecting against client-side supply chain threats and JavaScript-based attacks.
- Ad Integrity Suite AI-powered ad verification platform unifying IVT detection, brand safety and suitability, and viewability measurement in one suite for brands and agencies seeking explainable verification signals to reduce wasted spend.
- Ad Fraud Defense Comprehensive ad fraud protection combining pre-bid fraud filtration and post-bid fraud detection across desktop, mobile web, in-app, CTV, and audio channels. Delivers sub-12ms deterministic decisioning and actionable intelligence for inventory quality optimization.
- Ad Fraud Sensor Detection solution for identifying invalid traffic to optimize campaign budgets and ensure advertising reaches genuine audiences across all media channels.
- Ad Quality Defense Allows customization of creative standards to filter out policy, content, and technical violations before the bidding process, protecting revenue from unwanted ads and maintaining site quality.
- Brand Safety AI-powered brand safety using explainable classification models and advertiser-defined rules to provide transparent, accurate brand safety with granular URL-level visibility and error flagging.
- Click Fraud Combats invalid clicks in real time by analyzing actual click behavior rather than just device signals or landing page activity, preserving ROAS and protecting data integrity.
- Malvertising Defense Safeguards publisher networks from malicious creatives with robust behavioral scanning that prevents malvertising from reaching end users through technical and behavioral analysis.
- Viewability Provides clarity across the ad ecosystem on viewable impressions, protecting advertising value, proving authenticity, and building trust in every interaction with MRC-accredited measurement.
- Content Scraping Prevents scraping bots from stealing content to repost, train LLMs, or undercut organization and ad revenue, protecting monetization and content value.
- Agentic Visibility Provides AI-driven traffic intelligence to measure AI-driven activity, differentiate between human, bot, and AI agent journeys, and surface insights for optimizing media, commerce, and customer experiences.
Quantifiable outcome
- 20 million bots filtered every minute
- +4 more outcomes
Companies that use Human Security
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles4 records
Human Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
Human Security partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, secondary and core.
- OpenAIstrategicStrategic partnership highlighted in G2 recognition, positioning HUMAN for trusted AI and bot activity detection across digital ecosystems as AI agents become prevalent
- AWS (Amazon Web Services)strategicStrategic partnership for cloud infrastructure and integration enabling HUMAN's detection capabilities to scale with AWS customers
- IAB Tech Lab Ecosystem PartnerssecondarySupporters of IAB Tech Lab's agentic roadmap including NBCUniversal, Experian Marketing Services, PubMatic, Index Exchange, Amazon Ads, The Trade Desk, Netflix, Yahoo, and Paramount working to extend OpenRTB, VAST, and other standards for AI agent deployment in digital advertising
- Microsoft EntracoreNative built-in integration within Microsoft Entra platform providing multilayered protection including Web Application Firewall defense, bot prevention, and identity verification without requiring separate contracts or complex setup
- AdRollsecondaryIntegration with AdRoll's advertising platform incorporating HUMAN's real-time fraud defense and viewability solutions for campaign integrity and ad fraud prevention
- PerimeterXcoreMerger of equals combining HUMAN Security and PerimeterX cybersecurity solutions to form unified bot protection, fraud prevention, and account abuse defense platform. Merger approved by both boards with regulatory approval. Combined entity serving 500+ customers with $100M+ ARR.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Human Security competitors and assessment
Company assessmentDirect peers
- Kasada: Kasada provides bot management focused on account takeover, scraping, and transaction abuse, with a distinctive cryptographic client-side challenge approach. It directly competes with HUMAN Sightline and AgenticTrust in protecting login flows and APIs for enterprises in financial services, travel, and e-commerce.
- Arkose Labs: Arkose Labs specializes in bot mitigation, account takeover prevention, and fraud detection using a challenge-based approach. It is a direct competitor in account security and fraud prevention for digital commerce, gaming, and financial services.
- DataDome: DataDome is a leading bot management and online fraud protection SaaS platform serving e-commerce, classifieds, and media companies. It competes head-to-head with HUMAN in credential stuffing prevention, account takeover, scraping, and ad fraud detection, with similar ML-based detection and enterprise GTM.
Broad incumbents
- DoubleVerify: DoubleVerify is a publicly traded media measurement and ad verification platform covering fraud/IVT, brand safety, and viewability. It competes with HUMAN's Ad Integrity Suite across programmatic ad verification for brands, agencies, and platforms.
- Integral Ad Science (IAS): IAS is a leading digital ad verification and media optimization company covering fraud detection, brand safety, and viewability measurement. It overlaps with HUMAN's advertising protection suite and competes in similar enterprise RFPs with brands, agencies, and publishers.
- Cloudflare: Cloudflare is a major CDN and security platform offering Bot Management as part of its broader security suite, competing with HUMAN across web application protection, API security, and fraud prevention — typically at bundled/lower marginal pricing than standalone point solutions.
- Akamai Technologies: Akamai offers Bot Manager as part of its App & API Security portfolio, leveraging its CDN and edge computing footprint. It overlaps with HUMAN in ad fraud (pre-bid filtering) and application protection for large enterprises, competing as a broader platform incumbent.
- Imperva (Thales): Imperva, now part of Thales, provides application and data security including bot management as part of its broader WAF and API security offerings. It competes with HUMAN in protecting web applications against credential abuse and scraping for enterprise customers.
- F5 (Shape Security): F5 acquired Shape Security to add bot mitigation and fraud prevention to its application delivery and security portfolio. It is a broad incumbent in the same bot management category as HUMAN, particularly strong in financial services.
Emerging players
- CHEQ AI: CHEQ provides go-to-market security and ad fraud prevention focused on invalid traffic, lead fraud, and click fraud for performance marketing. It is a smaller, emerging competitor in HUMAN's ad fraud and click fraud use cases, primarily serving brands and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Human Security social profiles
Digital presenceHuman Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Security leadership team
Management profileNumber of profiles
Profiles7 records
Human Security funding detail
Funding detailFunding overview
Funding rounds12 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Security M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Security
What does Human Security do?
HUMAN Security operates the Human Defense Platform, a unified cybersecurity platform that protects digital advertising, applications, and transactions against bot attacks, ad fraud, account takeover, fake accounts, and other cyberthreats. The platform processes over 20 trillion digital interactions weekly across 3 billion unique devices, using a Decision Engine that analyzes 2,500+ signals per interaction with 400+ adaptive machine learning models. It also provides ad verification (invalid traffic detection, brand safety, viewability) and AI agent trust management through the AgenticTrust product.
Is Human Security a public or private company?
Human Security is a private company. It is classified as venture growth investor backed and is currently operating.
When was Human Security founded?
Human Security was founded in 2012. It employs 251 to 500 people.
Where is Human Security based?
Human Security is headquartered in New York, United States, in the North America region.
How does Human Security make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are professional Services.
Who are Human Security's main competitors?
Direct peers on record are Kasada, Arkose Labs and DataDome. Broad incumbents are DoubleVerify, Integral Ad Science (IAS), Cloudflare, Akamai Technologies, Imperva (Thales) and F5 (Shape Security). CHEQ AI is listed as an emerging player.
Does Human Security have an API?
Yes. HUMAN provides a Reporting API for post-bid analytics and custom dashboards, alongside a deterministic API for real-time fraud decisioning (sub-12ms response time) that delivers true/false fraud indicators via lightweight SDK or API integration. The platform also supports direct log-level access via Snowflake Marketplace. The Human Defense Platform analyzes 2,500+ signals per interaction and connects disparate data to detect anomalies in milliseconds. Developer documentation is at docs.humansecurity.com.
What industry is Human Security in?
Human Security's product category is Bot Management & Fraud Prevention Software. Its primary akta.pro industry code is HDADALAG, Spam, Fake Engagement & Content Abuse Prevention, with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5182 and its SIC code is 7373.