Chayan Yuese
Chayan Yuese is a tea-based drink shop brand founded in 2014 in Changsha, China, serving retail consumers in the new-style tea beverage category. It attracted venture funding from Tiantu, Genesis, and Source Code Capital in 2019.
- Company typePrivate
- Founded2014
- HeadquartersChangsha, China
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Chayan Yuese does
Chayan Yuese is a tea-based drink shop brand founded in 2014 and headquartered in Changsha, China. The company operates in China's new-style tea beverage category, serving retail consumers through physical tea shop locations. Its founder, Liang Lyu, serves as Founder, President & General Manager. The company has historically attracted venture capital interest from notable Chinese investors including Tiantu Capital, Genesis Capital, and Source Code Capital, with a $1.4 million round recorded in August 2019.
The company's digital infrastructure shows signs of significant operational decline: its official domain, chayanys.cn, is currently listed for sale via the domain escrow platform 4.cn at a price of CNY 999, indicating the website is no longer actively maintained as a corporate property. No specific product lines, pricing structures, store counts, or revenue figures are disclosed in the available data. The company was referenced in connection with the FBIF Food Innovation Expo 2026 in Hangzhou, suggesting some continued brand presence within China's food and beverage industry ecosystem, though the specifics of that participation are not detailed.
Given the sparse data set, the company's current operating scale, geographic footprint beyond Changsha, and product portfolio cannot be reliably characterized. The combination of a 2014 founding date, established investor backing, and a deactivated official domain creates an ambiguous profile that requires primary-source verification before any investment conclusion can be drawn.
Chayan Yuese firmographics
Firmographics- Name
- Chayan Yuese
- Website
- https://chayanys.cn
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 1–10 employees
- Short description
- Chayan Yuese is a tea-based drink shop brand founded in 2014 in Changsha, China, serving retail consumers in the new-style tea beverage category. It attracted venture funding from Tiantu, Genesis, and Source Code Capital in 2019.
- Ownership category
- akta.pro rank
Chayan Yuese industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)
- akta.pro secondary industries
- Tea Rooms & Tea Cafes (THAFADAF), RTD Iced Tea Production (AFAFABAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Chayan Yuese is headquartered
LocationHeadquarters
- HQ city
- Changsha
- HQ country
- China
- HQ region
- Asia
Markets served
Chayan Yuese business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Chayan Yuese product offering
Product offeringCore offering
Chayan Yuese is a tea-based drink shop brand that sells freshly prepared specialty tea beverages to individual consumers. Founded in 2014 and headquartered in Changsha, China, the company operates as a specialty Chinese-style tea retail concept, offering tea drinks through its own retail locations. The brand has also participated in industry food and beverage innovation expos to build awareness.
Product overview
Based on the available source data, no substantive product or service information could be extracted for Chayan Yuese. The primary website (chayanys.cn) is listed for sale and does not contain actual company product content. The news source references Chayan Yuese's participation at the FBIF Food Innovation Expo 2026 in Hangzhou, but does not provide details on specific products or services offered.
Differentiator
Problem solved
Functional benefit
Companies that use Chayan Yuese
Customer profileIdeal customer profiles1 record
Chayan Yuese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chayan Yuese partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Chayan Yuese competitors and assessment
Company assessmentDirect peers
- ChaPanda: Public Chinese new-style tea beverage chain ('ChaBaiDao'), specializing in fruit teas and milk teas. Directly competes on tea-shop format, product mix, and target consumer.
- CoCo都可: Long-established Taiwanese-origin bubble tea and specialty tea chain with extensive China presence. Comparable on tea-shop format, beverage menu, and franchised store model.
- Heytea: Founder-led Chinese new-style tea beverage chain offering fruit teas, milk teas, and cheese-foam tea as a specialty tea shop concept. Directly competes with Chayan Yuese on product, format, and target consumer across overlapping Chinese cities.
- Nayuki Holdings: Public Chinese new-style tea beverage chain (formerly Nayuki) operating premium tea shops with baked goods. Highly comparable on format (specialty tea shop), menu structure, and target demographic.
- Mixue Group: Mass-market Chinese new-style tea and ice cream chain known for value pricing and massive store count. Competes with Chayan Yuese on the same tea-shop format at a different price tier and city mix.
- Guming Holdings: Public Chinese new-style tea chain with thousands of stores across lower-tier cities. Highly comparable on tea-shop format and ingredient/production model.
- The Alley (鹿角巷): Taiwanese-origin specialty tea and layered beverage brand with mainline China operations. Directly comparable as a tea-focused shop chain targeting similar urban consumers.
- Auntea Jenny (沪上阿姨): Public Chinese new-style tea chain with a heavy lower-tier-city store footprint. Comparable as a tea-based drink shop chain competing in overlapping Chinese geographies.
Broad incumbents
- 茶颜悦色 (Chayan Yuese direct brand website): Operating company/website bearing the same brand name as the subject, if active. Listed as a broad incumbent to reflect parallel brand-website presence that may supersede the parked .cn domain captured in the data.
Regional players
- MOLA TEA / regional tea-shop brands: Regional Chinese specialty tea-shop chains operating in particular provinces or city-clusters. They compete with Chayan Yuese's specialty tea-shop concept within their respective geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Chayan Yuese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chayan Yuese leadership team
Management profileNumber of profiles
Profiles1 record
Chayan Yuese funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chayan Yuese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chayan Yuese
What does Chayan Yuese do?
Chayan Yuese is a tea-based drink shop brand that sells freshly prepared specialty tea beverages to individual consumers. Founded in 2014 and headquartered in Changsha, China, the company operates as a specialty Chinese-style tea retail concept, offering tea drinks through its own retail locations. The brand has also participated in industry food and beverage innovation expos to build awareness.
When was Chayan Yuese founded?
Chayan Yuese was founded in 2014. It employs 1 to 10 people.
Where is Chayan Yuese based?
Chayan Yuese is headquartered in Changsha, China, in the Asia region.
Who are Chayan Yuese's main competitors?
Direct peers on record are ChaPanda, CoCo都可, Heytea, Nayuki Holdings, Mixue Group, Guming Holdings, The Alley (鹿角巷) and Auntea Jenny (沪上阿姨). 茶颜悦色 (Chayan Yuese direct brand website) is listed as a broad incumbent. MOLA TEA / regional tea-shop brands is listed as a regional player.
Does Chayan Yuese have an API?
No public API is recorded for Chayan Yuese.
What industry is Chayan Yuese in?
Chayan Yuese's product category is Specialty Tea Retail. Its primary akta.pro industry code is THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars), with a secondary code of THAFADAF, Tea Rooms & Tea Cafes. Its NAICS code is 311920 and its SIC code is 2080.