沪上阿姨AUNTEA JENNY
AUNTEA JENNY (沪上阿姨) is a Shanghai-based, mid-priced fresh fruit tea brand that operates through a franchise network of over 8,000 stores across 300+ Chinese cities as of May 2024. Founded in 2013, it pivoted from grain milk tea to fresh fruit tea in 2019 and refreshed its brand identity in 2024.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 沪上阿姨AUNTEA JENNY does
沪上阿姨 (AUNTEA JENNY) is a Shanghai-headquartered, mid-priced ready-to-drink tea brand that operates almost exclusively through a franchise distribution model. The company was founded in 2013 with its first store selling "Grain Milk Tea" and pivoted in 2019 to focus on the fresh fruit tea category, an inflection that drove national expansion. As of May 2024, the brand operates more than 8,000 stores across over 300 cities in China and, per Zhushi Consulting's September 30, 2023 store-count rankings, holds the #1 position in Northern China and #3 nationally.
The core offering is the AUNTEA JENNY retail store, complemented by a "沪上阿姨合伙人" (AUNTEA JENNY Partner) WeChat mini-program that serves as the franchise onboarding channel. In 2024 the brand executed a 5.0 visual identity refresh centered on a "modern orange" palette with motifs such as bob hair and bell hats to express a Chinese-Western fusion positioning around an independent, confident Shanghai woman. Marketing is digital-first across WeChat, Douyin (抖音), and Xiaohongshu (小红书), with the official website acting as the brand and franchise-information hub. Technology stack and proprietary product development beyond menu/ingredient work is not disclosed.
Revenue mechanics are franchise-driven: independent operators pay to join the brand, source through the system, and generate retail beverage sales to mass-market consumers. Pricing tiers, royalty rates, and franchise fees are not publicly disclosed; inquiries are routed through the official hotline (400-0860-777) and the WeChat mini-program. Two customer segments are served in parallel — health-conscious mass-market tea drinkers (B2C) and individual entrepreneurs/franchise operators (B2B) — making the franchise partner base both a sales channel and a customer.
沪上阿姨AUNTEA JENNY firmographics
Firmographics- Name
- 沪上阿姨AUNTEA JENNY
- Legal name
- 沪上阿姨(上海)实业股份有限公司
- Website
- https://hsayi.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AUNTEA JENNY (沪上阿姨) is a Shanghai-based, mid-priced fresh fruit tea brand that operates through a franchise network of over 8,000 stores across 300+ Chinese cities as of May 2024. Founded in 2013, it pivoted from grain milk tea to fresh fruit tea in 2019 and refreshed its brand identity in 2024.
- Ownership category
- akta.pro rank
沪上阿姨AUNTEA JENNY industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Milk Tea & Flavored Tea Beverage Shops (Non-Boba) (THAFAKAI)
- akta.pro secondary industries
- Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Coffee Chains & Franchise Cafes (THAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
沪上阿姨AUNTEA JENNY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Beverage Sales through Franchise Stores: Revenue generated from network of 8,000+ franchise stores selling fresh fruit tea and grain milk tea products. The company operates a franchise model where independent operators pay to join the brand and generate revenue through retail beverage sales to consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
沪上阿姨AUNTEA JENNY product offering
Product offeringCore offering
沪上阿姨AUNTEA JENNY operates a mid-priced ready-made tea shop brand selling fresh fruit tea and grain milk tea beverages to mass market consumers. The brand's network of 8,000+ franchise stores across more than 300 Chinese cities as of May 2024 makes it a top-three nationally ranked ready-made tea chain (ranked first in Northern China and third nationwide by store count as of September 30, 2023).
Product overview
AUNTEA JENNY (沪上阿姨) operates as a single unified brand of mid-priced fresh fruit tea and ready-made beverages. The core offering is the AUNTEA JENNY store brand, complemented by the 沪上阿姨合伙人小程序 (AUNTEA JENNY Partner Mini Program), a WeChat mini application used to manage franchise applications. The brand uses a '摩登东方茶' (Modern Oriental Tea) positioning and version 5.0 brand identity launched in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- AUNTEA JENNY Fresh Fruit Tea (沪上阿姨鲜果茶) Mid-priced fresh fruit tea beverages sold through 8,000+ AUNTEA JENNY branded franchise stores across China, targeted at mass-market consumers seeking healthy and cost-effective ready-made drinks.
- AUNTEA JENNY Grain Milk Tea (沪上阿姨五谷奶茶) Original grain milk tea beverages pioneered by AUNTEA JENNY at its founding in 2013, now sold alongside the fresh fruit tea line at AUNTEA JENNY franchise stores in China.
- AUNTEA JENNY Franchise Partnership Program (沪上阿姨合伙人加盟) Franchise opportunity for independent entrepreneurs and operators to open and run AUNTEA JENNY branded ready-made tea stores across China, supported by the brand's standardized operating model.
Quantifiable outcome
- 8,000+ stores opened in over 300 cities as of May 2024
Companies that use 沪上阿姨AUNTEA JENNY
Customer profileSegments2 records
Ideal customer profiles2 records
沪上阿姨AUNTEA JENNY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
沪上阿姨AUNTEA JENNY partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
沪上阿姨AUNTEA JENNY competitors and assessment
Company assessmentEmerging players
- Genki Forest (元气森林): China's leading sparkling water and RTD beverage brand increasingly expanding into fresh tea and coffee. Compares to AUNTEA JENNY on health-positioned beverages targeting young Chinese consumers, with a more product-led versus store-led model.
Direct peers
- CoCo都可: Established Taiwanese-origin tea chain with thousands of stores across China. Compares to AUNTEA JENNY on milk tea and fruit tea offerings, franchise-based distribution, and broad Chinese market presence.
- Guming (古茗): Hong Kong-listed mass-market tea chain with 9,000+ stores. Comparable to AUNTEA JENNY in franchise-based growth, mid-price positioning, and national coverage in China's fresh fruit tea category.
- HEYTEA (喜茶): Premium fresh fruit tea brand and pioneer of the new-style tea category in China. Direct peer to AUNTEA JENNY in fresh fruit tea, competing at the higher price tier with similar product types.
- Mixue (蜜雪冰城): China's largest mass-market tea and ice cream chain with 30,000+ franchise stores. Closest direct competitor to AUNTEA JENNY given franchise model, mid-to-low price point, and national store density.
- ChaPanda (茶百道): Hong Kong-listed Chinese fresh fruit tea brand with thousands of stores. Comparable to AUNTEA JENNY in fresh fruit tea focus, franchise model, and national expansion strategy.
- Cha Yan Yue Se (茶颜悦色): Chinese tea brand originally concentrated in Hunan with a strong cultural identity. Compares to AUNTEA JENNY on fresh tea positioning and brand-led differentiation, though with a narrower geographic footprint.
- Nayuki (奈雪的茶): Hong Kong-listed premium tea brand known for fresh fruit tea and 'tea + soft European bread' concept. Comparable to AUNTEA JENNY in fresh fruit tea focus and chain-store model, though at a higher price point.
- Chagee (霸王茶姬): US-listed Chinese tea chain with strong global expansion, focused on milk tea and fresh fruit tea. Compares to AUNTEA JENNY on beverage category, franchise model, and growth trajectory, with additional international exposure.
Broad incumbents
- Luckin Coffee (瑞幸咖啡): China's largest coffee chain with 20,000+ stores and aggressive digital-first model. Comparable to AUNTEA JENNY on chain-store scale, technology-enabled ordering, and value-tier competition for Chinese beverage occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
沪上阿姨AUNTEA JENNY social profiles
Digital presence沪上阿姨AUNTEA JENNY financial estimates
Financial estimateRevenue estimate
Valuation estimate
沪上阿姨AUNTEA JENNY leadership team
Management profileNumber of profiles
沪上阿姨AUNTEA JENNY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
沪上阿姨AUNTEA JENNY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 沪上阿姨AUNTEA JENNY
What does 沪上阿姨AUNTEA JENNY do?
沪上阿姨AUNTEA JENNY operates a mid-priced ready-made tea shop brand selling fresh fruit tea and grain milk tea beverages to mass market consumers. The brand's network of 8,000+ franchise stores across more than 300 Chinese cities as of May 2024 makes it a top-three nationally ranked ready-made tea chain (ranked first in Northern China and third nationwide by store count as of September 30, 2023).
When was 沪上阿姨AUNTEA JENNY founded?
沪上阿姨AUNTEA JENNY was founded in 2013. It employs 51 to 100 people.
How does 沪上阿姨AUNTEA JENNY make money?
One revenue line is on record: beverage Sales through Franchise Stores.
Who are 沪上阿姨AUNTEA JENNY's main competitors?
Genki Forest (元气森林) is listed as an emerging player. Direct peers are CoCo都可, Guming (古茗), HEYTEA (喜茶), Mixue (蜜雪冰城), ChaPanda (茶百道), Cha Yan Yue Se (茶颜悦色), Nayuki (奈雪的茶) and Chagee (霸王茶姬). Luckin Coffee (瑞幸咖啡) is listed as a broad incumbent.
Does 沪上阿姨AUNTEA JENNY have an API?
No public API is recorded for 沪上阿姨AUNTEA JENNY.
What industry is 沪上阿姨AUNTEA JENNY in?
沪上阿姨AUNTEA JENNY's product category is Specialty Tea Retail. Its primary akta.pro industry code is THAFAKAI, Milk Tea & Flavored Tea Beverage Shops (Non-Boba), with a secondary code of THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars). Its NAICS code is 722515 and its SIC code is 5810.