Safi Organics
Safi Organics is a Kenyan for-profit company that manufactures biochar-based organic fertilizers (Safi Planting, Safi Topper, Safi Biochar, Safi Foliar) and provides soil testing and agronomy services to smallholder and commercial farmers across Kenya.
- Company typePrivate
- Founded2016
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Safi Organics does
Safi Organics is a Kenyan for-profit company, headquartered in Mwea, Kenya, that manufactures and distributes biochar-based organic fertilizers to smallholder and commercial farmers across Kenya. The company was founded in 2016 and operates as Safi Organics Ltd, a privately held entity with 11–50 employees. Its core technology is the pyrolysis of agricultural waste (maize cobs, coffee husks, coconut shells) into biochar, which is then formulated into a portfolio of four crop-stage-specific fertilizer products — Safi Planting, Safi Topper, Safi Biochar, and Safi Foliar — marketed under the Safi Sarvi sub-brand. All products are KEBS-certified and are positioned as sustainable alternatives to chemical fertilizers, with claimed outcomes of 27–30% higher yields, 30–50% income increases for farmers, and reduced post-harvest losses.
The company's revenue model combines one-time product sales of fertilizer through agro-dealer resellers and direct farm delivery with professional services revenue from soil testing and agronomy consulting. Go-to-market is direct-to-consumer via the company's website, agro-dealer distribution across Kenya, agronomist-booking services, and event-driven outreach (notably the SDSN Kenya Youth Agripreneurship Programme at JKUAT). Customer segments are smallholder farmers as the primary market and commercial farmers as a secondary segment seeking professional agronomy support. Marketing relies on educational content (a crop-specific blog covering chili, ginger, spider plants, arrowroot, dragon fruit, and rice), organic social media presence (Facebook, X, LinkedIn, Instagram), and event participation. Disclosed investors include Africa Climate Ventures ($100,000 in 2024) and accelerator affiliations with MassChallenge (2016), Musk Foundation/XPRIZE (2022), and the Africa Carbon Removal Accelerator (2025). The company has received recognition from Reuters, the World Economic Forum, the Smithsonian, and MIT, and is led by co-founder Joyce Kamande (operations manager).
Safi Organics firmographics
Firmographics- Name
- Safi Organics
- Legal name
- Safi Organics Ltd
- Website
- https://safiorganics.co.ke
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safi Organics is a Kenyan for-profit company that manufactures biochar-based organic fertilizers (Safi Planting, Safi Topper, Safi Biochar, Safi Foliar) and provides soil testing and agronomy services to smallholder and commercial farmers across Kenya.
- Ownership category
- akta.pro rank
Safi Organics industry classification
Industry- Product category
- Organic Fertilizers
- NAICS
- Fertilizer and Compost Manufacturing (32531), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Biochar & Carbon-Based Soil Builders (AFABAKAG)
- akta.pro secondary industries
- Biochar & Carbon-Based Soil Conditioners (AFABADAD), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH), Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF), Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Manure, Compost & Organic Amendments Testing Services (AFACAKAJ)
Keywords
Where Safi Organics is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Safi Organics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Organic Fertilizer Sales: Sale of biochar-based organic fertilizers including Safi Planting, Safi Topper, Safi Biochar, and Safi Foliar. Products are sold through agro-dealers across Kenya and directly to farmers with delivery services.
- Agricultural Services: Soil testing and agronomy consulting services provided to farmers. Services include soil sample analysis, detailed reports with fertilizer recommendations, and on-farm agronomist visits.
- Agronomist Booking Services: Book an agronomist service where trained agronomists with five years of experience help farmers increase yields through farm analysis, crop-specific guidance, and pest/disease management.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Safi Organics product offering
Product offeringCore offering
Safi Organics manufactures and sells biochar-based organic fertilizers (Safi Planting, Safi Topper, Safi Biochar, Safi Foliar, and the Safi Sarvi line) tailored for African soils, and complements these with soil testing, agronomy consultancy, and on-farm agronomist advisory services for smallholder and commercial farmers in Kenya.
Product overview
Safi Organics is an organic fertilizer company offering a portfolio of four core biochar-based fertilizer products (Safi Planting, Safi Topper, Safi Biochar, and Safi Foliar) designed for different stages of crop development. The products work together as a complete crop nutrition system: Safi Planting supports initial growth, Safi Topper provides mid-season nutrition, Safi Biochar improves long-term soil health and structure, and Safi Foliar delivers foliar feeding for quick nutrient absorption. In addition to products, the company offers complementary services including soil testing, agronomy consultancy, and agronomist support to help farmers optimize fertilizer application and crop yields.
Differentiator
Problem solved
Functional benefit
Brands
- Safi Sarvi: Organic biochar-based fertilizer brand developed by Safi Organics to improve soil fertility and crop performance
- Safi Planting
- Safi Topper
- Safi Biochar
- Safi Foliar
Products and services
- Safi Planting
Quantifiable outcome
- 30% increase in rice yields
- +4 more outcomes
Companies that use Safi Organics
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Safi Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Safi Organics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SDSN KenyaminorSDSN Kenya organized a Youth Agripreneurship Training and Incubation Programme at Jomo Kenyatta University of Agriculture and Technology (JKUAT), bringing together youth from 12 counties. Safi Organics participated as a speaker, emphasizing modern agriculture, technology, innovation, value addition, and climate-smart practices.
- FOLU KenyaminorFOLU Kenya participated as a speaker organization at the Youth Agripreneurship Training Programme at JKUAT, alongside Safi Organics and LiveLife Solutions, focusing on youth-led agricultural innovations.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Safi Organics competitors and assessment
Company assessmentDirect peers
- Takachar: Africa-focused biochar producer using small-scale pyrolysis of agricultural residues. Directly comparable to Safi Organics as a decentralized biochar input company serving African smallholders; both featured in similar climate-smart agriculture cohorts and share the carbon-removal narrative.
- Cropnuts (aREEL Agronomy): Kenya-based soil testing, agronomy, and laboratory services provider for African farmers. Directly overlaps with Safi's soil testing and agronomy consultancy offering, serving the same Kenyan smallholder and commercial farmer segment.
- SoilCares (Agrocares): Netherlands/Kenya-based soil testing and crop nutrition recommendation services provider. Directly comparable to Safi's soil testing and fertilizer-recommendation offering, serving African and emerging-market smallholders with portable soil-sensing technology.
Broad incumbents
- One Acre Fund: Large-scale Kenyan and East African smallholder service provider bundling inputs, finance, and training. Comparable to Safi as a smallholder-focused input-plus-advisory bundle, but with substantially deeper capital, broader geographic reach, and a wider product portfolio.
- Apollo Agriculture: Kenyan agtech providing inputs, financing, and advisory to smallholders via an agro-dealer network. Highly comparable distribution and customer profile to Safi Organics, but at greater scale and backed by significant venture capital.
Regional players
- SunCulture: Kenyan climate-smart agriculture company selling solar irrigation and related agronomic support to smallholders. Comparable Kenyan smallholder customer base and climate-narrative funding profile, though operating in irrigation rather than fertilizer inputs.
- AMF Agro (African Agricultural Inputs): African organic and specialty fertilizer manufacturer and distributor. Comparable in product category (organic and bio-based fertilizers) and target geographies across Sub-Saharan Africa, but at larger industrial scale than Safi.
- ETC East Africa (Ecological Organic Agriculture): East African organic agriculture initiative and inputs distribution network. Comparable regional focus on organic inputs for smallholders and overlap with Safi's mission of regenerative, organic farming in East Africa.
Emerging players
- Carbon Gold: UK-based biochar soil amendment company for agriculture and horticulture. Comparable biochar product technology and soil-health value proposition, though operating in European markets with different customer profiles.
- Biochar Now: US-based biochar producer with carbon credit registration for soil applications. Comparable biochar technology platform and carbon-removal positioning, though operating at industrial scale in North America rather than African smallholders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Safi Organics social profiles
Digital presenceSafi Organics compliance and trust
Trust signalCompliance1 record
Safi Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safi Organics leadership team
Management profileNumber of profiles
Profiles1 record
Safi Organics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safi Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safi Organics
What does Safi Organics do?
Safi Organics manufactures and sells biochar-based organic fertilizers (Safi Planting, Safi Topper, Safi Biochar, Safi Foliar, and the Safi Sarvi line) tailored for African soils, and complements these with soil testing, agronomy consultancy, and on-farm agronomist advisory services for smallholder and commercial farmers in Kenya.
Is Safi Organics a public or private company?
Safi Organics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Safi Organics founded?
Safi Organics was founded in 2016. It employs 11 to 50 people.
Where is Safi Organics based?
Safi Organics is headquartered in Nairobi, Kenya, in the Africa region.
How does Safi Organics make money?
Three revenue lines are on record. Organic Fertilizer Sales are the primary driver. The others are agricultural Services and agronomist Booking Services.
Who are Safi Organics's main competitors?
Direct peers on record are Takachar, Cropnuts (aREEL Agronomy) and SoilCares (Agrocares). Broad incumbents are One Acre Fund and Apollo Agriculture. Regional players are SunCulture, AMF Agro (African Agricultural Inputs) and ETC East Africa (Ecological Organic Agriculture). Emerging players are Carbon Gold and Biochar Now.
Does Safi Organics have an API?
No public API is recorded for Safi Organics.
What industry is Safi Organics in?
Safi Organics's product category is Organic Fertilizers. Its primary akta.pro industry code is AFABAKAG, Biochar & Carbon-Based Soil Builders, with a secondary code of AFABADAD, Biochar & Carbon-Based Soil Conditioners. Its NAICS code is 32531 and its SIC code is 700.