What Zoop does

Zoop, operated by Flux Labs AI Pvt Ltd and founded in 2024 in Gurgaon, India, is a live commerce platform that enables small and medium Indian sellers to broadcast product demonstrations simultaneously to Facebook, YouTube, and Instagram from a single smartphone via its Zoop Partner mobile application. The company targets independent Indian sellers, predominantly women entrepreneurs, boutique owners, and home-based retailers selling ethnic wear, fashion, jewellery, and home decor, with positioning across pan-India Tier 1, Tier 2, and Tier 3 cities. Zoop reports a community of 2000+ sellers and a 4.8 rating across 1000+ reviews, with the platform marketed as 100% free for sellers.

The platform's technical architecture centres on three native integrations (Meta for Facebook/Instagram, Google's YouTube API Services, and Juspay/Pay-U for payment processing), enabling multistreaming, a free professional e-commerce website, real-time inventory management, and ONDC network connectivity. AI-driven features include automated product cataloguing during live streams, an AI Reel Maker for repurposing live content into short-form video, and AI Thumbnail Generation. Additional tools include a DVR-style Rewind feature (claimed to boost sales by 40%), beauty filters, overlay stickers, crossposting, and a Seller Academy with video tutorials.

Zoop operates a freemium go-to-market, offering the platform at no cost to sellers with no subscription, setup, or platform charges. Revenue mechanics are not explicitly disclosed in available sources, but are likely to be derived from transaction commissions or payment processing fees routed through Juspay and Pay-U integrations. The company received investment from Peak XV Partners in February 2026 as one of five early-stage AI startups selected at the Impact AI PitchFest during the India AI Impact Summit, participated in the summit itself, and employs approximately 25 staff across engineering, product, design, growth, marketing, and QA functions.

Name

Zoop

Legal name

Flux Labs AI Pvt Ltd

Website

https://zooplive.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoop is an India-based live commerce platform enabling small and medium Indian sellers to simultaneously broadcast product sales to Facebook, YouTube, and Instagram from a single smartphone, with free e-commerce websites, AI cataloguing, and ONDC integration for fashion, ethnic wear, and SMB retailers.

Ownership category

akta.pro rank

Product category

Live Commerce Platform

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

Keywords

• Live commerce platform
• Social commerce app
• Multi-platform streaming
• Live selling tools
• E-commerce seller software

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Live Commerce Platform Services: Zoop operates as a free platform for sellers, monetizing through facilitating live commerce transactions. While the platform is marketed as '100% Free' with no setup fees or subscriptions for sellers, the company likely generates revenue by taking a transaction fee or commission on sales processed through its platform, or through value-added services. The exact revenue model mechanics are not explicitly disclosed in the available sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Zoop is a free live commerce platform enabling Indian small sellers to broadcast live shopping sessions simultaneously to Facebook, YouTube, and Instagram from a single smartphone. The platform provides AI-driven product cataloguing, real-time inventory management, a free professional e-commerce storefront, integrated payment processing via Juspay and Pay-U, and AI content tools (Reel Maker, Thumbnail Generation) to facilitate social selling across India's Tier 1-3 cities for boutique owners, homepreneurs, ethnic wear, jewelry, and home decor sellers.

Product overview

Zoop is a live commerce platform that provides Indian sellers with a unified ecosystem for multi-platform live selling. The core product is the Zoop Live App (also marketed as Zoop Partner/Seller App), which enables simultaneous streaming to Facebook, YouTube, and Instagram from a single smartphone. Every seller receives a free e-commerce website optimized for live sales. The platform includes AI-powered automation features: AI Cataloguing for automated product listing creation, AI Reel Maker for generating short-form video content, and AI Thumbnail Generation for creating stream thumbnails. Additional tools include Rewind (DVR-style playback), multi-streaming, beauty filters, stickers, and real-time inventory management. Seller Academy provides educational content and video tutorials. The platform operates as a facilitator connecting sellers and buyers, with integrated payment processing via Juspay and Pay-U, and connectivity to the ONDC network.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoop Live App (Zoop Partner App) India's dedicated live selling mobile application enabling small Indian sellers (boutiques, homepreneurs, ethnic wear retailers, jewelry and home decor sellers) to broadcast live shopping sessions simultaneously to Facebook, YouTube, and Instagram from a single smartphone, with real-time order management, AI-powered cataloguing, beauty filters, overlay stickers, scheduling, and integrated checkout. Available on Google Play Store and Apple App Store as a 100% free platform.
• Zoop Free E-commerce Website Professional mobile-ready e-commerce website provided free to every Zoop seller upon registration, optimized for live commerce with high-concurrency traffic handling during live sessions and synchronized checkout for post-live purchases, giving each seller a personal storefront without technical infrastructure.

Quantifiable outcome

• The 'Rewind' feature is claimed to boost sales by 40% by enabling latecomers to view missed product demonstrations from the beginning of a live stream.
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bulbul: Bulbul is an Indian live commerce platform that enables brands and sellers to host live video shopping sessions. It is one of the closest India-focused direct competitors to Zoop's live commerce bazaar model.
• Whatnot: Whatnot is a live commerce marketplace where sellers host live shopping shows for buyers, primarily in collectibles. It shares Zoop's core live commerce marketplace model, though it operates in the US with a different vertical mix.
• Bambuser: Bambuser provides live video shopping technology and tools that brands and retailers use to run live shopping experiences. It is directly comparable to Zoop as a live commerce tech layer serving merchants globally.
• Livescale: Livescale is a live shopping platform that enables brands to run shoppable live streams with checkout and analytics. It competes directly with Zoop on the live commerce SaaS layer, though it primarily serves larger brands in Western markets.

Broad incumbents

• Meesho: Meesho is one of India's largest social commerce platforms enabling SMB resellers to sell via WhatsApp and social channels. It is a broader incumbent in Indian social commerce that could expand into live commerce, overlapping with Zoop's SMB seller base.
• Shopify: Shopify is a global e-commerce platform with built-in live shopping capabilities (Shopify Live). It is a broad incumbent that merchants can use for storefronts and live commerce, overlapping with Zoop's seller tooling value proposition.
• Taobao Live: Taobao Live is Alibaba's live commerce platform and the global benchmark for live shopping scale. It is a broad incumbent demonstrating the upper bound of the live commerce category that Zoop is attempting to localize for India.
• Instagram Live Shopping: Instagram (Meta) operates its own native Live Shopping feature that allows sellers to sell during live broadcasts. As a platform-owner incumbent, it is the most important indirect competitor because Meta also controls the surface Zoop multistreams to.

Regional players

• DealShare: DealShare is an Indian group-buying and social commerce platform targeting Tier 2/3 city consumers. It is comparable as a regional Indian social commerce player targeting similar underserved geographies, though its model is more deal-based than live commerce.

Emerging players

• SimSim: SimSim is an Indian social commerce platform that connects sellers and buyers via video-led discovery. It overlaps with Zoop's SMB-focused, mobile-first social commerce approach in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtnHZpEcST_zRaLjCOXXrvg/videos
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/zoop-live
• Instagraminstagram.com/zooplive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoop