What CURO Financial Technologies does

CURO Financial Technologies (legal name: CURO Group Holdings Corp.) is a US-incorporated consumer finance company founded in 1997 and headquartered in Wichita, Kansas. The company provides personal loans, installment loans, and lines of credit up to $10,000 or more to non-prime consumers across the United States and Canada, operating under the Attain Finance brand. Its core technology is a lending platform supporting both secured and unsecured installment loans and lines of credit, delivered through two distribution channels: physical branch locations offering in-person service and a digital origination platform for online applications.

CURO's revenue model is transaction-based, generating income from interest and fees on consumer loan products. The company pursued scale through two notable acquisitions: Flexiti in February 2021 for $121 million (Canadian point-of-sale lending) and Heights Finance in December 2021 for $360 million (longer-term installment lending). These deals expanded CURO's product mix beyond short-term payday lending toward installment credit. The company previously traded on the NYSE under the symbol CURO.

CURO's financial condition deteriorated materially: revenue declined from approximately $603M in 2019 to $244M in 2023, with operating losses mounting through the same period. In March 2024, the company filed for Chapter 11 bankruptcy in the United States with a restructuring plan supported by over 74% of creditors, targeting approximately $1 billion in debt reduction and roughly $75 million in annual interest savings. Leadership at the time of the filing included Don Gayhardt (President & CEO), Doug Rippel (Chairman), Bill Baker (President & COO), and Roger Dean (EVP & CFO). Current independent operational status post-restructuring is not confirmed in the available sources.

Name

CURO Financial Technologies

Legal name

CURO Group Holdings Corp.

Website

https://curo.com

Company type

Public

Founded year

1997

Operating status

Closed

Headcount range

1,001–5,000 employees

Short description

CURO Financial Technologies provides personal, installment, and line-of-credit loans up to $10,000+ to non-prime consumers across the US and Canada under the Attain Finance brand, via branches and digital channels; it filed Chapter 11 in March 2024.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• Consumer lending
• Installment loans
• Payday loans
• Personal credit products
• Non-prime finance

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Lending Products: Revenue generated from interest and fees on personal loans, installment loans, and lines of credit extended to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

CURO, operating through its Attain Finance brand, provides personal loans including secured and unsecured installment loans and lines of credit up to $10,000 or more to everyday consumers across the United States and Canada. Products are delivered through a dual-channel model combining physical branch locations and an online lending platform, with offerings structured to comply with applicable state, provincial, and federal lending regulations.

Product overview

CURO Financial Technologies operates a multi-channel consumer lending platform under the Attain Finance brand, offering personal loans including secured and unsecured installment loans and lines of credit up to $10,000 or more. The company serves the North American market through two primary delivery channels: branch-based lending (in-person service) and digital lending (online access). The product portfolio includes personal loan products that comply with state/provincial and federal regulations. Heights Finance, acquired in December 2021 for $360 million, was integrated as an acquired brand to expand market reach and shift toward longer-term, lower-rate credit products.

Differentiator

Problem solved

Functional benefit

Products and services

• Attain Finance Personal Loans Secured and unsecured installment loans and lines of credit up to $10,000 or more offered under the Attain Finance brand to everyday consumers across the United States and Canada.
• Personal Loans Secured and unsecured installment loans and lines of credit up to $10,000 or more designed for everyday consumers needing credit access.
• Branch-based Lending In-person lending services offered through physical branch locations, providing customers with face-to-face access to credit products and financial guidance.
• Digital Lending Online lending platform enabling customers to access personal loan, installment loan, and line of credit solutions digitally, complementing the branch-based lending approach.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Heights FinancecoreOthers · 28 December 2021CURO Group Holdings Corp. completed its acquisition of Heights Finance for $360 million. The acquisition integrated Heights Finance into CURO's portfolio to expand market reach and shift toward longer-term, lower-rate credit products. The deal was expected to be immediately accretive to CURO's earnings and enhance strategic growth in North America.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OneMain Holdings: OneMain is the largest US installment lender to non-prime consumers, offering personal loans up to $20K through a branch-and-digital model. It is the most direct comparable to CURO's Attain Finance business in target customer, product structure, and distribution approach.
• World Acceptance Corporation: World Acceptance provides installment loans and related tax preparation services to underbanked consumers primarily through a US branch network. It competes head-to-head with CURO in the same non-prime installment lending segment.
• Regional Management Corp. Regional Management offers installment loans, lines of credit, and related products to consumers with limited access to traditional credit through branches across the US Southeast/Southwest. It is a close peer in branch-based non-prime consumer lending.
• Enova International: Enova operates online consumer and small business lending brands (e.g., CashNetUSA, NetCredit) targeting non-prime borrowers. It overlaps with CURO on the digital installment lending side and similar customer demographics.
• goeasy: goeasy is a Canadian consumer lender offering installment loans, lines of credit, and lease-to-own through its easyfinancial and easyhome brands. It directly overlaps with CURO's Canadian operations and non-prime lending focus.

Broad incumbents

• EZCORP: EZCORP operates pawn-based consumer lending through pawn stores and offers consumer loans online. It serves a similar underbanked customer base with adjacent credit products and overlapping physical-distribution model.
• PROG Holdings: PROG Holdings provides lease-to-own financing solutions through brands like Progressive Leasing and Vive Financial, serving non-prime consumers who lack access to traditional credit. It is comparable as an alternative-credit provider in the same customer demographic.

Emerging players

• Upstart Holdings: Upstart operates an AI-driven lending marketplace partnering with banks to originate personal loans, including to near-prime and non-prime borrowers. It overlaps with CURO on the digital personal lending side, though it serves a somewhat higher-quality borrower.
• LendingTree: LendingTree operates an online personal loan marketplace connecting consumers with multiple lenders. While it does not underwrite credit directly, it competes with CURO for non-prime consumer loan demand through a digital acquisition channel.
• Affirm Holdings: Affirm offers point-of-sale installment lending to consumers, increasingly expanding into larger-ticket personal loans. It is comparable to CURO as a digital installment lender, though it focuses on prime/near-prime borrowers at point of sale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/curofintech
• Facebookfacebook.com/curofinancialtechnologiescorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURO Financial Technologies