Heights Finance Corporation

What Heights Finance Corporation does

Heights Finance Corporation is a US-based consumer installment lender that originates and services personal loans of up to $10,000 for non-prime and middle-income borrowers. The company operates a multi-brand portfolio including Heights Finance, Covington Credit, Quick Credit, Southern Finance, and the consolidating First Heritage Credit brand, distributed through 285+ branches pre-rebrand and 350+ branches post-rebrand across 11-13 states in the Midwest, South, and Southeast, serving more than 1,000,000 lifetime customers with a current workforce of 1,500+ employees.

Core products include unsecured personal loans, debt consolidation, loan refinancing, and ancillary offerings such as credit insurance, Home & Auto coverage, and Silver Safeguard. The technology stack consists of a mobile app, MyAccount online servicing portal, and online application flow that overlays the branch-based origination model. The platform architecture described is standard consumer finance tooling — there is no disclosed proprietary AI/ML underwriting, automated decisioning, or alternative-data capability in the available information.

The business model is yield-driven installment lending: revenue is generated primarily through interest income on originated loans held on balance sheet, with secondary revenue from credit insurance and ancillary product attach. Go-to-market relies on a hybrid of physical branch presence in underbanked geographies and an emerging digital channel, with multi-brand local marketing to leverage regional brand equity. Heights Finance operates as a subsidiary of Attain Finance, which has 50+ years of multi-jurisdiction lending history across the US and Canada, providing institutional scale and regulatory experience. Customer trust signals include a 4.7/5 Trustpilot rating across 21,694 reviews.

Name

Heights Finance Corporation

Legal name

Heights Finance Holding Co.

Website

https://heightsfinance.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heights Finance Corporation is a US consumer installment lender originating personal loans up to $10,000 through 350+ branches and a mobile app under multiple regional brands including Heights Finance, Covington Credit, Quick Credit, Southern Finance, and First Heritage Credit.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

akta.pro secondary industries

Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD), Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)

Keywords

• Personal installment loans
• Consumer lending
• Debt consolidation
• Credit insurance
• Branch-based lending

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Personal Installment Loans: Heights Finance generates revenue through personal installment loans ranging up to $10,000. Loans are repaid in fixed monthly installments over a specified term. Revenue is earned through interest and fees associated with the loans.
2. Credit Insurance Products: Optional credit insurance products including Credit Life & Disability Insurance, Credit Involuntary Unemployment Insurance, Credit Property Insurance, and Accidental Death & Dismemberment coverage. These products provide protection for loan payments in case of illness, injury, death, or involuntary unemployment.
3. Home & Auto Coverage Plan: Optional add-on coverage plan providing roadside assistance, auto repair reimbursement, hospital reimbursement, and other automotive and home-related benefits.
4. Silver Safeguard Plan: Optional membership program providing telemedicine, prescription drug discounts, hearing aid discounts, hospitalization reimbursement, and identity theft protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Heights Finance Corporation provides personal installment loans (both secured and unsecured) of up to $10,000 to individual consumers across 11 U.S. states, accessed through 285+ physical branch locations and online/mobile channels. The company also offers optional add-on protection products including credit insurance, home & auto coverage, and the Silver Safeguard membership plan. Loans are underwritten using a multi-factor approach that evaluates applicants beyond just their credit score.

Product overview

Heights Finance Corporation is a consumer lending company offering personal installment loans through a multi-brand portfolio consisting of four brand names: Heights Finance, Covington Credit, Quick Credit, and Southern Finance (with First Heritage Credit currently being rebranded to Heights Finance). The core product is personal loans (both secured and unsecured) up to $10,000 or more, which customers can use for various purposes including auto repairs, debt consolidation, home improvements, medical expenses, and vacations. The company supplements its lending business with optional add-on products including Credit Insurance, Home & Auto Coverage, and Silver Safeguard Protection. Digital services include a mobile app for iOS/Android and MyAccount online portal for account management and payments. The company operates over 285+ branches across 11 states and maintains educational resources through The Extra Mile program and MoneySKILL financial education platform.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Safeguard: Optional protection plan offering telemedicine, prescription discounts, home healthcare device discounts, hearing aid discounts, hospitalization reimbursement, and identity theft protection.
• Home & Auto
• Credit Insurance
• MoneySKILL
• The Extra Mile Blog

Products and services

• Personal Loans Secured and unsecured personal installment loans of up to $10,000 (state-dependent) offered to individual consumers for purposes such as auto repairs, home projects, debt consolidation, medical expenses, and unexpected costs. Available through branch, online, and phone channels.
• Debt Consolidation Loans Personal loans used to pay off multiple existing debts, combining them into a single monthly payment to simplify finances and potentially reduce total monthly payments.
• Loan Refinancing Refinancing for existing Heights Finance customers in good standing to obtain additional funds, extend payment terms, or consolidate debt by replacing the original loan with a new one.
• Credit Insurance Optional insurance products including Credit Life & Disability Insurance, Credit Involuntary Unemployment Insurance, Credit Property Insurance, Credit Auto Insurance, and Accidental Death & Dismemberment coverage that protect the borrower's ability to repay a Heights Finance loan in cases of illness, injury, death, or involuntary unemployment.
• Home & Auto Coverage Optional membership plan providing roadside assistance, auto repair reimbursement, auto insurance deductible reimbursement, auto locksmith service, emergency auto medical expense reimbursement, and home repair coverage benefits.
• Silver Safeguard Protection Optional membership plan offering telemedicine services, prescription drug discounts, home healthcare device discounts, hearing aid discounts, hospitalization reimbursement, identity theft protection, and food & dining discounts.
• Heights Finance Mobile App Mobile application for iOS and Android that enables customers to make payments, view loan details, share documents, and locate branch offices.
• MyAccount Online Portal Online portal for customers to manage their Heights Finance loan accounts, make payments, set up automatic payments, and access loan documents 24/7.

Quantifiable outcome

• Heights Finance helped more than 1,000,000 people get the money they need.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• First Heritage CreditmajorStrategic or Co-development Partner · 17 March 2025First Heritage Credit branches are being rebranded to Heights Finance as part of a conversion effort. All 102 First Heritage locations will be renamed, offering expanded loan options and more modern payment options to former First Heritage customers.
• Southern FinancecoreOthersOne of four brand names under Heights Finance family. Southern Finance offers personal installment loans through its branch network.
• Covington CreditcoreOthersOne of four brand names under Heights Finance family. Covington Credit offers personal installment loans through its branch network.
• Quick CreditcoreOthersOne of four brand names under Heights Finance family. Quick Credit offers personal installment loans with focus on quick funding.
• FIMC Partners, LPminorImplementation/ SI/ Consulting PartnerFIMC benefits and services are administered by, or provided through, Home Benefits, LLC, and The American Traveler Motor Club, LLC (ATMC-Alabama, Inc.), subsidiaries of FIMC Partners, LP. Provides Home & Auto coverage plan benefits.
• FortegraminorImplementation/ SI/ Consulting PartnerInsurance operations providing credit insurance products including Credit Involuntary Unemployment Insurance, Credit Property Insurance, Credit Auto Insurance, Credit Life & Disability Insurance, and Accidental Death & Dismemberment coverage.
• American Health and Life Insurance CompanyminorImplementation/ SI/ Consulting PartnerUnderwriter for Silver Safeguard plan benefits including hospitalization reimbursement.
• Triton Insurance CompanyminorImplementation/ SI/ Consulting PartnerAdministers benefits on behalf of its policyholder, Home Benefits, LLC for Silver Safeguard plan.
• MoneySKILLminorStrategic or Co-development PartnerFinancial education platform partnered with Heights Finance to provide educational tools. MoneySKILL offers 37 modules on financial topics with over 1.4 million enrolled users.
• The V Foundation for Cancer ResearchminorOthersNational charitable organization supported by Heights Finance through giving programs.
• Shriner's Hospitals for ChildrenminorOthersNational charitable organization supported by Heights Finance through giving programs.
• MUSC Children's HospitalminorOthersRegional charitable organization supported by Heights Finance through giving programs.
• Boys & Girls Clubs of AmericaminorOthersNational charitable organization supported by Heights Finance through giving programs.
• Ronald McDonald House CharitiesminorOthersNational charitable organization supported by Heights Finance through giving programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mariner Finance: Mariner Finance is a privately held consumer installment lender offering personal loans, home improvement loans, and debt consolidation through a branch network across 20+ U.S. states. Direct overlap with Heights Finance in product, target customer, and branch-led go-to-market.
• OneMain Financial: OneMain is the largest U.S. installment lender focused on non-prime consumers, offering secured and unsecured personal loans (typically $1,500–$20,000) through a ~1,400 branch network plus digital channels. Most directly comparable to Heights Finance in product, customer, and hybrid branch/digital distribution.
• Security Finance Corporation: Security Finance is a privately held subprime installment lender operating ~1,300 branches across 16 U.S. states, offering personal loans and tax services to non-prime borrowers. Direct competitor with similar hybrid branch/digital model.
• World Finance (World Acceptance Corporation): World Acceptance offers personal installment loans (typically $500–$12,000) to subprime consumers through ~700 branches in the U.S. Comparable in customer segment, loan size, branch-led origination, and use of cross-sell insurance/ancillary products.
• Regional Management Corp. Regional Management is a publicly listed consumer installment lender operating ~400 branches in the Southeastern and South-Central U.S., serving near-prime and subprime borrowers with personal loans up to ~$20,000. Closely comparable branch footprint, geography, and underwriting approach.
• Cash Money (Attain Finance): Cash Money is the Canadian installment and payday lending brand owned by Heights Finance's parent company, Attain Finance. Operates the same business model — small-dollar installment and personal loans to non-prime consumers — but in Canada rather than the U.S.
• Lendmark Financial Services: Lendmark provides personal installment loans, debt consolidation, and retail financing to near-prime and subprime consumers primarily through a U.S. branch network across 20+ states. Directly comparable in product mix, customer segment, and branch-led distribution model.

Broad incumbents

• Enova International: Enova is a publicly listed online consumer and small-business lender (CashNetUSA, NetCredit, OnDeck). Operates in adjacent non-prime lending with a digital-first model; comparable customer segment but different distribution.
• Advance America, Cash Advance Centers: Advance America is one of the largest U.S. non-bank short-term/payday and installment lenders, operating ~1,000 storefronts and online. Overlaps in subprime customer base and physical distribution, but heavier mix toward payday rather than installment.

Emerging players

• Affirm: Affirm is a leading BNPL and point-of-sale installment lender offering 0% and APR-bearing installment plans to consumers at checkout. An emerging competitor that intersects Heights' use cases (auto, medical, home) via digital merchant integrations rather than direct-to-consumer lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeightsFinance
• LinkedInlinkedin.com/company/heights-finance-corporation
• Instagraminstagram.com/heightsfinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heights Finance Corporation