Minnesota State University, Moorhead
Minnesota State University, Moorhead is a public regional university founded in 1887, offering 131 undergraduate majors, 17 graduate degrees, and 60+ certificates across in-person and online formats to undergraduate, graduate, transfer, international, and veteran students.
- Company typePrivate
- Founded1887
- HeadquartersMoorhead, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Minnesota State University, Moorhead does
Minnesota State University, Moorhead (MSUM) is a public regional university located in Moorhead, Minnesota, founded in 1887 and operating as part of the Minnesota State Colleges and Universities system under the governance of the Minnesota State Board of Trustees. The institution offers 131 undergraduate majors/minors/emphases, 17 graduate degrees, 60+ certificates and licensures, and 45+ transfer degree pathways, serving traditional undergraduate, graduate, transfer, international, online, and veteran/military student segments across the Midwest and internationally. Its core operational technology consists of standard higher-education infrastructure (learning management systems, student information systems, and digital accessibility tools compliant with WCAG 2.1 Level AA), with no proprietary platform or technology product disclosed in the input data.
MSUM's revenue model is anchored in three streams: tuition and fees (with residency-based pricing), state appropriations via the Minnesota State system, and financial aid/scholarships including the North Star Promise tuition-free program for eligible Minnesota residents and the $6,000 Fargo-West Fargo Scholars partnership. The university is sales-led in its go-to-market, operating dedicated admissions pathways for freshman, transfer, graduate, international, online, and military-affiliated students through a multi-channel digital marketing strategy spanning social media, email, content marketing (Dragon Stories), and on-campus recruitment events. Strategic positioning emphasizes professor-led instruction (98% of classes), high post-graduation employment outcomes (90%), and unique programs including the Institute of Applied AI, the Nibbe School of Teaching & Learning (established via a $5.5M gift in 2025), and accelerated BA/MA 4+1 combined degree pathways.
Minnesota State University, Moorhead firmographics
Firmographics- Name
- Minnesota State University, Moorhead
- Legal name
- Minnesota State University Moorhead
- Website
- https://mnstate.edu
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Minnesota State University, Moorhead is a public regional university founded in 1887, offering 131 undergraduate majors, 17 graduate degrees, and 60+ certificates across in-person and online formats to undergraduate, graduate, transfer, international, and veteran students.
- Ownership category
- akta.pro rank
Minnesota State University, Moorhead industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Research Universities with Major Extension & Outreach Missions (EDAHAAAG)
- akta.pro secondary industry
- Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.) (EDAHALAF)
Keywords
Where Minnesota State University, Moorhead is headquartered
LocationHeadquarters
- HQ city
- Moorhead
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Minnesota State University, Moorhead business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Tuition and Fees: Revenue generated from undergraduate and graduate tuition, along with various fees for programs and services. As a public university, tuition rates are set based on residency status (in-state vs. out-of-state).
- State Funding: Public higher education institutions receive state appropriations from the Minnesota State system to support operations.
- Financial Aid and Scholarships: The university administers federal student aid, state programs like North Star Promise (tuition-free attendance for eligible Minnesota students), and institutional scholarships including the $6,000 Fargo-West Fargo Scholars partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | North Star Promise - Free tuition for eligible Minnesota residents |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Minnesota State University, Moorhead product offering
Product offeringCore offering
Minnesota State University Moorhead (MSUM) is a public regional university offering 131 undergraduate majors, minors, and emphases; 17 graduate degrees; and over 60 certificates and licensures, including online and distance education programs. The university also provides student support services such as accessibility resources, undergraduate research opportunities, athletics, and an Institute of Applied AI. It operates as part of the Minnesota State Colleges and Universities system.
Product overview
Minnesota State University Moorhead is a public university offering a comprehensive range of educational programs and services. The institution provides undergraduate education through 131 majors, minors, and emphases, along with 17 graduate degree programs and over 60 certificates. Online and distance education options are available, ranked #3 in Minnesota. The university supports student success through undergraduate research opportunities, athletics (Dragon Athletics), the Institute of Applied AI, Accessibility Resources for students with disabilities, and Testing Services. The institution operates as part of the Minnesota State system and is accredited by the Higher Learning Commission.
Differentiator
Problem solved
Functional benefit
Brands
- Dragons: The athletic teams and mascot identity of Minnesota State University Moorhead, representing the university in NCAA Division II athletics.
- Dragon STEMinar
- Rainbow Dragon Center (RDC)
- Nibbe School of Teaching & Learning
- Dragon Stories
Products and services
- Undergraduate Majors, Minors & Emphases Academic programs offering 131 majors, minors, and emphases across various disciplines for undergraduate students seeking baccalaureate degrees.
- Graduate Degrees & Certificates Postgraduate programs including doctorate, master's, specialist degrees, and certificates, offering 17 graduate degrees for advanced education seekers.
- Online & Distance Education Remote learning programs allowing students to earn college degrees around their schedule from anywhere; ranked No. 1 in Minnesota for the RN to BSN Bridge Program and No. 2 among state's top online nursing programs.
- Dragon Athletics Intercollegiate athletics program for the MSUM Dragons, including varsity sports, club sports, intramurals, and recreation for enrolled students.
- Institute of Applied AI Academic institute focused on artificial intelligence education and applied AI research within the university; recognized with the inaugural AI Innovation Award (Boltie Award) from Element451.
- Testing Services Testing opportunities including Accuplacer, TEAS, and proctoring services for online courses at other Minnesota State institutions.
Quantifiable outcome
- 90% of Minnesota State Moorhead graduates are employed in their field or continuing their education after graduation
- +2 more outcomes
Companies that use Minnesota State University, Moorhead
Customer profileSegments6 records
Ideal customer profiles6 records
Minnesota State University, Moorhead technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Minnesota State University, Moorhead partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- North Dakota State UniversityminorCo-host of the 35th annual Woodlands and High Plains Powwow, bringing together multiple regional universities including Concordia College, Minnesota State Community and Technical College, and North Dakota State College of Science to celebrate Native culture and traditions.
- University of ZakhominorMSUM and the University of Zakho co-host the International Day of Education symposium, bringing together faculty, students, and community partners to explore new perspectives on teaching and learning. This partnership includes joint keynote presentations and collaborative academic programming.
- The Nature ConservancyminorDr. Marissa Ahlering, Director of Science for Minnesota, North Dakota, and South Dakota at The Nature Conservancy, speaks at the Friday STEMinar series, providing students with insights on using science to advance climate and biodiversity conservation.
- Concordia CollegeminorCo-host of the Woodlands and High Plains Powwow alongside regional colleges to celebrate Native American culture and traditions.
- Fargo-West Fargo School DistrictsminorPartnership with local school districts to award $6,000 scholarships to Fargo and West Fargo Scholars, recognizing academic talent and incentivizing top students to pursue higher education in the community.
- AldevronminorLocal biotechnology company impressed by student presentations during the SPARQ Competition focused on scientific research questions. Students presented solutions to challenging scientific questions addressing vaccine hesitancy and mental health services for rural patients.
- Higher Education Data Sharing Consortium (HEDS)minorMSUM partners with HEDS to administer the Student Campus Climate Survey to assess how students perceive the university's climate and level of support for diversity, equity, and inclusion.
- Element451minorHost organization for the Boltie Award recognizing AI Innovation in higher education, awarded to MSUM for its inaugural AI Innovation achievements.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Minnesota State University, Moorhead competitors and assessment
Company assessmentDirect peers
- Minnesota State University, Mankato: Largest peer within the Minnesota State system; a public comprehensive university offering a similar mix of undergraduate, graduate, and online programs to a comparable regional Midwest student base.
- St. Cloud State University: Minnesota State system peer offering comparable undergraduate/graduate portfolios, online programs, and international student recruitment, competing directly for similar student segments.
- Bemidji State University: Minnesota State system peer and explicitly referenced in MSUM's data as a partner/competitor for faculty and students; similar size and regional public-comprehensive profile.
- Winona State University: Minnesota State system peer with overlapping undergraduate programs, online offerings, and similar tuition/affordability positioning in the same regional market.
- Southwest Minnesota State University: Smaller Minnesota State system peer offering comparable liberal arts and professional programs to a regional population; competes for similar in-state applicants.
Regional players
- Concordia College (Moorhead): Private liberal arts college located in the same Moorhead market; directly competes for local Fargo-Moorhead high school graduates though with a different funding model and price point.
- North Dakota State University: Flagship land-grant university across the Red River in Fargo; explicitly co-hosts events with MSUM and competes for the same regional applicant pool, but with significantly larger scale and research profile.
- Northern State University: Public regional university in Aberdeen, South Dakota with comparable size, liberal arts/comprehensive program mix, and online offerings; competes for Upper Midwest students.
Broad incumbents
- University of Minnesota Duluth: Regional campus within the University of Minnesota system; broader portfolio and brand recognition but comparable undergraduate/online offerings, competing for Minnesota and regional students.
Emerging players
- Minnesota State Community and Technical College: Minnesota State system two-year college providing the primary feeder pipeline for MSUM's 45+ transfer degree pathways; partial overlap rather than direct competition, but a key articulation partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Minnesota State University, Moorhead social profiles
Digital presenceMinnesota State University, Moorhead compliance and trust
Trust signalCompliance6 records
Minnesota State University, Moorhead financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minnesota State University, Moorhead leadership team
Management profileNumber of profiles
Profiles15 records
Minnesota State University, Moorhead funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minnesota State University, Moorhead M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minnesota State University, Moorhead
What does Minnesota State University, Moorhead do?
Minnesota State University Moorhead (MSUM) is a public regional university offering 131 undergraduate majors, minors, and emphases; 17 graduate degrees; and over 60 certificates and licensures, including online and distance education programs. The university also provides student support services such as accessibility resources, undergraduate research opportunities, athletics, and an Institute of Applied AI. It operates as part of the Minnesota State Colleges and Universities system.
Is Minnesota State University, Moorhead a public or private company?
Minnesota State University, Moorhead is a private company. It is classified as state government owned and is currently operating.
When was Minnesota State University, Moorhead founded?
Minnesota State University, Moorhead was founded in 1887. It employs 501 to 1,000 people.
Where is Minnesota State University, Moorhead based?
Minnesota State University, Moorhead is headquartered in Moorhead, United States, in the North America region.
How does Minnesota State University, Moorhead make money?
Three revenue lines are on record. Tuition and Fees are the primary driver. The others are state Funding and financial Aid and Scholarships.
Who are Minnesota State University, Moorhead's main competitors?
Direct peers on record are Minnesota State University, Mankato, St. Cloud State University, Bemidji State University, Winona State University and Southwest Minnesota State University. Regional players are Concordia College (Moorhead), North Dakota State University and Northern State University. University of Minnesota Duluth is listed as a broad incumbent. Minnesota State Community and Technical College is listed as an emerging player.
Does Minnesota State University, Moorhead have an API?
No public API is recorded for Minnesota State University, Moorhead.
What industry is Minnesota State University, Moorhead in?
Minnesota State University, Moorhead's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAG, Public Research Universities with Major Extension & Outreach Missions, with a secondary code of EDAHALAF, Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.). Its NAICS code is 61131 and its SIC code is 8200.