Still good

What Still good does

Still Good (operating as Still Good Foods) is a Montreal-based food upcycling company founded in 2018 by Jonathan Rodrigue. The company applies a proprietary Eco-Valorization™ methodology to transform food industry by-products—primarily brewery spent grain, but also coffee residues and sunflower meal—into upcycled ingredients (notably spent grain flour and all-purpose flour) and finished consumer products (cookies, granola, and school snacks). The underlying technology is conventional food processing (dehydration and milling) combined with custom R&D recipe development, differentiating the company through its process architecture and documented nutritional outputs (e.g., ~40% fiber and ~20% protein in spent grain flour, 9x the calcium of whole wheat flour). The company operates HACCP-certified, B Corp-certified, and is reported as carbon-negative via its local short-circuit supply model.

Still Good generates revenue through three concurrent streams: (1) B2B ingredient sales to food industry partners (breweries, bakeries, restaurants) where Still Good recovers their residues and either supplies finished upcycled ingredients for use under the partner's brand or as Still Good products; (2) B2B2C and DTC distribution through specialty/zero-waste grocery retailers in Quebec (LOCO, Vrac & Bocaux, Romarin and bulk retailers) plus an online business catalogue; and (3) contract manufacturing and tailor-made R&D services, exemplified by the integration of Still Good flour into Les 3 Brasseurs' menu across 11 locations and the 2025 launch of Circular Gastronomy corporate-event catering with AvecPlaisirs Chefs Traiteurs. Pricing is not publicly disclosed and is quote-based, varying by volume, product, and partnership terms.

The company's primary segments are food industry partners supplying residues (breweries, bakeries, food manufacturers), the HRI sector (hotels, restaurants, institutions), the Quebec education sector (via Breakfast Club of Canada supplying 50,000+ school snacks/month and 90,000+ cookies donated through fundraising campaigns), and retail/health-conscious consumers. Still Good operates in Canada and the United States (the latter entered in 2023 through partnership with Regrained), and has scaled production capacity from 1,000 tons/year in 2023 to 5,000 tons/year in 2024, with a stated long-term goal of 150,000 tons/year within five years. Capital sources include a $500K investment from Fondaction (2021) and a $1.5M Federal Food Waste Reduction Challenge grand prize (March 2024); the company is privately held with no disclosed parent or acquisition activity.

Name

Still good

Legal name

Still Good

Website

https://stillgoodfoods.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Still Good is a Montreal-based food upcycling company that transforms food industry by-products—primarily brewery spent grains—into flour and finished consumer products. It serves food manufacturers, restaurants, schools, and retail consumers across Quebec and the United States via B2B, HRI, and DTC channels.

Ownership category

akta.pro rank

Product category

Upcycled Food Ingredients

NAICS

Food Manufacturing (311), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Sugar and Confectionery Product Manufacturing (3113), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

akta.pro secondary industries

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Bread & Rolls Manufacturing (AFAKAAAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Food upcycling services
• Upcycled food ingredients
• Spent grain flour
• Circular economy food
• Food waste reduction

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Upcycled Ingredients Sales: Sale of upcycled ingredients and products to food industry partners including breweries, bakeries, restaurants, and institutions. Ingredients can be used under partner brands or as Still Good products. Revenue generated through product sales to business customers.
2. B2B2C Product Sales: Finished upcycled products sold through retail partners and directly to consumers. Includes cookies, granolas, and all-purpose flour made from food residues. Distribution through specialty grocery stores and bulk retailers.
3. Contract Manufacturing: Custom recipe development and manufacturing services for partners seeking proprietary upcycled products. Partners include restaurants (Les 3 Brasseurs) using Still Good flour in their menu items.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Still Good transforms food industry by-products (primarily brewery spent grains, coffee residues, and sunflower meal) into high-quality upcycled ingredients through its proprietary Eco-Valorization™ process of dehydration, milling, and tailor-made R&D recipe development. Its product portfolio includes spent grain flour, all-purpose flour, cookies, and granola sold under partner brands or the Still Good™ brand to B2B clients (breweries, bakeries, restaurants), B2B2C retailers, and the HRI sector, with additional contract manufacturing and circular gastronomy catering services.

Product overview

Still Good Foods operates as a food upcycling company that transforms food industry residues into high-quality ingredients and consumer products. The core offering includes spent grain flour and finished products (cookies, granola, nutritional cookies) for B2B, B2B2C, and HRI sectors. The company also provides custom R&D recipe development services and corporate catering through its Circular Gastronomy initiative. Products can be sold under customer brands or the Still Good brand.

Differentiator

Problem solved

Functional benefit

Brands

• Still Good™: Brand name used for upcycled ingredients and products sold to B2B, B2B2C, and HRI sector customers.

Products and services

• Spent Grain Flour (Farine de drêches moulues) Upcycled flour made from brewery spent grains, dried at low temperature and pulverized. Contains nearly 40% fiber and 20% protein, used as a wheat flour replacement by bakeries, restaurants, and food manufacturers.
• Still Good Cookies/Biscuits Upcycled cookies made from food residues including spent grains, coffee residues, and sunflower meal; flagship consumer product line available in multiple flavors.
• Award-Winning Granola Granola products made from upcycled ingredients, added to Still Good's portfolio in 2021.
• Nutritional Cookies for Schools Nutritious cookies developed for school feeding programs, supplied at scale through the Breakfast Club of Canada partnership across Quebec schools.
• Upcycled All-Purpose Flour Upcycled all-purpose flour launched in 2023 for B2B baking and food manufacturing applications.
• Circular Gastronomy Catering Corporate event catering service featuring upcycled ingredients in refined gastronomic experiences, launched in February 2025 in partnership with AvecPlaisirs Chefs Traiteurs.
• Business Catalogue / Corporate Solutions B2B, B2B2C, and HRI sector solutions offering upcycled ingredients under the customer's brand or Still Good brand, including tailor-made R&D recipe development and contract manufacturing.

Quantifiable outcome

• Carbon negative operations - surpasses GHGs generated by production
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• AvecPlaisirs Chefs TraiteursflagshipStrategic or Co-development Partner · 6 February 2025Launched circular gastronomy initiative in February 2025, providing upcycled ingredients for corporate event catering. Menu features savory and sweet waffles, mini endive salads, mini burgers, tiramisu, zucchini arancini, and salmon blinis showcasing upcycled Quebec ingredients.
• RegrainedcoreStrategic or Co-development Partner · 1 January 2023Partnership with US upcycling leader for market expansion into the United States in 2023. Leverages Regrained's position as a pioneer in food upcycling to establish Still Good's presence in the American market.
• Les 3 BrasseurscoreStrategic or Co-development Partner · 19 July 2022Long-standing partnership where Still Good recovers spent grain from Les 3 Brasseurs' 11 Quebec brewery locations and transforms it into spent grain flour. Les 3 Brasseurs uses this flour in their burger buns and fish & chips breading. Partnership expanded in 2022 with joint cookie donation campaign for Breakfast Club of Canada.
• Breakfast Club of CanadacoreStrategic or Co-development PartnerSupplying 50,000+ nutritious snacks per month to schools across Quebec. 90,000+ cookies donated through fundraising campaigns. Partnership supports both food security and nutrition education in schools. Joint campaigns with Les 3 Brasseurs donate cookies based on upcycled dish sales.
• ArrimageminorStrategic or Co-development PartnerSocial impact partnership supporting employment for people with mental health challenges. Aligns with B Corp certification requirements for social responsibility.
• BoîtePacminorImplementation/ SI/ Consulting PartnerProvided support during B Corp certification process. Technical assistance and guidance for meeting certification requirements.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ReGrained: US-based food upcycling pioneer that transforms brewery spent grain into branded ingredients and snack products. Most directly comparable peer — Still Good is in fact partnered with ReGrained for its US market entry.
• Renewal Mill: US upcycled food company producing flours and baking ingredients from food manufacturing by-products such as soy pulp and spent grain. Closely mirrors Still Good's flour-and-baking-ingredients focus and B2B/retail model.
• Planetarians: Upcycled ingredient company turning sunflower and other agricultural by-products into high-protein flour and chips for food manufacturers. Operates in the same upcycled-ingredient-for-B2B category as Still Good.

Broad incumbents

• Feedback Global: UK-based food surplus and food waste non-profit/operator running redistribution and upcycling programs at scale. Broader incumbent in the food waste space with adjacent upcycling activity overlapping Still Good's mission.
• Too Good To Go: Global marketplace app connecting consumers with surplus food from restaurants and retailers. Larger, broader player addressing food waste via redistribution rather than upcycling; comparable in market-development role for the category.
• Imperfect Foods (Misfits Market): US direct-to-consumer brand that sells "ugly" and surplus food to reduce waste. Broader incumbent addressing consumer-side food waste with subscription model; adjacent rather than directly competitive.

Emerging players

• Back to the Roots: US-based mission-driven food and gardening brand with a growing portfolio of upcycled and sustainable packaged foods. Comparable in mission and channel (natural/zero-waste retail), with a stronger consumer brand focus.
• Mama Sustainability (formerly Spent Goods): Canadian upcycled food company focused on turning food waste into snacks. Closely comparable in geography and product category (Canadian upcycled snack brand).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StillGoodFoods
• Facebookfacebook.com/stillgoodfoods
• LinkedInlinkedin.com/company/still-good-foods
• Instagraminstagram.com/stillgoodfoods

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Still good