Renewal Mill
Renewal Mill is a US upcycled food and ingredients company that transforms plant-based food manufacturing byproducts into six certified protein, flour, and fiber ingredients sold to CPG brands (B2B) and consumer baking mixes sold via DTC, Amazon, and Whole Foods.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Renewal Mill does
Renewal Mill is a US-based upcycled food and ingredients company that transforms food manufacturing byproducts, including plant-based milk pulp, corn milling fines, pineapple juicing pulp, and broken oat fragments, into six certified ingredients: Oat Protein, Organic Okara Flour, White Corn Flour, Green Banana Flour, Pineapple Fiber, and Broken Oats. The company's core technology is a proprietary upcycling process that converts waste streams into functional protein, flour, and fiber ingredients with verified nutritional content (e.g., ~50% protein in Oat Protein, ~70% fiber in Pineapple Fiber, 60% insoluble fiber in Okara Flour).
The company operates a dual business model. On the B2B side, it sells bulk and supersack quantities of its six ingredients directly to food CPG brands, with named customers including Seven Sundays, B-SIDES, Pulp Pantry, and Tia Lupita. On the consumer side, it sells gluten-free, dairy-free baking mixes (sugar cookie, dark chocolate brownie, vanilla cake, 1-to-1 gluten-free baking flour) and bundled assortments through its Shopify storefront, Amazon storefront, Faire wholesale marketplace, and Whole Foods retail placement. Product development is led by 5x James Beard Award winner Alice Medrich, and all products carry the Upcycled Certified label along with additional certifications (GFCO, Non-GMO Project Verified, USDA Organic on Okara Flour, OU Kosher, Vegan).
Renewal Mill is venture-backed, having raised a Series A in June 2023 co-led by Beyond Impact Advisors and ICA Fund, with prior investors including HG Ventures, Purple Sage Ventures, Techstars, and Bread and Butter Ventures. The company was founded by Claire Schlemme after identifying the upcycling opportunity while working in a juice shop, and is headquartered in Canandaigua, NY after relocating from Oakland, CA. The company operates at small scale (1-10 employees) and has reported diverting over 66,000 pounds of food waste through its products.
Renewal Mill firmographics
Firmographics- Name
- Renewal Mill
- Legal name
- Renewal Mill
- Website
- https://renewalmill.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Renewal Mill is a US upcycled food and ingredients company that transforms plant-based food manufacturing byproducts into six certified protein, flour, and fiber ingredients sold to CPG brands (B2B) and consumer baking mixes sold via DTC, Amazon, and Whole Foods.
- Ownership category
- akta.pro rank
Renewal Mill industry classification
Industry- Product category
- Upcycled Food Ingredients
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Food Manufacturing (311)
- SIC
- Bakery Products (2050), Grain Mill Products (2040)
- akta.pro primary industry
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
- akta.pro secondary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
Keywords
Where Renewal Mill is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Renewal Mill business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Baking Mixes: Direct-to-consumer sales of upcycled baking mixes including sugar cookie mix, dark chocolate brownie mix, vanilla cake mix, and 1-to-1 gluten-free baking flour. Sold through own e-commerce storefront, Amazon, and wholesale channels.
- Bulk Ingredients B2B: B2B sales of upcycled ingredients (Oat Protein, Okara Flour, Corn Flour, Green Banana Flour, Pineapple Fiber, Broken Oats) to food CPG brands for use in their products. Available in bulk or supersacks.
- Wholesale Distribution: Wholesale distribution through Faire marketplace and direct wholesale partnerships for retail store placement including Whole Foods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce pricing for consumer baking mixes |
| Unit Pricing | Pay-as-you-go | The Small Dish product bundle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Renewal Mill product offering
Product offeringCore offering
Renewal Mill transforms food manufacturing byproducts (oat milk pulp, soymilk okara pulp, corn milling fines, pineapple juicing pulp, and broken oat fragments) into six distinct upcycled ingredients across protein, flour, and fiber categories. The company sells these bulk ingredients B2B to food CPG brands and also markets a line of gluten-free, dairy-free, and vegan consumer baking mixes (cookie, brownie, cake, and 1-to-1 baking flour) developed with 5x James Beard Award winner Alice Medrich.
Product overview
Renewal Mill is an upcycled food and ingredients company that transforms plant-based food manufacturing byproducts into nutritious ingredients and consumer baking products. The company operates two product lines: bulk upcycled ingredients (Oat Protein, Organic Okara Flour, White Corn Flour, Green Banana Flour, Pineapple Fiber, and Upcycled Broken Oats) sold to food brands for use in their CPG products; and consumer-facing gluten-free, vegan baking mixes (Sugar Cookie Mix, Dark Chocolate Brownie Mix, 1-to-1 Gluten-Free Baking Flour, and Vanilla Cake Mix) available for retail purchase. Products are developed with guidance from 5x James Beard Award winner Alice Medrich and are free from gluten and dairy, with some products free from all top allergens.
Differentiator
Problem solved
Functional benefit
Products and services
- Oat Protein Bulk upcycled ingredient: high-protein powder made from pulp leftover from oat milk processing, containing approximately 50% plant-based protein and 20% insoluble fiber; allergen-free. Sold B2B to food CPG brands in bulk or supersacks for use in their formulations.
- Organic Okara Flour Bulk upcycled ingredient: low-carb, keto-friendly flour made from pulp leftover from soymilk processing; contains 60% insoluble fiber and 20% complete protein with neutral flavor and white color. USDA Organic. Sold B2B to food CPG brands.
- White Corn Flour Bulk upcycled ingredient: flour made from fines leftover from the corn grit milling process; white color with 8% protein and 2% fiber. Sold B2B to food CPG brands.
- Green Banana Flour Bulk upcycled ingredient: gluten-free flour made from whole unripened green bananas; rich in prebiotic fiber, resistant starches, and high in potassium and magnesium with a lower glycemic index. Sold B2B to food CPG brands.
- Pineapple Fiber Bulk upcycled ingredient: powder made from pulp leftover from pineapple juicing, containing approximately 70% fiber with a clean taste profile; positioned as a fiber additive for CPG food formulations.
- Upcycled Broken Oats Bulk upcycled ingredient: fragments of premium rolled oats captured during oat flake production; slightly creamier texture than whole oats, suitable for overnight oats, bars, cookies, and muesli. Sold B2B to food brands.
- Upcycled Sugar Cookie Mix Consumer baking mix: gluten-free and vegan sugar cookie mix requiring only oil and water; designed for decorated cookies.
- Upcycled Dark Chocolate Brownie Mix Consumer baking mix: gluten-free, dairy-free dark chocolate brownie mix made with upcycled ingredients; prepared with oil and water.
- 1-to-1 Gluten-Free Baking Flour Consumer baking flour: gluten-free all-purpose flour blend featuring upcycled organic okara flour; can be substituted 1:1 for regular all-purpose flour in recipes.
- Vanilla Cake Mix Consumer baking mix: gluten-free vanilla cake mix suitable for yule log cakes and other desserts; sold through the bundled The Small Dish product page.
- The Small Dish Consumer bundled product offering multiple upcycled baking items together, sold at $45.00 USD sale price versus $90.00 USD regular price.
Quantifiable outcome
- Over 66,000 pounds of food waste diverted from landfills through ingredient upcycling
- +1 more outcomes
Companies that use Renewal Mill
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Renewal Mill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Renewal Mill partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Perfect DayflagshipLaunched a co-branded gluten-free cake mix partnership with Perfect Day, combining both companies' expertise in sustainable, innovative food products.
- Alice Medrichflagship5x James Beard Award winner leading product development at Renewal Mill. Guides partners from concept to shelf with formulation support combining scientific precision and culinary artistry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Renewal Mill competitors and assessment
Company assessmentDirect peers
- Blue Stripes Urban Cacao: Blue Stripes upcycles cacao fruit pulp (typically discarded in chocolate production) into snacks, flours, and beverages. Comparable upcycling platform with both ingredient and consumer product lines.
- ReGrained: ReGrained upcycles spent grain from craft brewing into flour and snack bars. Closest direct competitor to Renewal Mill, operating in the same upcycled ingredient space with both B2B ingredient and consumer product lines.
- Matriark Foods: Matriark Foods upcycles vegetable surplus from farm fields into shelf-stable ingredients and prepared foods. Direct peer competing in upcycled food ingredient manufacturing for B2B customers.
- Outcast Foods: Outcast Foods upcycles imperfect and surplus produce into shelf-stable powders and ingredients. Direct peer in the upcycled B2B ingredient category targeting food manufacturers.
Emerging players
- Barnacle Foods: Barnacle Foods upcycles invasive green crabs from New England into foods and ingredients. Emerging peer applying the upcycled-food model to a different feedstock, with comparable B2B and DTC motion.
- Anthony's Premium Supply: Anthony's sells specialty gluten-free and alternative flours (including green banana flour and okara-style products) to consumers and small food brands online. Emerging player with overlapping specialty flour portfolio.
Broad incumbents
- Simple Mills: Simple Mills is a larger natural foods CPG brand selling gluten-free, allergen-friendly baking mixes, crackers, and cookies. Broad incumbent competing in the same consumer baking mix aisle with significantly greater scale.
- Bob's Red Mill: Bob's Red Mill is a large established manufacturer of specialty flours, baking mixes, and grain-based products. Broad incumbent in specialty flour and baking mix categories with overlapping SKU portfolio.
- King Arthur Baking Company: King Arthur is a major baking brand selling flour, baking mixes, and baking supplies across retail and DTC. Broad incumbent with strong Whole Foods distribution and category leadership.
- Krusteaz: Krusteaz is a large branded manufacturer of pancake, waffle, brownie, muffin, and cookie baking mixes. Broad incumbent competing directly in the consumer baking mix category at mass retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Renewal Mill social profiles
Digital presenceRenewal Mill compliance and trust
Trust signalCompliance6 records
Renewal Mill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renewal Mill leadership team
Management profileNumber of profiles
Profiles1 record
Renewal Mill funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renewal Mill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renewal Mill
What does Renewal Mill do?
Renewal Mill transforms food manufacturing byproducts (oat milk pulp, soymilk okara pulp, corn milling fines, pineapple juicing pulp, and broken oat fragments) into six distinct upcycled ingredients across protein, flour, and fiber categories. The company sells these bulk ingredients B2B to food CPG brands and also markets a line of gluten-free, dairy-free, and vegan consumer baking mixes (cookie, brownie, cake, and 1-to-1 baking flour) developed with 5x James Beard Award winner Alice Medrich.
Is Renewal Mill a public or private company?
Renewal Mill is a private company. It is classified as venture growth investor backed and is currently operating.
When was Renewal Mill founded?
Renewal Mill was founded in 2016. It employs 1 to 10 people.
Where is Renewal Mill based?
Renewal Mill is headquartered in San Francisco, United States, in the North America region.
How does Renewal Mill make money?
Three revenue lines are on record. Consumer Baking Mixes are the primary driver. The others are bulk Ingredients B2B and wholesale Distribution.
Who are Renewal Mill's main competitors?
Direct peers on record are Blue Stripes Urban Cacao, ReGrained, Matriark Foods and Outcast Foods. Emerging players are Barnacle Foods and Anthony's Premium Supply. Broad incumbents are Simple Mills, Bob's Red Mill, King Arthur Baking Company and Krusteaz.
Does Renewal Mill have an API?
No public API is recorded for Renewal Mill.
What industry is Renewal Mill in?
Renewal Mill's product category is Upcycled Food Ingredients. Its primary akta.pro industry code is AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases), with a secondary code of AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours). Its NAICS code is 311824 and its SIC code is 2050.