Phoenicia
Phoenicia is a Shenzhen-based integrated provider of two-wheel EV battery swapping infrastructure, combining a cloud-native big data platform with proprietary smart swap cabinets, Yinli-brand BMS units, and vehicle controllers. It serves 500+ commercial operators and over 2 million end users across 300+ Chinese cities, with expanding operations in Nigeria, the US, Pakistan, Mexico, Tunisia, Egypt, and Thailand.
- Company typePrivate
- Founded2019
- HeadquartersShenzhen, China
- Headcount51–100
- GTM type—
- OfferingHardware or Manufacturing
What Phoenicia does
Shenzhen Phoenicia Technology Co., Ltd. (深圳市菲尼基科技有限公司), founded in 2019, is an integrated service provider for two-wheel electric vehicle battery swapping in China. The company operates a vertically stacked offering centered on its cloud-native Low-Speed Mobility Big Data Platform, which manages battery lifecycle, safety monitoring, asset operations, and financial workflows for swap operators and end users across 300+ Chinese cities. Hardware under the proprietary Yinli (银砾) brand includes modular smart swap cabinets (4–15 bay configurations supporting 48V/60V/72V chemistries), a multi-variant BMS portfolio (commercial, personal, GB 43854 national-standard, and Bluetooth lines), and the F4GBSV10 smart controller for low-speed EVs — all interoperable with the cloud platform and supporting Bluetooth, 4G, GPS, CAN, RS485, and Wi-Fi protocols.
Phoenicia monetizes through four streams: (1) hardware sales of swap cabinets, BMS units, and controllers to operators and end users; (2) SaaS-style platform software services for battery lifecycle and operations management; (3) franchise, brand-licensing, and managed-service programs for urban swap-network buildout; and (4) integrated B2B services for swap operators including differentiated swap products, asset packages, and supply-chain finance. The company serves more than 500 commercial swap operators and major enterprise customers including JD Express, PUPU Supermarket, and Baolong S.E.E. Industrial Park, with international expansion underway in Nigeria (via NASENI), the United States, Pakistan, Mexico, Tunisia, Egypt, and Thailand.
As of August 2025, the platform had surpassed 2 million cumulative swapping users, 190 million+ cumulative battery swaps, and 700,000+ connected battery packs, while enabling 9.9 billion+ kilometers of green low-carbon travel and 330,000+ tons of carbon-emission reduction. Phoenicia has accumulated 110+ patents and software copyrights (including 35 invention patents), holds National High-Tech Enterprise (2021) and National 'Little Giant' Enterprise (2024) designations, and was recognized as a Seed Unicorn by the 2025 China (Shenzhen) Unicorn Enterprise Conference.
Phoenicia firmographics
Firmographics- Name
- Phoenicia
- Legal name
- 深圳市菲尼基科技有限公司
- Website
- https://fnjkj.cn
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phoenicia is a Shenzhen-based integrated provider of two-wheel EV battery swapping infrastructure, combining a cloud-native big data platform with proprietary smart swap cabinets, Yinli-brand BMS units, and vehicle controllers. It serves 500+ commercial operators and over 2 million end users across 300+ Chinese cities, with expanding operations in Nigeria, the US, Pakistan, Mexico, Tunisia, Egypt, and Thailand.
- Ownership category
- akta.pro rank
Phoenicia industry classification
Industry- Product category
- Battery Swapping Infrastructure
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
- akta.pro primary industry
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA)
- akta.pro secondary industries
- E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC)
Keywords
Where Phoenicia is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Phoenicia business model
Business model- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D
Revenue model
- Hardware Sales: Sale of smart swapping cabinets, BMS units, and smart controllers to operators and end users. Products include 4-15 bay cabinets, various BMS specifications (commercial, civilian, GB-standard, Bluetooth), and LEV controllers.
- Platform Software Services: SaaS-style platform services providing battery lifecycle management, operations monitoring, and data analytics to swapping operators
- Franchise and Partnership Programs: Revenue from franchise partnerships and brand licensing for urban swapping network infrastructure deployment
- Swap Operator Services: Integrated solutions for B-end swapping operators including differentiated swapping products, swapping asset packages, and supply chain finance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct purchase of existing products or personalized customization available |
| Other | Pay-as-you-go | Service hotline for commercial and civilian product categories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Phoenicia product offering
Product offeringCore offering
Phoenicia (菲尼基) is an integrated service provider for two-wheel EV battery swapping, offering a cloud-native Low-Speed Mobility Big Data Platform combined with proprietary hardware including smart swapping cabinets (4-15 bay configurations), Yinli (银砾) brand smart BMS products, and smart controllers for low-speed electric vehicles. The platform delivers battery lifecycle management, safety monitoring, asset management, operations management, and financial management for commercial delivery operators and personal/community users. The full-stack offering supports multi-protocol interoperability (Bluetooth, 4G, GPS/BD, CAN, RS485, Wi-Fi) across commercial fleet and residential deployment scenarios.
Product overview
Phoenicia is an integrated service provider for two-wheel EV battery swapping, offering a unified platform-plus-modules architecture combining software systems and hardware products. The core offering is the Low-Speed Mobility Big Data Platform (低速出行大数据综合平台) which serves as the central intelligence layer, supported by three software mini programs: the User-end Battery Swap Mini Program (用户端换电小程序) for end consumers, the Vehicle/Battery/Cabinet Management Backend (车、电、柜设备管理后台) for operator administration, and the O&M Management Mini Program (运维管理端小程序) for maintenance operations. The hardware portfolio centers on intelligent swapping cabinets available in Fleet Series (商用智能换电柜) for commercial delivery and Personal Series (民用智能换电柜) for residential use, with bay capacities ranging from 4 to 15. Supporting hardware includes multiple BMS (Battery Management System) product lines under the Yinli (银砾) brand: Fleet Series Smart BMS for commercial applications, Personal Series Smart BMS for consumer use, GB Series BMS compliant with the new national standard GB 43854, and Bluetooth BMS with wireless connectivity. The Smart Controller for LEVs (低速车智能中控) provides vehicle-level intelligence for low-speed electric vehicles. All components are designed to interoperate within Phoenicia's ecosystem for battery swapping operations.
Differentiator
Problem solved
Functional benefit
Brands
- 银砾 (Yinli): The 'Yinli' brand series of smart BMS (Battery Management System) products developed by Phoenicia for battery monitoring, safety management, and control in low-speed electric vehicles and swapping applications.
Products and services
- Low-Speed Mobility Big Data Platform (低速出行大数据综合平台) A cloud-native platform providing comprehensive battery lifecycle management including safety monitoring, asset management, operations management, financial management, and order management. Supports multi-hardware and multi-protocol compatibility with high availability, high concurrency, and high reliability.
- Phoenicia User-end Battery Swap Mini Program (用户端换电小程序) WeChat mini program enabling users to locate swapping stations, scan QR codes to swap batteries, view real-time battery status, receive fault alerts, and access marketing tools.
- Phoenicia Vehicle, Battery & Cabinet Management Backend (车、电、柜设备管理后台) Backend system for operators providing production management, test record traceability, quality data analysis, BMS data acquisition and control, work order management, and fault detection and diagnosis.
- Phoenicia O&M Management Mini Program (运维管理端小程序) Mini program for operations and maintenance teams providing asset deployment and dispatch, operations statistics and analysis, asset monitoring, after-sales service management, business management, partner split payment management, and B2B customer management.
- Fleet Series Smart Swap Cabinet (商用智能换电柜) Industrial-grade smart swapping cabinets for commercial delivery operators. Available in 4-bay, 5-bay, 6-bay, 8-bay, 9-bay, 10-bay, 12-bay, and 15-bay configurations. Supports 48V/60V/72V battery voltages with modular design for flexible deployment.
- Personal Series Smart Swap Cabinet (民用智能换电柜)
- Fleet Series Smart BMS (商用智能BMS) Smart Battery Management Systems for commercial fleet applications. Models include 16S60A, 17S60A, 17S80A, 20S80A, 24S80A, 24S120A, and 24S140A variants, providing 24/7 battery status tracking, real-time monitoring, and remote control.
- Personal Series Smart BMS (民用智能BMS)
- GB Series BMS - Yinli Brand (新国标BMS - 银砾品牌)
- Bluetooth BMS Series (蓝牙BMS)
- Smart Controller for LEVs - F4GBSV10 (低速车智能中控)
Quantifiable outcome
- 200万+ cumulative swapping users by August 2025
- +4 more outcomes
Companies that use Phoenicia
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Phoenicia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Phoenicia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and major.
- NASENI (Nigeria's National Agency for Science and Engineering Infrastructure)flagshipStrategic collaboration for deploying two-wheel EV battery swapping technology across Nigeria. NASENI interested in Phoenicia's smart swapping solutions for transportation infrastructure upgrade serving 400 million users
- Domestic Battery Cell ManufacturerscorePartnership with leading domestic battery cell manufacturers for local swapping cabinet deployment in Nigeria and Egypt markets. Manufacturers supply high-performance battery cells while Phoenicia provides swapping technology and digital platform
- Export Trading PartnersmajorPartnerships with domestic export trading companies for overseas BMS product distribution in US, Pakistan, Mexico, Tunisia, and Egypt markets
- US Distributed Energy EnterprisesmajorCollaboration with major US distributed energy enterprises integrating Phoenicia's smart BMS and energy storage solutions into client projects for improved energy utilization
- JD Express (京东快递)flagshipPartnership providing customized swapping products and solutions for JD Express delivery operations to enhance efficiency and promote green logistics
- PUPU Supermarket (朴朴超市)majorSince 2021, providing hardware and software solutions for PUPU's fresh delivery operations with focus on lithium battery safety management
- Toyota TsushumajorEntered Toyota Tsushu's intelligent products procurement catalog in 2022, enabling distribution through their global supply chain network
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Phoenicia competitors and assessment
Company assessmentEmerging players
- Tennow (天能股份): Major Chinese battery manufacturer (lead-acid legacy, now lithium) building swap-related products and operator services. Competes with Phoenicia through both supply of battery cells into the swap stack and its own emerging swap product offerings.
Broad incumbents
- Honda e:Swap / Honda Battery Swap Programs: Honda's Mobile Power Pack e:swap platform for two-wheelers is a global incumbent push into exactly Phoenicia's category. Major strategic competitor for cross-border expansion and operator partnerships.
- CATL (Contemporary Amperex Technology) - Choco-SEB: Global battery-cell giant whose Choco-SEB shared swap business addresses both two- and four-wheel EVs. Indirect but powerful competitive force — has unmatched battery cell economics and is pushing into Phoenicia's two-wheel swap category.
- Niu Technologies (小牛电动): Leading smart e-bike OEM with proprietary swappable battery architectures and a small network of swap stations. Comparable to Phoenicia as a buyer of swap/BMS infrastructure; partly an incumbent OEM competitor.
- Yadea Group (雅迪): China's largest e-bike OEM now building its own battery swap ecosystem. Vertically integrated rival with deeper balance sheet and dealer network; competes with Phoenicia both as a swap-platform operator and as a buyer of BMS/control technology.
Direct peers
- Yiqi Huan (易骑换电): Two-wheel EV battery swap operator with proprietary cabinets and battery management technology serving delivery riders. Directly comparable in product scope (hardware cabinets + platform) and target customer (food-delivery operators).
- SUN Mobility: India's leading battery swap platform for two- and three-wheelers, partnering with OEMs and fleet operators. Comparable business model to Phoenicia's emerging-market thrust (asset-light, partner-driven two-wheel swap) and similar customer profile of delivery fleets.
- Immotor (易马达): Early entrant in Chinese two-wheel battery swapping offering smart cabinets and an operations platform for delivery fleets. Competes head-to-head with Phoenicia in commercial fleet swapping with very similar hardware-plus-cloud architecture.
- Gogoro Network (Gogoro Taiwan): Global pioneer of two-wheel battery swapping, operating the largest scooter battery swap network in Taiwan and expanding into India/China. Most directly comparable at the business-model level: subscription-based swap of swappable e-scooter batteries via smart cabinets, identical to Phoenicia's target use case.
- Hello Inc. (哈喽换电): China's largest dedicated two-wheel EV battery swap operator, directly competing with Phoenicia in commercial fleet swapping for delivery riders. Both target the same B-end operators, deploy proprietary smart cabinets, and race on nationwide city footprint — making Hello the most comparable direct peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Phoenicia compliance and trust
Trust signalCompliance3 records
Phoenicia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenicia leadership team
Management profileNumber of profiles
Phoenicia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenicia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenicia
What does Phoenicia do?
Phoenicia (菲尼基) is an integrated service provider for two-wheel EV battery swapping, offering a cloud-native Low-Speed Mobility Big Data Platform combined with proprietary hardware including smart swapping cabinets (4-15 bay configurations), Yinli (银砾) brand smart BMS products, and smart controllers for low-speed electric vehicles. The platform delivers battery lifecycle management, safety monitoring, asset management, operations management, and financial management for commercial delivery operators and personal/community users. The full-stack offering supports multi-protocol interoperability (Bluetooth, 4G, GPS/BD, CAN, RS485, Wi-Fi) across commercial fleet and residential deployment scenarios.
Is Phoenicia a public or private company?
Phoenicia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Phoenicia founded?
Phoenicia was founded in 2019. It employs 51 to 100 people.
Where is Phoenicia based?
Phoenicia is headquartered in Shenzhen, China, in the Asia region.
How does Phoenicia make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are platform Software Services, franchise and Partnership Programs and swap Operator Services.
Who are Phoenicia's main competitors?
Tennow (天能股份) is listed as an emerging player. Broad incumbents are Honda e:Swap / Honda Battery Swap Programs, CATL (Contemporary Amperex Technology) - Choco-SEB, Niu Technologies (小牛电动) and Yadea Group (雅迪). Direct peers are Yiqi Huan (易骑换电), SUN Mobility, Immotor (易马达), Gogoro Network (Gogoro Taiwan) and Hello Inc. (哈喽换电).
Does Phoenicia have an API?
No public API is recorded for Phoenicia.
What industry is Phoenicia in?
Phoenicia's product category is Battery Swapping Infrastructure. Its primary akta.pro industry code is EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace), with a secondary code of CRACASAI, E-Mobility Batteries & Swappable Packs (Consumer). Its NAICS code is 54151 and its SIC code is 7373.