M2X

What M2X does

M2X (also known as M2X Group) is a private Transportation Management System (TMS) provider founded in 2015 and headquartered in Auckland, New Zealand, with a US headquarters in Denver. The company serves more than 450 trucking companies across New Zealand, Australia, and the United States, with vertical focus on livestock, dairy, energy/fuels/chemicals, freight & distribution, and bulk transportation. Named customers include Silver Fern Farms, Caviness Beef Packers, Open Country, Fulton Hogan, Farmlands, Ballance Agri-nutrients, AFFCO, and Phillip Wareing Limited, among others.

The company's core product is a cloud-native, AI-driven TMS platform featuring Load-Dependent Routing, an Automated Rating Engine, Digital Twin technology, a Connected Ecosystem, an Analytics Suite, and mobile applications. The platform integrates with ERP, accounting, telematics, WMS, payroll, fuel-card, weighbridge, and flowmeter systems, enabling end-to-end visibility and dispatch optimization across the trucking value chain for shippers, carriers, and drivers.

M2X operates a SaaS subscription business model with quote-based pricing aimed at direct enterprise sales. The company maintains field offices across its three core geographies — Auckland, Christchurch, and Waikato (NZ); Melbourne and Brisbane (Australia); and Denver, Bentonville, Amarillo, Atlanta, Minneapolis, and Harrisburg (US). Capital formation has relied on small non-dilutive Callaghan Innovation grants totaling approximately $381,000 across 2016–2024, alongside industry recognition including the 2021 CILT Award, the 2022 NZ High-Tech Awards Most Innovative Hi-Tech Agritech Solution, and the 2022 AmCham-DHL Best Emerging Exporter to USA.

Name

M2X

Legal name

M2X

Website

https://m2xgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

M2X is a cloud-native, AI-driven Transportation Management System provider serving 450+ trucking companies across New Zealand, Australia, and the United States, with vertical focus on livestock, dairy, energy/fuels/chemicals, and bulk transportation, operating on a SaaS subscription model.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Trucking (No Local) (4213), Transportation Services (4700)

akta.pro primary industry

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

akta.pro secondary industries

Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH), AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)

Keywords

• Transportation management system
• Freight optimization software
• Cloud-based TMS
• Supply chain visibility
• Logistics management platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: M2X operates as a SaaS company providing cloud-based transportation management software on subscription basis. The platform is accessed via web and mobile apps (iOS/Android), indicating a recurring subscription revenue model with annual or multi-year contract billing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

M2X provides a cloud-native, AI-driven Transportation Management System (TMS) sold as a SaaS subscription to carriers, shippers, and 3PL/4PL logistics providers. The platform delivers route optimization, dispatching, automated quoting/rating, billing, compliance tracking, analytics, and mobile apps for drivers and field agents, with vertical-specialized functionality for livestock, dairy, bulk, energy/fuels/chemicals, and freight distribution.

Product overview

M2X offers a unified, cloud-native transportation management system platform augmented with AI-driven optimization capabilities. The core M2X TMS platform serves as the backbone for operations, enabling streamlined, scalable, and data-driven transportation processes across the supply chain. Key modules include the Digital Twin Technology for location visualization, Optimized Load-Dependent Routing for intelligent dispatch, the Automated Rating Engine for pricing configuration, and the M2X Analytics Suite for performance insights. The M2X Mobile App extends functionality to drivers and field agents. The platform is industry-specialized, serving livestock, dairy, bulk, energy/fuels, and freight distribution sectors with tailored solutions for each vertical.

Differentiator

Problem solved

Functional benefit

Products and services

• M2X Transportation Management System (TMS) Cloud-native, AI-driven transportation management system that provides a unified platform for supply chain and transportation management across multiple industry verticals including livestock, dairy, bulk, energy, fuels, and freight distribution. Sold as SaaS to carriers, shippers, and 3PL/4PL logistics providers.
• M2X Mobile App (Market2x Mobile) Native mobile application for iOS and Android that enables drivers and field agents to receive schedules, provide updates, and capture key information on the go, extending the M2X TMS platform to the mobile workforce.

Quantifiable outcome

• Silver Fern Farms achieved 1 million fewer kilometres driven for same workload, reducing carbon emissions per livestock movement
• +2 more outcomes

Named customers32 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Fern EnergycoreStrategic or Co-development PartnerPartnership with Fern Energy, one of New Zealand's major fuel distributors and retailers supplying petrol stations, farms, and commercial customers. M2X provides transportation management platform for optimizing fuel distribution logistics.
• Coda GroupcoreStrategic or Co-development PartnerStrategic partnership with Coda Group for unlocking logistics potential. Coda is a significant logistics and transport company.
• Gibby GroupcoreStrategic or Co-development PartnerPartnership with Gibby Group to digitize and optimize transport and logistics operations within its Carne division, using M2X's AI-powered TMS platform.
• Paramount GlobalcoreStrategic or Co-development PartnerPartnership with Paramount Global to enhance their technology platform with M2X's AI-driven TMS for improved supply chain operations.
• Integration Partners (ERP, Accounting, Telematics, TMS, WMS, Payroll, Fuel-card, Weighbridge, Flowmeter)coreTechnology or IntegrationPre-built integrations with enterprise systems including ERP platforms, accounting software, telematics providers, other TMS platforms, warehouse management systems, payroll providers, fuel card services, weighbridge systems, and flowmeter devices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tailwind TMS: Cloud-native TMS built specifically for bulk and liquid transport carriers with load optimization, dispatch, and billing automation. Directly comparable to M2X in vertical specialization for bulk/fuel/chemical haulers, dispatch/back-office workflows, and mid-market carrier focus.
• Aljex Software: Cloud-based TMS focused on freight brokerages and carriers with dispatch, rating, and EDI workflows. Comparable to M2X in serving small-to-mid-market carriers with cloud-native dispatch and rating engine functionality.
• MercuryGate TMS: Cloud-based TMS provider serving shippers, carriers, and 3PLs with planning, execution, and visibility capabilities. Closely aligned with M2X in target customer (mid-market to enterprise carriers and shippers) and core TMS functionality.
• Kuebix: Cloud TMS (acquired by Trimble) targeting shippers of all sizes with multi-modal freight management. Comparable as a cloud-first TMS selling to mid-market shippers, with similar feature breadth though less vertical specialization in primary industries.

Emerging players

• project44: Global supply chain visibility platform connecting shippers, carriers, and logistics providers with real-time tracking and API-driven connectivity. Overlaps with M2X in addressing carrier-side execution and ecosystem integration, particularly for enterprise shippers.
• FourKites: Supply chain visibility and predictive ETAs platform increasingly overlapping with TMS workflows for shippers and carriers. Comparable in targeting enterprise transportation stakeholders with cloud-native architecture and predictive optimization, though positioned more as visibility than execution TMS.

Broad incumbents

• Descartes Systems Group: Public logistics technology vendor offering a broad TMS, routing, and visibility platform that competes with M2X across carrier and shipper use cases. Directly comparable as an established TMS provider, though M2X differentiates through deeper vertical specialization in livestock, dairy, and bulk.
• Trimble Transportation: Established transportation and logistics software suite (formerly TMW Systems, Kuebix) serving carriers and shippers with TMS, dispatch, and fleet management. Overlaps with M2X in carrier-side TMS and dispatch/back-office workflows, with deeper resources but less vertical specialization.
• Manhattan Active Transportation Management: Cloud-native TMS from Manhattan Associates targeting shippers and 3PLs with planning, execution, and settlement. Closely comparable in cloud-native architecture and mid-to-enterprise positioning, though it serves broader verticals than M2X's primary-industry focus.
• Oracle Transportation Management: Enterprise-grade TMS within Oracle's supply chain suite, serving global shippers and 3PLs. Competes with M2X for large enterprise freight procurement and execution deals, though it is heavier, slower to deploy, and lacks M2X's livestock/dairy vertical features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/M2XGroup
• LinkedInlinkedin.com/company/market2x

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2X