Coda Group
Coda Group is a New Zealand 4PL logistics provider that manages end-to-end freight — including intermodal transport, warehousing, and vendor coordination across 65+ carriers — for major importers, exporters, and FMCG distributors across New Zealand.
- Company typePrivate
- Founded2015
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Coda Group does
Coda Group is a privately held New Zealand logistics company (CODA Group LP, Auckland) that provides fourth-party logistics (4PL) management alongside third-party logistics (3PL) transport and freight station services. Formed in 2015 through the merger of five legacy logistics businesses (Tapper Transport, Priority Logistics, Metrobox, Metropack, and DTL) and established with founding strategic partners Fonterra, Kotahi Logistics, and Port of Tauranga Limited, the company orchestrates end-to-end freight across New Zealand's import, export, and domestic supply chains.
The company's service platform combines intermodal capability spanning road, rail (via KiwiRail), and ocean freight, with centralised vendor management across a network of more than 65 third-party 3PL and transport providers and 2,000+ inducted drivers. Service delivery is digitised through customer-facing web portals — a 4PL Transport Management System, a 3PL Freight Station portal for storage and handling, a 3PL Transport portal for LCL and full container movements (Tapper Transport), and supporting tools such as a digital Detention Claims Form. Coda reports it manages approximately 30% of New Zealand's containerised export flows and is the largest mover of imports in the North Island.
Coda earns revenue through managed services fees on 4PL contracts, transaction-based fees on 3PL transport and freight station activities, and professional services for logistics procurement and network design. Pricing is quote-based under published rate schedules, billed monthly in arrears, and governed by formal contractual terms and conditions. The go-to-market model is enterprise field sales supported by strategic customer managers, targeting large import/export enterprises, FMCG distributors, and major supply chain operators across New Zealand.
Coda Group firmographics
Firmographics- Name
- Coda Group
- Legal name
- CODA Group LP
- Website
- https://codagroup.co.nz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coda Group is a New Zealand 4PL logistics provider that manages end-to-end freight — including intermodal transport, warehousing, and vendor coordination across 65+ carriers — for major importers, exporters, and FMCG distributors across New Zealand.
- Ownership category
- akta.pro rank
Coda Group industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Marine Cargo Handling (488320), Support Activities for Water Transportation (4883)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220), Trucking (No Local) (4213)
- akta.pro primary industry
- Terminal Cargo Handling & Yard Operations (Receiving, Staging, Delivery) (TLAHALAB)
- akta.pro secondary industries
- Returns / Reverse Logistics Warehousing (Inspection, Sortation) (TLAIACAK), Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD)
Keywords
Where Coda Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Coda Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- 4PL Freight Management Services: Fully outsourced integrated end-to-end freight management services including transport booking and co-ordination, logistics procurement, network design, and vendor management. Charged through agreed rates schedules and contractual terms.
- 3PL Transport Services: LCL and container transport services across New Zealand, including transport management, carrier coordination, and delivery execution.
- 3PL Freight Station / Warehousing: Freight station operations including storage, cross-docking, and handling services. Charges apply for unloading, storage, detention, and other ancillary services per the terms and conditions.
- Logistics Procurement Services: Procurement capability to select and manage logistics service providers on behalf of customers, leveraging scale for best value outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B freight and logistics services with custom pricing per contract |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Coda Group product offering
Product offeringCore offering
Coda Group provides fully outsourced 4PL (fourth-party logistics) freight management and 3PL (third-party logistics) transport and warehousing services across New Zealand. Services include transport booking and coordination, logistics procurement, network design, intermodal freight hub operations linking road, rail, and ocean, freight station storage and handling, and vendor management of a 65+ third-party provider network serving large import/export, FMCG, and supply chain customers.
Product overview
Coda Group offers a unified logistics platform combining 4PL (Fourth-Party Logistics) management services with 3PL (Third-Party Logistics) transport and freight station operations. The core offering consists of Logistics Optimisation & Execution services (intermodal capability, landside optimisation, trusted solutions, scale building, and infrastructure development) paired with 4PL Management capabilities (transport management, logistics procurement, network design, safety/compliance, quality management, and vendor management). The service portfolio is delivered through web-based customer portals including 3PL Freight Station, 3PL Transport (Tapper), and 4PL Transport TMS, supported by digital tools like the Detention Claims Form. The company manages approximately 30% of New Zealand's containerised export flows and is the largest mover of imports in the North Island, working with a network of over 65 third-party logistics and transport providers.
Differentiator
Problem solved
Functional benefit
Products and services
- 4PL Management Fully outsourced integrated end-to-end freight management service for enterprise customers, including transport booking and coordination, logistics procurement, network design, safety and compliance management, quality management, and vendor management of over 65 third-party providers.
- Logistics Optimisation & Execution Intermodal freight hub network service linking road, rail and ocean freight movements to support containerised cargo flows, reduce landside costs, and coordinate consolidation at freight hubs and key ports for enterprise import/export customers.
- 3PL Freight Station Services Third-party logistics freight station management services including storage, cross-docking, and freight handling, delivered through the freight station web portal for enterprise customers.
- 3PL Transport Services (Tapper Transport) Third-party logistics LCL (less-than-container-load) and container transport services across New Zealand, delivered through the Tapper Transport web portal for enterprise and wholesale customers.
Companies that use Coda Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Coda Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coda Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered founding / core, core and minor.
- Fonterrafounding / coreFonterra was one of the three founding entities behind Coda Group's creation in 2015, alongside Kotahi Logistics and Port of Tauranga Limited. The strategic amalgamation was driven by the need to improve New Zealand's global shipping competitiveness. Fonterra remains a key stakeholder and customer of the combined logistics entity.
- Kotahi Logisticsfounding / coreKotahi Logistics was a founding partner in the 2015 merger that created Coda Group. As part of the original founding group, Kotahi contributed to the strategic vision of combining logistics businesses across export, import, and domestic supply chains.
- Port of Tauranga Limitedfounding / corePort of Tauranga Limited was a founding entity in Coda Group's 2015 formation. The port's involvement reflected the strategic intent to link port operations with landside logistics to better serve New Zealand's export and import freight needs.
- KiwiRailcoreKiwiRail is a state-owned rail partner that supports Coda's intermodal freight strategy by enabling road-rail-ocean freight movements. The partnership is integral to Coda's intermodal capability linking multiple transport modes.
- Temuka TransportminorTemuka Transport is cited as an example of a smaller family-owned transport business that is part of Coda's broader network of supporting partners. Represents the type of 3PL provider in Coda's ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Coda Group competitors and assessment
Company assessmentBroad incumbents
- DB Schenker: DB Schenker provides global freight forwarding, contract logistics, and supply-chain management as a fourth-party integrator — competing for the same multinational shipper logistics procurement contracts.
- DHL Global Forwarding: DHL Global Forwarding provides air, ocean, and road freight forwarding plus 4PL supply-chain management — a broad incumbent offering integrated end-to-end managed logistics that overlaps with Coda's service portfolio for large exporters.
- Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders offering integrated 4PL supply-chain management, ocean and air freight, and contract logistics — competing for the same multinational shipper relationships that anchor Coda's NZ export flows.
- Toll Group: Toll is a global logistics provider offering contract logistics, freight forwarding, and warehousing — directly comparable 3PL/4PL infrastructure serving enterprise supply chains in the Asia-Pacific region.
- DSV A/S: DSV is a major global freight forwarder and 3PL/4PL provider, scaling aggressively through M&A across road, air, and sea freight — a comparable integrator of multi-modal logistics serving enterprise shippers.
- Maersk Logistics & Services: Maersk's logistics arm offers end-to-end ocean freight plus landside 3PL/4PL services via its integrator strategy — directly comparable to Coda's ocean-to-inland-port model for NZ importers/exporters.
Direct peers
- Mainfreight: Mainfreight is the largest NZ-headquartered freight and logistics company, operating domestic and international 3PL/4PL, transport, and warehousing services with a comparable sales-led enterprise motion and similar customer base of major NZ importers/exporters.
- Fliway Group: Fliway is a NZ-based 3PL/4PL provider offering freight forwarding, transport management, and warehousing services across NZ, directly competing with Coda for enterprise supply-chain contracts in the same domestic market.
Regional players
- Northport (NZ): Northport operates as a North Island NZ port adjacent to the freight ecosystem Coda serves; port operators compete/cooperate with Coda's intermodal network for regional export/import flows.
Others
- Kotahi Logistics: Kotahi is a founding partner of Coda and operates freight forwarding/supply-chain management for NZ exporters (notably Fonterra); as an ecosystem participant rather than direct competitor, it is a key strategic relationship for Coda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Coda Group social profiles
Digital presenceCoda Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coda Group leadership team
Management profileNumber of profiles
Profiles1 record
Coda Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Coda Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coda Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coda Group
What does Coda Group do?
Coda Group provides fully outsourced 4PL (fourth-party logistics) freight management and 3PL (third-party logistics) transport and warehousing services across New Zealand. Services include transport booking and coordination, logistics procurement, network design, intermodal freight hub operations linking road, rail, and ocean, freight station storage and handling, and vendor management of a 65+ third-party provider network serving large import/export, FMCG, and supply chain customers.
Is Coda Group a public or private company?
Coda Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coda Group founded?
Coda Group was founded in 2015. It employs 51 to 100 people.
Where is Coda Group based?
Coda Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does Coda Group make money?
Four revenue lines are on record. 4PL Freight Management Services are the primary driver. The others are 3PL Transport Services, 3PL Freight Station / Warehousing and logistics Procurement Services.
Who are Coda Group's main competitors?
Broad incumbents on record are DB Schenker, DHL Global Forwarding, Kuehne+Nagel, Toll Group, DSV A/S and Maersk Logistics & Services. Direct peers are Mainfreight and Fliway Group. Northport (NZ) is listed as a regional player. Kotahi Logistics is listed as an others.
Does Coda Group have an API?
No public API is recorded for Coda Group.
What industry is Coda Group in?
Coda Group's product category is Logistics Services. Its primary akta.pro industry code is TLAHALAB, Terminal Cargo Handling & Yard Operations (Receiving, Staging, Delivery), with a secondary code of TLAIACAK, Returns / Reverse Logistics Warehousing (Inspection, Sortation). Its NAICS code is 488510 and its SIC code is 4731.