SMILINK
SMILINK is a São Paulo-based consumer dental-aesthetics company founded in 2018 that offers technology-enabled smile-correction services to individual Brazilian consumers, positioning around affordability, aesthetics, and convenience under CEO Marcos Boysen.
- Company typePrivate
- Founded2018
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
SMILINK firmographics
Firmographics- Name
- SMILINK
- Website
- https://smilink.com.br
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 51–100 employees
- Short description
- SMILINK is a São Paulo-based consumer dental-aesthetics company founded in 2018 that offers technology-enabled smile-correction services to individual Brazilian consumers, positioning around affordability, aesthetics, and convenience under CEO Marcos Boysen.
- Ownership category
- akta.pro rank
SMILINK industry classification
Industry- Product category
- Cosmetic Dentistry & Orthodontic Services
- NAICS
- Dental Laboratories (339116), Offices of Dentists (62121)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
Keywords
Where SMILINK is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
SMILINK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
SMILINK product offering
Product offeringCore offering
SMILINK helps people obtain the smile they want at a price they can afford, through high technology, in an aesthetic and convenient way. The company sells consumer-facing dental/orthodontic solutions — most plausibly cosmetic or clear-aligner-based treatments — leveraging technology-enabled workflows to make aesthetic dental care more accessible and affordable for Brazilian consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- SMILINK Smile Solution (aesthetic/orthodontic treatment)
Companies that use SMILINK
Customer profileIdeal customer profiles1 record
SMILINK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SMILINK competitors and assessment
Company assessmentBroad incumbents
- ClearCorrect (Straumann Group): Clear aligner brand owned by Straumann; competes with SMILINK in the same aesthetic orthodontic category, leveraging a global dental-industry distribution platform.
- Align Technology (Invisalign): Global leader in clear aligners through Invisalign; directly comparable to SMILINK on aesthetic smile-correction products and the underlying technology-led approach to orthodontics.
- 3M Oral Care ( Clarity Aligners): Diversified oral-care supplier with a clear-aligner line; comparable through its combination of dental consumables, appliances, and aesthetic orthodontic technology relevant to SMILINK.
- Dentsply Sirona (SureSmile Aligner): Major global dental equipment and aligner manufacturer; comparable as an end-to-end dental solutions provider with an aesthetic aligner offering targeting similar patient demographics.
- Oral-B (Procter & Gamble): Global oral care consumer brand selling into the same Brazilian consumer base; adjacent competitor for at-home aesthetic dental care spend (whitening, cleaning).
Emerging players
- OrthoFX: Clear aligner brand targeting consumer-direct and clinician channels with polymer-based aligner technology; parallels SMILINK as a tech-forward aesthetics player.
- Dr. Smile (Damalign): European DTC clear-aligner network with a tech-led, partner-clinic model; comparable on consumer-facing aesthetics positioning and tech-enabled treatment delivery.
Direct peers
- SmileDirectClub: Pioneer in direct-to-consumer clear aligners; comparable business model (DTC smile-alignment at accessible prices) and value proposition to SMILINK's stated mission.
Regional players
- Ateliê Oral: Brazil-based dental aesthetics and prosthodontics laboratory/provider; comparable on Brazilian cosmetic dentistry focus and aesthetic restorative/aligner-adjacent services.
- SmileCo: Brazilian aesthetic dental clinic chain focused on affordable smile makeovers and cosmetic procedures; directly comparable on geography and value proposition to Brazilian consumers.
Market position
Customer concentration
SMILINK social profiles
Digital presenceSMILINK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMILINK leadership team
Management profileNumber of profiles
Profiles1 record
SMILINK funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMILINK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMILINK
What does SMILINK do?
SMILINK helps people obtain the smile they want at a price they can afford, through high technology, in an aesthetic and convenient way. The company sells consumer-facing dental/orthodontic solutions — most plausibly cosmetic or clear-aligner-based treatments — leveraging technology-enabled workflows to make aesthetic dental care more accessible and affordable for Brazilian consumers.
When was SMILINK founded?
SMILINK was founded in 2018. It employs 51 to 100 people.
Where is SMILINK based?
SMILINK is headquartered in São Paulo, Brazil, in the Latin America region.
Who are SMILINK's main competitors?
Broad incumbents on record are ClearCorrect (Straumann Group), Align Technology (Invisalign), 3M Oral Care ( Clarity Aligners), Dentsply Sirona (SureSmile Aligner) and Oral-B (Procter & Gamble). Emerging players are OrthoFX and Dr. Smile (Damalign). SmileDirectClub is listed as a direct peer. Regional players are Ateliê Oral and SmileCo.
Does SMILINK have an API?
No public API is recorded for SMILINK.
What industry is SMILINK in?
SMILINK's product category is Cosmetic Dentistry & Orthodontic Services. Its primary akta.pro industry code is HLABAFAE, Aesthetic/Cosmetic Restorative Dentistry (Smile Design), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 339116 and its SIC code is 3843.