OrthoFX
- Company typePrivate
- Founded2019
- HeadquartersFremont, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
OrthoFX firmographics
Firmographics- Name
- OrthoFX
- Legal name
- OrthoFX, Inc.
- Website
- https://orthofx.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
OrthoFX industry classification
Industry- Product category
- Clear Aligner Orthodontics
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)
Keywords
Where OrthoFX is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OrthoFX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Clear Aligner Sales through Dental Providers: OrthoFX manufactures and sells custom clear aligner systems (AirFlex, FXClear, FXBright, FXRetainers, Rescue) exclusively through certified dentist and orthodontist partners. Patients pay for treatment through their provider, which may include examination, 3D scans, all aligners, office visits, replacement aligners, and final retainers. No hidden fees structure.
- FXPay Financing: OrthoFX partners with a third-party financial institution to offer flexible payment plans to patients. FXPay provides installment financing with options including 0% APR plans, up to $10,000 approval amounts, and $0 down payments. The financing is integrated into the checkout process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full treatment package with all-inclusive pricing |
| Subscription | Monthly | FXPay flexible financing for all credit scores |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
OrthoFX product offering
Product offeringCore offering
OrthoFX designs, manufactures, and distributes FDA-cleared custom clear aligner systems—including AirFlex, FXClear, FXBright, FXRetainers, NiTime, and Rescue aligners—exclusively through a network of certified dentists and orthodontists in the United States. The company supports in-office treatment with the FXOnTrack AI-powered remote monitoring app and FXPay patient financing, providing doctors with 3D scanning, treatment planning software, and ongoing case support.
Product overview
OrthoFX offers a portfolio of FDA-cleared clear aligner systems designed for different patient lifestyles and treatment needs. The core product line includes AirFlex (for reduced 12-hour daily wear time), FXClear (standard 22-hour wear with advanced comfort), and FXBright (with whitening effect). Supporting services include FXOnTrack remote monitoring platform, FXPay financing options, and specialized products like Rescue aligners for treatment recovery and PrecisionFinish for final-stage detailing. The company emphasizes in-person doctor-supervised care combined with digital monitoring tools.
Differentiator
Problem solved
Functional benefit
Brands
- AirFlex™: FDA-cleared aligner system with 12-hour wear time, featuring patented HyperElastic polymer for sustained optimal force delivery. The first and only aligner system designed for 50% shorter wear time.
- FXClear™
- FXBright™
- FXRetainers
- FXPay™
- FXOnTrack™
- FXIntegrated Buttons
- Rescue™ Aligners
- NiTime™ Aligners
Products and services
- AirFlex™ Clear Aligner System FDA-cleared clear aligner system built on patented HyperElastic polymer, designed for only 12 hours of daily wear (versus 20–22 hours for competitors), supporting natural bone remodeling and reducing daytime relapse. Targeted at adult patients seeking flexible, shorter-wear orthodontic treatment, delivered through certified dental providers.
- FXClear™ Clear Aligner System Clear aligner system with multi-shell material featuring an elastomeric layer for enhanced comfort, stain resistance, and near-invisibility (ISO-refractive surface). Combined with FXOnTrack remote monitoring for predictable treatment outcomes. Targeted at adult patients with mild to moderate orthodontic issues.
- FXBright™ Clear Aligner System Clear aligner system with translucent FXBright material that produces a chemical-free whitening effect, giving the appearance of whiter, straighter teeth during orthodontic treatment. Targeted at adults seeking cosmetic enhancement alongside orthodontic correction.
- FXRetainers
Quantifiable outcome
- 50% shorter wear time — AirFlex requires only 12 hours daily vs 20-22 hours for competitors
- +5 more outcomes
Companies that use OrthoFX
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
OrthoFX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
OrthoFX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ANMLcoreAward-winning web design and brand agency that collaborated with OrthoFX to develop the new branding and website that won dual honors at the 2025 W3 Awards.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
OrthoFX competitors and assessment
Company assessmentBroad incumbents
- Henry Schein: Largest dental distributor in North America providing practice solutions, technology, and supplies to dental and orthodontic providers. Important channel and adjacent player for any clear aligner manufacturer, including OrthoFX, given its role in provider purchasing decisions.
- Dentsply Sirona: Global dental equipment and supplies giant offering SureSmile aligners and Byte (acquired DTC aligner brand). Competes with OrthoFX across multiple touchpoints including aligners, scanning technology, and provider economics, with substantially greater capital and distribution scale.
- Envista Holdings (Spark Aligners): Dental products company whose Spark Clear Aligner System directly competes with OrthoFX in the provider channel. Backed by Envista's broader portfolio (Nobel Biocare, Ormco) and substantial distribution resources targeting orthodontists and DSOs.
- Solventum (formerly 3M Health Care): Spun off from 3M, includes 3M Clarity Aligners in its oral care portfolio. Competes in the orthodontics space with significant R&D resources and established dental distribution relationships, particularly through orthodontic supply channels.
- Straumann Group (ClearCorrect): Global dental implant and orthodontics leader offering ClearCorrect clear aligners. Competes with OrthoFX in the dental provider channel with strong international presence and established relationships with general dentists — directly comparable in the clear aligner product category.
Emerging players
- uLab Systems: Emerging clear aligner company offering in-office aligner printing and treatment planning for orthodontists. Comparable to OrthoFX as a technology-forward challenger in the orthodontic space, with emphasis on chairside manufacturing reducing lab turnaround time.
Direct peers
- Align Technology: Maker of Invisalign, the dominant clear aligner system globally. Direct competitor to OrthoFX in clear aligner orthodontics, with established provider network, proprietary iTero scanners, and broad clinical evidence base — the primary incumbent OrthoFX is positioning against.
- SmileDirectClub: Direct-to-consumer clear aligner company offering at-home impression-based treatment without in-office provider visits. Competes in the same end market (adult orthodontic treatment) via a fundamentally different distribution model that has pressured traditional provider-channel players.
- Candid: Clear aligner company offering hybrid in-office + remote monitoring treatment model. Competes in the same orthodontic end market with similar emphasis on doctor-supervised care combined with telehealth-style monitoring — closely aligned with OrthoFX's FXOnTrack-enabled approach.
Regional players
- Angelalign Technology: Major Chinese clear aligner manufacturer and one of the largest competitors to Invisalign in Asia. Comparable as a direct clear aligner peer but primarily serves the Asian market rather than North America, where OrthoFX operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OrthoFX social profiles
Digital presenceOrthoFX compliance and trust
Trust signalCompliance1 record
OrthoFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrthoFX leadership team
Management profileNumber of profiles
Profiles3 records
OrthoFX funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrthoFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrthoFX
What does OrthoFX do?
OrthoFX designs, manufactures, and distributes FDA-cleared custom clear aligner systems—including AirFlex, FXClear, FXBright, FXRetainers, NiTime, and Rescue aligners—exclusively through a network of certified dentists and orthodontists in the United States. The company supports in-office treatment with the FXOnTrack AI-powered remote monitoring app and FXPay patient financing, providing doctors with 3D scanning, treatment planning software, and ongoing case support.
Is OrthoFX a public or private company?
OrthoFX is a private company. It is classified as venture growth investor backed and is currently operating.
When was OrthoFX founded?
OrthoFX was founded in 2019. It employs 101 to 250 people.
Where is OrthoFX based?
OrthoFX is headquartered in Fremont, United States, in the North America region.
How does OrthoFX make money?
Two revenue lines are on record. Clear Aligner Sales through Dental Providers are the primary driver. The others are FXPay Financing.
Who are OrthoFX's main competitors?
Broad incumbents on record are Henry Schein, Dentsply Sirona, Envista Holdings (Spark Aligners), Solventum (formerly 3M Health Care) and Straumann Group (ClearCorrect). uLab Systems is listed as an emerging player. Direct peers are Align Technology, SmileDirectClub and Candid. Angelalign Technology is listed as a regional player.
Does OrthoFX have an API?
No public API is recorded for OrthoFX.
What industry is OrthoFX in?
OrthoFX's product category is Clear Aligner Orthodontics. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339114 and its SIC code is 3843.