Century Games
- Company typePrivate
- Founded2010
- HeadquartersBeijing, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingSoftware
What Century Games does
Century Games is a mobile-first game developer and publisher founded in 2010 in Beijing, China, and legally domiciled as Century Games Pte. Ltd. in Singapore, operating as a subsidiary of Century Huatong. The company develops and publishes a portfolio of 10+ free-to-play games spanning casual, RPG, strategy, merge, simulation, and tycoon genres, with flagship titles Whiteout Survival, Kingshot, Family Farm Adventure, Truck Star, Tasty Travels, Hotel Legacy, Dragon Cape, Bingo Aloha, Frozen City, and Idle Mafia. Its core technology is a cross-platform mobile gaming stack distributed through the Apple App Store, Google Play, Google Play Games on PC, and direct official websites, supported by per-game Facebook pages and Discord communities and integrations with payment processors (PayPal, Adyen, Primer, PayerMax) and analytics (ThinkingAnalytics).
The company operates a freemium business model: games are free to download, with revenue generated through in-app purchases of virtual currency, virtual goods, and premium battle pass / golden pass subscriptions. Live-ops content cadence, in-game events, gift codes, and seasonal promotions drive retention and monetization across the portfolio, with cross-platform progression maintained for select titles. The customer base is global mobile gamers, with documented reach across the United States (the largest single market for Kingshot at 46.3% of installs), South Korea, India, Indonesia, and Taiwan, aggregating to 10M+ monthly active users.
The company's commercial profile is anchored by exceptional hit-making: Kingshot launched in February 2025 and surpassed $542.9M in revenue within nine months, peaking at $96.7M in November 2025 and becoming the No. 1 free iOS game in the United States; Whiteout Survival won multiple Google Play Best of 2025 awards and is referenced as a billion-dollar hit. Together these achievements place Century Games among the global top 10 mobile game publishers per Sensor Tower's 2025 ranking, alongside Tencent and NetEase from China. The go-to-market motion is product-led growth through app stores and community channels, supplemented by influencer-driven referral in overseas markets and minor strategic investments (e.g., participation in Welevel's $8.5M seed round) that signal intent to add AI-native capabilities to the portfolio.
Century Games firmographics
Firmographics- Name
- Century Games
- Legal name
- Century Games Pte. Ltd.
- Website
- https://centurygames.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Century Games industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Arcades (713120), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), PC & Console Game Distribution Platforms (BPAMAKAA)
Keywords
Where Century Games is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Century Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases - Virtual Currency: Players purchase virtual in-game currency (coins, gems, tokens) using real money to progress faster, unlock features, and enhance gameplay experience
- In-App Purchases - Virtual Goods: Sale of virtual in-game digital items including cosmetic upgrades, gameplay enhancements, and premium content
- Battle Pass / Golden Pass: Premium subscription-like content tiers offering exclusive rewards, early access features, and enhanced progression for paying subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-app purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Century Games product offering
Product offeringCore offering
Century Games develops and publishes free-to-play mobile games distributed across iOS, Android, and Google Play Games on PC. Its portfolio spans casual, role-playing, and strategy titles such as Whiteout Survival, Kingshot, Family Farm Adventure, Truck Star, Tasty Travels, Hotel Legacy, Dragon Cape, Bingo Aloha, Frozen City, and Idle Mafia, monetized through in-app purchases of virtual currency and goods and recurring Battle Pass / Golden Pass subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Kingshot: An innovative idle medieval survival game combining strategic gameplay with rich details.
- Whiteout Survival
- Family Farm Adventure
- Truck Star
- Tasty Travels
- Hotel Legacy
- Dragon Cape
- Bingo Aloha
- Frozen City
- Idle Mafia
Products and services
- Whiteout Survival Mobile strategy/survival game centered on a magical world of epic tales and adventures; available on iOS, Android, and Google Play Games on PC with cross-platform progression.
- Kingshot Hybrid mobile strategy game that combines idle medieval survival mechanics with simulation, tower defense, and 4X gameplay; available on iOS and Android for global mobile gamers.
- Family Farm Adventure Farming simulator mobile game where players harvest crops, explore mysterious islands, and build a prosperous farmtown; for casual mobile gamers.
- Truck Star Match-3 mobile game blending simulation and tycoon gameplay, available on iOS, Android, and Google Play Games on PC.
- Tasty Travels Merge mobile game in which players discover and combine identical ingredients to explore culinary secrets during a journey; for casual mobile gamers.
- Hotel Legacy Merge mobile game where players merge items, renovate hotels, and build a hotel empire; available on iOS, Android, and Google Play Games on PC.
- Dragon Cape Adventure mobile game with storyline-driven content, supported by an active Facebook and Instagram community.
- Bingo Aloha Bingo mobile game targeting casual bingo players with active Facebook community support.
- Frozen City City-building simulation mobile game for casual gamers, supported by an official Discord community.
- Idle Mafia Idle mobile game with a mafia theme, targeted at casual players who prefer progression-based idle mechanics.
Quantifiable outcome
- Kingshot reached $542.9M revenue within 9 months of launch
- +3 more outcomes
Companies that use Century Games
Customer profileSegments2 records
Ideal customer profiles1 record
Century Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Century Games partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ChinaJoycoreChinaJoy is the official partner for the 2nd Digiloong Cup Global AI Innovation Competition, with final awards to be presented at ChinaJoy 2026 on July 31. The competition is organized by Century Huatong, parent company of Century Games.
- 36Krcore36Kr is an industry media partner for the 2nd Digiloong Cup Global AI Innovation Competition, helping promote the AI innovation initiative across China's startup ecosystem.
- ModelScopecoreModelScope is an industry platform partner for the 2nd Digiloong Cup Global AI Innovation Competition, providing technology platform support for AI innovators.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Century Games competitors and assessment
Company assessmentDirect peers
- Scopely: Top-10 global mobile game publisher co-ranked with Century Games in Sensor Tower's 2025 report; both run freemium mid-core and casual titles (Monopoly GO, Stumble Guys) with global IAP monetization across iOS/Android, making it the closest comparable for portfolio strategy and scale.
- FunPlus: Beijing/Switzerland-headquartered mobile publisher of strategy and mid-core titles (State of Survival, King of Avalon); the closest Chinese-origin peer to Century Games with similar overseas strategy-game focus and freemium IAP model.
- Supercell: Finnish mobile-only game studio and publisher (Clash of Clans, Brawl Stars, Hay Day) — small-portfolio, high-hit-density model directly comparable to Century Games' Whiteout Survival + Kingshot two-hit concentration.
- HoYoverse (miHoYo): Shanghai-based mobile/PC game publisher (Genshin Impact, Honkai: Star Rail) operating globally with gacha-driven IAP and cross-platform support — comparable to Century Games on Chinese-origin, mid-core strategy/RPG, cross-platform IAP model.
- Playrix: Russian-founded mobile game publisher specializing in casual/family sim and match-3 titles (Homescapes, Township) distributed via app stores globally with the same freemium IAP mechanics Century Games uses.
- Habby: Mobile game publisher best known for Archero and Survivor.io — comparable strategy/idle hybrid titles targeting similar 4X and survival gamer cohort as Kingshot and Whiteout Survival.
Broad incumbents
- King Digital Entertainment: Activision Blizzard-owned mobile publisher of Candy Crush, Farm Heroes Saga and newer strategy titles; competes with Century Games in casual and puzzle/merge categories and sets the global benchmark for live-ops IAP monetization.
- Zynga: Take-Two-owned mobile publisher (CSR Racing, Words With Friends) with IAP-driven casual and strategy titles; broader and more mature portfolio overlapping directly with Century Games' casual and mid-core strategy segments.
Emerging players
- Outfit7: Slovenia-based mobile publisher of Talking Tom Gold Run and other casual IAP titles, owned by Chinese conglomerate Zhejiang Jinke Peroxide — partially comparable casual/mobile IAP-only distribution model with Chinese ownership overlay.
Regional players
- 37Games: Chinese mobile and web game publisher (Rise of Kingdoms) primarily serving Asian and Western strategy-game markets — comparable mid-core 4X strategy portfolio with similar freemium IAP mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Century Games social profiles
Digital presenceCentury Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Games leadership team
Management profileNumber of profiles
Profiles2 records
Century Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Games M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Games
What does Century Games do?
Century Games develops and publishes free-to-play mobile games distributed across iOS, Android, and Google Play Games on PC. Its portfolio spans casual, role-playing, and strategy titles such as Whiteout Survival, Kingshot, Family Farm Adventure, Truck Star, Tasty Travels, Hotel Legacy, Dragon Cape, Bingo Aloha, Frozen City, and Idle Mafia, monetized through in-app purchases of virtual currency and goods and recurring Battle Pass / Golden Pass subscriptions.
Is Century Games a public or private company?
Century Games is a private company. It is classified as corporate owned and is currently operating.
When was Century Games founded?
Century Games was founded in 2010. It employs 1,001 to 5,000 people.
Where is Century Games based?
Century Games is headquartered in Beijing, China, in the Asia region.
How does Century Games make money?
Three revenue lines are on record. In-App Purchases - Virtual Currency is the primary driver. The others are in-App Purchases - Virtual Goods and battle Pass / Golden Pass.
Who are Century Games's main competitors?
Direct peers on record are Scopely, FunPlus, Supercell, HoYoverse (miHoYo), Playrix and Habby. Broad incumbents are King Digital Entertainment and Zynga. Outfit7 is listed as an emerging player. 37Games is listed as a regional player.
Does Century Games have an API?
No public API is recorded for Century Games.
What industry is Century Games in?
Century Games's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console). Its NAICS code is 713120 and its SIC code is 5945.