What Plaza Wires does

Plaza Wires Limited is an Indian electrical goods manufacturer, publicly listed on NSE (PLAZACABLE) and BSE following a 2023 IPO. The company designs, manufactures, and sells low-tension power cables, house wiring cables (including its proprietary 'India's first Triple Layer Insulated 3D Wire'), specialty cables (FR-LSH, HRFR, coaxial, LAN, telephone, submersible, CCTV, control, and aerial bunched), ceiling/wall/table/pedestal/exhaust fans (including the Crazi'a and Electr'a Gen-Next lines), and solar PV products under the Plaza Power brand from a 30 MW Baddi plant.

Operations are anchored by a fully integrated manufacturing facility in Baddi, Himachal Pradesh and a cable factory in Coimbatore, with corporate headquarters in New Delhi. The company holds ISI, ISO 9001, ISO 14001, OHSAS 18001, DGS&D rate contract, and MNRE/SEC approvals, which qualify it to supply government departments and PSUs including Indian Railways, Airport Authority, BHEL, Defence, SAIL, CIL, CPWD, and MES. Adjacent electrical accessories (PVC conduit pipes, MCBs, switches, insulation tapes) are sold under the PCG sub-brand.

Go-to-market is sales-led and multi-channel: direct corporate sales for institutional buyers, 100+ channel partners and 7+ branch offices for regional distribution, mainstream e-commerce (Amazon, Flipkart, Paytm Mall, Pepperfry) for retail, and the Government e Marketplace (GEM) for institutional procurement. The leadership team comprises Managing Director Sanjay Gupta, Whole Time Directors Abhishek Gupta, Aditya Gupta, and Sonia Gupta, CFO Ajay Batla, Company Secretary Bhavika Kapil, and four Independent Directors. Revenue is generated almost entirely through hardware sales; no subscription, licensing, or AI/software monetization is disclosed.

Name

Plaza Wires

Legal name

Plaza Wires Limited

Website

https://plazawires.in

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaza Wires Limited is an Indian electrical manufacturer producing wires, cables, fans, and solar products for residential, commercial, and government/PSU customers via 100+ channel partners, e-commerce, and government procurement channels.

Ownership category

akta.pro rank

Product category

Electrical Wires & Cables

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

Keywords

• Electrical wires cables
• House wiring cables
• LT power cables
• Ceiling fans
• Solar PV panels

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wires and Cables: Core business segment including house wiring cables, power cables, control cables, coaxial cables, LAN cables, telephone cables, submersible cables, CCTV cables, and aerial bunched cables. Manufactured under strict quality control conforming to ISI standards.
2. Fans (Ceiling, Wall, Table, Pedestal, Exhaust): Plaza Fans product line including branded ceiling fans, wall fans, table fans, pedestal fans, and exhaust fans with energy saving features.
3. Solar Products: Solar PV panels, inverters, batteries, water heating systems, solar lanterns, home lighting systems, and solar street lighting. Includes solar power systems for railway signaling. Manufacturing capacity of up to 30 MW.
4. PCG Brand Products: PVC conduit pipes, insulated tapes, MCBs, switches, and electrical accessories under ancillary brand PCG manufactured in strict accordance with ISI standards.
5. Working Capital Financing: Company utilizes working capital term loans from banks under government schemes like ECLGS for operational funding.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Plaza Wires manufactures and sells a diversified portfolio of electrical products including house wiring cables, LT power cables, control cables, coaxial cables, LAN cables, submersible cables, and aerial bunched cables. The company also manufactures ceiling, pedestal, table, wall, and exhaust fans under the Plaza Fan brand, and produces solar PV panels, inverters, and solar lighting systems from its 30 MW facility in Baddi, Himachal Pradesh. Ancillary electrical products such as PVC conduit pipes, MCBs, and insulation tapes are sold under the PCG sub-brand.

Product overview

Plaza Wires is an Indian electrical cables and wires manufacturer offering a diversified portfolio of products organized into three main categories: (1) Core electrical products including wires and cables such as 3D wires, FR-LSH cables, HRFR cables, coaxial cables, LAN cables, telephone cables, submersible cables, CCTV cables, LT power cables, control cables and aerial bunched cables; (2) Fans including ceiling fans (Crazi'a, Classic Air, Thunder, Runner, E-Saver series), pedestal fans (Neo, Pawandoot), table fans (Neo), wall fans (Neo), and exhaust fans (Airvent series); (3) Solar products including photovoltaic panels from their 30 MW Baddi facility; and (4) PCG-branded electrical accessories including PVC conduit pipes, MCBs, and insulation tapes. The company also operates a related entity PLAZA POWER manufacturing CFL, LED and solar products.

Differentiator

Problem solved

Functional benefit

Brands

• PCG: Ancillary brand manufacturing top-quality PVC Conduit Pipes, Insulated Tapes, and electrical accessories conforming to ISI standards
• Plaza Fan
• Plaza Power
• Action Cables
• CRAZI'A
• ELECTR'A

Products and services

• 3D Wire (Triple Layer Insulated)

Quantifiable outcome

• Triple Layer 3D Wire saves up to 30% Electricity
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KFIN Technologies LimitedcoreOthersRegistrar and Share Transfer Agent for Plaza Wires Limited handling share registry services, investor grievance management, and IPO-related services. Address: Selenium Tower-B, Plot 31 & 32, Gachibowli, Financial District, Nanakramguda, Serilingampally, Hyderabad – 500 032, Telangana.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• RR Kabel Limited: Indian wires and cables manufacturer with house wiring, LT power, and specialty cable products. Comparable in product portfolio, ISI-marked positioning, and India-only distribution.
• Finolex Cables Limited: Long-established Indian manufacturer of electrical and communication cables serving similar institutional and retail channels. Direct peer in house wiring, LT power, and control cables with overlapping government customer mix.
• Polycab India Limited: India's largest wires and cables manufacturer and a direct competitor in house wiring, LT power cables, and related electrical products. Comparable across product range, distribution model, and government/retail customer base.
• KEI Industries Limited: Indian manufacturer of cables including house wiring, LT/HT power, control, and instrumentation cables serving retail, institutional, and export markets. Direct peer in core cable products with similar B2B and B2C split.
• Orient Electric Limited: Indian manufacturer of fans (ceiling, table, wall, exhaust) and lighting products. Direct peer in Plaza's fans product line, with stronger consumer brand presence and similar distribution through dealers and e-commerce.

Broad incumbents

• Bajaj Electricals Limited: Diversified Indian electrical and consumer products company with fans, lighting, and EPC businesses. Overlaps with Plaza across consumer electricals and has significantly larger scale and brand recognition.
• Havells India Limited: Large diversified Indian electrical goods company offering wires, cables, fans, switchgear, and lighting. Overlaps with Plaza across wires, fans, and solar-adjacent categories with a much broader portfolio and stronger consumer brand.
• V-Guard Industries Limited: Diversified Indian electrical goods company spanning wires, stabilizers, fans, and solar products. Overlaps with Plaza's wires, fans, and renewable energy lines at the consumer and institutional level.
• Crompton Greaves Consumer Electricals Limited: Established Indian consumer electrical company with strong presence in fans, pumps, and lighting. Comparable to Plaza's fans segment and competes for the same retail and institutional buyers.

Emerging players

• Goldmedal Electricals: Indian manufacturer of wires, cables, switches, and electrical accessories with growing retail and institutional presence. Comparable in product mix and competitive positioning to Plaza as a mid-scale challenger brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Wires