What Crompton Greaves Consumer Electricals does

Crompton Greaves Consumer Electricals Limited is an Indian public limited company incorporated in 2015 (CIN L31900MH2015PLC262254), headquartered in Mumbai, Maharashtra. The company manufactures and sells consumer electrical appliances to Indian residential consumers across more than a dozen categories: fans (ceiling, table, wall, pedestal, exhaust), LED and smart lighting, water heaters, air coolers, home appliances (irons, room heaters), kitchen appliances (mixer grinders, air fryers, cooktops, kettles), built-in appliances (chimneys, hobs, dishwashers, ovens), pumps (agricultural, residential, solar), solar rooftop systems, wires, stabilizers, and mobile accessories. It offers more than 4,000 SKUs, claims to reach 10 crore+ Indian households, and positions itself as India's No. 1 ceiling fan brand with a stated velocity of 1 fan sold every 2 seconds, built on a 75+ year brand legacy.

The product portfolio is anchored by proprietary technologies including ActivBLDC motors (advertised at up to 50% energy savings), Duratech high-endurance motor construction, SilentPro aerodynamic blades, Regmote (an industry-first combined regulator-and-remote system), Anti-Dust blade design, and the Intellisense smart-lighting platform. Smart-home integration is delivered through the MyCrompton mobile app and voice control via Amazon Alexa and Google Assistant. Connected products are largely Bluetooth- or Wi-Fi-controlled rather than AI-driven.

Commercially, Crompton operates a one-time hardware sales model with no disclosed recurring or subscription revenue component. Distribution spans a direct-to-consumer e-commerce storefront (crompton.co.in), third-party marketplaces (Amazon India, Flipkart), and a wide authorised dealer and physical retail network supported by dealer and vendor portals. Pricing spans entry-level LED torches at ₹249, mid-range ceiling fans ₹950–₹7,000, premium designer fans ₹10,799–₹16,999, built-in appliances up to ₹95,790, and 3kW–5.4kW rooftop solar systems up to ₹429,000. The company operates exclusively in the Indian market with no disclosed international footprint, and its financial revenue figures are not provided in the source data.

Name

Crompton Greaves Consumer Electricals

Legal name

Crompton Greaves Consumer Electricals Limited

Website

https://crompton.co.in

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Crompton Greaves Consumer Electricals Limited is an Indian public listed company that manufactures and sells consumer electrical appliances — fans, lighting, water heaters, air coolers, kitchen and built-in appliances, pumps, solar rooftop, and wires — to Indian residential consumers through D2C, marketplaces, and authorized dealers.

Ownership category

akta.pro rank

Product category

Consumer Electrical Appliances

NAICS

Small Electrical Appliance Manufacturing (33521), Residential Electric Lighting Fixture Manufacturing (335131), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Electronics and Appliance Retailers (449210)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industries

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Kitchen Countertop Appliances Retail (CRACADAA), Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Consumer electrical appliances
• Ceiling fans
• LED lighting
• Water heaters
• Home appliances

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales - Consumer Appliances: One-time sale of physical consumer electrical products including ceiling fans, LED lights, water heaters, air coolers, kitchen appliances, built-in appliances, pumps, wires, stabilizers, mobile accessories, and accessories. Revenue is generated from the initial product purchase with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Crompton Greaves Consumer Electricals Limited manufactures and sells consumer electrical appliances in India under the Crompton brand. Its portfolio includes ceiling fans (including BLDC and smart variants), LED lighting, storage and instant water heaters, air coolers, kitchen and built-in appliances (mixer grinders, air fryers, chimneys, hobs, dishwashers, ovens), residential and agricultural pumps, solar rooftop solutions, wires, stabilizers, and mobile accessories.

Product overview

Crompton Greaves Consumer Electricals Limited is a leading Indian consumer electrical appliances company offering a diverse portfolio of over 4,000 products across multiple categories. The company's product portfolio is organized into distinct segments: Fans (ceiling fans including BLDC smart variants like SilentPro and Energion, table fans, wall-mounted fans, pedestal fans, and exhaust fans), Lighting Solutions (LED COB lights, ceiling lights including recessed panels and downlighters, smart lighting via Intellisense and Immensa ranges with app and voice control, battens, bulbs, table lamps, outdoor lights, and professional lighting), Water Heaters (storage water heaters under Solarium series including CLX, Qube, Care, and DLX; instant water heaters including Solarium Elite, Blaze, and HydraJet; and immersion rods), Air Coolers (desert coolers like Avancer and Aura DAC, personal coolers, tower coolers, window coolers, and models like Optimus and Marvel Neo), Home Appliances (irons including Cromyon, InstaGlide, Rhino, and RD series; room heaters including Insta Red, Comfy Plus, Insta Delight, and Insta Ferve oil-filled heaters), Kitchen Appliances (mixer grinders including Duro and Ameo Pro, blenders like Ameo Fresh, air fryers including Ameo Pro and DLX, cooktops, induction cooktops, kettles like InstaNourish Pro, and cooking appliances like QuickServe), Built-in Appliances (filterless chimneys including Sylvaire and AQNova, hobs like Viona Plus, dishwashers including Voila, and built-in ovens including Voila-Convection Pro and GrandArt TFT), Pumps (agricultural pumps, residential pumps, solar pumps, control panels, and mini self-priming pumps including Marvel Plus, FLOMAX DURA, and AQUAGOLD), Solar Rooftop Solutions (3kW, 3.6kW, and 5.4kW on-grid residential solar systems under the Energion brand), Wires (flame retardant and halogen-free cables under the Armor series), Stabilizers (AC stabilizers including EZ400), and Mobile Accessories (power banks and chargers). The company positions itself as India's No.1 ceiling fan brand and integrates smart home capabilities through Amazon Alexa and Google Assistant voice control, as well as Bluetooth connectivity via the My Crompton mobile app for lighting and fan control.

Differentiator

Problem solved

Functional benefit

Brands

• Crompton: Primary brand for consumer electrical products including fans, lights, water heaters, air coolers, home appliances, kitchen appliances, and pumps.
• My Crompton

Products and services

• Ceiling Fans Range of ceiling fans including BLDC motor variants (Energion, SilentPro Enso), smart fans with app/voice control (Silent Pro Blossom, Energion Roverr), designer fans (Luxian Uranus, Energion Nucleoid), and economy models. Energion NITEO offers up to 56% energy savings with 90-300V operating range.
• Table Fans Portable table fans for personal cooling in Indian households.
• Wall Mounted Fans High-speed wall-mounted fans including Storm WM (1400 RPM, 100 CMM), Hiflo Wave Plus, Highspeed Torpedo (2100 RPM, 105 CMM), and Hispeed Gale Plus (2200 RPM, 120 CMM) with motorized oscillation and finger-proof grills.
• Pedestal Fans Pedestal fans including Torpedo HS PF (2100 RPM, thermal overload protection), SStorm 2 (450mm sweep, 1350 RPM), Brizstar Farrata (500mm sweep, anti-rust aluminum blades), and Supremus Farrata with metallic base.
• Exhaust Fans Room ventilation exhaust fans for Indian households.
• COB LED Lights Chip-on-Board LED ceiling lights including Star Miranda (3W to 50W range, 35,000+ burning hours, adjustable tilt) and Star Infinia COB lights (50,000+ burning hours).
• LED Ceiling Lights and Downlighters Ceiling-mounted LED lighting including Star Lord 3-in-1 panels, Star Deepglaze and Star Glaze Pro downlighters (3W-15W), Star Vega Nxt surface panels, and LED backup lamps with 4-hour emergency battery.
• Intellisense Smart Lighting Smart LED lighting controlled via Bluetooth through the MyCrompton app, offering 16 million colour options, tunable color temperatures, and music sync capability. Immensa Smart Bulbs, Panels, and Battens support voice control via Alexa and Google Assistant.
• LED Bulbs and Battens LED bulbs including Dynaray LED Lamp (13W, B22 base), and battens including 20W SlimO, Laser Ray Neo shockproof batten (home, commercial, auditorium use).
• Outdoor and Garden Lights Outdoor lighting including Solarion Lunar Bollard Garden Lamp (solar-powered, metal body, B22 holder), Spectacle 200W LED Flood Light, and Xello LED Bulk Head (water-resistant, 4kV surge protection).
• Storage Water Heaters Solarium series of storage water heaters including CLX (2000W, 25L), Qube (2000W, 10L, 5-star rated), Care (5-star rated, 2000W, 10L), and DLX models with anti-corrosive features.
• Instant Water Heaters Instant water heaters including Solarium Elite (3000W), Solarium Blaze (3000W, champagne gold finish), HydraJet 5L (3000W), and HydraJet 3L (3000W) for rapid hot water delivery.
• Immersion Rods Crompton AIMR SPAS1A 1500W immersion water heater with shock-proof plastic handle and anti-scale coating for safe operation.
• Desert Air Coolers Large-capacity desert air coolers including Avancer DAC (65L tank) and Aura DAC (70L tank) for large area cooling.
• Personal Air Coolers Personal cooling solutions including Optimus Neo (27L), Marvel Neo (23L), Optimus Neo 35i (35L), and Aura PAC (38L) for medium-sized and small rooms.
• Window Air Coolers Window-mounted air coolers including Optimus WAC 70 and Zelus WAC 54 (54L) for high-capacity room cooling.
• Dry Irons Range of dry irons including Cromyon (1000W), InstaGlide (1000W), Rhino (1000W and 1100W heavy-weight variants), and RD 750W entry-level models.
• Room Heaters Room heaters including Insta Red (1000W radiant), Comfy Plus (800W quartz), Insta Delight (2000W with blower), and Insta Ferve (13-fins, 2900W oil-filled) for personal and room heating.
• Mixer Grinders Mixer grinders including Duro Grand Plus (750W, stainless steel jars) and Duro Elite (1000W, 4 jars) for grinding and mixing tasks.
• Air Fryers Smart air fryers for healthy cooking including Ameo Pro (digital controls, multiple presets) and Ameo DLX with large capacity for family meals.
• Cooktops and Induction Cooktops Cooktops including Pyra Slim (4-burner, 70cm slim profile gas cooktop) and Infraserve 2000 infrared cooktop for radiant heat, smoke-free cooking.
• Electric Kettles Crompton InstaNourish Pro 1.2L multi-purpose electric kettle with steamer function and multiple cooking modes.
• Kitchen Chimneys Filterless chimneys including Sylvaire Box (90cm, auto-clean), AQNova Inclined, and Eliteo Curv with curved designer design and high suction capacity.
• Built-in Gas Hobs Crompton Hob Viona Plus available in 3-burner (78cm) and 4-burner (82cm) built-in configurations.
• Dishwashers Crompton Voila freestanding dishwashers available in 12-place and 13-place settings with multiple wash programs.
• Built-in Ovens Built-in convection ovens including GrandArt TFT Oven (78L, TFT display) and Voila-Convection Pro Oven (78L, digital controls, multiple cooking functions).
• Agricultural Pumps Crompton Openwell Submersible Pump (1.5HP) for agricultural and residential water pumping applications, along with water-filled control panels (NDCP series).
• Residential Pumps Mini self-priming regenerative pumps including Marvel Plus, FLOMAX DURA II, AQUAGOLD 50-23, and PRIMO II for residential water supply applications.
• Solar Rooftop Solutions Crompton Energion on-grid solar rooftop systems available in 3kW single-phase, 3.6kW, and 5.4kW capacities for residential installations, priced up to ₹429,000.
• Electrical Wires and Cables Crompton Armor series flame retardant and halogen-free house wires including 5F90, 5Z90, 5L90, and 5X90 variants.
• Voltage Stabilizers Crompton EZ400 AC stabilizer designed for air conditioners with protection against voltage fluctuations.
• Extension Boards and Power Accessories Crompton Powerbox Alpha SU 6A extension board with multiple sockets and surge protection, and mosquito racquets for household pest control.
• Mobile Accessories (Power Banks and Chargers) Power banks and phone chargers sold under the Crompton brand.
• LED Table Lamps Crompton Rovello rechargeable LED table lamp with 2200mAh battery, up to 10 hours backup, and 360-degree flexibility.
• LED Torches Crompton Beamer Mini 1W compact LED torch for portable illumination and emergency use.
• Blenders and Choppers Crompton AMEO Chop'N'Peel electric kitchen chopper and AMEO Fresh Portable Blender with rechargeable battery for smoothies and shakes.
• Sandwich Makers and Cooking Appliances Crompton QuickServe 2-slice panini maker with floating hinges and 700W power.
• Professional Lighting Crompton Gleam 36W Low Bay LED Lamp designed for low bay installations in commercial and industrial spaces.

Quantifiable outcome

• Up to 50% energy savings with ActivBLDC motor technology compared to conventional fans
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Havells India: India's largest listed consumer electricals company, directly competing with Crompton in fans, lighting, water heaters, and small appliances, with a stronger position in switches and MCBs.
• Bajaj Electricals: Direct peer across fans, lighting, kitchen appliances, and water heaters; broader presence in large appliances and EPC, providing a benchmark on cross-category execution in India.
• Orient Electric: Closest head-to-head competitor in ceiling fans and lighting, also competing in water heaters, kitchen appliances, and air coolers; part of the CK Birla Group.
• V-Guard Industries: Direct peer in water heaters, stabilizers, and pumps with growing presence in fans and kitchen appliances; very similar South-India-led distribution profile.
• Usha International: Direct competitor in ceiling fans, sewing machines, and small home appliances, with overlap in kitchen and water heating; comparable Indian mass-market brand positioning.
• Symphony: India's leading air cooler brand; directly competes with Crompton's Optimus, Aura, and Marvel Neo cooler lines, and is a useful benchmark for coolers and seasonal appliances.
• Polycab India: Largest Indian wires and cables manufacturer; directly competes with Crompton's Armor wires line and is increasingly active in fans, lighting, and switches.

Broad incumbents

• Voltas: Tata-group consumer durables player with dominant share in room ACs and growing presence in air coolers, washing machines, and small appliances, overlapping with Crompton's cooler and appliance lines.
• Signify Innovations India (Philips Lighting): Global lighting major competing with Crompton in LED bulbs, panels, battens, and smart lighting, with stronger premium and professional-lighting positioning.

Emerging players

• Xiaomi India: Aggressive emerging player in smart fans, smart LED bulbs, and connected home appliances via Mi Home; competes with Crompton on price, app experience, and smart-home ecosystem reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Crompton_India
• YouTubeyoutube.com/channel/UCeywFNDQrMfQ5XrcjBQIU2g
• Facebookfacebook.com/Crompton.India
• LinkedInlinkedin.com/company/cromptongreavesconsumerelectricalslimited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crompton Greaves Consumer Electricals