What Spooler™ est 2016 does

Spooler, Inc. is a private, seed-stage fashion technology company founded in 2016 by Benjamen "Ben" Janey and headquartered in Laguna Beach / Los Angeles, California. The company operates a portfolio of four sub-brands — Tymelss (a creator marketplace for on-demand apparel), WeDesyn (a mobile design app with community voting), HDLV-USA (a socially-conscious apparel brand), and OUL — built on proprietary, patent-pending technology for design, fulfillment, and digital printing. Tymelss allows freelance designers and artists to upload original artwork, retain copyright, and earn tiered commissions (20-50%) on sales across eCommerce, wholesale, and B2B channels, with subscription packages priced at $99-$299/yr (Silver through Platinum) and custom Partner pricing. Spooler monetizes through five revenue streams: direct product sales (apparel $15-$35), Tymelss creator subscriptions, enterprise/B2B custom apparel solutions ($499-$1,499/yr tiered pricing), brand ambassador referral commissions (30%), and licensing royalties (e.g., Sesame Workshop).

The company claims 1M+ lifetime products sold and 28,964+ design submissions from creators across 190+ countries, with an AI-driven social trend monitoring system used to surface trending topics to creators. Spooler targets three primary customer segments: freelance creators and artists (primary), enterprise and business clients seeking custom apparel fulfillment (primary), and socially conscious millennial/Gen-Z consumers (secondary). The go-to-market combines product-led growth (self-serve Tymelss platform), community-led growth (Brand Ambassador Program on Instagram and TikTok), enterprise field sales, and event-driven licensing negotiations (e.g., Licensing Expo 2019). Strategic partnerships include Sesame Workshop (2019, flagship licensing), Intel Liftoff Program (2024, AI ecosystem), SachaMama (sustainable apparel), and GNN (streetwear media collaboration). The company has raised $288,300 in disclosed funding (2023) from Capital Factory, Clearco, PayPal, and Shopify, and is actively seeking additional venture capital, private equity, and angel investment.

Name

Spooler™ est 2016

Legal name

Spooler, Inc

Website

https://spooler.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Spooler is a seed-stage fashion technology company that operates Tymelss, a creator marketplace for on-demand apparel, alongside HDLV-USA, WeDesyn, and OUL sub-brands. It serves freelance designers, enterprise B2B clients, and socially conscious consumers through subscriptions, licensing, and custom fulfillment.

Ownership category

akta.pro rank

Product category

On-Demand Apparel Platform

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Merchant Wholesalers (42435), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)

akta.pro secondary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Custom apparel printing
• Creator marketplace platform
• On-demand fashion
• Design subscription services
• Branded merchandise solutions

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales (On-Demand Apparel): Spooler designs, produces, and sells custom apparel including T-shirts, hoodies, leggings, caps, and socks. Products are sold through the Tymelss webstore, HDLV-USA brand, and wholesale channels. Pricing ranges from ~$15 (socks) to ~$35 (sweatshirts).
2. Creator Subscription Plans (Tymelss): Tymelss operates a tiered subscription model where designers pay annually to access the platform. Packages include Silver ($99/yr, 20% commission, 1-10 designs), Gold ($199/yr, 25% commission, 10-15 designs), Platinum ($299/yr, 30% commission, 15-20 designs, 3 sales channels), and Partner (50/50 commission, unlimited uploads). Spooler retains the balance of sales revenue.
3. Enterprise & B2B Custom Apparel Solutions: Spooler provides custom fulfillment, brand consulting, and design services to enterprise and business clients. Pricing tiers include Small-Business ($499/yr), Mid-Business ($999/yr), and Large-Business ($1,499/yr). Revenue is generated through product fulfillment fees and service contracts.
4. Brand Ambassador Referral Commissions: Brand ambassadors earn 30% commission on sales generated through their personalized promo codes. Ambassadors receive free monthly product packages in exchange for social media promotion.
5. Licensing Royalties: Spooler holds licensing agreements with intellectual property owners such as Sesame Workshop for the Sesame Street activewear line, generating royalty revenue through branded product sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Spooler operates a fashion technology platform combining proprietary on-demand apparel production with a creator marketplace (Tymelss), a mobile design app (WeDesyn), and its own HDLV-USA pop culture apparel brand. It sells trend-driven, socially conscious apparel directly to consumers and provides custom apparel fulfillment, creative design, and brand consulting services to enterprise and business clients, with designers earning tiered commission on sales.

Product overview

Spooler is a tech-driven fashion company that combines fashion and technology to help people take control of what they wear. The portfolio consists of three core products: Tymelss (a creator marketplace enabling designers to earn passive income through on-demand fashion with 1 Million+ products sold), WeDesyn (a mobile app for on-the-go apparel design with community voting), and OUL (an additional product line). Supporting services include custom apparel fulfillment, creative design collaboration, and brand consulting. The company operates the HDLV-USA sub-brand focused on socially-conscious consumers and leverages proprietary patent-pending technology.

Differentiator

Problem solved

Functional benefit

Brands

• Tymelss: The #1 marketplace for Creators to earn passive income from their original works through fashion. Provides on-demand clothes for socially conscious shoppers.
• WeDesyn
• HDLV-USA
• OUL

Products and services

• Tymelss Creator Marketplace Subscription-based marketplace platform that enables creators and designers to monetize original artwork on on-demand apparel. Tiers offer 1-20+ design uploads, 20-30% commission rates, access to eCommerce and B2B channels, and analytics. For freelance designers, artists, illustrators, and photographers.
• WeDesyn Mobile App Mobile application enabling users to design their own apparel on shirts, hats, socks, and more, share creations in public and private forums, and participate in community upvoting and downvoting of design ideas.
• OUL Product Line Fashion product line within the Spooler portfolio, sold as branded apparel through the company's e-commerce channels.
• HDLV-USA Brand and Webstore E-commerce brand creating on-demand apparel for socially-conscious millennial consumers featuring pop culture designs and social-issue wearables, valued at over $1.2 million. Sells t-shirts, hoodies, leggings, caps, and socks.
• HDLV-USA Sesame Street Active Wear Line Licensed Sesame Street activewear product line including yoga pants, sport tops, athletic t-shirts, tanks, and socks featuring iconic characters (Elmo, Oscar, Cookie Monster), sold through nutrition retailers, health and wellness chains, sporting goods stores, and health clubs.
• Custom Apparel Fulfillment Service Custom apparel printing and fulfillment service (custom hoodies, custom t-shirts) provided to businesses in Orange County and beyond, leveraging a global network of digital printing partners for production.
• Creative Design Services Collaborative custom apparel design services for individuals, businesses, and brands working locally, nationally, and internationally to produce original designs.
• Brand Consulting Brand consultancy service helping clients develop and position their fashion brands in the market, from concept through go-to-market strategy.

Quantifiable outcome

• Over 1 million products sold
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Intel Liftoff ProgramcoreTechnology or Integration · 12 April 2024Spooler joined Intel Liftoff Program in April 2024, participating in a kickoff call with the Intel Liftoff team. The program provides access to Intel's extensive resources, expert insights, and connections within the technology ecosystem, including top AI organizations. Spooler leverages this collaboration for growth and visibility in the AI startup community.
• SachaMamaminorStrategic or Co-development PartnerHDLV-USA (under Spooler) partnered with Texas-based SachaMama to release an eco-friendly clothing collection, combining HDLV-USA's design platform with SachaMama's sustainable materials expertise.
• GNN (Global News Network)minorStrategic or Co-development PartnerHDLV-USA partnered with Oakland-based media network GNN for a new streetwear series. The collaboration combines media reach with fashion design to create culturally relevant streetwear products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Printful: Printful is a leading print-on-demand and fulfillment platform that lets creators and businesses design and sell custom apparel without inventory. It directly competes with Tymelss and Spooler's enterprise B2B custom apparel offering, serving the same creator and SMB customers with similar on-demand production.
• Printify: Printify is a print-on-demand marketplace connecting merchants with printing partners worldwide to produce custom apparel and accessories. It overlaps directly with Spooler's on-demand apparel model, competing for the same creator and small business customer base.
• Redbubble: Redbubble operates an artist-driven marketplace where independent creators sell original designs on apparel, accessories, and home goods. It is the most direct competitor to Tymelss' marketplace model, monetizing artist artwork on wearables with a commission-based structure.
• TeePublic: TeePublic is a creator marketplace for artist-designed t-shirts and apparel with a royalty-based commission model. It mirrors Tymelss' core value proposition of enabling independent designers to monetize original artwork on wearable products.
• Custom Ink: Custom Ink provides custom apparel decoration and fulfillment for groups, businesses, and organizations. It competes directly with Spooler's enterprise B2B custom apparel tier ($499-$1,499/yr), serving the same SMB and mid-market customer with bulk custom printing.
• Spring (Teespring): Spring is a creator-merchandise platform that lets individuals design and sell custom apparel with no upfront cost, similar to Tymelss' creator onboarding flow. Both platforms target influencers and content creators seeking to monetize audiences through custom merchandise.
• Zazzle: Zazzle is a custom products marketplace that allows designers to create and sell personalized apparel, accessories, and home goods. It overlaps with Tymelss' marketplace approach and Spooler's broader custom apparel ecosystem, including licensing partnerships with major brands.
• Society6: Society6 is an artist marketplace for print-on-demand apparel, home décor, and accessories, with a creator-friendly royalty model. It is comparable to Tymelss' artist-onboarding approach and Spooler's HDLV-USA sub-brand for socially conscious consumers.
• Spreadshirt: Spreadshirt is a custom apparel platform offering both a creator marketplace and B2B custom printing services, similar to Spooler's dual Tymelss/enterprise model. It serves comparable European and US customers with on-demand production.

Broad incumbents

• Vistaprint: Vistaprint (Cimpress) is a large-scale custom printing and marketing products company serving SMBs and enterprises. As a broad incumbent, it competes with Spooler's enterprise B2B custom apparel tier but across a much wider product portfolio including print, signage, and promotional merchandise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/spoolerinc
• Facebookfacebook.com/spoolerinc
• LinkedInlinkedin.com/company/spoolerinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spooler™ est 2016