1908 e-ventures

What 1908 e-ventures does

1908 e-ventures (legal entity: 1908 Eventures Pvt Ltd) is a Mumbai-based, privately held company that operates Sublime Life, an online beauty platform and community curating ethical and clean beauty products for Indian consumers. The company is a subsidiary of Ador Group, which has since rebranded to Thrive Future Habitats Limited, positioning the broader group around wellness and sustainable living.

The company's stated strategy is to act as a platform-based brand operator rather than a single-product company. Its core consumer-facing product is the Sublime Life marketplace, and in March 2022 it acquired the personal care brand Coccoon to extend its portfolio beyond beauty into adjacent personal-care categories. The February 2022 funding round of $2 million, led by Roots Ventures with participation from Apar Investments and other investors, was earmarked to expand product offerings, acquire additional brands, and develop an end-to-end brand services platform.

Revenue mechanics are not disclosed in the source material. As a consumer-facing D2C/beauty marketplace with a small headcount (11–50 employees) and only one acquired brand to date, the business model is presumed to combine marketplace margin/spread on Sublime Life with brand-level sales from Coccoon and any future acquisitions. There is no public pricing model, named enterprise customer, or disclosed ARR/GMV, and no documented technology stack beyond a consumer website, leaving the revenue engine poorly evidenced.

Name

1908 e-ventures

Legal name

1908 Eventures Pvt Ltd

Website

https://1908eventures.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

1908 e-ventures is a Mumbai-based subsidiary of Ador Group that operates Sublime Life, an online beauty marketplace curating ethical products, and has begun building a brand portfolio via acquisitions such as personal care brand Coccoon.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care

akta.pro primary industry

Beauty & Personal Care Marketplaces (CRAFABAB)

akta.pro secondary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

Keywords

• Beauty platform
• Personal care products
• Ethical beauty
• Brand acquisition
• Direct-to-consumer beauty

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Core offering

1908 e-ventures operates Sublime Life, an online beauty and personal care platform. Through brand acquisition and platform development, the company sells its own portfolio of personal care brands (including acquired brand Coccoon) and is building infrastructure for end-to-end brand services for the beauty segment.

Product overview

1908 E-ventures operates as a beauty and personal care company led by Ador Group, with its core platform being Sublime Life (a beauty platform). The company has expanded through brand acquisitions, including personal care brand Coccoon, and is developing a platform for end-to-end brand services.

Differentiator

Problem solved

Functional benefit

Brands

• Sublime Life: Beauty platform operated by 1908 Eventures Pvt Ltd

Products and services

• Sublime Life
• Coccoon

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CoccooncoreOthers · 9 March 20221908 E-ventures, led by Ador Group, acquired the personal care brand Coccoon. This acquisition represents the company's strategy to expand into personal care brands.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• FSN E-Commerce Ventures (Nykaa): India's largest online beauty and personal-care marketplace, offering multi-brand retail across makeup, skincare, haircare, and wellness. Directly comparable to Sublime Life as the dominant beauty e-commerce platform in India, with the scale and capital base that 1908 E-ventures competes against.
• Purplle: India-focused online beauty and personal-care marketplace with a strong private-label portfolio. Competes head-to-head with Sublime Life in multi-brand beauty e-commerce and serves a similar mass-to-mid-market Indian consumer.
• Smytten: Indian beauty and personal-care discovery/sampling platform with a curated brand marketplace. Comparable to Sublime Life as an online platform aggregating premium and emerging beauty brands for Indian consumers, with overlap in curated-assortment strategy.

Emerging players

• Juicy Chemistry: India-based clean/organic beauty brand with a strong D2C and selective marketplace presence. Comparable to Sublime Life's ethical-beauty positioning and a potential brand partner or competitor depending on channel strategy.
• Honasa Consumer (Mamaearth): Parent of Mamaearth and The Derma Co., one of India's largest digitally-native beauty and personal-care brand houses. Comparable to 1908 E-ventures' vision of building a multi-brand beauty platform, with overlapping target consumers and category focus.
• Plum (Plum People): India-based vegan and cruelty-free beauty and personal-care brand selling primarily D2C and through online marketplaces. Comparable to Sublime Life in its ethical/clean-beauty positioning and could feature on or compete with Sublime Life's marketplace.
• WOW Skin Science: India-focused D2C and omni-channel beauty and personal-care brand with strong natural/clean positioning. Comparable to the acquired Coccoon brand and to Sublime Life's ethical-beauty assortment.
• mCaffeine: India-based caffeinated personal-care brand selling primarily through D2C channels and marketplaces. Comparable as a digitally-native personal-care brand that could be featured on or compete with Sublime Life.
• Sugar Cosmetics: India-focused D2C and omni-channel color cosmetics brand. Comparable as a digital-first Indian beauty brand competing for the same online consumer and a potential marketplace partner or competitor.
• Minimalist: India-based science-led skincare brand with strong D2C and online distribution. Comparable as a digitally-native Indian personal-care brand competing for the same online beauty consumer and likely to overlap with Sublime Life's assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/1908-e-ventures-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1908 e-ventures