Farm.One
Farm.One is a Brooklyn-based indoor vertical farm that supplies rare herbs, microgreens, and edible flowers to NYC fine dining restaurants via same-day bike delivery, and operates an integrated brewery, taproom, retail store, and event venue at its Prospect Heights location.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Farm.One does
Farm.One is an indoor vertical farm founded in 2016 in New York City that grows rare herbs, edible flowers, microgreens, and premium salad greens using hydroponic controlled-environment agriculture. The company supplies ultra-fresh, same-day-harvested specialty produce to NYC fine dining restaurants via direct B2B sales and bicycle delivery in returnable containers, and over time has embedded itself in the NYC culinary community — most visibly through its original co-location with the two-Michelin-star restaurant Atera in Tribeca. Its competitive positioning rests on a curated catalog of hundreds of plant varieties that commodity vertical farms do not carry, enabling menu customization for chefs.
In 2025, Farm.One materially expanded its operating model by opening the Brew Lab at 625 Bergen Street in Brooklyn's Prospect Heights, adding a craft brewery, cocktail bar, taproom, retail storefront (Field & Pantry), coworking space (Study Hall), ticketed tours and classes, and recurring public events to its original B2B produce business. The single venue now functions simultaneously as a working farm, hospitality destination, and event space, with farm-grown herbs and greens incorporated into the on-site brewery's beverage program.
The company operates a multi-channel go-to-market: direct B2B restaurant sales, on-site retail, an e-commerce store, ticketed tours and classes (e.g., $50 botanical tasting tour, $150 Intro to Hydroponics class), private event hosting for 25-200 guests, and a calendar of free-to-paid recurring programming in partnership with organizations such as Forge Wine Cellars, NYC Trivia League, Sofar Sounds, and Airbnb Experiences. Distribution remains limited to New York City. Farm.One is a private company (Farm.One, Inc.) with 1-10 employees, founder-led by CEO Robert Laing, and has disclosed only a single small funding round of approximately $447K in 2018.
Farm.One firmographics
Firmographics- Name
- Farm.One
- Legal name
- Farm.One, Inc.
- Website
- https://farm.one
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farm.One is a Brooklyn-based indoor vertical farm that supplies rare herbs, microgreens, and edible flowers to NYC fine dining restaurants via same-day bike delivery, and operates an integrated brewery, taproom, retail store, and event venue at its Prospect Heights location.
- Ownership category
- akta.pro rank
Farm.One industry classification
Industry- Product category
- Specialty Produce and Urban Agriculture
- NAICS
- Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
- akta.pro secondary industries
- Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Craft Beer Bars & Taprooms (THAFAEAG), Microbreweries & Craft Breweries (THAFALAC)
Keywords
Where Farm.One is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Farm.One business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Restaurant & Chef Sales: B2B sales of premium microgreens, herbs, edible flowers, and salad greens to NYC fine dining restaurants. Since 2016, Farm.One has supplied the best restaurants in New York. Products delivered same-day harvest by bike in returnable containers. This is a core B2B revenue stream targeting Michelin-level and fine dining establishments.
- Direct Consumer Retail: On-site retail sales of greens, microgreens, herbs, edible flowers, and other Farm.One products at the farm store. Consumers can visit the farm to purchase products directly, including greens packs, single-variety boxes, herb bundles, and flower jars.
- Brew Lab Taproom & Bar: Craft beer, cocktails, specialty drinks, and non-alcoholic beverages sold through the Brew Lab taproom. Features farm-inspired craft beer using herbs and greens from the farm. Beverages served exclusively onsite, creating a unique dining/drinking experience combined with farm views.
- Tours & Experiences: Revenue from botanical tasting tours, classes, and educational experiences. Tours include one-hour interactive sessions with tasting of rare herbs and plants, with proceeds from ticket sales. Classes cover hydroponics, beverage mixing, floral arranging, and culinary topics.
- Events & Private Bookings: Hosting fees from private events, corporate gatherings, and special programming. Venue rental for events ranging from 25-200 guests, including farm tours, custom menus, and access to the plant-filled taproom and lounge spaces.
- Field & Pantry Retail: Retail sales through the Field & Pantry storefront operating Monday-Friday 9AM-9PM, Saturday-Sunday 9AM-7PM. Products include fresh greens, herbs, flowers, and seasonal house-made beverages for takeout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Botanical Tasting Tour - One-hour immersive farm experience |
| One time/ perpetual license | Pay-as-you-go | Intro to Hydroponics Class |
| One time/ perpetual license | Pay-as-you-go | Wine Tasting Events |
| One time/ perpetual license | Pay-as-you-go | Special Events and Workshops |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Farm.One product offering
Product offeringCore offering
Farm.One operates an indoor vertical hydroponic farm in Brooklyn, NY that cultivates hundreds of rare herb, microgreen, edible flower, and premium salad green varieties for NYC fine dining restaurants and direct consumers. The company supplies restaurants via same-day bike delivery in returnable containers and operates the Brew Lab — an on-site craft brewery, cocktail bar, taproom, and event space — alongside farm tours, classes, retail sales (Field & Pantry), and private event hosting.
Product overview
Farm.One operates as a unified indoor farm, brewery, and event space combining vertical farming with hospitality. The core offering consists of the Brew Lab (farm brewery and taproom), Botanical Tasting Tours (educational farm experiences), Classes (hydroponics and culinary education), Restaurant Sales (wholesale produce to NYC chefs), and Private Events hosting. Supporting offerings include a retail Field & Pantry store, Study Hall coworking space, and regular public Farm Events programming. The vertically integrated model uses hydroponics to grow specialty microgreens, herbs, edible flowers, and salad greens year-round in Brooklyn, which supply both the on-site brewery/program and external restaurant customers.
Differentiator
Problem solved
Functional benefit
Brands
- Brew Lab: The Farm.One Brew Lab is a taproom destination combining an indoor vertical farm with a farm brewery, offering craft beers, cocktails, wine, and non-alcoholic beverages in a unique setting.
Products and services
- Brew Lab On-site farm brewery and cocktail bar taproom serving craft beers, farm-inspired cocktails, wine, and non-alcoholic beverages made with herbs and greens grown at the indoor vertical farm, served exclusively onsite in Brooklyn's Prospect Heights.
- Botanical Tasting Tour One-hour interactive guided tour of the indoor hydroponic farm including tastings of rare herbs, microgreens, and edible flowers, with educational content about controlled environment agriculture and plant cultivation. Priced at $50 per person.
- Classes Hands-on educational classes at the farm covering Intro to Hydroponics ($150/person), floral arranging, beverage mixing, and culinary topics, all using ingredients sourced directly from the vertical farm.
- Restaurant Sales Wholesale B2B supply of microgreens, edible flowers, rare herbs, and premium salad greens to NYC fine dining restaurants, delivered same-day on harvest day by bike in returnable containers.
- Private Events Event hosting service offering the farm and Brew Lab spaces for private gatherings of 25-200 guests, including farm tours, custom menus, and tasting experiences, with inquiries handled via the Perfect Venue platform.
- Field & Pantry On-site retail storefront and online store selling Farm.One greens packs, single-variety boxes, herb bundles, flower jars, and seasonal beverages directly to consumers. Open Mon-Fri 9AM-9PM and weekends 9AM-7PM.
- Farm Events Recurring public event programming at the Brew Lab including trivia nights, bingo nights, wine tastings with partners like Forge Wine Cellars ($25), storytelling series, live music via Sofar Sounds, bonsai pop-ups, and themed evenings.
Quantifiable outcome
- Uses 90% less water than traditional farming methods
Companies that use Farm.One
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Farm.One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Farm.One partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Forge Wine CellarsminorCollaboration for wine tasting events at Farm.One. Winemaker Leana Godard from Forge Wine Cellars leads tasting seminars at the Brew Lab. Events include 3-course wine tasting accompanied by charcuterie and light bites, promoting Forge's Finger Lakes wines to Farm.One's audience.
- NY SunworksminorNY Sunworks Hydroponic Cocktail Evening co-hosted at Farm.One. A fundraising event collaboration combining Farm.One's hydroponic farm setting with educational programming about hydroponic agriculture.
- Pierce AbernathyminorAirbnb Experiences partnership featuring Farm Dinner with Pierce Abernathy. $120 per person farm dining experience showcasing Farm.One ingredients prepared by the culinary influencer.
- NYC Trivia LeagueminorWeekly recurring trivia night hosted by Mickey Nolan of NYC Trivia League at the Brew Lab. Regular programming driving foot traffic with competitive trivia events, prizes include bar tabs, shots, and beers.
- Bonsai BarminorBonsai Bar pop-up events at Farm.One Brew Lab. $85 ticketed events featuring bonsai tree presentations and bar service, creating cross-promotional opportunities between the two brands.
- Written in BrooklynminorStorytelling series 'Written in Brooklyn' hosts recurring events at Farm.One. $28.52 ticketed storytelling events featuring local writers, creating cultural programming tied to the farm venue.
- Sofar SoundsminorSecret Concert series by Sofar Sounds held at Farm.One. Intimate live music performances in the unique farm/brewery setting, creating experiential programming for the venue.
- AteracoreTwo Michelin star restaurant sharing physical space with Farm.One's original Tribeca location. Farm.One grows specialty herbs and microgreens directly for Atera's kitchen. The symbiotic relationship enables ultra-fresh sourcing for the restaurant while providing Farm.One with a captive high-end customer and operational integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Farm.One competitors and assessment
Company assessmentDirect peers
- Gotham Greens: Urban hydroponic greenhouse operator producing leafy greens and herbs for retail and foodservice customers, including in NYC. Closely comparable to Farm.One in crop category (greens, herbs) and customer base (chefs, retailers), though at significantly larger scale and with multiple East Coast facilities.
- 80 Acres Farms: Indoor vertical farm producing leafy greens, herbs, and microgreens for retail and foodservice. Comparable in controlled-environment agriculture technology stack and crop portfolio to Farm.One's core offerings.
- AeroFarms: Indoor vertical farming company growing leafy greens and herbs using aeroponics. Operates a major facility in the greater NYC/Newark area, making it a regional direct competitor in the same metropolitan market for premium greens and herbs.
- BrightFarms: Indoor hydroponic greenhouse operator producing packaged salad greens and herbs for grocery retailers across multiple US markets. Comparable in controlled-environment agriculture and fresh produce category, though focused on grocery rather than chef-driven fine dining.
- Square Roots: Tech-enabled urban indoor farm operating container-based growing systems supplying herbs, microgreens, and salad greens to retail and foodservice. Comparable in operating model (urban, indoor, specialty greens) and customer mix to Farm.One.
- Bowery Farming: Indoor vertical farm producing leafy greens and herbs sold to grocery and foodservice. Direct competitor in controlled-environment agriculture and NYC-area produce supply, with greater scale, capital base, and a national retail footprint.
- Plenty: Indoor vertical farm producing leafy greens for grocery retail, with operations including the greater NYC area. Direct competitor in controlled-environment agriculture targeting premium fresh produce, though at much larger scale and with substantial venture funding.
Emerging players
- Smallhold: Urban indoor mushroom farm supplying chefs and grocers with specialty mushrooms. Comparable as a tech-enabled specialty indoor farm serving NYC fine dining chefs, but focused on mushrooms rather than microgreens and herbs.
- Upward Farms: Indoor vertical farm producing leafy greens and herbs alongside fish (aquaponics) for retail distribution. Comparable in controlled-environment agriculture and crop portfolio, but operates at larger scale and emphasizes grocery retail rather than fine dining.
- Freight Farms: Manufacturer and operator of container-based hydroponic farms used by growers to produce leafy greens and herbs in urban and remote settings. Comparable in controlled-environment agriculture technology and crop focus, but oriented toward selling/operating farming infrastructure rather than direct-to-chef produce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Farm.One social profiles
Digital presenceFarm.One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farm.One leadership team
Management profileNumber of profiles
Profiles2 records
Farm.One funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farm.One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farm.One
What does Farm.One do?
Farm.One operates an indoor vertical hydroponic farm in Brooklyn, NY that cultivates hundreds of rare herb, microgreen, edible flower, and premium salad green varieties for NYC fine dining restaurants and direct consumers. The company supplies restaurants via same-day bike delivery in returnable containers and operates the Brew Lab — an on-site craft brewery, cocktail bar, taproom, and event space — alongside farm tours, classes, retail sales (Field & Pantry), and private event hosting.
Is Farm.One a public or private company?
Farm.One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farm.One founded?
Farm.One was founded in 2016. It employs 11 to 50 people.
Where is Farm.One based?
Farm.One is headquartered in New York, United States, in the North America region.
How does Farm.One make money?
Six revenue lines are on record. Restaurant & Chef Sales are the primary driver. The others are direct Consumer Retail, brew Lab Taproom & Bar, tours & Experiences, events & Private Bookings and field & Pantry Retail.
Who are Farm.One's main competitors?
Direct peers on record are Gotham Greens, 80 Acres Farms, AeroFarms, BrightFarms, Square Roots, Bowery Farming and Plenty. Emerging players are Smallhold, Upward Farms and Freight Farms.
Does Farm.One have an API?
No public API is recorded for Farm.One.
What industry is Farm.One in?
Farm.One's product category is Specialty Produce and Urban Agriculture. Its primary akta.pro industry code is AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens), with a secondary code of AFAIACAM, Hydroponic / Controlled-Environment Produce Wholesale. Its NAICS code is 111419 and its SIC code is 100.