Healthy Mothers, Healthy Babies Coalition of Hawaii

What Healthy Mothers, Healthy Babies Coalition of Hawaii does

Healthy Mothers, Healthy Babies Coalition of Hawaii (HMHB) is a 501(c)(3) nonprofit founded in 1992 and headquartered in Honolulu, Hawaii, that delivers maternal, child, and family health services across Oahu, Hawaii Island, and Maui. The organization operates three fixed clinic locations, a four-vehicle mobile clinic fleet (OG Mama, Big Mama, Plan B, Maui Mama), and a 24/7 telehealth line via the Klara platform, collectively serving more than 5,000 clients annually with programs including Piko Pals parent support groups, a community-based doula program, Cribs for Kids safe sleep education, mental health counseling, Mana Mama midwifery-led prenatal and postpartum care, primary care, reproductive care (including same-day contraception and first-trimester termination up to 10 weeks), lactation consulting, and car seat safety education. The medical arm, established in 2020, transformed HMHB from a primarily educational nonprofit into a clinical care provider with billable encounters and credentialed staff including family nurse practitioners, midwives, lactation consultants, and community health workers.

Revenue is generated through a hybrid nonprofit model: government grants (notably Office of Hawaiian Affairs for the Mana Mama program and Hawai'i Department of Health for emergency response), foundation grants (Stupski Foundation, Hawaii Community Foundation, Direct Relief emergency funds), individual tax-deductible donations, insurance reimbursement for clinical services, modest program fees such as the $120-per-cohort Piko Pals pricing (with scholarships and free Kaiser Moanalua cohorts), and free-of-charge services including Cribs for Kids and car seat checks for qualifying low-income clients. The go-to-market motion is community-led: clients enroll via direct intake through the Apricot case management platform, walk-ins, telehealth, partner referrals from shelters and healthcare providers, and mobile clinic deployments to community sites and disaster zones. Customer segments span pregnant and postpartum individuals (primary), Native Hawaiian families served through the culturally grounded Mana Mama program, uninsured and high-risk populations, and families impacted by natural disasters.

Leadership comprises CEO Sunny Chen and Chief Clinical Officer Kari Wheeling, supported by a clinical services director, mental health director, telehealth manager, family support managers, midwives, and a board of directors including executives from Kona Community Hospital, Hale Kipa, and The Cancer Center of Hawai'i. The organization maintains strategic partnerships with Queen's Medical Center, Hawai'i Department of Health, Direct Relief, and Hawai'i H.O.M.E. Project for disaster response, alongside community partnerships with YWCA, Gino Behavioral Health, Project Koa Yoga, Aloha Diaper Bank, and Ma'i Movement for wraparound services.

Name

Healthy Mothers, Healthy Babies Coalition of Hawaii

Legal name

Healthy Mothers Healthy Babies Coalition of Hawaii

Website

https://hmhb-hawaii.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Mothers, Healthy Babies Coalition of Hawaii is a 501(c)(3) nonprofit operating since 1992 that delivers maternal, child, and family health services — including clinical care, doulas, lactation, mental health, and mobile clinics — to underserved populations across Oahu, Maui, and Hawaii Island.

Ownership category

akta.pro rank

Product category

Maternal and Child Health Services

NAICS

Other Individual and Family Services (624190), Family Planning Centers (621410)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD)

Keywords

• Maternal child health
• Prenatal postpartum care
• Mobile medical clinics
• Reproductive healthcare services
• Perinatal mental health

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Grants: Tax-deductible donations from individuals and organizations, plus grant funding from government agencies (Office of Hawaiian Affairs, Hawai'i Department of Health) and foundations to support programs and services.
2. Emergency Response Funding: Emergency funding and supplies from partners like Direct Relief for disaster response operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

A 501(c)(3) nonprofit health organization delivering maternal, infant, and family healthcare across three Hawaiian islands. It provides prenatal/postpartum care, primary and reproductive care, doula support, lactation support, mental health counseling, and safe-sleep education through fixed clinics, a mobile clinic fleet, and 24/7 telehealth, largely free or low-cost regardless of insurance status.

Product overview

Healthy Mothers Healthy Babies Coalition of Hawaii operates as a 501(c)(3) nonprofit health organization offering a comprehensive suite of maternal, child, and family health services across Oahu, Hawaii Island, and Maui. The organization provides an integrated portfolio of programs including Piko Pals (parent support groups), Community Based Doula Program, Cribs for Kids (safe sleep education), Mental Health Services, Mana Mama (midwifery-led prenatal/postpartum care), Primary Care, Reproductive Care, Lactation Consultants & Breastfeeding Support, Car Seat Checks & Education, Mobile Clinic Services, and 24/7 Telehealth via Klara. The organization also partners with external providers for Project Koa Yoga, behavioral health services, and community resources. Services are accessible through clinic locations, mobile clinics, and telehealth, with scholarship funding available for qualifying clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Piko Pals Community-based peer support groups for new and expectant parents, facilitating connections and reducing parental isolation. $120 for a 12-week cohort with scholarships available; free for Kaiser Moanalua groups.
• Community Based Doula Program Culturally-responsive doula support for BIPOC families during pregnancy, birth, and postpartum. Costs vary by doula experience, with full and partial scholarships for Native Hawaiian, Pacific Islander, Filipino, Micronesian, Marshallese, Black, Hispanic, and Latino/a/x clients.
• Cribs for Kids Safe sleep education course providing portable cribs (GRACO Pack n' Play) to low-income, high-risk families along with infant sleep safety training. Free for those who qualify.
• Mental Health Services Counseling covering anger management, domestic violence, infertility, pregnancy/infant loss, birth trauma, grief, sexual assault, and postpartum depression/anxiety. May require a co-pay depending on insurance.
• Mana Mama Midwifery-led prenatal and postpartum care program offering preconception/fertility care, prenatal visits, specialty screenings, ultrasounds, and non-stress tests.
• Primary Care Clinical healthcare for individuals and families at all life stages, including well-child exams, adult physicals, lead and TB testing, vaccines, illness treatment, and chronic illness management.
• Reproductive Care Comprehensive reproductive health services including same-day birth control (Depo, Nexplanon, IUD, oral pills), STI testing/treatment, early pregnancy termination up to 10 weeks, reproductive counseling, PAP smears, and mammogram referrals.
• Lactation Consultants & Breastfeeding Support Breastfeeding education and support including lactation consultations, Lactation Lounge sessions, and breastfeeding fundamentals training.
• Car Seat Checks & Education Hands-on car seat installation assistance and education for low-income, high-risk pregnant individuals and families. Free for those who qualify.
• Mobile Clinic Services Mobile medical clinics (OG Mama, Big Mama, Plan B, Maui Mama) providing primary care, telehealth, medication support, and social services at community locations including shelters, rural areas, and disaster zones across Oahu, Hawaii Island, and Maui.
• 24/7 Telehealth Round-the-clock secure telehealth access via the Klara platform for lactation support, mental health, pre/postpartum care, reproductive care, primary care, and community resource connections, available statewide.
• Mana Mama, Healthy Babies, Strong Families (Native Hawaiian Families / Ola Ke Kanaka) Culturally grounded prenatal and postpartum care program for Native Hawaiian families funded by the Office of Hawaiian Affairs, offering routine checkups, ultrasounds, vaccinations, nutrition education, birth planning, postpartum recovery, and peer-led support groups across Oahu, Maui, Hawaii Island, and virtually.

Quantifiable outcome

• 93% of babies receiving care were born with a healthy birth weight
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Direct ReliefcoreGTM or Marketing Partner · 27 March 2026Emergency coordination for airlift of supplies to Moloka'i following flooding. Direct Relief committed $25,000 in emergency funding and shipped over two tons of medicines and supplies to Hawaiian health providers. Provided hygiene kits, solar chargers, solar lights, and water purification supplies.
• Hawai'i Department of HealthcoreStrategic or Co-development Partner · 25 March 2026Coordinating mobile medical clinics to storm-damaged North Shore following Kona low storms. Partnership includes primary care, telehealth, medication support, and social services for displaced families.
• The Queen's Medical CentercoreStrategic or Co-development Partner · 25 March 2026Partner in deploying mobile medical clinics to storm-damaged North Shore providing primary care, telehealth, and essential support services.
• Hawai'i H.O.M.E. ProjectcoreStrategic or Co-development Partner · 25 March 2026Mobile clinic partnership providing primary care, telehealth, medication support, and social services at community locations including Thomas Square.
• Project Koa YogasupportingStrategic or Co-development PartnerFree weekly prenatal and postpartum yoga and meditation sessions available in-person at Oahu office and virtually on Wednesdays.
• Gino Behavioral HealthsupportingStrategic or Co-development Partner12-week CARF accredited substance use intensive outpatient program (IOP) with trauma-informed, holistic approach focused on SAMHSA's eight dimensions of wellness.
• YWCA of Hawai'i IslandsupportingStrategic or Co-development PartnerSexual assault medical forensic examinations conducted by trained Sexual Assault Nurse Examiners in partnership with YWCA.
• Aloha Diaper BanksupportingGTM or Marketing PartnerDiaper and wipe supplies provided to families enrolled in HMHB programs, subject to availability.
• Ma'i MovementsupportingGTM or Marketing PartnerPeriod supplies provided to families enrolled in HMHB programs, subject to availability.
• JNM MedicalsupportingGTM or Marketing PartnerBreast pumps and maternity items covered by insurance, with HMHB staff connecting clients to JNM team.
• RYSE, HOPE Services, Lydia House, Family Promise of Hawai'icoreStrategic or Co-development PartnerWeekly mobile health outreach to homeless shelters providing clinical care and social services to shelter residents.
• Unite to LightsupportingGTM or Marketing PartnerSolar lights and chargers donated for distribution to families in need following disasters.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Kokua Kalihi Valley: Honolulu-based community health center serving Pacific Islander and immigrant families with maternal, pediatric, and behavioral health services that overlap HMHB's clinical scope and target population.
• Hawaiʻi Primary Care Association: Statewide association of Hawaii's community health centers and FQHCs that deliver prenatal, postpartum, and primary care to underserved populations across the same islands HMHB serves.
• Waimānalo Health Center: Hawaii-based FQHC that has received supplies from Direct Relief alongside HMHB and serves a similar Native Hawaiian / underserved population with maternal, reproductive, and primary care.
• Waiʻanae Coast Comprehensive Health Center: Large Hawaii FQHC delivering prenatal care, labor and delivery, and pediatric services across rural Oahu — directly comparable mission and geography to HMHB's maternal-health work.

Broad incumbents

• March of Dimes: National 501(c)(3) nonprofit focused on maternal and infant health, prematurity prevention, and health equity; operates alongside HMHB on overlapping programs (education, advocacy, doula support) at much larger scale.
• The Queen's Medical Center: Hawaii's largest hospital system and an active partner in HMHB's storm-response mobile clinic deployment; represents the broader incumbent health-system layer HMHB collaborates with and differentiates from.

Direct peers

• Parents And Children Together (PACT): Hawaii nonprofit providing family strengthening, early childhood, domestic violence, and community-based support services — closely aligned with HMHB's wraparound maternal and family programs.
• National Healthy Mothers, Healthy Babies Coalition: The national umbrella network of which HMHB-Hawaii is a state coalition; both pursue the same maternal-child health equity mission and operate shared program brands such as Cribs for Kids, making it the most direct comparable peer.
• Nurse-Family Partnership: Evidence-based nurse home-visiting model for low-income first-time mothers from pregnancy through age 2; closely parallels HMHB's mobile-clinic and home/community-based maternal support model.

Emerging players

• Healthy Start (Hawaii DOH): Federally-funded Hawaii home visiting program for at-risk pregnant women and infants up to age 2; complements and partially overlaps with HMHB's Piko Pals and doula programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hawaiihmhb
• LinkedInlinkedin.com/company/healthy-mothers-healthy-babies-coalition-of-hawaii/posts/?feedView=all
• Instagraminstagram.com/hmhbhawaii

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Mothers, Healthy Babies Coalition of Hawaii