What Totally RAD Music does

Totally RAD Music, trading as Totally RAD Studio, is a UK private music tuition provider founded in 2013 by professional drummer Christopher Rush and headquartered in Leamington Spa. The company operates a hybrid delivery model spanning (i) personalised 1-2-1 in-person lessons at its flagship studio under a railway arch in Leamington Spa across guitar, drums, piano, vocals, violin and bass, (ii) a B2B fully-managed peripatetic tuition service to 300+ UK schools covering instruments, vetted teachers and administration, and (iii) RAD LIVE, a webcam-based real-time online lesson platform launched in December 2024 that extends tuition to UK-wide learners via a tiered instructor pool ranging from dedicated teachers to touring and session musicians. RAD LIVE is delivered through a custom online platform (radlive.co.uk) with multi-camera setups, ultra-low latency video and studio-quality audio streaming, while the studio operation is supported by Typeform trial booking, gettimely.com scheduling and a Prismic-based content management site.

Name

Totally RAD Music

Legal name

Totally RAD Studio

Website

https://totallyradstudio.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Totally RAD Music is a UK private music tuition provider delivering 1-2-1 lessons across guitar, drums, piano, vocals, violin and bass through its Leamington Spa studio, a 300+ school B2B peripatetics service, and the RAD LIVE online learning platform.

Ownership category

akta.pro rank

Product category

Music Tuition Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

Keywords

• Private music tuition
• Peripatetic music lessons
• Online music education
• School music programmes
• Instrument lessons

Headquarters

HQ city

Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. In-studio 1-2-1 tuition (Leamington Spa): Recurring per-lesson tuition billed monthly. New January 2026 pricing: £15.00/half-hour for children (under 18) and £19.50/half-hour for adults (1-2-1). Lessons are booked weekly and paid monthly; customers pay teachers directly for regular weekly lessons.
2. Trial lessons: One-time paid trial lesson at £10 for a 30-minute 1-to-1 lesson at the Leamington Spa studio. RAD LIVE platform offers a free first trial lesson online.
3. School / B2B tuition contracts: Recurring contracts with 300+ UK schools for fully-managed peripatetic music tuition (instruments, vetted teachers, administration). School-based income on track to double to £1.2M in the current financial year.
4. RAD LIVE online lessons: Real-time 1-2-1 online music lessons via the RAD LIVE platform, connecting students with a tiered instructor pool. Usage/pay-as-you-go style with free or discounted first trial.
5. Gift vouchers: Christmas gift vouchers for music lessons sold via the liveonlinemusiclessons.com domain.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Totally RAD delivers personalised 1-2-1 music tuition through its Leamington Spa RAD Studio and the RAD LIVE online platform, covering guitar, drums, piano, vocals, violin and bass. It also provides fully-managed peripatetic music tuition to over 300 UK schools, supplying vetted teachers, instruments and all administration. Lessons are booked online, paid monthly and supported by a network of more than 200 expert teachers.

Product overview

Totally RAD operates a hybrid music tuition business built around two complementary channels rather than a single unified software product. The flagship Totally RAD Studio, based in Leamington Spa, delivers personalised in-person 1-2-1 lessons across six instrument-specific programs — Guitar, Drum, Piano, Vocal, Violin, and Bass Guitar — to students of all ages and skill levels. RAD LIVE, launched in December 2024, extends the same brand of personalised instruction through a real-time online platform (www.radlive.co.uk), connecting learners nationwide with a tiered network of expert educators via webcam-based lessons. Together, the physical studio and RAD LIVE form an integrated music education portfolio combining face-to-face tuition with flexible digital delivery.

Differentiator

Problem solved

Functional benefit

Brands

• RAD LIVE: Online platform offering real-time, interactive one-to-one music lessons across instruments for learners of all ages and skill levels; operated at www.radlive.co.uk.

Products and services

• Totally RAD Studio (In-Person Lessons) The flagship Leamington Spa music tuition studio located under a railway arch at 15 Victoria Business Centre, Neilston Street, offering personalised 1-2-1 lessons for guitar, drums, piano, vocals, violin and bass guitar to beginners through advanced students. Customers book a £10 trial lesson online via Typeform then commit to weekly lessons billed monthly.
• RAD LIVE Online Music Lessons Platform Proprietary webcam-based online platform launched December 2024 delivering real-time 1-2-1 music lessons across instruments for learners of all ages and skill levels nationwide. Connects students with a tiered network of educators from dedicated teachers to touring and session musicians, with a free or discounted first trial lesson.
• Guitar Lessons Tailored 1-2-1 guitar instruction for beginners and advanced players covering rock, jazz, classical and pop styles, delivered by award-winning instructors at the Leamington Spa RAD Studio.
• Drum Lessons Tailored 1-2-1 drum lessons for beginners and advanced drummers covering rhythm, coordination and timing, delivered by award-winning instructors at the RAD Studio.
• Piano Lessons Tailored 1-2-1 piano instruction for beginners and advanced pianists covering scales through advanced technique and a diverse repertoire from classical to contemporary, delivered at the RAD Studio.
• Vocal Lessons Private 1-2-1 vocal instruction for beginners and advanced vocalists focusing on breath control, pitch and tone, delivered by award-winning vocalists at the RAD Studio.
• Violin Lessons Private 1-2-1 violin lessons for beginners and advanced violinists focusing on bowing, finger placement and vibrato, delivered by award-winning instructors at the RAD Studio.
• Bass Guitar Lessons Private 1-2-1 bass guitar tuition for beginners and advanced bassists covering rock, jazz, funk and pop styles, delivered by award-winning bassists at the RAD Studio.
• School Peripatetic Music Tuition (B2B) Fully-managed peripatetic music tuition service for UK primary and secondary schools, supplying vetted teachers, free instrument provision, scheduling, billing and safeguarding administration. Includes free lessons for students from low-income backgrounds. Currently contracted by 300+ schools nationwide with school-based income on track to double to £1.2M in the current financial year.

Quantifiable outcome

• On track to double school-based income to £1.2 million in the current financial year
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Local brewery partner (unnamed)minorOthersSupplies beer to the RAD Studio during selected times with order-to-your-table service, as part of the January 2026 studio refurbishment and local partnerships push. Specific brewery name not disclosed.
• Local café partner (unnamed)minorOthersSupplies coffee to the RAD Studio during selected times with order-to-your-table service, alongside the brewery partner. Specific café name not disclosed.
• TypeformcoreTechnology or IntegrationProvides the online trial-booking form (pz33vs6xga6.typeform.com/to/RRncZZCX) embedded across the site — a key conversion point for the £10 trial lesson and the Provider Switch Offer pre-registration.
• gettimely.comcoreTechnology or IntegrationBooking platform used by Totally RAD Music for rescheduling and cancelling lessons (bookings.gettimely.com/totallyradmusic1/). Customer must give 48 hours' notice to reschedule.
• PrismiccoreTechnology or IntegrationHeadless CMS powering the Totally RAD Studio website (images hosted at images.prismic.io/totally-rad-studio/...), used to manage content across the marketing site and blog.
• UK schools network (300+ schools)flagshipChannel Partner/ Reseller/ DistributorOver 300 schools nationwide act as institutional customers/channel partners, hosting Totally RAD's peripatetic music tuition. Totally RAD handles instruments, vetted teachers and admin; teachers focus on teaching. Includes free lessons for low-income students.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• iRock School: UK provider of in-school band and instrumental tuition to primary schools, structured similarly around peripatetic teachers, instruments, and school contracts. Directly competes for the same institutional customers.
• Lessonface: Online marketplace for real-time webcam-based music lessons with vetted instructors. Comparable to RAD LIVE on delivery mechanism (live 1-2-1 webcam lessons) and customer type (individual learners).
• Rocksteady Music School: UK's largest in-school primary rock band tuition provider, sending peripatetic teachers into schools. Closest direct competitor to Totally RAD's 300+ school B2B motion with a near-identical delivery model.
• TakeLessons: US-headquartered online and in-person marketplace for 1-2-1 music lessons with a tiered instructor pool. Closest comparator for RAD LIVE's marketplace economics and pricing structure.

Regional players

• MJM Music: UK-based music school with multiple studio locations offering 1-2-1 instrumental tuition. Comparable as a multi-site UK music tuition operator, but a regional peer rather than a national B2B peripatetic rival.

Others

• Musicroom: UK music retailer and publisher with educational sheet music, books and learning content. Adjacent ecosystem participant rather than a direct tuition competitor; useful for distribution and curriculum partnerships.

Broad incumbents

• Berklee Online: Online arm of Berklee College of Music offering accredited and non-credit music courses and certificates. A larger, brand-anchored incumbent addressing the more advanced and credentialed segment of the same learner base.
• Fender Play: Fender's subscription online guitar lesson platform with video courses and structured curricula. A scaled incumbent with stronger brand recognition that competes for beginner-to-intermediate music learners online.
• Yousician: Global subscription-based music learning app with interactive lessons across multiple instruments. A broader incumbent offering a self-paced alternative that competes for the same learner wallet and downstream 1-2-1 spend.
• MasterClass: Premium online learning platform offering celebrity-taught music courses (e.g., guitar, vocal). Adjacent competitor for aspirational adult learners willing to pay a premium for video-based instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/totallyradmusic
• LinkedInlinkedin.com/company/totally-rad-studio
• Instagraminstagram.com/totallyradstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totally RAD Music