SalamAir

What SalamAir does

SalamAir is Oman's government-owned low-cost carrier, operating scheduled passenger and cargo services from Muscat International Airport to 38 destinations across the GCC, Indian subcontinent, Africa, Europe, and Southeast Asia on 80+ daily flights. The airline commenced operations in 2017 and was fully acquired by the Government of the Sultanate of Oman in March 2026, embedding it within a unified national aviation strategy that positions SalamAir as the low-cost brand alongside full-service flag carrier Oman Air. The current fleet of 15 Airbus A320/A321neo aircraft powered by CFM Leap-1A engines is targeted to reach 18 by end-2026 and 25 by 2028, with operational support from an Airbus Flight Hour Services agreement and a 10-year MRO MoU with Mach Aerospace International to localize wheels-and-brakes maintenance in Oman.

The airline operates a digital-first, unbundled LCC model: self-serve website, iOS/Android apps, GDS distribution via Abacus, and a 24/7 contact center. Revenue is generated through base passenger fares plus ancillary streams — extra baggage, seat selection, priority boarding, meals, lounge access, travel insurance, and the mOVemore loyalty program — supplemented by integrated eSIM and e-Visa add-ons delivered through a partnership with UK-based Arcube covering 213+ and 198 countries/nationalities respectively. Cargo is operated under a 5-year Total Cargo Management agreement with World Cargo Solutions DMCC, while hotel and car rental are monetized via a Booking.com affiliate integration. Core customer segments include budget-conscious leisure travelers, Indian subcontinent VFR traffic, Khareef-season Salalah tourists, and Omani nationals served by a fixed Muscat–Salalah fare.

Operations are under material stress: approximately 33% (5 of 15 aircraft) were grounded in mid-2026 due to CFM Leap-1A engine durability issues, and on-time performance fell from 89% in Q4 2025 to 65% in Q1 2026. Several routes (Iran, Azerbaijan, Kuwait, Beirut) are suspended through 2026 owing to regional geopolitical disruption, with mitigation including the lease of two older A320ceo aircraft from CALG. Strategic expansion is structurally aligned with Oman Vision 2040, with active route development in Africa (Kigali, Mogadishu), Europe (Vienna, Sarajevo), and the Indian subcontinent (exploratory Goa, Navi Mumbai).

Name

SalamAir

Legal name

SALAM AIR S.A.O.C.

Website

https://www.salamair.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SalamAir is Oman's government-owned low-cost carrier operating 15 Airbus A320/A321neo aircraft on 80+ daily flights to 38 destinations across the GCC, Indian subcontinent, Africa, and Europe, generating revenue from unbundled fares, ancillary services, cargo, and travel partnerships.

Ownership category

akta.pro rank

Product category

Low-cost passenger airline

NAICS

Scheduled Air Transportation (48111), Nonscheduled Air Transportation (4812), Nonscheduled Chartered Freight Air Transportation (481212), Freight Transportation Arrangement (488510)

SIC

Air Transportation, Scheduled (4512), Air Transportation, Nonscheduled (4522), Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513)

akta.pro primary industry

Humanitarian, Relief & Government Cargo Airlift (THABAEAI)

akta.pro secondary industries

Scheduled Air Cargo Airlines (All-Cargo Carriers) (THABAEAA), Air Cargo Charter Specialists (On-Demand) (TLADAAAE), Heavy-Lift / Outsize Air Cargo Carriers (TLADAAAF)

Keywords

• Low-cost airline
• Passenger air travel
• Air cargo services
• Flight booking platform
• Travel ancillaries

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Passenger Airfares: Core revenue from sale of airline tickets across economy and bundled fare families. Fares include options for Omani nationals at fixed year-round rates between Muscat and Salalah. Ticket sales operate through direct digital channels (website, mobile app), GDS, and travel agents.
2. Ancillary Services: Bundled add-ons including extra baggage, seat selection, priority boarding, express bag, lounge access, travel insurance, and meals sold as optional extras during booking. Additional ancillary revenue from eSIM and e-Visa services via Arcube partnership, which is designed to boost ancillary revenue while delivering a personalized travel experience.
3. Travel Ecosystem Partnerships: Commission-based revenue from integrated hotel stays and car rental services via Booking.com partnership, integrated into SalamAir's website and digital booking flows. mOVemore membership program for repeat customers.
4. Cargo Operations: Total cargo management services across the SalamAir cargo network via a 5-year agreement with World Cargo Solutions DMCC, supporting Oman's logistics growth and Vision 2040 objectives. Expanding import and export activities through dedicated cargo operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SalamAir operates scheduled low-cost passenger air travel from Oman to 38 destinations across the Middle East, South Asia, Africa, and Europe, using a fleet of Airbus A320/A321 aircraft with over 80 daily flights. It sells airfares and ancillary services (extra baggage, seat selection, meals, priority boarding, lounge access, travel insurance, eSIM, and e-Visa) through digital channels and travel agents, and provides total cargo management services through its 5-year partnership with World Cargo Solutions DMCC.

Product overview

SalamAir is Oman's national low-cost carrier offering air travel services through its core airline product operating to 38 destinations across GCC, Indian Subcontinent, Africa, and Europe. The product portfolio includes SalamAir Cargo for freight services, mOVemore Membership for loyalty rewards, and digital add-on services including eSIM and e-Visa for traveler connectivity and documentation needs. The airline provides both scheduled services and charter flight options, with booking and management capabilities available through the SalamAir website and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• SalamAir Scheduled Passenger Flights Scheduled low-cost passenger air transportation from Muscat (Oman) to 38 destinations across the GCC, Indian Subcontinent, Africa, Southeast Asia, and Europe, with a fleet of 15 Airbus A320/A321 aircraft operating more than 80 daily flights.
• SalamAir Cargo Cargo and freight services providing total cargo management across SalamAir's network via a 5-year partnership with World Cargo Solutions DMCC, supporting Oman's logistics growth and Vision 2040 trade objectives for import and export shippers.
• mOVemore Membership
• SalamAir eSIM Digital connectivity service providing travelers with mobile data packages across more than 213 countries and territories, integrated into SalamAir's booking platforms via the Arcube partnership.
• SalamAir e-Visa AI-enabled e-Visa processing service supporting visa applications for up to 198 nationalities, integrated into SalamAir's digital booking platforms to streamline pre-travel documentation requirements.
• SalamAir Charter Flights Charter flight services available for group bookings and special arrangements, including humanitarian and repatriation charters, with dedicated inquiry forms for corporate clients, tour operators, and event organizers.

Quantifiable outcome

• On-time performance declined from 89% in Q4 2025 to 65% in Q1 2026 due to engine issues and regional disruptions
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

13 partnerships are on record, tiered supporting and core.

• Mitravi powered by Blueberry GroupsupportingChannel Partner/ Reseller/ Distributor · 22 June 2026Appointment of Mitravi powered by Blueberry Group as SalamAir's official General Sales Agent (GSA) in Rwanda, an important milestone in the airline's continued expansion in Africa following the launch of flights to Kigali.
• ArcubecoreTechnology or Integration · 18 March 2026Strategic partnership with UK-based travel technology company Arcube to launch eSIM and e-Visa services integrated into SalamAir's digital booking platforms. eSIM provides data packages across more than 213 countries and territories; e-Visa platform supports AI-enabled applications for up to 198 nationalities. Designed to boost ancillary revenue while delivering a more personalized travel experience for passengers.
• Fujairah International AirportsupportingStrategic or Co-development Partner · 4 March 2026Partnership with Fujairah International Airport to operate special humanitarian charter flights on March 4-5, 2026, routing via Muscat to five destinations: Calicut, Hyderabad, Lucknow, Istanbul, and Karachi. Initiative facilitated repatriation for travelers stranded amid regional tensions, coordinated with airline partners, ground handling teams, and relevant authorities.
• World Cargo Solutions DMCC (WCS)coreStrategic or Co-development Partner · 11 December 20255-year Total Cargo Management agreement covering SalamAir's entire cargo network. Partnership aims to expand SalamAir's cargo operations globally, supporting Oman's logistics growth and Vision 2040, and enhances market reach and operational efficiency. Strengthens SalamAir Cargo's market presence.
• Lagary (ONE Digital Operations Platform)supportingTechnology or Integration · 23 November 2025Agreement with Lagary to implement the ONE digital operations platform across SalamAir's fleet, aimed at enhancing operational efficiency and digitalizing workflows. The platform integrates multiple aviation tools into a single system to support the airline's expanding network and fleet growth.
• AirbuscoreTechnology or Integration · 20 November 2025Long-term Flight Hour Services agreement with Airbus to improve fleet maintenance, reliability, and operational efficiency. Partnership includes Airbus providing component services, repair management, and predictive maintenance technology to support SalamAir's Airbus A320 family fleet. Service deal for 15 A320s signed at Dubai Airshow 2025.
• Odys AviationsupportingStrategic or Co-development Partner · 9 November 2025Oman's Ministry of Transport and Communications and Information Technology (MTCIT) partnered with Odys Aviation on an Advanced Air Mobility (AAM) Proof of Concept Program featuring the electric hybrid 'Laila' aircraft, as part of a national AAM Master Plan consultancy study. SalamAir is not directly named but operates within this national framework.
• Mach Aerospace InternationalcoreTechnology or Integration · 23 October 202510-year MoU with Mach Aerospace International to establish aircraft wheels and brakes maintenance services in Oman. The facility will serve both SalamAir and regional carriers, aiming to enhance local aviation capabilities, create jobs, and support Oman's economic and industrial development within Vision 2040. Positions Oman as a regional hub for advanced aviation maintenance.
• Booking.comsupportingGTM or Marketing Partner · 27 May 2025Partnership integrating accommodation and car rental services into SalamAir's website and digital booking platforms, enhancing travel options offered to passengers and generating affiliate/commission revenue for SalamAir.
• Oman AircoreStrategic or Co-development PartnerPost-government acquisition coordination between Oman Air and SalamAir under a unified national aviation strategy. Both airlines maintain independent brands and operations while coordinating on passenger transfers (e.g., bus services from Sharjah to Muscat), maintenance, training, and route networks to reduce overlap and improve efficiency. SalamAir CEO described the government acquisition as positive for both airlines' sustainable growth.
• Abacus (GDS)supportingChannel Partner/ Reseller/ DistributorAbacus GDS activation to strengthen SalamAir's global distribution capabilities, enabling travel agents worldwide to access and sell SalamAir inventory through global distribution systems.
• MwaslatsupportingChannel Partner/ Reseller/ DistributorThird-party shuttle bus service operator providing complimentary shuttle service from Suhar City to Muscat International Airport. Mwaslat operates under a third-party service agreement; SalamAir acts as intermediary while the service provider bears full responsibility for the journey in terms of insurance and liability.
• CALG (Cirrus Aircraft Leasing Group)supportingOthersSalamAir leasing two Airbus A320ceo jets from CALG for Q2 2026 as part of fleet expansion to 25 aircraft by 2028, to mitigate aircraft-on-ground issues caused by CFM Leap-1A engine durability problems.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• flynas: Saudi Arabia's national low-cost carrier, operating a similar A320 family fleet model with rapid international expansion. Competes with SalamAir on GCC intra-region and Indian subcontinent routes, with a comparable focus on unbundled fares and digital-first distribution.
• Air Arabia: Sharjah-based low-cost carrier and the largest LCC in the Middle East. Operates a similar A320 family fleet across GCC, North Africa, and Indian subcontinent routes, directly competing with SalamAir on shared corridors from the Gulf to South Asia and Africa.
• FlyDubai: Dubai-based low-cost carrier operated by the Emirates Group. Competes directly with SalamAir on leisure and VFR routes from the UAE/Oman region to Eastern Europe, Indian subcontinent, and East Africa, using a comparable point-to-point A320 fleet strategy.
• Jazeera Airways: Kuwaiti low-cost carrier operating an A320 family fleet with similar regional expansion ambitions across the Middle East, Indian subcontinent, and Europe. Closely comparable to SalamAir in fleet size, network strategy, and emerging-market LCC positioning.
• Pegasus Airlines: Turkey's leading low-cost carrier operating an A320/737 fleet with a network spanning Middle East, Europe, and Central Asia. Directly comparable business model and fleet type to SalamAir, with similar emerging-market leisure and VFR traffic focus.

Emerging players

• AirAsia: Asia-Pacific low-cost carrier group with comparable unbundled-fare, digital-first, and ancillary-driven revenue model. While operating in different geographies, AirAsia's playbook for ancillary monetization (including travel add-ons) closely parallels SalamAir's digital ecosystem strategy.
• IndiGo: India's largest low-cost carrier and dominant player in SalamAir's key India growth market. Indirectly competes with SalamAir on Oman-India corridors and represents a comparable LCC playbook for high-volume, low-fare Indian subcontinent operations.
• Wizz Air: European-focused ultra low-cost carrier known for rapid network expansion into underserved Eastern European and Middle East markets. Directly comparable to SalamAir's emerging-market route launch strategy and unbundled LCC pricing model.

Broad incumbents

• Gulf Air: Bahrain-based full-service regional carrier with similar GCC hub-and-spoke operations and Indian subcontinent network. Competes indirectly with SalamAir on regional VFR and business routes while serving as a broader-incumbent benchmark for Middle East narrow-body operations.
• Oman Air: Oman's full-service national flag carrier and now sister brand under unified government ownership alongside SalamAir. Operates wide-body and narrow-body fleet on longer international routes; directly comparable as the legacy counterpart in Oman's dual-carrier strategy.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SalamAir
• YouTubeyoutube.com/channel/UCfcVORm-CFj7V5xLn0Tzblg
• Facebookfacebook.com/SalamAirOfficial
• LinkedInlinkedin.com/company/salam-air
• Instagraminstagram.com/salamair

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalamAir