Arcube
- Company typePrivate
- Founded2022
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Arcube firmographics
Firmographics- Name
- Arcube
- Legal name
- Arcube Limited
- Website
- https://arcube.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Arcube industry classification
Industry- Product category
- Airline Ancillary Aggregation Software
- NAICS
- Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)
- akta.pro secondary industries
- Airline Direct Booking Engines (IBEs) (THALADAC), Points/Miles Sales & B2B Monetization (to Partners) (THABAKAG), Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides) (THALAGAI)
Keywords
Where Arcube is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Arcube business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Revenue Share on Ancillary Sales: Arcube charges airlines no upfront fees, no licensing costs, and no minimum commitments. The company earns a percentage (revenue share) of each ancillary sold through the platform. Costs are fully variable and tied directly to performance, aligning Arcube's incentives with airline revenue growth.
- Ancillary Aggregation for Partner Airlines: Arcube aggregates and distributes ancillary products (eSIMs, eVisas, lounges, transfers, insurance, car rentals, and more) to airline partners including SalamAir, generating revenue through revenue share on all ancillary transactions processed through their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Revenue-share-only model with zero upfront cost to airlines |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Arcube product offering
Product offeringCore offering
Arcube operates a single technology layer that connects airlines to 16+ ancillary product categories (eSIMs, lounges, transfers, eVisas, insurance, car rentals, fast-track, baggage protection, carbon offsets, meet & greet, public transport, tours & events) and thousands of global suppliers through one API, widget, or white-label integration. Airlines can launch the full ancillary catalogue in 4-6 weeks instead of 13+ months per supplier. The platform powers AI-driven personalisation and multi-touchpoint distribution across the customer journey (booking flow, manage my booking, email, SMS, WhatsApp, post-landing, pre-return) on a pure revenue-share basis.
Product overview
Arcube is a travel technology company offering an airline ancillary revenue aggregation platform that connects carriers to 1,000+ global suppliers through a single integration. The core platform comprises the Ancillary Aggregation Platform and the Passenger Intelligence Platform, which together enable airlines to launch 16+ ancillary product categories (eSIMs, lounges, eVisas, transfers, insurance, car rentals, fast-track, baggage protection, carbon offsets, meet & greet, and tours/experiences) in 4-6 weeks versus the traditional 13+ months per supplier. Three deployment options are available: API, Widget, and White-Label, all powered by AI personalisation and supported through a partner dashboard. The platform monetises the entire customer journey from booking flow through post-flight across 7+ touchpoints (booking flow, manage my booking, email, SMS, WhatsApp), serving airlines, OTAs, fintech, cruises, airports, and hotels.
Differentiator
Problem solved
Functional benefit
Products and services
- Ancillary Aggregation Platform A single technology layer that connects airlines to 16+ ancillary product categories (eSIMs, lounges, transfers, eVisas, insurance, car rentals, fast-track, baggage protection, carbon offsets, meet & greet, public transport, tours & events) and thousands of global suppliers through one API, widget, or white-label integration. Designed for airlines, OTAs, fintechs, cruise lines, airports, and hotels; enables launch of the full ancillary catalogue in 4-6 weeks instead of 13+ months per supplier.
- Passenger Intelligence Platform AI-powered post-flight ancillary solution that tracks passenger behaviour after travel to suggest personalised upsells and convert unused loyalty miles into ancillaries, boosting customer loyalty and repeat bookings. Powered by post-flight personalisation algorithms and analysed using route, trip type, passenger profile, and timing data without requiring personally identifiable information. Designed for airline loyalty and revenue teams.
Quantifiable outcome
- $1.6 million in extra revenue generated from 1,300 Etihad Airways passengers over approximately one year
- +4 more outcomes
Companies that use Arcube
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Arcube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Arcube partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- SalamAircoreArcube partnered with SalamAir, Oman's fastest-growing low-cost carrier, to integrate eSIM and eVisa services into SalamAir's digital booking platforms. The eSIM service provides coverage in more than 213 countries and territories, while the e-Visa platform supports applications for up to 198 nationalities using AI-enabled processing. The partnership aims to enhance ancillary revenue for SalamAir while delivering a more personalised travel experience for passengers. Multiple touchpoints are rolling out across the journey.
- Flight DirectorscoreArcube signed a Letter of Intent (LOI) with Flight Directors, Europe's leading specialists in airline sales, marketing and distribution. Flight Directors brings extensive experience as a General Service Agent (GSA) for over 15 airline clients in the UK market and will collaborate with Arcube in offering the solution to prospective clients from their network.
- Etihad AirwaysflagshipThe two-year partnership with Etihad Airways, launched in April 2022, was Arcube's first client and demonstrated how ancillary aggregation can power the next generation of loyalty and engagement. Arcube unified multiple ancillary categories into one platform, enabled personalised benefits for 1,300 passengers, integrated with Etihad's loyalty ecosystem, and generated $1.6 million in extra revenue with a 10.3% increase in average order value. 50% of ancillary participants were new to the Etihad Guest loyalty programme.
- Accelerate MeminorListed as a client and partner on Arcube's press page. Accelerate Me is likely a growth or acceleration programme partner.
- Digital Isle of ManminorListed as a partner on Arcube's press page. Digital Isle of Man is a government-backed digital economy initiative that likely supports Arcube's growth on the Isle of Man.
- Masood Enterprise CentreminorListed as a partner on Arcube's press page. Masood Enterprise Centre is an enterprise support organisation, likely providing mentorship, incubation, or growth support.
- ForeverbetaminorListed as a partner on Arcube's press page. Foreverbeta is a startup accelerator or growth programme.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Arcube competitors and assessment
Company assessmentDirect peers
- Plusgrade: Plusgrade is a Montreal-based ancillary revenue optimisation platform serving airlines, hotels, cruise lines, and rail with upsell products (seat upgrades, extra baggage, lounge access). It is the most directly comparable peer to Arcube — both sell into airline commercial teams, monetise on revenue share, and focus on the full pre/during/post-trip ancillary monetisation cycle.
- CarTrawler: CarTrawler powers car rental, airport transfer, and ground transportation ancillary distribution for airlines, OTAs, and travel retailers via a single API. Its focus on multi-supplier aggregation and ancillary monetisation directly mirrors Arcube's aggregation model, with overlapping supplier categories (transfers, car rentals) and the same airline commercial buyer.
- Duffel: Duffel is a London-based travel API platform offering airlines and OTAs access to NDC content, bookings, and ancillary services through developer-first APIs. It shares Arcube's airline-API aggregation positioning, focus on modern NDC/Offer-&-Order integrations, and revenue-share commercial model with airline clients.
- Mystifly: Mystifly is a Singapore-headquartered airline content aggregator providing a single API to access NDC, EDIFACT, and LCC content from 700+ airlines, with ancillary merchandising capabilities. It competes directly with Arcube in the airline API/aggregation layer for travel retailers and corporate booking platforms.
- TPConnects: TPConnects is a UAE-based NDC aggregation platform enabling airlines, OTAs, TMCs, and aggregators to consume NDC content and ancillaries through a unified API. It is a direct competitor in the airline NDC/ancillary aggregation space and shares Arcube's focus on enabling Offer-&-Order commerce for non-GDS-connected buyers.
- JR Technologies: JR Technologies (now part of Plusgrade) is a Vancouver-based ancillary revenue and merchandising platform focused on airlines, with capabilities spanning pre-purchase ancillaries, post-purchase upsells, and personalised offers — directly overlapping with Arcube's pre/during/post-trip ancillary monetisation thesis.
Broad incumbents
- Amadeus: Amadeus is the world's largest GDS and a major airline IT vendor offering the Altéa PSS, NDC-X, and an Airline Retailing Platform that includes ancillary merchandising capabilities. As a broad incumbent, it owns the airline commercial relationships Arcube targets and could replicate Arcube's aggregation + personalisation layer as part of its wider portfolio.
- Sabre: Sabre is a leading GDS and airline IT provider offering the SabreSonic PSS, NDC APIs, and ancillary merchandising tools. It overlaps with Arcube in providing airline-facing technology for distribution and ancillaries but as a broad, full-stack incumbent rather than a specialised aggregator.
- Travelport: Travelport is a global GDS with growing NDC capabilities and travel commerce solutions for airlines and agencies. It competes with Arcube indirectly via its airline merchandising and content aggregation features, but as a broad incumbent rather than a specialist ancillary platform.
Others
- ATPCO: ATPCO is the airline industry's primary source for fare filing, fare management, and offer construction data, underpinning Offer & Order retailing. It is not a direct competitor but is an enabling infrastructure layer whose product roadmap (including the Offer Engine) intersects with Arcube's ancillary distribution model and could either partner with or constrain Arcube's aggregation scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Arcube social profiles
Digital presenceArcube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcube leadership team
Management profileNumber of profiles
Profiles2 records
Arcube funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcube
What does Arcube do?
Arcube operates a single technology layer that connects airlines to 16+ ancillary product categories (eSIMs, lounges, transfers, eVisas, insurance, car rentals, fast-track, baggage protection, carbon offsets, meet & greet, public transport, tours & events) and thousands of global suppliers through one API, widget, or white-label integration. Airlines can launch the full ancillary catalogue in 4-6 weeks instead of 13+ months per supplier. The platform powers AI-driven personalisation and multi-touchpoint distribution across the customer journey (booking flow, manage my booking, email, SMS, WhatsApp, post-landing, pre-return) on a pure revenue-share basis.
Is Arcube a public or private company?
Arcube is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arcube founded?
Arcube was founded in 2022. It employs 11 to 50 people.
Where is Arcube based?
Arcube is headquartered in Manchester, United Kingdom, in the Europe region.
How does Arcube make money?
Two revenue lines are on record. Revenue Share on Ancillary Sales are the primary driver. The others are ancillary Aggregation for Partner Airlines.
Who are Arcube's main competitors?
Direct peers on record are Plusgrade, CarTrawler, Duffel, Mystifly, TPConnects and JR Technologies. Broad incumbents are Amadeus, Sabre and Travelport. ATPCO is listed as an others.
Does Arcube have an API?
Yes. Arcube offers a REST API integration for airlines, providing full control embedded directly into existing airline systems. The API supports ancillary content delivery, real-time pricing, multi-language content, AI personalisation, and analytics. A widget integration option is also available requiring minimal development resources (15-25 days), while full API integration takes 35-45 days. An NDC-compatible API is offered, allowing ancillaries to be embedded directly into Offer and Order flows. The integration delivers ancillary content in under 300 milliseconds with 99.9% uptime.
What industry is Arcube in?
Arcube's product category is Airline Ancillary Aggregation Software. Its primary akta.pro industry code is THAKAJAG, Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces), with a secondary code of THALADAC, Airline Direct Booking Engines (IBEs). Its NAICS code is 5615.