Woshipm.com

What Woshipm.com does

Woshipm.com (人人都是产品经理, "Everyone is a Product Manager") is a Shenzhen-based professional learning and community platform that has served China's product managers and operations professionals since 2010. The platform aggregates a 97,000+ article content library across 12 categories — industry dynamics, product design, operations, product management, workplace strategy, marketing, interaction design, evaluation, entrepreneurship, user research, data analysis, and prototyping — supplemented by a Q&A community (天天问 at wen.woshipm.com), recorded lectures, and industry conferences held across 20+ Chinese cities over 12 years. The core woshipm.com site functions as the SEO- and community-driven top of the funnel, while an integrated multi-brand ecosystem captures paid revenue: Qidianla.com (起点课堂) sells premium online courses and structured training programs including an AI Product Manager Transition Training Camp; Yunyingpai.com focuses on operations content; Liangcang.cc (粮仓企微管家) provides enterprise WeChat management tooling; and daxue.qidianla.com delivers customized enterprise training in digital product management, commercialization, and digital marketing.

Woshipm.com operates a freemium model: free content (articles and Q&A) drives user acquisition through WeChat official/video accounts, SEO, and media partnerships (notably with 36Kr), while revenue is generated from annual VIP memberships (with 1300+ courses, 36+ livestream sessions, offline conference privileges, and exclusive community access), individual premium course purchases, enterprise B2B training contracts, and conference/event ticket sales. The company's claimed senior-participant base spans product and operations leaders at BAT, Meituan, JD.com, Didi, 360, Xiaomi, and NetEase. The platform is operated by Shenzhen Juli Chuangxiang Information Technology Co., Ltd. (深圳聚力创想信息科技有限公司), a private company with 51–100 employees, no parent company, and approximately $3.8M in total disclosed funding across two early rounds (2014 and 2017). Recent product moves include a 2024 expansion into AI-focused content, community, and training.

Name

Woshipm.com

Legal name

深圳聚力创想信息科技有限公司

Website

https://woshipm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Woshipm.com is a Shenzhen-based professional learning and community platform serving China's product managers and operations professionals since 2010, combining a 97,000+ article library, premium courses via Qidianla, a Q&A community, enterprise training, and industry conferences across 20+ cities.

Ownership category

akta.pro rank

Product category

Professional Online Learning and Community

akta.pro primary industry

LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)

Keywords

• Product management training
• Online learning platform
• Operations community platform
• Enterprise training services
• Professional content community

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Online Courses: Revenue from selling structured online courses including AI Product Manager training, BAT product operations courses, B-end/C-end full-stack PM courses, and data analysis programs through 起点课堂 platform
2. Enterprise Training: Corporate training services (企业内训课) for digital product managers, commercialization, digital marketing, B-end operations, and private traffic operations
3. VIP Membership: Premium membership providing access to 1300+ specialized courses, 36+ skills courses, 12 career soft skills livestreams, 12 job coaching livestreams, 12 professional skills livestreams, offline conference privileges, and exclusive community access
4. Event Tickets and Conferences: Revenue from product manager conferences and operations conferences held across 20+ cities in China, with 50+ major conferences hosted over 12 years

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Woshipm.com (人人都是产品经理) operates an integrated media, training, and community platform serving product managers and operations professionals in China. The core content site aggregates 100,000+ articles across 12 categories (industry trends, product design, product operations, product management, workplace strategy, marketing, etc.), while the Qidianla (起点课堂) sub-brand sells structured paid courses (including AI Product Manager transition training, BAT-level operations methodology, and B-end/C-end full-stack PM coaching) and operates the 天天问 Q&A community (wen.woshipm.com). Revenue is generated via individual course sales, annual VIP memberships, customized enterprise training (企业内训), and conference ticketing/sponsorships.

Product overview

Woshipm.com operates as an integrated media, training, and community platform serving product managers and operations professionals in China. The core woshipm.com content platform aggregates over 97,000+ articles across categories including industry news, product design, operations, product management, workplace strategy, and AI topics. The platform is supported by its education subsidiary 起点课堂 (Qidianla.com), which offers structured courses including AI产品经理转岗特训营 for AI PM transitions, BAT大厂产品运营体系课 for operations methodology, and B端C端全栈产品经理私教课 for comprehensive PM training. The ecosystem also includes the 运营派 sub-brand for operations-focused content and features like AI工具导航 for AI resource discovery and 天天问 for community Q&A.

Differentiator

Problem solved

Functional benefit

Brands

• 起点课堂: Professional training and education platform offering courses for product managers and operations professionals, including AI product manager training, BAT-level operations courses, and B-end/C-end full-stack PM courses
• 运营派
• 粮仓企微管家
• AI社区 (aixq.cc)

Products and services

• 人人都是产品经理 (woshipm.com) Content & Community Platform Online content and community platform serving product managers, operations professionals, and product enthusiasts in China, providing industry news, product design articles, operational insights, career resources, and free publishing and Q&A participation.
• 起点课堂 (Qidianla) Online Learning Platform Online education platform under the Woshipm ecosystem offering instructor-led 辅导课, self-paced learning courses, and enterprise training programs covering product management, operations, e-commerce, and digital marketing, including offerings such as AI产品经理转岗特训营, BAT大厂产品运营体系课, B端C端全栈产品经理私教课, and 互联网运营能力进阶.
• 天天问 (wen.woshipm.com) Q&A Community Interactive Q&A community where members can ask and answer questions about product management and operations topics, serving as the engagement backbone for the Woshipm user community.
• 运营派 (Yunyingpai) Operations Content Platform Sub-platform under the Woshipm ecosystem dedicated to operations-focused content, methodologies, and case studies for marketing, growth, and product operations professionals.
• AI社区 (aixq.cc) AI Learning Community AI-focused learning community launched under the Woshipm ecosystem to support product and operations professionals in building AI-related skills and tracking AI industry developments.
• AI工具导航 (aigcbb.com) AI Tools Directory Standalone directory/navigation site curating and organizing AI products and tools to help users discover and access AI resources.
• 企业内训 (daxue.qidianla.com) Enterprise Training Programs Customized corporate training offering covering digital product manager training, commercialization, digital marketing systems, B-end operations, and private traffic operations; pricing is customized to each client's requirements.
• VIP Membership (Annual Subscription) Annual VIP membership providing access to 1,300+ specialized courses, 36+ skills courses, 12 career soft skills livestreams, 12 job coaching livestreams, 12 professional skills livestreams, offline conference privileges, exclusive community access, personal IP building perks, and member-exclusive groups with a "Honor" identifier.
• 粮仓企微管家 (Liangcang) Enterprise WeChat Management Tool Enterprise WeChat management tool brand under the Woshipm ecosystem that provides tools for enterprise customer management and engagement via WeChat.
• Woshipm Offline Industry Conferences Annual product manager and operations conferences hosted across 20+ Chinese cities (including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu), with 50+ major conferences delivered over 12 years, enabling networking, knowledge sharing, and lead generation for premium offerings.

Quantifiable outcome

• 1000+ online lectures and 500+ offline sessions hosted
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 起点课堂 (Qidianla)coreStrategic or Co-development PartnerCore sub-brand of Woshipm ecosystem, providing premium online learning services including structured courses for product managers and operations professionals. Operated at qidianla.com with dedicated mobile app.
• 运营派 (Yunyingpai)coreStrategic or Co-development PartnerSub-brand focusing on operations professionals within the Woshipm ecosystem, providing specialized content and learning resources for marketing and operations roles.
• 粮仓企微管家 (Liangcang)minorStrategic or Co-development PartnerEnterprise WeChat management tool brand under Woshipm ecosystem, providing tools for enterprise customer management and engagement.
• 36KrminorGTM or Marketing PartnerStrategic media partnership for content distribution and brand exposure in China's tech and startup ecosystem.
• 致设计 (Zhisheji)minorGTM or Marketing PartnerDesign community partnership for cross-promotion of design-related content and resources.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 极客邦 (Geekbang): Operates GeekTime (极客时间), a subscription-based audio/video platform for Chinese tech professionals covering software engineering, architecture, and product management. Closely comparable subscription-driven learning model serving Chinese tech professionals with premium instructor content.
• 三节课 (Sanjieke): Direct competitor offering online professional training courses for product, operations, and marketing roles in China. Same target persona (Chinese PMs and ops professionals), same freemium content-plus-paid-course model, and similar enterprise training (企业内训) offerings, making it the closest comparable to Woshipm.
• 慕课网 (imooc): One of China's largest online tech education platforms offering self-paced courses in product, design, programming, and operations. Comparable freemium-plus-paid model targeting working professionals seeking skill development, including PM and operations content.

Broad incumbents

• Coursera: Global online learning platform offering courses, certificates, and degree programs from universities and companies. Comparable subscription and course-by-course monetization for working professionals, though at much larger scale and oriented to English-language global markets.
• Udemy: Global marketplace for professional and technical courses with enterprise (Udemy Business) and consumer subscriptions. Comparable two-sided model where instructors publish courses and enterprises buy seat-based subscriptions, mirroring Woshipm's instructor-led and 企业内训 stacks.
• 网易云课堂 (NetEase Cloud Classroom): NetEase's online learning platform serving a broader audience across languages, design, IT, and professional skills. Wider product scope than Woshipm and operates within a large internet conglomerate rather than as a niche specialist, but competes for the same Chinese professional upskilling wallets.
• 51CTO: Long-established Chinese IT training community and platform providing courses, certifications, and live training for IT and tech professionals. Overlaps with Woshipm's PM/operations audience and uses similar community-plus-paid-courses content monetization.
• 36氪 (36Kr): China's leading tech and startup media platform with an associated professional education business (36氪创业课堂). Comparable media-plus-education flywheel targeting Chinese tech professionals, and an explicit media partnership counterparty for Woshipm.
• 知乎 (Zhihu): China's largest Q&A and professional knowledge community. Competes indirectly with Woshipm for the same Chinese knowledge-worker audience through free Q&A, columns, and increasingly paid courses, and includes PM/operations as a major content category.

Others

• 起点学院: This is actually Woshipm's wholly-owned subsidiary 起点课堂 (also romanized as Qidianla / Qidian Xueyuan), not an independent peer. Included here only as an internal reference; not a true external comparable. (Note: retained for completeness given ambiguity in the romanized naming.)

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woshipm.com