GO TO-U
GO TO-U is a hardware-agnostic operating system for EV charging management, serving Charge Point Operators and venue operators with reservation, AI analytics, payments, and white-label software across 50+ charger brands.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GO TO-U does
GO TO-U is a hardware-agnostic operating system for EV charging management, founded in 2017 as a Ukrainian-American startup and incorporated in Delaware as Go To-U Inc. The platform targets Charge Point Operators (CPOs) and a broad set of venue operators (workplaces, fleets, hospitality, residential, shopping centers, gas stations, and car dealerships), combining OCPP-compatible charger interoperability with a proprietary Advanced Reservation Technology (ART) engine, AI-powered Omni Analytics, dynamic pricing, integrated payments, white-label branding, API/roaming interoperability, and a companion EV-driver mobile app on iOS and Android.
The core product is the GO TO-U OS / Business Suite, sold via a quote-based enterprise sales motion ("Get a Demo" / "Get Started") to B2B customers and distributed in parallel through a hardware OEM channel ecosystem spanning roughly 50 charger manufacturers (ABB, Wallbox, Siemens, Schneider Electric, KEBA, EVBOX, Alfen, Delta, KEMPOWER, and others). Revenue is generated from recurring SaaS subscriptions for the CPO platform, white-label deployments, transaction-based fees on driver charging sessions, and one-time professional services for charger migration and integration. Operational footprint spans a Delaware legal HQ, a Malaysian regional office in Cyberjaya, and a Ukrainian engineering presence, with notable expansion into US public DC charging via an embedded OEM deployment with Wallbox's Supernova 180kW chargers (announced August 2025).
GO TO-U firmographics
Firmographics- Name
- GO TO-U
- Legal name
- GO TO-U Inc.
- Website
- https://go-tou.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GO TO-U is a hardware-agnostic operating system for EV charging management, serving Charge Point Operators and venue operators with reservation, AI analytics, payments, and white-label software across 50+ charger brands.
- Ownership category
- akta.pro rank
GO TO-U industry classification
Industry- Product category
- EV Charging Management Software
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Electric Services (4911), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)
Keywords
Where GO TO-U is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GO TO-U business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- CPO Platform Software (SaaS): Recurring software revenue from charge point operators using the GO TO-U operating system (Business Suite) to manage their EV chargers. Pricing is quote-based via 'Get a Demo'/'Get Started' enterprise sales motion; the OS enables monetization features such as dynamic pricing, reservations, and marketing tools for the CPO.
- White Label Solutions: White-label deployment of the platform, allowing business customers to brand the software under their own identity — typically a recurring license/subscription with onboarding and configuration services.
- Transaction-based / Usage Revenue from Driver Charging Sessions: Driver-facing charging transactions routed through the platform (via the GO TO-U mobile app and integrated payment terminals) generate transaction-based revenue share / take rate from the underlying charging sessions, in addition to any per-session fees operators pay.
- Implementation, Migration & Professional Services: One-time professional services revenue from migrating customer EV chargers onto the GO TO-U platform, including data transfer and hardware setup, ensuring zero downtime and smooth integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based enterprise pricing for CPO platform (no public list price) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels5 records
GO TO-U product offering
Product offeringCore offering
GO TO-U develops and sells a hardware-agnostic operating system (OS) for EV charging management that Charge Point Operators and venue operators use to run, monitor, price, and monetize their EV charging networks across multiple charger OEM brands. The platform bundles an Advanced Reservation Technology (ART) booking engine, AI-powered Omni Analytics, OCPP-based charger interoperability, integrated payments, API/roaming, and white-label deployment, supported by native iOS/Android apps for end EV drivers to find, reserve, and pay for charging sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- GO TO-U Operating System (OS for EV Charging Management) Innovative operating system for EV charging management offering an extensive range of tools and exclusive features for Charge Point Operators (CPOs) to maximize efficiency and profitability while ensuring seamless and reliable experiences for EV drivers. Hardware-agnostic, OCPP-compatible, and scalable across multi-site networks.
- GO TO-U Mobile App
Quantifiable outcome
- 99.99% platform uptime
- +4 more outcomes
Companies that use GO TO-U
Customer profileSegments9 records
Ideal customer profiles6 records
GO TO-U technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature6 records
GO TO-U partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- WallboxflagshipGO TO-U will integrate its operating system into Wallbox's Supernova rapid DC 180kW chargers for public charging sites across the US, adding remote access control, real-time monitoring, dynamic pricing, and advance session reservation. The expansion builds on an existing partnership covering AC workplace, residential, and fleet chargers, and now extends GO TO-U's footprint into high-power public DC charging infrastructure.
- SiemenscoreSiemens EV chargers are listed in the GO TO-U hardware-integration logo ecosystem, indicating OCPP-compatible interoperability with the GO TO-U OS for CPO customers deploying Siemens hardware.
- Schneider ElectriccoreSchneider Electric chargers are listed in the GO TO-U hardware-integration logo ecosystem, providing CPO customers a Schneider-Electric-compatible path onto the GO TO-U OS.
- KEBAcoreKEBA chargers are listed in the GO TO-U hardware-integration logo ecosystem as compatible OCPP hardware.
- EVBOXcoreEVBOX chargers are listed in the GO TO-U hardware-integration logo ecosystem as supported hardware.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
GO TO-U competitors and assessment
Company assessmentDirect peers
- ChargePoint: ChargePoint is the largest publicly listed EV charging network operator and software platform, offering a competing CPO management OS, driver app, and hardware portfolio — directly overlapping with GO TO-U's CPO and fleet propositions across the same enterprise buyer base.
- Monta: Monta is an EV charging management platform offering CPO and driver-facing software with strong European penetration; it competes with GO TO-U for the same multi-segment customer base (workplace, residential, retail, fleet).
- Virta: Virta is a Finland-headquartered EV charging software platform serving CPOs and utilities across Europe and Asia, with comparable features (roaming, dynamic pricing, white-label) and a similar enterprise sales motion to GO TO-U.
- EVBox: EVBox (a ENGIE-owned company) provides AC and DC charging hardware together with its own charging management software (Everon), competing with GO TO-U's OS for CPO and commercial site buyers across Europe and the US.
- Driivz: Driivz (acquired by Vontier) is an EV charging and energy management software platform serving large utility, fleet, and CPO customers — directly comparable to GO TO-U's CPO SaaS, OCPP interoperability, and white-label proposition.
Broad incumbents
- Greenlots (Shell Recharge Solutions): Greenlots (now part of Shell) provides EV charging management software and network operations services, comparable to GO TO-U's CPO platform proposition and competing for similar utility, fleet, and public-sector customers globally.
- Enel X Way: Enel X Way is the EV charging arm of Enel Group, operating global charging networks with proprietary management software — a larger incumbent competitor with utility backing and a comparable CPO/fleet target market.
- Wallbox: Wallbox is a global EV charger OEM whose Supernova rapid DC chargers embed GO TO-U's OS — both an integration/OEM partner and an adjacent competitor because Wallbox also offers its own ecosystem management software (myWallbox).
- ABB E-mobility: ABB E-mobility is a major global EV charger OEM with its own cloud-based management platform; it is also a GO TO-U investor and integration partner — competing at the OEM-plus-software stack level while simultaneously participating in GO TO-U's ecosystem.
Emerging players
- Ampcontrol: Ampcontrol is an AI-driven EV charging management platform for fleets and depots, overlapping with GO TO-U's fleet management and Omni Analytics propositions but focused more narrowly on depot/fleet optimization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GO TO-U social profiles
Digital presenceGO TO-U compliance and trust
Trust signalCompliance2 records
GO TO-U financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO TO-U leadership team
Management profileNumber of profiles
Profiles5 records
GO TO-U funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO TO-U M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO TO-U
What does GO TO-U do?
GO TO-U develops and sells a hardware-agnostic operating system (OS) for EV charging management that Charge Point Operators and venue operators use to run, monitor, price, and monetize their EV charging networks across multiple charger OEM brands. The platform bundles an Advanced Reservation Technology (ART) booking engine, AI-powered Omni Analytics, OCPP-based charger interoperability, integrated payments, API/roaming, and white-label deployment, supported by native iOS/Android apps for end EV drivers to find, reserve, and pay for charging sessions.
Is GO TO-U a public or private company?
GO TO-U is a private company. It is classified as venture growth investor backed and is currently operating.
When was GO TO-U founded?
GO TO-U was founded in 2017. It employs 11 to 50 people.
Where is GO TO-U based?
GO TO-U is headquartered in Los Angeles, United States, in the North America region.
How does GO TO-U make money?
Four revenue lines are on record. CPO Platform Software (SaaS) is the primary driver. The others are white Label Solutions, transaction-based / Usage Revenue from Driver Charging Sessions and implementation, Migration & Professional Services.
Who are GO TO-U's main competitors?
Direct peers on record are ChargePoint, Monta, Virta, EVBox and Driivz. Broad incumbents are Greenlots (Shell Recharge Solutions), Enel X Way, Wallbox and ABB E-mobility. Ampcontrol is listed as an emerging player.
Does GO TO-U have an API?
Yes. GO TO-U offers API Integration as a feature within its Business Suite, described as enabling operators to seamlessly connect their charging stations with other platforms for a streamlined experience. No specific documentation URL, authentication method, protocol type (REST/GraphQL/webhooks), rate limits, versioning, or public/partner availability details are specified.
What industry is GO TO-U in?
GO TO-U's product category is EV Charging Management Software. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLABAMAK, EV Charging Payment & Reimbursement Programs (Public/Depot Charging). Its NAICS code is 485310 and its SIC code is 4911.