Enel X Way
Enel X Way is the EV charging subsidiary of Italian utility Enel Group, providing JuiceBox residential and commercial smart chargers, network management software, and Vehicle-to-Grid technology for residential owners, commercial site hosts, and fleet operators. North American operations closed October 2024.
- Company typePrivate
- Founded2022
- HeadquartersRome, Italy
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Enel X Way does
Enel X Way is a subsidiary of Italian utility conglomerate Enel Group, headquartered in Rome and founded in 2022 to consolidate the parent's electric vehicle charging operations (previously operating as Enel X). The company's core product is the JuiceBox line of residential and commercial EV chargers, paired with a subscription-based software platform for network management, monitoring, billing, and smart charging. Technical capabilities include WiFi-enabled smart chargers with load management, grid integration features, and Vehicle-to-Grid (V2G) bidirectional charging technology that enables EVs to feed energy back to the grid during peak demand. Before October 2024, Enel X Way had deployed approximately 125,000 JuiceBox chargers across the US and Canada (25,000 commercial, 100,000 residential) and was a key vendor in European EV infrastructure alongside BP Pulse, Siemens, and ABB E-mobility.
The company pursues a hybrid go-to-market combining enterprise field sales for commercial deployments, direct-to-consumer channels for residential hardware (including through Enel Group's 1,000+ retail points in Italy and Spain), and strategic partnerships such as its fleet alliance with ALD Automotive. Revenue streams are hardware sales (JuiceBox units) plus recurring software/subscription revenue from the charging management platform. Customer segments span residential EV owners, commercial site hosts (multi-family, workplaces, retail), corporate fleet operators, and utilities/energy providers integrating EV load into grid management.
On October 11, 2024, Enel X Way abruptly ceased North American operations, citing high interest rates and slower EV sales growth, and aligning with Enel Group's broader strategic pivot toward bundling EV solutions directly with electricity retail. The closure left approximately 125,000 orphaned JuiceBox chargers without first-party software support, triggered an NHTSA investigation into fire reports, and prompted utilities like Xcel Energy to explore customer migration to alternative providers such as ChargeLab and Epic Charging. As of late 2024, the company's operating status is recorded as "closed" in North America, with continued but reduced activity in Europe.
Enel X Way firmographics
Firmographics- Name
- Enel X Way
- Legal name
- Enel X Way
- Website
- https://enelxway.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Closed
- Headcount range
- 501–1,000 employees
- Short description
- Enel X Way is the EV charging subsidiary of Italian utility Enel Group, providing JuiceBox residential and commercial smart chargers, network management software, and Vehicle-to-Grid technology for residential owners, commercial site hosts, and fleet operators. North American operations closed October 2024.
- Ownership category
- akta.pro rank
Enel X Way industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)
- SIC
- Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK), EV Fleet Management & Charging Solutions (THADAKAJ), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC)
Keywords
Where Enel X Way is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Markets served
Enel X Way business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- EV Charging Hardware Sales: Sale of JuiceBox residential and commercial EV chargers. Commercial chargers and residential units were sold to end customers, with approximately 125,000 units deployed in North America before operations ceased.
- Charging Network Software: Software platform for managing EV charger networks, providing connectivity, monitoring, and control of charging infrastructure. Discontinued in North America October 2024.
- EV Charging Subscriptions: Subscription-based charging services referenced in market reports as part of the broader EV charging subscription market.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Enel X Way product offering
Product offeringCore offering
Enel X Way sold and operated JuiceBox residential and commercial EV chargers along with associated software platforms for managing charging networks. The portfolio included smart charging hardware with WiFi connectivity and load management, alongside a network management software offering connectivity, monitoring, billing, and control. The company also developed Vehicle-to-Grid (V2G) bidirectional charging technology to support grid stability and renewable energy integration.
Product overview
Enel X Way offered a portfolio of EV charging solutions anchored by the JuiceBox product line, consisting of residential and commercial smart chargers designed to manage electric vehicle charging with grid integration capabilities. The company operated primarily in Europe after ceasing North American operations in October 2024.
Differentiator
Problem solved
Functional benefit
Brands
- JuiceBox: JuiceBox is Enel X Way's product brand for EV chargers, including residential and commercial charging solutions.
Products and services
- JuiceBox EV Chargers Residential and commercial electric vehicle charging hardware with smart charging capabilities, WiFi connectivity, and load management features, available for individual EV owners, commercial site hosts, and fleet operators.
- Charging Network Management Software Software platform for managing EV charger networks, providing connectivity, monitoring, billing, and control of charging infrastructure for commercial site hosts and fleet operators.
Quantifiable outcome
- Global public charging network expanded to more than 25,000 charging points by 2026
- +2 more outcomes
Companies that use Enel X Way
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Enel X Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Enel X Way partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ALD AutomotivecoreALD Automotive and Enel X Way formed a strategic alliance to supply EV charging points for electric cars, targeting fleet operators and corporate electrification. This partnership enabled ALD to offer integrated mobility solutions including charging infrastructure to its fleet management customers.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Enel X Way competitors and assessment
Company assessmentDirect peers
- ABB E-mobility: ABB E-mobility is a global manufacturer of EV charging hardware spanning AC and DC fast chargers, explicitly named alongside Enel X Way as a key European competitor. Both supply utility-grade hardware, software platforms, and grid integration services to commercial and public charging deployments.
- Wallbox: Wallbox is a European-headquartered smart EV charger manufacturer offering residential and commercial chargers (Pulsar Plus, Commander 2) with bidirectional and V2G capabilities. Directly comparable to Enel X Way's JuiceBox product line in target customer, smart features, and bidirectional technology.
- EVBox: EVBox is a European EV charging hardware and software provider offering Level 2 and DC fast chargers for commercial, public, and residential use cases, with a strong footprint in Western Europe. Directly comparable to Enel X Way on product portfolio, customer segments, and European market focus.
- ChargePoint: ChargePoint is one of the largest networked EV charging providers in North America and Europe, selling Level 2 AC and DC fast chargers plus a cloud management platform directly comparable to Enel X Way's JuiceBox hardware-and-software model. Both target commercial site hosts, fleets, and residential owners with networked smart charging solutions.
- Allego: Allego is a European public charging network operator offering AC and DC fast charging across thousands of sites, with a focus on charging-as-a-service and roaming. Comparable to Enel X Way on European public charging footprint and partnership-driven go-to-market with site hosts and utilities.
Broad incumbents
- BP Pulse: BP Pulse is the EV charging arm of BP, operating one of the largest public charging networks in the UK and Europe. Explicitly cited as a key European competitor alongside Enel X Way, with comparable focus on commercial site hosts, fleets, and utility partnerships.
- Siemens eMobility: Siemens eMobility is part of Siemens Smart Infrastructure and offers VersiCharge AC chargers and SICHARGE DC fast chargers alongside broader energy management and grid solutions. Named alongside Enel X Way as a key European competitor with broader industrial backing and grid software integration.
- Tesla (Charging): Tesla operates the Supercharger network and sells the Wall Connector residential charger, with bidirectional and V2G ambitions. Comparable to Enel X Way on smart residential hardware and global charging infrastructure, with much greater scale and brand recognition.
- Schneider Electric EVlink: Schneider Electric offers the EVlink line of EV chargers alongside its broader energy management and grid software portfolio. Comparable to Enel X Way in targeting commercial and residential segments with integrated energy management and load control capabilities.
Emerging players
- Tritium: Tritium is a specialized manufacturer of DC fast chargers with bidirectional and V2G-ready hardware, comparable to Enel X Way on the higher-power charging and V2G technology dimension. Operates as a hardware specialist supplying charge point operators globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Enel X Way social profiles
Digital presenceEnel X Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enel X Way leadership team
Management profileNumber of profiles
Enel X Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enel X Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enel X Way
What does Enel X Way do?
Enel X Way sold and operated JuiceBox residential and commercial EV chargers along with associated software platforms for managing charging networks. The portfolio included smart charging hardware with WiFi connectivity and load management, alongside a network management software offering connectivity, monitoring, billing, and control. The company also developed Vehicle-to-Grid (V2G) bidirectional charging technology to support grid stability and renewable energy integration.
Is Enel X Way a public or private company?
Enel X Way is a private company. It is classified as corporate owned and is currently closed.
When was Enel X Way founded?
Enel X Way was founded in 2022. It employs 501 to 1,000 people.
Where is Enel X Way based?
Enel X Way is headquartered in Rome, Italy, in the Europe region.
How does Enel X Way make money?
Three revenue lines are on record. EV Charging Hardware Sales are the primary driver. The others are charging Network Software and EV Charging Subscriptions.
Who are Enel X Way's main competitors?
Direct peers on record are ABB E-mobility, Wallbox, EVBox, ChargePoint and Allego. Broad incumbents are BP Pulse, Siemens eMobility, Tesla (Charging) and Schneider Electric EVlink. Tritium is listed as an emerging player.
Does Enel X Way have an API?
No public API is recorded for Enel X Way.
What industry is Enel X Way in?
Enel X Way's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 22112 and its SIC code is 4911.