What AutoWealth does

AutoWealth is a Singapore-based robo-advisory platform, incorporated in 2015 as AutoWealth Private Limited and licensed by the Monetary Authority of Singapore under the Financial Advisors Act (FA100064-1), that provides automated, digitally-managed investment advisory services to retail investors and corporate clients, including Fortune 500 companies. The company operates a proprietary WealthTech automation platform that runs a passive index-tracking investment methodology across globally diversified portfolios spanning 8,000+ stocks and 600+ government bonds, with CPF-specific portfolios containing 800–1,000+ underlying holdings through screened Unit Trusts.

The product suite comprises seven lines: AutoWealth CPF (retirement, CPFIS-approved January 2026), AutoWealth Starter (essential goals such as housing and education), AutoWealth Plus+ (thematic/aspirational goals such as New Economies and Future 2050), AutoWealth SRS Core, AutoWealth SRS Flexi Cash SGD, Flexi Cash USD (U.S. Treasury bills for emergency fund preservation), and SmartSave (corporate investment solution for employee financial wellness). The go-to-market blends a self-serve digital funnel (SingPass/MyInfo onboarding, iOS and Android apps, automated advice module) with a B2B2C enterprise motion where Fortune 500 corporate pension scheme deployments onboard employees onto the retail platform. Revenue is generated through recurring fees — notably a 0.28% annual administration fee on CPF portfolios — positioned as materially lower than traditional financial advisory pricing.

Operationally, AutoWealth is a single-country Singapore business (with two Singapore office locations at OCBC Centre East and NUS iCube) that holds dual brokerage integrations with Tiger Broker (default custody) and Saxo Markets (alternative). It became the second digital adviser approved under Singapore's CPF Investment Scheme in January 2026 and was named as a technology and advisory platform for the government-mandated CPF life-cycle investment scheme announced in Budget 2026, with broader rollout planned for 2028. The company has raised only one disclosed equity round ($732,418 from 8i Holdings in July 2018) and operates with 11–50 employees, indicating a bootstrapped, capital-light operating model.

Name

AutoWealth

Legal name

AutoWealth Private Limited

Website

https://autowealth.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoWealth is a Singapore-based, MAS-licensed robo-advisory platform offering automated, globally diversified index-tracking portfolios to retail investors and Fortune 500 corporate clients via CPF, SRS, and cash investment products.

Ownership category

akta.pro rank

Product category

Robo-Advisory Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA)

akta.pro secondary industries

Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Robo-advisory services
• Digital wealth management
• Automated investment portfolios
• CPF investment platform
• Corporate pension solutions

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Administration Fee: AutoWealth charges an annual administration fee of 0.28% for CPF portfolio management services. The fee structure is transparent and lower compared to traditional financial services, enabling users to retain more investment returns.
2. Portfolio Management Fees: Management fees applied across various portfolio products including AutoWealth CPF, Starter, Plus+, and SRS Core, with low fees positioned as a key differentiator versus traditional financial services.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

AutoWealth is a MAS-licensed robo-advisor that delivers automated, index-tracking, globally diversified investment portfolios to retail investors in Singapore across multiple wrappers (CPF, SRS, cash), and provides a corporate pension scheme solution (SmartSave) to Fortune 500 employers. Its proprietary WealthTech platform powers onboarding via SingPass MyInfo, portfolio management with segregated accounts, custody via Tiger Broker and Saxo Markets, and WhatsApp-accessible wealth manager support.

Product overview

AutoWealth is an institutional-grade robo-advisor offering a suite of digitally-managed investment portfolios. The platform operates as a platform-plus-modules architecture with core investment products (AutoWealth CPF, AutoWealth Starter, AutoWealth Plus+, AutoWealth SRS Core) and specialized sub-products (AutoWealth SRS Flexi Cash SGD, Flexi Cash USD). For corporate clients, SmartSave provides employee financial wellness solutions. All products utilize globally diversified portfolios with low fees and automated investing, with CPF-specific offerings recently launched in January 2026 as the company became the second digital adviser for Singapore's CPF Investment Scheme.

Differentiator

Problem solved

Functional benefit

Brands

• AutoWealth CPF: Portfolio for Retirement Foundation - Globally diversified portfolios built with rigorously screened, CPF Investment Scheme-included Unit Trusts, containing upwards of 800 to 1,000+ underlying holdings.
• AutoWealth Starter
• AutoWealth Plus+
• AutoWealth SRS Core
• AutoWealth SRS Flexi Cash SGD
• Flexi Cash USD
• SmartSave

Products and services

• AutoWealth CPF Retirement-focused portfolio service that invests CPF Investment Scheme-included Unit Trusts in globally diversified portfolios containing 800 to 1,000+ underlying holdings. Designed for CPF members wanting to upgrade excess Ordinary Account savings with zero setup paperwork.
• AutoWealth Starter Essential-goals portfolio for retail investors targeting financial objectives such as housing and education. Globally diversified portfolios containing more than 8,000 stocks and 600 government bonds.
• AutoWealth Plus+ Aspirational-goals thematic portfolio allowing retail investors to invest in macro trends or specific themes such as New Economies and Future 2050, aimed at goals like travel and car ownership.
• AutoWealth SRS Core Supplementary Retirement Scheme (SRS) portfolio built from approved Unit Trusts, designed to achieve higher returns on SRS funds, stay ahead of inflation, and boost retirement savings.
• AutoWealth SRS Flexi Cash SGD SRS account variant offering Flexi Cash investment capabilities in Singapore Dollars, combining SRS funds with flexible cash management.
• Flexi Cash USD Emergency fund portfolio investing in U.S. Treasury bills for capital preservation and inflation protection.
• SmartSave Corporate investment solution for Singapore organisations that supports employee financial wellness and powers corporate pension schemes for Fortune 500 clients.

Quantifiable outcome

• Index tracking approach consistently outperforms 80-90% of actively managed funds
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CPF Board (Central Provident Fund)coreStrategic or Co-development Partner · 20 January 2026AutoWealth became the second digital adviser approved for Singapore's CPF Investment Scheme, launching four portfolios for CPF members. The partnership enables CPF members to invest excess OA savings through AutoWealth's globally diversified portfolios, designed to achieve returns exceeding the 2.5% Ordinary Account rate. The scheme is part of the broader CPF life-cycle investment initiative announced in Budget 2026.
• Monetary Authority of Singapore (MAS)coreStrategic or Co-development PartnerAutoWealth is licensed by MAS as a financial advisor (Licence No.: FA100064-1) under the Financial Advisors Act. MAS regulation provides the regulatory framework enabling AutoWealth to operate as a licensed digital wealth management platform in Singapore.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FSMOne (FundSupermart): Singapore digital unit-trust and fund distribution platform with MAS-regulated status. Competes for the same retail CPF/SRS advisory flow but operates a broader, less automated fund-supermarket model rather than a pure robo-advisor.
• POEMS (Phillip Securities): Singapore retail brokerage and wealth platform offering unit trusts, equities and portfolio services. A broader incumbent with overlapping CPF/SRS-adjacent retail wealth products but a hybrid human+digital model.
• DBS digiPortfolio: Robo-advisory offering from DBS, Singapore's largest bank. Competes in the same pool-based automated investing category but is bundled into an incumbent bank's broader retail wealth franchise rather than a standalone digital adviser.

Direct peers

• StashAway: Singapore-headquartered MAS-regulated digital wealth manager offering diversified ETF portfolios to retail and corporate clients. Closest direct competitor to AutoWealth in Singapore robo-advisory, with comparable fee-based AUM model and CPFIS-approved status.
• Syfe: Singapore/Hong Kong digital investment platform providing diversified portfolio management to retail investors. A directly comparable robo-advisor in product structure, target customer (busy professionals) and passive/index-tilted investment methodology.
• MoneyOwl: MAS-licensed Singapore financial advisory fintech offering goal-based investing, insurance and retirement planning including CPF-related products. Overlaps with AutoWealth's retirement-focused and goal-based retail advisory proposition.
• Endowus: Singapore digital wealth platform with MAS license and CPFIS/SRS access, offering fee-based advisory on unit trusts and ETFs. Competes directly with AutoWealth across the same retail CPF, SRS and cash investment accounts.

Emerging players

• Wealthsimple: Canadian digital wealth manager with a globally diversified passive portfolio proposition and self-directed/robo hybrid. Comparable business model (low-fee automated investing) but operates in a different jurisdiction from AutoWealth.

Others

• Tiger Brokers (Singapore): Default custody and execution partner of AutoWealth. Comparable as a Singapore digital investment platform, but primarily a brokerage rather than a discretionary robo-advisor; serves as ecosystem infrastructure to AutoWealth.
• Saxo Markets (Singapore): Alternative custody partner for AutoWealth users. Functions as upstream infrastructure rather than a competitor, but occupies the same Singapore retail-investor ecosystem with comparable client base overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AutoWealth
• Facebookfacebook.com/autowealthsg
• LinkedInlinkedin.com/company/34706787/admin/feed/posts
• Instagraminstagram.com/autowealthsg
• TikToktiktok.com/@autowealthsg?lang=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoWealth