Singing River Electric Power

What Singing River Electric Power does

Singing River Electric is a member-owned electric distribution cooperative founded in 1938 and headquartered in Lucedale, Mississippi. It distributes electricity to nearly 74,000 residential and commercial meters across nine counties — seven in southeast Mississippi (Jackson, George, Greene, Perry, Stone, Wayne, Harrison) and two in southwest Alabama (Mobile, Washington). Service is delivered through three local offices in Lucedale, Gautier, and Richton, supported by a SmartHub mobile and web application (powered by National Information Solutions Cooperative infrastructure) for bill payment, outage reporting, and energy usage tracking, plus an outage management system integrated with member contact data. The cooperative participates in the NRECA mutual assistance network, having deployed crews to assist Pontotoc Electric, Magnolia Electric, and Clay Electric Cooperative following major weather events, while receiving reciprocal aid historically after Hurricane Katrina.

The cooperative's product surface extends beyond core electricity distribution into energy efficiency programs (Heat Pump rebates up to $400 plus $150 per additional unit, Comfort Advantage new construction incentives of $300-$500 with up to $1,000 geothermal add-on), free energy audits, Prepay and Budget Billing options, solar energy support, outdoor lighting for businesses, and a community grant program (Neighbors Helping Neighbors) of up to $2,500. In 2023 it launched Singing River Connect, a wholly-owned fiber internet subsidiary, marking its first material adjacency into broadband. Revenue is generated through recurring monthly electricity distribution fees under residential and business rate schedules, with a rate adjustment scheduled for March 6, 2026 following two years of unchanged rates. Any margins are returned to members as capital credits, consistent with the cooperative ownership model.

Name

Singing River Electric Power

Legal name

Singing River Electric Cooperative

Website

https://singingriver.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electric Utility Services

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

Keywords

• Electric distribution services
• Member-owned cooperative
• Residential electricity supply
• Commercial power services
• Energy efficiency programs

Headquarters

HQ city

Lucedale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Electric Distribution Service: Singing River Electric generates revenue through electricity distribution fees charged to its nearly 74,000 member-customers. As a cooperative, revenues are used to cover operating costs, maintain infrastructure, and any excess is returned to members as capital credits. Members pay for electricity based on rate schedules that have remained unchanged for two years before a March 2026 adjustment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Singing River Electric is a member-owned electric distribution cooperative that distributes electricity to nearly 74,000 residential and commercial member-customers across nine counties in southeast Mississippi and southwest Alabama. The cooperative delivers electricity through local substations and power lines, supplemented by the SmartHub mobile and web app for outage reporting, bill payment, and energy usage tracking, along with energy efficiency programs (heat pump rebates, Comfort Advantage, energy audits), billing options (Prepay, Budget Billing), and a fiber internet subsidiary called Singing River Connect.

Product overview

Singing River Electric Cooperative provides electricity distribution services as a member-owned electric cooperative serving nearly 74,000 meters across nine counties in Mississippi and Alabama. The core offering is residential and commercial electricity service, supported by a suite of energy management products including the SmartHub mobile/web app for bill payment and outage reporting, multiple payment options (Prepay, Budget Billing), and energy efficiency programs (Heat Pumps, Comfort Advantage, Energy Audits). The cooperative also offers solar energy support and maintains a fiber internet subsidiary (Singing River Connect). Additional member benefits include Capital Credits returns and community programs like Neighbors Helping Neighbors grants and Youth Leadership initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Singing River Connect: Fiber internet subsidiary providing broadband services to residents in the cooperative's service area.
• SmartHub
• Comfort Advantage
• Neighbors Helping Neighbors (NHN)

Products and services

• Residential Electric Service Standard electricity distribution service for residential homeowner members, including new service setup, residential rate schedules, billing options (Prepay, Budget Billing), energy assistance programs, and 911 requirements support for new construction.
• Business Electric Service Electricity distribution service for commercial and industrial members, including new service applications, business rate schedules (single-phase and three-phase), contact with energy experts, outdoor lighting, and ENERGY STAR Workbook resources for small businesses.
• SmartHub Mobile and web application enabling members to view and pay bills, report power outages, track energy usage, and access a live outage map. Outages reported through the app go directly into the outage management system for faster assignment to servicemen.
• Heat Pump Program Energy-efficient heating and cooling solutions including Air Source Heat Pumps, Geothermal Heat Pumps, and Variable Refrigerant Flow/Ductless Heat Pumps. Members replacing electric or gas furnace with a new electric heat pump in an owned residential home qualify for a $400 rebate on the first unit and $150 per additional unit.
• Solar Energy Services Solar energy services including access to cooperative solar through Cooperative Energy's facilities (five 100kW sites and a 52 MW facility) and support for private/rooftop solar installations including interconnection review and safety coordination.
• Comfort Advantage Energy-efficient home construction program for south Mississippi offering rebates for builders and homeowners using heat pump technology: Comfort Advantage Basic ($300), Comfort Advantage Plus ($500), and Geothermal Add-on (up to $1,000). All heat pumps must be ARI certified.
• Prepay Electricity Pay-as-you-go electricity service allowing residential members to pay for power in advance, providing flexibility and control over energy spending without deposits or late fees.
• Budget Billing Equal payment plan that spreads annual residential electricity costs across 12 months, helping members manage seasonal bill fluctuations and maintain consistent monthly budgets.
• Energy Audits Free home energy audits offered to members to assess home energy efficiency, identify waste, and recommend improvements to reduce electricity consumption and costs.
• Outdoor Lighting Business service offering outdoor lighting solutions for commercial properties including security lighting and decorative outdoor electrical installations.
• Storm Center Emergency preparedness and outage management resource providing live outage maps, outage reporting tools, power restoration procedures, and severe weather safety information for members.
• Neighbors Helping Neighbors Community Grants Community grant program providing funding up to $2,500 to local organizations for projects supporting education, public safety, and community development in the service territory.
• Singing River Connect Fiber internet subsidiary providing broadband services to residential members in the cooperative's service area.
• Capital Credits Member benefit program where cooperative margins are returned to members based on their electricity usage, reflecting the cooperative ownership model.

Quantifiable outcome

• $2.36 million zero-interest USDA Rural Economic Development loan facilitated for Mississippi Export Railroad
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, minor and notable.

• Cooperative EnergycoreStrategic or Co-development PartnerCooperative Energy is the generation and transmission cooperative that provides all power for Singing River Electric and ten other electric distribution cooperatives. They conduct substation inspections using infrared cameras for Singing River Electric every summer. Cooperative Energy operates solar sites including a 52 MW facility in Lamar County covering 540 acres with approximately 208,000 photovoltaic panels.
• Pontotoc Electric Power AssociationminorStrategic or Co-development PartnerSinging River Electric dispatched 18 linemen to assist Pontotoc Electric Power Association after Winter Storm Fern caused nearly 15,000 outages in North Mississippi. Crews worked in the Bruce community in Calhoun County using track machines and ATVs to access outage locations.
• Magnolia Electric PowerminorStrategic or Co-development PartnerSinging River Electric sent linemen to help Magnolia Electric Power in Summit, Mississippi after multiple tornadoes caused extensive damage including 270 broken poles. Mutual aid assistance provided to fellow Mississippi cooperative.
• Clay Electric CooperativenotableStrategic or Co-development PartnerSinging River Electric sent 13 linemen (two construction crews and one service crew) to assist Clay Electric Cooperative in Florida following Hurricane Irma as part of NRECA's mutual assistance program. Clay Electric serves more than 172,000 meters across 13,128 miles of power lines. Clay Electric had previously helped Singing River Electric after Hurricane Katrina.
• NRECA (National Rural Electric Cooperative Association)coreStrategic or Co-development PartnerNRECA coordinates mutual assistance programs among electric cooperatives across the nation. Singing River Electric participates in this network, sending crews to help restore power for cooperatives affected by major storms like Hurricane Irma, Hurricane Milton, and Winter Storm Fern. The mutual aid program embodies the cooperative principle of Cooperation Among Cooperatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coast Electric Cooperative: Member-owned electric distribution cooperative serving south Mississippi counties adjacent to Singing River's footprint; comparable member-driven GTM, NRECA mutual-aid participation, and SmartHub-style digital member services.
• Southern Pine Electric Cooperative: Electric distribution cooperative operating across portions of Mississippi and Alabama with a similar residential/SMB member base and reliance on Cooperative Energy as G&T provider.
• Dixie Electric Power Association: Member-owned distribution cooperative serving the Mississippi Gulf Coast region with overlapping geography and storm-restoration experience after Hurricane Katrina.
• Joe Wheeler Electric Membership Corporation: Alabama-based electric distribution cooperative similar in scale and cooperative governance, with comparable residential/commercial member programs and energy-efficiency rebates.
• Pea River Electric Cooperative: Rural Alabama electric distribution cooperative with a comparable member-owned model and small-footprint service territory.

Broad incumbents

• Cooperative Energy: The generation-and-transmission cooperative that supplies all of Singing River Electric's power and runs 100 kW community solar sites plus a 52 MW facility; direct upstream counterparty and structural peer in the co-op ecosystem.
• PowerSouth Energy Cooperative: Alabama-based generation-and-transmission cooperative serving multiple distribution co-ops across the Gulf Coast region; relevant comparable for G&T-to-distributor economics.

Others

• NRECA (National Rural Electric Cooperative Association): National trade association coordinating mutual aid and policy advocacy for U.S. electric co-ops including Singing River; relevant ecosystem enabler rather than direct competitor.
• Conexon: Consulting/fiber-build partner used by multiple electric co-ops to deploy broadband subsidiaries similar to Singing River Connect; relevant comparable for the fiber-from-co-op strategy.

Regional players

• TVEC (Tennessee Valley Electric Cooperative) - SINGING RIVER COMPARE - try Tombigbee Electric Cooperative: Member-owned electric distribution cooperative operating in western Alabama and eastern Mississippi with overlapping rural territory, comparable SmartHub-style digital services and NRECA mutual-aid participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SRECooperative
• Facebookfacebook.com/singingriverelectric
• Instagraminstagram.com/singingriverelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singing River Electric Power