Trust Payments

What Trust Payments does

Trust Payments is a global unified payments group headquartered in London with a regional headquarters in Malta and 9 global offices, founded in 1997 and serving 20,000+ merchants across more than 50 currencies. The company operates the Converged Commerce™ platform, which combines its proprietary TRU Connect payment gateway, in-house acquiring, TRU Insight analytics, TRU Fraud Check AI-driven fraud prevention, and the Trust Retail ePOS, inventory, self-checkout, loyalty, and digital signage suite. It is regulated by the UK Financial Conduct Authority (Ref. 932557) and the Malta Financial Services Authority, and is a principal member of Visa and Mastercard, allowing it to acquire directly in markets and verticals where many competitors are dependent on sponsor banks.

The company monetises primarily through transaction-based payment processing and acquiring fees, supplemented by subscription-style gateway and analytics fees, hardware sales (Ingenico and Castles POS terminals), and referral income from its YouLend business financing partnership. Its go-to-market is multi-channel: enterprise field sales for large retail, hospitality, gaming, and financial services groups; an ISO/ISV/PSP partner program; shopping cart marketplace plugins (Adobe Commerce, BigCommerce, SAP Commerce Cloud, Shopify via Apcopay, WooCommerce); and a self-serve Tap to Pay SoftPOS app. It targets twelve verticals including retail, hospitality, gaming/iGaming, financial services, travel, crypto, education, forex, debt collection, call centres, insurance, and medical cannabis, with particular specialisation in high-risk and complex verticals where regulatory licensing and direct acquiring relationships create barriers to entry.

Operationally, Trust Payments reports processing over £1 billion monthly and supports more than 100 currencies for processing with 14 settlement currencies, next-day settlement as standard for many merchant types, and merchant onboarding in as little as three days. The business has pursued inorganic expansion through three disclosed acquisitions — Mobilize Systems (2020), WonderLane (2022), and Stor (2022) — and continues to broaden its product surface through partnerships including Trulioo for identity verification and YouLend for merchant financing. The leadership team is led by Group CEO Laurence Booth alongside a C-suite of product, risk, commercial, finance, technology, and operating officers.

Name

Trust Payments

Legal name

Trust Payments Ltd

Website

https://trustpayments.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trust Payments is a London-headquartered, FCA- and MFSA-regulated payment service provider operating the Converged Commerce™ platform — combining gateway, acquiring, ePOS, analytics, and fraud prevention — to serve 20,000+ merchants across retail, hospitality, gaming, crypto, and other high-risk verticals globally.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Payment processing
• Merchant acquiring
• Payment gateway
• Unified commerce
• POS terminals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Payment Processing & Acquiring: Transaction-based fees from processing card payments (online, POS, mobile, unattended) across 50+ currencies. Trust Payments acts as both payment gateway and acquirer, providing merchant accounts and card acquiring with flexible settlement options including next-day settlement.
2. Payment Gateway Subscription/SaaS: Gateway fees charged for access to TRU Connect platform, analytics (TRU Insight), and fraud prevention (TRU Fraud Check). Subscription-like recurring revenue from merchants on the platform with varying tiers based on transaction volume.
3. Business Financing (YouLend Partnership): Revenue share or referral income from YouLend business financing partnership. Trust Payments refers merchants seeking financing and earns a fee; YouLend provides the lending capital with no interest charged to merchants, only a fixed fee.
4. POS Hardware Sales: Sale or leasing of POS terminals including Ingenico Desk 5000, Ingenico Move 5000, Castles VEGA 3000C, and Castles Saturn 1000. Hardware sold alongside software to merchants setting up point-of-sale operations.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels5 records

Core offering

Trust Payments is a global unified payments group that provides integrated pay-in, pay-out, and customer journey technologies to merchants. It operates a converged commerce platform combining online payment gateway (TRU Connect), point-of-sale hardware, mobile/Tap to Pay (SoftPOS), merchant acquiring, ePOS, self-checkout, loyalty, digital signage, eCommerce store builder (Stor), analytics (TRU Insight), and AI-driven fraud detection (TRU Fraud Check). It also distributes business financing through a YouLend affiliate partnership.

Product overview

Trust Payments operates a Converged Commerce platform that unifies payments, commerce, and data across all channels. The core offering consists of payment processing and gateway products (Online Payments Gateway, Point of Sale Payments, Mobile Payments, Tap to Pay, Unattended POS, and Acquiring) that work alongside retail technology solutions (ePOS, Self Checkout, Inventory Management, Loyalty and Engagement, Digital Signage) and the Shop Builder (Stor) eCommerce platform. Supporting services include Payment Analytics (TRU Insight), TRU Fraud Check AI-powered protection, Business Financing (via YouLend), and Payment Methods covering all major card schemes and alternative payment methods. The company serves multiple industry verticals including hospitality, gaming, financial services, travel, crypto, education, forex, debt collection, call centres, insurance, and medical cannabis. With 20,000+ customers, 9 global offices, and processing £1 billion monthly, the platform differentiates through its integrated approach connecting payments, retail operations, and data insights.

Differentiator

Problem solved

Functional benefit

Brands

• Stor: An all-in-one eCommerce platform providing merchants with extensive and easy-to-use built-in features to build eCommerce shops, including pre-built templates and drag-and-drop tools.
• Trust Retail
• Converged Commerce™
• TRU Insight
• Tap to Pay by Trust Payments
• TRU Connect
• TRU Fraud Check

Products and services

• Online Payments Gateway (TRU Connect)

Quantifiable outcome

• 85% identity verification success rate achieved after consolidating from five vendors to Trulioo's single integrated platform
• +5 more outcomes

Named customers45 records

Segments12 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrulioocoreTechnology or Integration · 13 June 2025Partnership to unify identity verification processes across Trust Payments' European operations. Trust Payments adopted Trulioo's Workflow Studio, Business Verification, Person Match, Identity Document Verification, and Watchlist Screening tools, achieving 85% verification success rate after consolidating from five vendors to a single integrated platform.
• YouLendcoreStrategic or Co-development PartnerBusiness financing partnership providing flexible financing to Trust Payments merchants. YouLend offers interest-free financing with fixed fees (typically 10-20% of amount), repaid as a percentage of daily sales. Trust Payments acts as the acquisition channel; funds are provided by YouLend and its lending partners. Banking Circle serves as the banking partner for settlement.
• BigCommercecoreTechnology or IntegrationStrategic partnership with BigCommerce for payment gateway integration. Deepak Anand, Senior Director of Strategic Business Development at BigCommerce, noted Trust Payments' strong internal expertise in certain verticals enabling more informed and flexible decision-making. Available as a direct BigCommerce app listing.
• Adobe Commerce (Magento)coreTechnology or IntegrationOfficial Adobe Commerce (Magento) marketplace plugin for Trust Payments. Downloadable plugin and documentation available for integration. Supports hosted payment page integration for Magento merchants.
• GuestlinecoreChannel Partner/ Reseller/ DistributorMarket-leading property management system provider for hoteliers. Partnered with Trust Payments for 12+ years, initially as a referral partner and transitioned to full ISO (Independent Sales Organisation) in 2019, offering Trust Payments' full end-to-end solution to its hotel merchants. Nearly 200 hotels onboarded since becoming ISO.
• Hospitality Digital Services (HDS)minorChannel Partner/ Reseller/ DistributorQR payment solution and card-present POS integration partner for hospitality sector. CEO Gareth Winterton chose Trust Payments over competitors for superior API, documentation, and Apple Pay delivery. Partnership expanded from card-not-present to card-present POS solutions.

Scale indicators14 records

Recent moves6 records

Direct peers

• Nuvei: Specialised payments platform with strong focus on restricted and high-growth verticals (iGaming, crypto, forex, retail) and integrated gateway-plus-acquiring model. Operates at comparable scale and targets similar merchant cohorts, making it one of the most relevant like-for-like comparables.
• Adyen: Global omnichannel payments platform combining gateway and acquiring with single API across online, POS, and mobile. Competes with Trust Payments for enterprise retail and hospitality merchants seeking consolidated payment rails, but operates at materially larger scale.
• Checkout.com: Closest direct comparable: unified payment gateway plus acquirer targeting global merchants and complex verticals including crypto and gaming. Both compete head-to-head in card-not-present high-value transactions and prioritise issuer-relationship-driven approval rates.
• Mollie: European payment gateway focused on SMBs and mid-market online merchants with multi-method checkout and growing in-person offering. Overlaps with Trust Payments' SME motion via Tap to Pay and shopping cart integrations, particularly in UK and continental Europe.
• SumUp: European payments and POS company serving SMBs with integrated card readers, online checkout, and merchant accounts. Comparable SMB GTM and product breadth to Trust Payments' Tap to Pay and Trust Retail stack, though more consumer/SMB-leaning.
• Stripe: Dominant global payment gateway serving internet businesses and platforms with developer-first APIs and broad payment method coverage. Competes for the same online payment volume as Trust Payments and is the primary benchmark for merchant onboarding and developer experience.

Broad incumbents

• Worldpay: Large incumbent global payment processor and acquirer serving enterprise merchants across retail and hospitality with broad geographic coverage. Larger and more diversified than Trust Payments but less specialised in restricted verticals.
• PayU: Global payment gateway with strong presence in emerging markets and complex verticals, offering acquiring, alternative payment methods, and credit solutions. Competes with Trust Payments for cross-border retail and travel merchants, particularly where alternative payment methods matter.
• Global Payments Inc. Diversified payments giant combining merchant acquiring, issuing, and business solutions across multiple geographies. Competes with Trust Payments for large retail and hospitality merchants but is substantially larger and broader in product scope.

Others

• SafeCharge (now part of Nuvei): Pre-acquisition SafeCharge operated as a direct payment gateway and acquiring competitor to Trust Payments in gaming, retail, and travel; since folded into Nuvei, retained here for context as it historically competed for the same enterprise merchants in restricted verticals.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf46CP9XwSPKcZ9ajrzhsWg
• Facebookfacebook.com/TrustPayments
• LinkedInlinkedin.com/company/trustpayments
• Xx.com/TRUST_Payments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Payments