Mosaicoon
Mosaicoon is an Italy-based, venture-backed company founded in 2009 that historically operated as a data-driven marketplace for buying, selling and distributing original video content between producers and brand buyers. Public funding reached approximately $14.2M across rounds from 2009 to 2016, with headcount in the 51-100 range; the company's current operating status is unclear.
- Company typePrivate
- Founded2009
- HeadquartersIsola Delle Femmine, Italy
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Mosaicoon does
Mosaicoon S.r.l. is an Italian for-profit company founded in July 2009 and headquartered in Isola Delle Femmine, Italy, that has been described as a data-driven marketplace for buying, selling and distributing original video content. The company's commercial premise was to intermediate between video content producers (creators, production studios, distributors) and brand or agency buyers, with the stated intent of using data-driven matching and valuation to make original video content transactable at scale. Historically the company reached a 51-100 employee headcount and raised multiple rounds of equity capital between 2009 and 2016, totaling roughly $14.2M from Italian and EU institutional backers including Vertis, Atlante Ventures, IMI Fondi Chiusi SGR, Rancilio Cube Sicaf, and EISMEA, indicating a credible European venture-backed trajectory through at least mid-2016. The only disclosed leadership figure in the supplied dataset is Sarah Bartoccelli, Head of Delivery Operations, consistent with a business-to-business services-oriented operating model rather than a pure-technology play.
A material caveat for any investor analyzing Mosaicoon based purely on this input is that the company's primary web property, mosaicoon.com, currently appears to host a Thai-language WordPress affiliate blog promoting a sports betting brand (Fifa55) and unrelated third-party gambling services, with no visible corporate, product, or marketplace content. The most recent archived marketplace content dates to 2015-2019 and the site copy claims operation through 2026, but the discontinuity between the stated Italian B2B video marketplace business and the present-day web asset is significant. It suggests either domain sale, brand abandonment, post-investment operational wind-down, or unrelated third-party reuse of the domain, and any analytical conclusion should be qualified accordingly until current corporate operating status is independently verified.
The business model historically combined marketplace transaction economics (likely take-rate on video content transactions) with brand and content services, supported by the "delivery operations" leadership designation. Pricing is not publicly disclosed and no enterprise customer logos, ARR figures, or segment-level revenue mix were available in the supplied source. The company has no disclosed API or SDK surface, no mobile app, and no public patents, trademarks, or awards in the input.
Mosaicoon firmographics
Firmographics- Name
- Mosaicoon
- Legal name
- Mosaicoon
- Website
- https://mosaicoon.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mosaicoon is an Italy-based, venture-backed company founded in 2009 that historically operated as a data-driven marketplace for buying, selling and distributing original video content between producers and brand buyers. Public funding reached approximately $14.2M across rounds from 2009 to 2016, with headcount in the 51-100 range; the company's current operating status is unclear.
- Ownership category
- akta.pro rank
Mosaicoon industry classification
Industry- Product category
- Video Content Marketplace
- NAICS
- Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industry
- Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ)
Keywords
Where Mosaicoon is headquartered
LocationHeadquarters
- HQ city
- Isola Delle Femmine
- HQ country
- Italy
- HQ region
- Europe
Markets served
Mosaicoon business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Marketing: The site appears to generate revenue through affiliate marketing, featuring links to various online gambling and betting platforms in the 'Somewhere else' section, including sites like 123GOAL, 123Vega, 588Poker, and numerous other online casino and sports betting platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Mosaicoon product offering
Product offeringCore offering
Mosaicoon operates a data-driven marketplace for the buying, selling, and distribution of original video content aimed at brand advertisers and content owners. The platform aggregates video assets and connects supply (creators, publishers, producers) with demand (brands seeking licensed video for campaigns), enabling programmatic transactions over the web.
Product overview
Mosaicoon operates the FIFA55 platform, which serves as a comprehensive online sports entertainment service. The primary product is FIFA55, an integrated platform combining online football betting, live football streaming, live score updates, football highlights, online lottery, and online casino services. The platform covers multiple football leagues including the English Premier League, Spanish La Liga, French Ligue 1, German Bundesliga, Thai League, Japanese J-League, UEFA Champions League, and World Cup.
Differentiator
Problem solved
Functional benefit
Products and services
- Mosaicoon Video Content Marketplace Data-driven online marketplace platform that enables brands, agencies, and content owners to discover, license, and distribute original video content. Targeted at brand advertisers seeking video inventory and publishers/producers seeking monetization channels.
Quantifiable outcome
- Football match results updated hourly
Companies that use Mosaicoon
Customer profileSegments1 record
Ideal customer profiles2 records
Mosaicoon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mosaicoon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fifa55 (Primary Brand Promoted)coreThe site primarily promotes the 'Fifa55' brand which offers online sports betting, football live streaming, online lottery, and online casino services. This appears to be the main commercial brand the content is designed to drive traffic toward.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
Mosaicoon competitors and assessment
Company assessmentEmerging players
- Pexels: Pexels is a free stock video and photo platform, increasingly focused on licensing and distribution of creator-uploaded video. It overlaps with the supply-and-distribution side of Mosaicoon's marketplace.
- MotionArray: MotionArray runs a marketplace and subscription service for original video templates, stock footage, music, and After Effects assets, overlapping with Mosaicoon's video content marketplace positioning.
Direct peers
- Pond5: Pond5 operates one of the largest stock video marketplaces, allowing creators to license and sell original footage and motion graphics. It is the most direct comparable to Mosaicoon's positioning as a marketplace for buying, selling, and distributing original video.
- Artlist: Artlist is a subscription marketplace for original video, music, and sound effects targeted at creators and brands. It competes in the same licensing-for-original-content category as Mosaicoon.
- Storyblocks: Storyblocks runs a subscription-based stock video and audio marketplace with unlimited downloads for members. It directly parallels Mosaicoon's two-sided content marketplace model for original video.
- Envato Elements: Envato Elements offers unlimited downloads of stock video, templates, audio, and graphics via subscription. Its unlimited-download video marketplace model closely mirrors Mosaicoon's marketplace thesis.
Broad incumbents
- Adobe Stock: Adobe Stock is the stock media marketplace integrated with Creative Cloud, offering video, photo, and illustration assets. It serves overlapping demand-side audiences with Mosaicoon, particularly creative professionals.
- Shutterstock: Shutterstock is a publicly listed, scaled stock media marketplace with deep video and creative-footage offerings (including Pond5). It overlaps with Mosaicoon in marketplace-driven licensing of original video.
- Getty Images: Getty Images operates a global, premium-priced editorial and commercial media marketplace with strong video licensing offerings, including iStock. It addresses the same brand and enterprise buyer needs as Mosaicoon.
Others
- Vimeo Stock: Vimeo's stock marketplace (now part of Adobe Stock) historically enabled creators to sell original video clips and was a more direct peer for video-only marketplaces like Mosaicoon. Useful as a comparable exit and acquisition path in this category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mosaicoon social profiles
Digital presenceMosaicoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mosaicoon leadership team
Management profileNumber of profiles
Profiles1 record
Mosaicoon funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mosaicoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mosaicoon
What does Mosaicoon do?
Mosaicoon operates a data-driven marketplace for the buying, selling, and distribution of original video content aimed at brand advertisers and content owners. The platform aggregates video assets and connects supply (creators, publishers, producers) with demand (brands seeking licensed video for campaigns), enabling programmatic transactions over the web.
Is Mosaicoon a public or private company?
Mosaicoon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mosaicoon founded?
Mosaicoon was founded in 2009. It employs 51 to 100 people.
Where is Mosaicoon based?
Mosaicoon is headquartered in Isola Delle Femmine, Italy, in the Europe region.
How does Mosaicoon make money?
One revenue line is on record: affiliate/Referral Marketing.
Who are Mosaicoon's main competitors?
Emerging players on record are Pexels and MotionArray. Direct peers are Pond5, Artlist, Storyblocks and Envato Elements. Broad incumbents are Adobe Stock, Shutterstock and Getty Images. Vimeo Stock is listed as an others.
Does Mosaicoon have an API?
No public API is recorded for Mosaicoon.
What industry is Mosaicoon in?
Mosaicoon's product category is Video Content Marketplace. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of MPAHALAJ, Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds). Its NAICS code is 512120 and its SIC code is 7822.