What Touché does

Touché, operated by Singapore-incorporated Coolpay Pte. Ltd. and headquartered at 36 Robinson Road, Singapore, is a B2B SaaS front-of-house platform for the food and beverage and hospitality industries. The product runs as software on Android payment terminals supplied by banks and acquirers, and is built around a direct integration with Oracle Micros Simphony POS and Oracle Micros Opera PMS. The platform is sold as a core payment module (Pay@Table) with four optional add-on modules: Order@Table and Order&Pay for table-side and quick-service order taking, Loyalty@Table for automated membership and voucher application, RoomChg@Table for digitized hotel room charges, and Package Access Control for entitlement management such as breakfast plans. Touché also exposes fiscal layer integrations to support regulatory compliance across markets.

The business model is a modular monthly SaaS subscription with no customer CAPEX, since hardware terminals are provided by banking partners. Go-to-market is exclusively channel-led: Touché embeds into bank, acquirer, and Oracle Micros reseller ecosystems, with a revenue-share program for Simphony and Opera POS resellers, plus an enterprise field sales motion for large hotel chains and F&B operators. Customer segments are hotels, restaurants, and venues (stadiums, amusement parks, events), supported by horizontal channels of banks/acquirers and POS resellers. Documented customers include Marriott Marquis City Center Doha Hotel, restaurant operators LùBar and La Boca Te Lia, and the FIFA World Cup Qatar 2022 Fan Festival, the latter of which deployed 220 Touché terminals and processed up to 3 transactions per second across 300,000 food items.

The company was founded in 2018 (per operating data) and is privately held, backed by Mashreq Bank as a strategic investor since March 2022. Leadership comprises co-founder and CEO Sahba Saint-Claire (formerly CIO Wholesale Bank and COO of Standard Chartered, ex-Regional Head of Tech & Ops at JP Morgan), co-founder, CPO & COO German Ruiz (former CTO of Paytouch and professor at Universitat Politècnica de Catalunya), and CTO Josep Miguel Vera. Through payment partners, Touché claims reach into over 40 markets globally, with explicit operating geographies in Singapore, the UAE, and Qatar.

Name

Touché

Legal name

Coolpay Pte. Ltd.

Website

https://gotouche.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Touché is a Singapore-based B2B SaaS front-of-house platform that runs on Android payment terminals and integrates with Oracle Micros Simphony POS and Opera PMS to deliver modular ordering, payment, loyalty, room charge, and entitlement solutions for hotels, restaurants, and high-volume venues globally.

Ownership category

akta.pro rank

Product category

Hospitality POS Software

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Hospitality POS software
• Mobile order management
• Restaurant payment processing
• Hotel room charging
• F&B front-of-house

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Model: Touché operates on a SaaS pricing model with no CAPEX required from customers. Payment terminals are provided by bank partners. Customers pay subscription fees for access to modules and ongoing maintenance, support, and automatic updates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Touché is a cloud-based SaaS front-of-house solution delivered as software on Android payment terminals and integrated directly with Oracle Micros Simphony POS and Oracle Micros Opera PMS. It provides a modular suite — including Pay@Table (payments), Order@Table/Order&Pay (ordering), Loyalty@Table (loyalty), RoomChg@Table (room charge), and Package Access Control (entitlements) — to streamline F&B and hospitality operations.

Product overview

Touché is a modular front-of-house SaaS platform for the F&B and hospitality industry, built on a core payment module (Pay@Table) that integrates directly with Oracle Micros Simphony POS and Oracle Micros Opera PMS. The platform offers four optional add-on modules — Order@Table/Order&Pay for order-taking, Loyalty@Table for loyalty integration, RoomChg@Table for digitized hotel room charges, and Package Access Control for entitlement management — allowing customers to build a customized solution. Touché runs as software on Android payment terminals supplied by banks and acquirers, with no CAPEX required from merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay@Table Core payments module for hotels, restaurants and venues, providing cash, card, mobile and wallet payments, bill retrieval, bill splitting, discount application, tip consolidation, automated reconciliation with Oracle Micros Simphony POS and Opera PMS, and digital receipts at the table.
• Order@Table Full-service mobile order-taking module that lets staff take, validate and edit orders at the table using the terminal, with routing to Simphony, kitchen notes, and automatic menu/modifier synchronization.
• Order&Pay Quick-service order-and-payment module for high-volume venues such as stadiums and entertainment events, enabling order creation, payment collection and POS check closure from a single device.
• Loyalty@Table Loyalty integration module that reads or scans membership cards, automatically applies vouchers, credits and discounts, and updates the loyalty system with check details without disrupting guest flow.
• RoomChg@Table Hotel-specific module that digitizes the room charge process across multiple properties, validates guest details and charging authorization, and automatically updates Oracle Micros Opera PMS and Simphony POS.
• Package Access Control Hotel module that digitally manages guest package entitlements such as breakfast, reads room keys, validates entitlements, tracks consumption to prevent revenue leakage, and supports order creation and payment as needed.

Quantifiable outcome

• 10 minutes saved per check on average using Touché for ordering, payments and loyalty
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Oracle Micros Simphony POScoreTechnology or IntegrationTouché integrates directly with Oracle Micros Simphony POS as a front-of-house enhancement solution. The partnership enables Touché to leverage existing POS infrastructure while adding mobile ordering, payments, and loyalty capabilities.
• Oracle Micros Opera PMScoreTechnology or IntegrationTouché integrates with Oracle Micros Opera PMS for hotel-specific features including room charge management and automated guest billing updates.
• TechnoQcoreTechnology or IntegrationTechnoQ was selected as the technology partner for the FIFA World Cup Qatar 2022 Fan Festival. Simphony Cloud was selected as the Core POS through TechnoQ. Touché was the solution running on 220 terminals.
• QNB (Qatar National Bank)coreTechnology or IntegrationQNB was the acquiring bank for the FIFA World Cup Qatar 2022 Fan Festival. Touché integrated with QNB's payment infrastructure to process transactions across all food and drink stalls.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Givex: Hospitality gift card, loyalty, and stored-value platform integrated with Oracle Micros. Comparable in serving hotel F&B operators with digital guest engagement and payment functionality alongside Micros.
• SevenRooms: Restaurant CRM, marketing, and ordering platform with direct POS integrations including Micros. Adjacent competitive threat in the hotel/restaurant F&B ordering workflow where Touché also operates.

Direct peers

• Toast: Restaurant POS platform with native mobile order-and-pay, payments, and loyalty. Directly competes with Touché's value proposition of mobile F&B ordering/payments, though Toast owns the full POS stack rather than overlaying on Oracle Micros.
• Zuppler: Online ordering and mobile payments platform for restaurants that integrates with leading POS systems. Comparable business model of layering mobile/ordering capabilities onto existing POS infrastructure.
• ChowNow: Commission-free direct online ordering platform for restaurants with POS integration. Comparable in providing software overlays that improve restaurant ordering and customer engagement workflows.
• Olo: Restaurant SaaS platform for digital ordering, payments, and off-premise fulfillment. Highly comparable in serving as a software layer that processes restaurant transactions and integrates with major POS systems.
• Lightspeed Restaurant: Cloud-based POS for restaurants with table-side ordering and integrated payments. Comparable target customer (full-service and quick-service restaurants) and overlapping product surface area with Touché's Order@Table and Pay@Table modules.
• Bbot: POS-agnostic mobile ordering and payments solution for restaurants, integrating with multiple POS systems including Oracle Micros. The closest architectural competitor to Touché's overlay approach.

Broad incumbents

• Oracle Hospitality (Micros): Owner of the Simphony POS and Opera PMS platforms that Touché integrates with. As a broad incumbent, Oracle could trivially build competing mobile-ordering features, posing an existential risk to Touché's overlay model.
• Block (Square for Restaurants): Square's restaurant POS offers mobile ordering, payments, and loyalty on Android and iOS hardware. A larger, well-capitalized incumbent whose bundled offering directly competes with Touché's overlay model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/touche
• Xx.com/go_touche
• Facebookfacebook.com/gotouche

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touché