Givex
Givex is a Toronto-based cloud platform providing gift cards, loyalty programs, point-of-sale, analytics, and stored-value ticketing to multi-location merchants across hospitality, retail, QSR, grocery, and sports venues in 100+ countries; acquired by Shift4 in 2024 for C$200M.
- Company typePrivate
- Founded1999
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Givex does
Givex Corporation is a cloud-based customer engagement and business insights platform founded in 1999 and headquartered in Toronto, Canada. The company serves multi-location merchants across hospitality, retail, quick-service restaurants, sports and entertainment venues, and grocery, with a product portfolio that unifies point-of-sale (GivexPOS), physical and digital gift cards, configurable loyalty programs, real-time analytics, self-service kiosks, and the Uptix stored-value ticketing system for sports venues. Its technology stack is PCI Level 1 certified, runs across 15 globally distributed data centers with real-time replication, and exposes 1,000+ APIs integrated with 1,100+ partner solutions, supporting multi-currency and multi-language operations in over 100 countries. The platform has processed more than 21 billion transactions across 300,000+ installations, with reported client churn below 1% over 20+ years of profitable operation.
The company monetizes through a combination of recurring SaaS subscriptions for its cloud platforms, transaction-based fees on payment, gift card, and loyalty redemptions, hardware sales (POS terminals, kiosks, kitchen display systems), and professional services for enterprise implementations. Pricing is custom quote-based, sold primarily through a direct enterprise field sales motion targeting multi-location operators, supplemented by a partner program of resellers, referrers, and integration partners. Givex operates eight wholly owned subsidiaries (including Kalex, Loyalty Lane, Owen Business Systems, Pi Cash Systeme, Easy Information Solutions, ValuAccess, Counter Solutions, and Netrix Solutions) that extend regional and vertical reach into Canada, the US, the UK, Switzerland, Brazil, Mexico, Hong Kong, China, and Singapore. In August 2024, Shift4 acquired Givex in an all-cash transaction valued at approximately C$200 million, taking the company private and integrating its assets into Shift4's end-to-end payments platform serving 122,000+ combined locations.
Givex firmographics
Firmographics- Name
- Givex
- Legal name
- Givex Corporation
- Website
- https://givex.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Givex is a Toronto-based cloud platform providing gift cards, loyalty programs, point-of-sale, analytics, and stored-value ticketing to multi-location merchants across hospitality, retail, QSR, grocery, and sports venues in 100+ countries; acquired by Shift4 in 2024 for C$200M.
- Ownership category
- akta.pro rank
Givex industry classification
Industry- Product category
- Customer Engagement and POS Platform Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Givex is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices13 records
Markets served
Givex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction/Payment Processing: Givex processes payments across its platform, generating revenue per transaction. The company acts as a payment processor for POS lanes, gift card transactions, and loyalty redemptions.
- SaaS Platform Subscriptions: Recurring subscription fees for cloud-based POS, loyalty, gift card, and analytics platforms. Billed annually or multi-year, with enterprise clients typically on multi-year contracts.
- Hardware Sales: Sale of POS terminals, touchscreen systems, printers, cash drawers, self-service kiosks, kitchen display systems, and accessory hardware.
- Professional Services & Implementation: Implementation, training, and consulting services for enterprise deployments including system integration and custom configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Chain — custom multi-location pricing |
| Subscription | Monthly | SMB/Single Location — custom pricing |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based processing |
| One time/ perpetual license | Pay-as-you-go | Hardware — one-time purchase |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Givex product offering
Product offeringCore offering
Givex provides a cloud-based customer engagement and business insights platform that combines end-to-end point-of-sale software (GivexPOS), physical and digital gift card programs, customizable loyalty programs, stored-value ticketing (Uptix) for sports venues, and real-time analytics. The platform serves multi-location merchants in retail, hospitality, restaurants, QSR, and sports and entertainment verticals across 100+ countries, with hardware (terminals, kiosks, kitchen display systems) sold alongside the software subscriptions.
Product overview
Givex (now part of Shift4) offers a comprehensive cloud-based customer engagement and business insights platform. The core product portfolio includes GivexPOS (an end-to-end point-of-sale system for retail, restaurant, QSR, and sports venues), Gift Cards (physical and digital), Loyalty Programs, and Uptix Ticketing (stored-value ticketing for sports venues). These core products are supported by add-on modules including Kiosk & Self-Service, Analytics, Rewards, Enterprise Services, GivexGo mobile app, and Kitchen Display System (KDS). Regional solutions include Vale Troca Omnichannel for Brazil and Nubeis electronic invoicing for Mexico. The platform processes transactions across 100+ countries, operates 15 data centers with real-time replication, and offers 1,000+ APIs for third-party integrations.
Differentiator
Problem solved
Functional benefit
Brands
- GivexPOS: End-to-end point-of-sale solution for restaurants, retail, QSR, and sports venues with inventory management, ordering, payments, and engagement tools.
- Giftpass
- Uptix
Products and services
- GivexPOS End-to-end point-of-sale solution that streamlines daily operations and provides seamless support for retail, restaurant, QSR, and sports venue operations. It manages inventory, orders, payments, customer engagement, and provides real-time analytics.
- Gift Cards Physical and digital gift card solutions that increase sales, acquire new customers, and enable branded mobile wallets for convenient payments. Supports B2C and B2B gift card programs across multiple locations.
- Loyalty Programs Custom loyalty programs with multi-tier rewards, visit-based rewards, point programs, SKU loyalty, birthday rewards, friend referral rewards, and customized promotional campaigns. Includes 400+ analytics reports and machine learning to predict and configure campaigns.
- Uptix Ticketing
Quantifiable outcome
- Shift4 acquisition valued at C$200 million validates enterprise platform value and scale
- +6 more outcomes
Companies that use Givex
Customer profileNamed customers30 records
Segments6 records
Ideal customer profiles4 records
Givex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
Givex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shift4flagshipShift4 acquired Givex Corporation in August 2024 for C$200 million in an all-cash transaction. The acquisition expanded Shift4's hospitality and retail POS footprint to over 122,000 locations. Givex is being rebranded as Shift4, integrating into Shift4's end-to-end payments platform. This is Givex's most significant strategic transaction.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Givex competitors and assessment
Company assessmentDirect peers
- Paytronix: Loyalty, gift card, and online ordering platform specifically designed for restaurants and convenience stores. Directly comparable to Givex's loyalty and gift card products serving the same enterprise restaurant and retail verticals.
- Lightspeed Commerce: Cloud-based POS and commerce platform for retail, restaurants, and golf (similar to Givex's OnlineGolf vertical). Comparable multi-vertical POS and customer engagement platform with global reach.
- TouchBistro: POS system built for restaurants with integrated payments, reservations, gift cards, and loyalty. Direct comparable in the restaurant vertical where GivexPOS competes for full-service and QSR customers.
- Blackhawk Network: Global gift card, prepaid, and payments network serving retailers, restaurants, and financial institutions. Closest direct comparable to Givex's gift card platform with overlapping enterprise customers in retail and hospitality.
- Toast: Cloud-based POS platform purpose-built for the restaurant industry, offering POS hardware/software, payments, gift cards, loyalty, and online ordering. Directly comparable to GivexPOS and Givex's hospitality/QSR focus, but with a far larger US restaurant footprint and broader product suite.
- PAR Technology (Punchh): PAR Technology provides restaurant POS hardware/software plus Punchh, a customer loyalty and engagement platform acquired from Oracle. Directly competes with Givex in enterprise restaurant POS and loyalty.
- Epsilon (Publicis Groupe): Enterprise loyalty and customer engagement platform used by global brands. Comparable to Givex Loyalty in addressing multi-location enterprise loyalty needs, with stronger agency/analytics ecosystem via Publicis.
Broad incumbents
- Block (Square): Block's Square offers cloud POS, payments, gift cards, and loyalty products (Square Loyalty, Square Gift Cards) targeting SMB and mid-market retail/restaurant merchants. Comparable product surface area with much greater scale and broader consumer ecosystem (Cash App, Afterpay).
- Shopify: Global commerce platform with Shopify POS for retail and gift card/loyalty capabilities. Comparable for omnichannel retail merchants like WSS Shoes, Marks & Spencer, and Clas Ohlson that span in-store and online commerce.
- Clover (Fiserv): Fiserv's Clover is a leading SMB POS and payments platform with an app marketplace for gift cards, loyalty, and customer engagement. Overlaps with Givex's SMB/mid-market POS offering and competes for the same multi-location merchant segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Givex social profiles
Digital presenceGivex compliance and trust
Trust signalCompliance2 records
Givex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Givex leadership team
Management profileNumber of profiles
Profiles8 records
Givex subsidiaries and ownership
Company hierarchySubsidiaries8 records
Givex funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Givex M&A and investment
M&A and investmentM&A10 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Givex
What does Givex do?
Givex provides a cloud-based customer engagement and business insights platform that combines end-to-end point-of-sale software (GivexPOS), physical and digital gift card programs, customizable loyalty programs, stored-value ticketing (Uptix) for sports venues, and real-time analytics. The platform serves multi-location merchants in retail, hospitality, restaurants, QSR, and sports and entertainment verticals across 100+ countries, with hardware (terminals, kiosks, kitchen display systems) sold alongside the software subscriptions.
Is Givex a public or private company?
Givex is a private company. It is classified as corporate owned and is currently acquired.
When was Givex founded?
Givex was founded in 1999. It employs 101 to 250 people.
Where is Givex based?
Givex is headquartered in Toronto, Canada, in the North America region.
How does Givex make money?
Four revenue lines are on record. Transaction/Payment Processing is the primary driver. The others are saaS Platform Subscriptions, hardware Sales and professional Services & Implementation.
Who are Givex's main competitors?
Direct peers on record are Paytronix, Lightspeed Commerce, TouchBistro, Blackhawk Network, Toast, PAR Technology (Punchh) and Epsilon (Publicis Groupe). Broad incumbents are Block (Square), Shopify and Clover (Fiserv).
Does Givex have an API?
Yes. Givex offers 1,000+ APIs for third-party integrations. The platform can integrate with third-party providers through its API infrastructure. The API allows extending the Givex platform to connect with external providers.
What industry is Givex in?
Givex's product category is Customer Engagement and POS Platform Software. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 513210 and its SIC code is 7370.