Redgate Software
Redgate Software is a Cambridge, UK-based Database DevOps platform provider serving 92% of Fortune 100 companies with tools for migration, monitoring, test data, and SQL development across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB.
- Company typePrivate
- Founded1999
- HeadquartersCambridge, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Redgate Software does
Redgate Software is a Cambridge, UK-based privately held software company founded in 1999 that builds a comprehensive Database DevOps platform used by 92% of Fortune 100 companies and over 200,000 data professionals worldwide. Its product portfolio spans the full database lifecycle, including Flyway for database migration and deployment automation, Redgate Monitor for multi-platform performance monitoring, SQL Toolbelt Essentials for SQL Server workflows, Redgate Test Data Manager for PII-masked test data provisioning, SQL Prompt for AI-assisted SQL code authoring, and Redgate Data Modeler, alongside a broader suite of comparison, version control, and .NET developer tools.
The company's technology supports SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB environments, with native integrations into SSMS, Visual Studio, Microsoft Fabric, Azure SQL Database, GitHub Actions, and AWS-hosted services (including eu-west-1 for SaaS and LLM workloads). AI capabilities are layered into SQL Prompt (Fix SQL, Optimize SQL, AI code completion) and Redgate Monitor SaaS (AI query analysis), with a "Redgate Assistant" in development.
Redgate operates a hybrid GTM combining enterprise field sales (serving Fortune 100 accounts), a global channel and reseller network spanning EMEA, DACH, AMER, LATAM, and APAC, and product-led growth through free trials and open-source/community editions (notably Flyway community and the pgNow/pgCompare Community PostgreSQL tools). The business is monetized primarily via per-seat annual subscriptions and bundled enterprise licenses, with a sales motion anchored in large enterprises and mid-market customers in regulated industries such as financial services. Following a January 2026 strategic growth investment from Bregal Sagemount, which became majority shareholder, the company is positioned to accelerate its evolution from point database tools into a unified, AI-enabled platform.
Redgate Software firmographics
Firmographics- Name
- Redgate Software
- Legal name
- Red Gate Software Ltd
- Website
- https://red-gate.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Redgate Software is a Cambridge, UK-based Database DevOps platform provider serving 92% of Fortune 100 companies with tools for migration, monitoring, test data, and SQL development across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB.
- Ownership category
- akta.pro rank
Redgate Software industry classification
Industry- Product category
- Database DevOps Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)
- akta.pro secondary industries
- Database-as-a-Service (DBaaS) Platforms (HDAEAAAN), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Redgate Software is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Redgate Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Software Licenses: Annual and multi-year subscription licenses for database DevOps tools including SQL Prompt, Flyway Enterprise, Redgate Monitor, Redgate Test Data Manager, and SQL Toolbelt Essentials. Per-user pricing for tools like SQL Prompt with tiered licensing based on number of users.
- Per-Seat Licensing: SQL Prompt sold on per-user license basis with tiered pricing: 1-4 users, 5-9 users, 10-19 users, and 20+ users (contact for quote). Annual subscription billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | SQL Prompt 1-4 user annual subscription |
| Per seat | Annual | SQL Prompt 5-9 user annual subscription |
| Per seat | Annual | SQL Prompt 10-19 user annual subscription |
| Per seat | Annual | SQL Prompt 20+ user annual subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Redgate Software product offering
Product offeringCore offering
Redgate Software develops and sells a suite of Database DevOps software tools that help organizations deploy, monitor, develop, and manage databases across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB. Core offerings include Flyway for database migration and deployment automation, Redgate Monitor for multi-platform performance monitoring, Redgate Test Data Manager for PII-masked test data provisioning, and SQL Toolbelt Essentials bundling essential SQL Server development tools. The company also offers SQL productivity tools, data modeling, schema comparison, source control, and .NET development utilities.
Product overview
Redgate Software provides a comprehensive Database DevOps platform offering tools for database deployment, monitoring, development, and test data management across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB. The core products include Redgate Flyway (database migration and deployment), Redgate Monitor (multi-platform performance monitoring), Redgate Test Data Manager (test data provisioning with PII masking), and SQL Toolbelt Essentials (bundled workflow solution). Additional products span SQL code productivity (SQL Prompt), data modeling (Redgate Data Modeler), comparison tools (SQL Compare, SQL Data Compare), version control (SQL Source Control, Source Control for Oracle), and .NET development tools (.NET Reflector, ANTS Profilers, SmartAssembly). The portfolio also includes acquired products DB-Engines (database rankings) and free community tools (pgNow Community, pgCompare Community) for PostgreSQL environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Redgate Flyway Database migration and deployment automation tool that brings stability and speed to database deployments through version-controlled SQL scripts and automated deployment pipelines, supporting cross-platform database DevOps.
- Redgate Monitor SaaS Fully managed cloud-based database performance monitoring service supporting SQL Server, PostgreSQL, Oracle, MySQL, and MongoDB environments, providing real-time monitoring, alerts, diagnostics, and AI query analysis.
- Redgate Test Data Manager Reliable and secure test data provisioning solution with PII masking and CI/CD integration, designed to produce audit-ready test data for database testing workflows.
- SQL Toolbelt Essentials Bundled workflow solution for SQL Server database teams including SQL Compare, SQL Data Compare, SQL Source Control, SQL Prompt, SQL Test, and other essential database development and deployment tools, offered at a discounted rate compared to individual purchases.
- SQL Prompt SQL code writing, formatting, analysis, and refactoring tool integrated with SSMS and Visual Studio. Includes AI-powered features (Fix SQL, Optimize SQL, AI code completion) for natural language SQL generation and query optimization. Sold on per-user annual subscription basis with tiered pricing.
- Redgate Data Modeler Data modeling tool supporting multiple database platforms to help organizations manage database complexity and improve development efficiency, launched following the acquisition of Vertabelo Data Modeler.
- .NET Developer Bundle Bundle of .NET development tools including .NET Reflector, ANTS Performance Profiler, ANTS Memory Profiler, and SmartAssembly for .NET application development and debugging.
- .NET Reflector .NET decompilation tool for reverse engineering .NET assemblies, useful for debugging, understanding legacy code, and exploring third-party libraries.
- Redgate pgNow (Community) Free PostgreSQL performance monitoring and management tool launched as a community edition in July 2025 to extend Redgate's multi-database support.
- Flyway Pipelines Cloud-based deployment visibility service for Flyway providing centralized tracking of database deployments across projects and offering CI/CD pipeline integration.
Quantifiable outcome
- 70-80% DBA team time freed up
- +3 more outcomes
Companies that use Redgate Software
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Redgate Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Redgate Software partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and gold.
- GitHubcoreLaunched official Redgate Flyway GitHub Actions on GitHub Marketplace, enabling database changes to integrate with application CI/CD pipelines through verified GitHub Actions.
- DB-EnginescoreAcquisition of DB-Engines, a provider of database industry data and market rankings, completed on May 21, 2024. The acquisition aims to enhance Redgate's offerings with industry insights and data-driven resources for the database community.
- Blue Turtle TechnologiescoreExclusive partner and sole distributor for Redgate products in South Africa. Provides solutions for agile development adoption, data security, and digital service delivery.
- Masterminds GroupgoldGold partner operating globally with established teams in Netherlands, UK, Germany, Portugal, and Sweden. Specializes in Data, Analytics, and DevOps domains.
- CYBERTEC PostgreSQL InternationalgoldGold partner and one of the first companies worldwide specializing in PostgreSQL support and consulting. Offers Kubernetes/OpenShift automation and Oracle to PostgreSQL migration toolchains.
- CoeocoreEurope's number one data platform specialist. Provides strategy, consultancy, and support for Microsoft data and analytics technologies.
- Morph iTgoldGold partner led by dual Microsoft MVP Hamish Watson specializing in DevOps, AI, and data platforms. Helps organizations deliver business value through cloud-aware CI/CD and database delivery automation.
- AWS (Amazon Web Services)coreInfrastructure hosting partner. AWS used for Redgate Monitor SaaS preview, Flyway Service, Redgate Data Modeler, and AI features including SQL Prompt AI and Redgate Monitor AI query analysis.
- Microsoft Entra IDcoreEntra ID MFA authentication integration for Azure SQL Database connectivity. SQL Prompt and other tools now use dedicated Redgate SQL Toolbelt Entra ID application for authentication.
- VertabelocoreAcquisition of Vertabelo Data Modeler leading to the launch of Redgate Data Modeler for multi-platform data modeling capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Redgate Software competitors and assessment
Company assessmentDirect peers
- Liquibase: Liquibase is the closest direct competitor to Redgate Flyway in the database schema change and migration automation category. Both provide version-controlled database deployment with open source and enterprise editions serving similar DevOps pipelines.
- Devart (dbForge): Devart's dbForge Studio and SQL Server tools directly compete with Redgate's SQL Compare, SQL Prompt, and SQL Toolbelt for database development productivity. Both serve developers and DBAs with IDE-integrated comparison and schema management.
- Quest Software: Quest's Toad product line directly competes with Redgate's SQL Server productivity tools (SQL Prompt, SQL Compare). Both vendors sell database development, administration, and monitoring software to enterprise database teams with similar per-seat and subscription pricing.
- SolarWinds Database Performance Monitor: SolarWinds' database monitoring portfolio (DPA, SQL Sentry) competes with Redgate Monitor for multi-platform database observability workloads. Both sell to enterprise DBAs monitoring SQL Server, Oracle, PostgreSQL, and MySQL estates.
- IDERA: IDERA offers SQL Diagnostic Manager, SQL Safe Backup, and database comparison tools that overlap with Redgate Monitor, SQL Backup, and SQL Compare. Both target enterprise DBAs managing heterogeneous database estates with similar lifecycle management use cases.
- DBmaestro: DBmaestro is a database DevOps platform focused on release automation and CI/CD for databases, directly overlapping with Redgate Flyway's enterprise positioning. Both compete in database change management and DevOps integration.
Broad incumbents
- AWS Database Migration Service: AWS DMS, AWS Schema Conversion Tool, and RDS-provided tooling compete with Flyway and Redgate's migration products as part of a broader cloud data platform. AWS is also Redgate's infrastructure partner for Monitor SaaS, creating both competition and dependency.
- Microsoft (SSMS and Azure Data Studio): Microsoft bundles native database development, monitoring, and migration capabilities into SSMS, Azure Data Studio, and Azure Database Migration Service. These free or low-cost alternatives are the primary incumbent threat to Redgate's SQL Server-centric product portfolio.
Emerging players
- DBeaver: DBeaver is a popular open source multi-database administration tool that overlaps with Redgate's database productivity and comparison tools. While DBeaver is primarily free, its enterprise editions and plugin ecosystem represent a lower-cost alternative for parts of the SQL Toolbelt footprint.
- Datical: Datical (now part of Perforce) provides database release automation that competes with Flyway in the enterprise DevOps segment. Both target regulated industries with audit and compliance requirements for database change management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redgate Software social profiles
Digital presenceRedgate Software compliance and trust
Trust signalCompliance5 records
Redgate Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redgate Software leadership team
Management profileNumber of profiles
Profiles8 records
Redgate Software subsidiaries and ownership
Company hierarchySubsidiaries2 records
Redgate Software funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redgate Software M&A and investment
M&A and investmentM&A6 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redgate Software
What does Redgate Software do?
Redgate Software develops and sells a suite of Database DevOps software tools that help organizations deploy, monitor, develop, and manage databases across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB. Core offerings include Flyway for database migration and deployment automation, Redgate Monitor for multi-platform performance monitoring, Redgate Test Data Manager for PII-masked test data provisioning, and SQL Toolbelt Essentials bundling essential SQL Server development tools. The company also offers SQL productivity tools, data modeling, schema comparison, source control, and .NET development utilities.
Is Redgate Software a public or private company?
Redgate Software is a private company. It is classified as private equity controlled and is currently operating.
When was Redgate Software founded?
Redgate Software was founded in 1999. It employs 501 to 1,000 people.
Where is Redgate Software based?
Redgate Software is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Redgate Software make money?
Two revenue lines are on record. Subscription Software Licenses are the primary driver. The others are per-Seat Licensing.
Who are Redgate Software's main competitors?
Direct peers on record are Liquibase, Devart (dbForge), Quest Software, SolarWinds Database Performance Monitor, IDERA and DBmaestro. Broad incumbents are AWS Database Migration Service and Microsoft (SSMS and Azure Data Studio). Emerging players are DBeaver and Datical.
Does Redgate Software have an API?
Yes. Redgate provides product documentation at documentation.red-gate.com covering all products including Flyway and SQL Prompt. The Flyway Pipelines feature (flyway.red-gate.com) provides centralized visibility of database deployments. API details are available through product documentation for specific features. Developer documentation is at documentation.red-gate.com.
What industry is Redgate Software in?
Redgate Software's product category is Database DevOps Software. Its primary akta.pro industry code is HDAEAAAO, Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring), with a secondary code of HDAEAAAN, Database-as-a-Service (DBaaS) Platforms. Its NAICS code is 5132 and its SIC code is 7372.