What Coeo does

Coeo Ltd is a UK-headquartered Microsoft data and AI solutions partner founded in 2006, providing end-to-end data transformation services across consulting and managed services. The company is a Microsoft-exclusive partner operating across Azure, SQL Server, Power BI, Microsoft Fabric, Azure Databricks, and Azure AI/OpenAI, with Advanced Specializations in AI & Machine Learning, Analytics, and Infrastructure & Database Migration, and Microsoft Fabric Featured Partner designation.

The portfolio is structured around five consultancy specialisms — Data & AI Strategy, Database Modernisation, Data Engineering, Analytics, and Artificial Intelligence — supported by four managed service lines: Managed Database Service, Managed Data & Insights, Managed AI Service (Silver/Gold/Platinum tiers), and Azure Managed Service. Delivery is underpinned by proprietary assets including the Fortis project methodology, the Velox analytics accelerator, and the Coeo Portal and Velox Monitor tooling for client visibility and pre-emptive remediation. The firm targets enterprise and mid-market clients in Financial Services, Retail, and Professional Services, with a named customer base spanning banking, insurance, retail, logistics, automotive, telecommunications, investment management, and nonprofit sectors, including Domino's, Fortnum & Mason, Pizza Express, Fred Perry, Bravissimo, Sunweb, Spring Global, Castle Trust Bank, First Central Insurance, Wellcome Trust, and ReadyTech.

Coeo is a privately held, founder-led business (CEO Justin Langford, CTO James Boother) reporting a 97% annual managed services renewal rate, with delivery capacity split between Reading, UK headquarters and a Hyderabad, India hub. GTM is sales-led and workshop-driven, leveraging Microsoft co-sell and funded programs (Azure Frontier Offer, AI Transformation Offer) as demand-generation channels. The company has not disclosed external institutional funding, indicating bootstrapped growth.

Name

Coeo

Legal name

Coeo Ltd

Website

https://coeo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Coeo is a UK-headquartered, Microsoft-exclusive data and AI solutions partner that delivers consulting and managed services across Azure, SQL Server, Power BI, Fabric, and Databricks to enterprise and mid-market clients in Financial Services, Retail, and Professional Services.

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Professional consulting engagements including data strategy, database modernisation, data engineering, analytics, and AI implementation. Delivered through workshops and project-based engagements.
2. Managed Services: Ongoing managed services for databases, data & insights, and AI solutions. Provides 24/7 monitoring, support, patching, cost optimisation with a fixed monthly pricing model. Includes 'All You Can Eat' unlimited support model.
3. Training & Workshops: Free and paid workshops including Fabric Analyst in a Day, AI Transformation Workshop, Azure SQL Modernisation Workshop, and other training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Coeo delivers end-to-end data transformation services exclusively on the Microsoft data platform, combining five consultancy practices (Data & AI Strategy, Database Modernisation, Data Engineering, Analytics, and Artificial Intelligence) with recurring managed services for databases, data platforms, and AI workloads. Service delivery is enabled by proprietary IP — the Fortis project methodology, Velox analytics accelerator, and Coeo Portal — and spans strategy, implementation, migration, and 24/7 operational support for Azure, SQL Server, Power BI, Microsoft Fabric, and Databricks environments.

Product overview

Coeo is a Microsoft Data and AI Solutions Partner offering end-to-end data transformation services. The portfolio is organized around five consultancy specialisms (Data & AI Strategy, Database Modernisation, Data Engineering, Analytics, and Artificial Intelligence) backed by three managed service offerings (Managed Database Service, Managed Data & Insights, and Managed AI Service). Core methodologies include the Fortis delivery framework, the Velox analytics accelerator, and the Portal client monitoring tool. All services are Microsoft-exclusive, focused on Azure, SQL Server, Power BI, Fabric, and Databricks ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• Fortis: Coeo's robust methodology for project delivery that enables collaborative and iterative delivery to meet clients' evolving needs.
• Velox
• Portal
• Data & AI Academy
• Coeo Neurodiversity Employee Resource Group (ERG)

Products and services

• Data & AI Strategy Strategic consulting service helping organisations define a data vision, build data culture, and align data investments with measurable business outcomes; includes data governance for trust, control, and accountability across the data estate.
• Database Modernisation Migration and modernisation service for SQL Server estates to Azure cloud platforms including Azure SQL, Managed Instance, and Azure VMs; includes SQL Server Migration Assessment and SQL Health Check.
• Data Engineering Design and delivery of modern data platforms using Microsoft Fabric, Azure Databricks, and SQL technologies; includes data lakehouse architectures, ingestion pipelines, transformation, modelling, and orchestration, plus Fabric Health Check and Databricks Health Check.
• Analytics Analytics consulting built on Power BI in Microsoft Fabric and Databricks; includes executive dashboards, advanced modelling, self-service reporting, SSRS migration to Power BI, and Power BI Premium to Fabric migration.
• Artificial Intelligence AI and machine learning services including AI Transformation Workshop, AI Incubator, and Custom Deployment; covers generative AI accelerator, LLM/GPT integration, intelligent automation, and responsible AI implementation.
• Managed Database Service Managed database support for Microsoft SQL Server and open-source databases (PostgreSQL, MySQL, MariaDB); includes 24/7 monitoring, patching, root cause analysis, cost optimisation, and an unlimited 'All You Can Eat' support model on a fixed monthly subscription.
• Managed Data & Insights Managed service for data platforms built with Microsoft Fabric, Databricks, Azure Synapse, and Power BI; includes proactive monitoring, cost optimisation, performance tuning, and an enhancement backlog aligned to business goals.
• Managed AI Service Managed AI services delivered at three tiered levels — Silver (monitoring), Gold (management), and Platinum (optimisation); covers AI system monitoring, safety configuration, drift detection, and responsible AI governance.
• Azure Managed Service Comprehensive Azure cloud managed services for Azure SQL, Managed Instance, and Azure Virtual Machines; includes 24/7 monitoring, proactive maintenance, cost optimisation, and hybrid environment support.

Quantifiable outcome

• Reduced data runtime from 5.5 hours to 2.5 hours with over £20k annual savings (Cornerstone)
• +4 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft-exclusive strategic technology partner. Coeo is a Microsoft Data & AI Solutions Partner, Microsoft Fabric Featured Partner, and holds Microsoft Advanced Specializations in AI & Machine Learning, Analytics, and Infra & Database Migration. Deep integration with Microsoft Azure, SQL Server, Power BI, Microsoft Fabric, Azure Databricks, and Azure AI/OpenAI technologies.
• DatabrickscoreTechnology or IntegrationTechnology partner for Databricks on Microsoft Azure. Supports customers integrating Databricks technology into their modern analytics strategy and platform. Coeo helps organisations leverage Databricks for unified data analytics and machine learning capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avanade: Joint Accenture/Microsoft venture and the largest pure-play Microsoft technology services firm globally. Most directly comparable peer to Coeo given shared Microsoft-exclusive positioning and overlapping data/AI service lines, but operates at materially greater scale and global reach.
• Xtravirt: UK-based Microsoft cloud and data platform specialist offering consulting and managed services around Azure, SQL, and Power BI. Comparable UK Microsoft-only positioning and managed services offering.
• Adatis: UK-based Microsoft data and AI boutique consultancy with deep specialisation in Azure, Power BI, Synapse, and Microsoft Fabric. Closest head-to-head competitor in UK mid-market data/AI engagements.
• Slalom: Global consulting firm with a strong Microsoft practice covering Azure data platforms, Fabric, and AI. Comparable business model — modern, regional consulting delivery with deep Microsoft alliance partnership — though operating at much larger scale.
• Advancing Analytics: UK Microsoft Fabric, Azure Synapse and Databricks partner specialising in data engineering and AI implementations. Competes directly with Coeo for Fabric-led modernisation engagements in the UK mid-market.

Broad incumbents

• Cognizant: Global IT services provider with Microsoft Azure, data engineering, and AI/ML offerings. Competes on enterprise data modernisation and managed services, with broader portfolio beyond Microsoft.
• Accenture: Largest global IT services firm and 50% owner of Avanade. Sets competitive pricing on large Microsoft data and AI transformation deals and represents the upper bound of the competitive set Coeo faces in the enterprise market.
• Capgemini: Global IT services firm with a significant Microsoft practice spanning data, AI, and cloud transformation. Competes with Coeo on larger transformation deals while offering overlapping Azure data engineering capabilities.
• Hitachi Vantara: Hitachi's data and analytics subsidiary; Coeo's COO Mark Hill previously led analytics there. Competes in data engineering, analytics, and AI services with deeper enterprise reach but broader-vendor positioning.
• TCS: Global IT services and consulting firm with established Microsoft partnership and broad data/AI/analytics practice. Competes with Coeo on enterprise-scale modernisation and managed services engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoeoLtd
• YouTubeyoutube.com/@coeoltd3595
• Facebookfacebook.com/coeoltd
• LinkedInlinkedin.com/company/coeo-ltd
• Instagraminstagram.com/coeoltd/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coeo