Redgate Software

What Redgate Software does

Redgate Software is a Cambridge, UK-based privately held software company founded in 1999 that builds a comprehensive Database DevOps platform used by 92% of Fortune 100 companies and over 200,000 data professionals worldwide. Its product portfolio spans the full database lifecycle, including Flyway for database migration and deployment automation, Redgate Monitor for multi-platform performance monitoring, SQL Toolbelt Essentials for SQL Server workflows, Redgate Test Data Manager for PII-masked test data provisioning, SQL Prompt for AI-assisted SQL code authoring, and Redgate Data Modeler, alongside a broader suite of comparison, version control, and .NET developer tools.

The company's technology supports SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB environments, with native integrations into SSMS, Visual Studio, Microsoft Fabric, Azure SQL Database, GitHub Actions, and AWS-hosted services (including eu-west-1 for SaaS and LLM workloads). AI capabilities are layered into SQL Prompt (Fix SQL, Optimize SQL, AI code completion) and Redgate Monitor SaaS (AI query analysis), with a "Redgate Assistant" in development.

Redgate operates a hybrid GTM combining enterprise field sales (serving Fortune 100 accounts), a global channel and reseller network spanning EMEA, DACH, AMER, LATAM, and APAC, and product-led growth through free trials and open-source/community editions (notably Flyway community and the pgNow/pgCompare Community PostgreSQL tools). The business is monetized primarily via per-seat annual subscriptions and bundled enterprise licenses, with a sales motion anchored in large enterprises and mid-market customers in regulated industries such as financial services. Following a January 2026 strategic growth investment from Bregal Sagemount, which became majority shareholder, the company is positioned to accelerate its evolution from point database tools into a unified, AI-enabled platform.

Name

Redgate Software

Legal name

Red Gate Software Ltd

Website

https://red-gate.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Redgate Software is a Cambridge, UK-based Database DevOps platform provider serving 92% of Fortune 100 companies with tools for migration, monitoring, test data, and SQL development across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB.

Ownership category

akta.pro rank

Product category

Database DevOps Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAAAO

Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Database Management Systems (Relational & NoSQL)

SECONDARYHDAEAAAN

Database-as-a-Service (DBaaS) Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Database Management Systems (Relational & NoSQL)

SECONDARYHDAEABAD

Data Platform (Unified Data & Analytics) Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Data Warehousing, Lakehouse & Data Platforms

Keywords

• Database DevOps tools
• Database performance monitoring
• SQL Server management tools
• Test data management software
• Database migration automation

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Software Licenses: Annual and multi-year subscription licenses for database DevOps tools including SQL Prompt, Flyway Enterprise, Redgate Monitor, Redgate Test Data Manager, and SQL Toolbelt Essentials. Per-user pricing for tools like SQL Prompt with tiered licensing based on number of users.
2. Per-Seat Licensing: SQL Prompt sold on per-user license basis with tiered pricing: 1-4 users, 5-9 users, 10-19 users, and 20+ users (contact for quote). Annual subscription billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Redgate Software develops and sells a suite of Database DevOps software tools that help organizations deploy, monitor, develop, and manage databases across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB. Core offerings include Flyway for database migration and deployment automation, Redgate Monitor for multi-platform performance monitoring, Redgate Test Data Manager for PII-masked test data provisioning, and SQL Toolbelt Essentials bundling essential SQL Server development tools. The company also offers SQL productivity tools, data modeling, schema comparison, source control, and .NET development utilities.

Product overview

Redgate Software provides a comprehensive Database DevOps platform offering tools for database deployment, monitoring, development, and test data management across SQL Server, Oracle, PostgreSQL, MySQL, and MongoDB. The core products include Redgate Flyway (database migration and deployment), Redgate Monitor (multi-platform performance monitoring), Redgate Test Data Manager (test data provisioning with PII masking), and SQL Toolbelt Essentials (bundled workflow solution). Additional products span SQL code productivity (SQL Prompt), data modeling (Redgate Data Modeler), comparison tools (SQL Compare, SQL Data Compare), version control (SQL Source Control, Source Control for Oracle), and .NET development tools (.NET Reflector, ANTS Profilers, SmartAssembly). The portfolio also includes acquired products DB-Engines (database rankings) and free community tools (pgNow Community, pgCompare Community) for PostgreSQL environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Redgate Flyway Database migration and deployment automation tool that brings stability and speed to database deployments through version-controlled SQL scripts and automated deployment pipelines, supporting cross-platform database DevOps.
• Redgate Monitor SaaS Fully managed cloud-based database performance monitoring service supporting SQL Server, PostgreSQL, Oracle, MySQL, and MongoDB environments, providing real-time monitoring, alerts, diagnostics, and AI query analysis.
• Redgate Test Data Manager Reliable and secure test data provisioning solution with PII masking and CI/CD integration, designed to produce audit-ready test data for database testing workflows.
• SQL Toolbelt Essentials Bundled workflow solution for SQL Server database teams including SQL Compare, SQL Data Compare, SQL Source Control, SQL Prompt, SQL Test, and other essential database development and deployment tools, offered at a discounted rate compared to individual purchases.
• SQL Prompt SQL code writing, formatting, analysis, and refactoring tool integrated with SSMS and Visual Studio. Includes AI-powered features (Fix SQL, Optimize SQL, AI code completion) for natural language SQL generation and query optimization. Sold on per-user annual subscription basis with tiered pricing.
• Redgate Data Modeler Data modeling tool supporting multiple database platforms to help organizations manage database complexity and improve development efficiency, launched following the acquisition of Vertabelo Data Modeler.
• .NET Developer Bundle Bundle of .NET development tools including .NET Reflector, ANTS Performance Profiler, ANTS Memory Profiler, and SmartAssembly for .NET application development and debugging.
• .NET Reflector .NET decompilation tool for reverse engineering .NET assemblies, useful for debugging, understanding legacy code, and exploring third-party libraries.
• Redgate pgNow (Community) Free PostgreSQL performance monitoring and management tool launched as a community edition in July 2025 to extend Redgate's multi-database support.
• Flyway Pipelines Cloud-based deployment visibility service for Flyway providing centralized tracking of database deployments across projects and offering CI/CD pipeline integration.

Quantifiable outcome

• 70-80% DBA team time freed up
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and gold.

• GitHubcoreTechnology or Integration · 23 March 2026Launched official Redgate Flyway GitHub Actions on GitHub Marketplace, enabling database changes to integrate with application CI/CD pipelines through verified GitHub Actions.
• DB-EnginescoreStrategic or Co-development Partner · 21 May 2024Acquisition of DB-Engines, a provider of database industry data and market rankings, completed on May 21, 2024. The acquisition aims to enhance Redgate's offerings with industry insights and data-driven resources for the database community.
• Blue Turtle TechnologiescoreChannel Partner/ Reseller/ DistributorExclusive partner and sole distributor for Redgate products in South Africa. Provides solutions for agile development adoption, data security, and digital service delivery.
• Masterminds GroupgoldImplementation/ SI/ Consulting PartnerGold partner operating globally with established teams in Netherlands, UK, Germany, Portugal, and Sweden. Specializes in Data, Analytics, and DevOps domains.
• CYBERTEC PostgreSQL InternationalgoldImplementation/ SI/ Consulting PartnerGold partner and one of the first companies worldwide specializing in PostgreSQL support and consulting. Offers Kubernetes/OpenShift automation and Oracle to PostgreSQL migration toolchains.
• CoeocoreImplementation/ SI/ Consulting PartnerEurope's number one data platform specialist. Provides strategy, consultancy, and support for Microsoft data and analytics technologies.
• Morph iTgoldImplementation/ SI/ Consulting PartnerGold partner led by dual Microsoft MVP Hamish Watson specializing in DevOps, AI, and data platforms. Helps organizations deliver business value through cloud-aware CI/CD and database delivery automation.
• AWS (Amazon Web Services)coreTechnology or IntegrationInfrastructure hosting partner. AWS used for Redgate Monitor SaaS preview, Flyway Service, Redgate Data Modeler, and AI features including SQL Prompt AI and Redgate Monitor AI query analysis.
• Microsoft Entra IDcoreTechnology or IntegrationEntra ID MFA authentication integration for Azure SQL Database connectivity. SQL Prompt and other tools now use dedicated Redgate SQL Toolbelt Entra ID application for authentication.
• VertabelocoreTechnology or IntegrationAcquisition of Vertabelo Data Modeler leading to the launch of Redgate Data Modeler for multi-platform data modeling capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liquibase: Liquibase is the closest direct competitor to Redgate Flyway in the database schema change and migration automation category. Both provide version-controlled database deployment with open source and enterprise editions serving similar DevOps pipelines.
• Devart (dbForge): Devart's dbForge Studio and SQL Server tools directly compete with Redgate's SQL Compare, SQL Prompt, and SQL Toolbelt for database development productivity. Both serve developers and DBAs with IDE-integrated comparison and schema management.
• Quest Software: Quest's Toad product line directly competes with Redgate's SQL Server productivity tools (SQL Prompt, SQL Compare). Both vendors sell database development, administration, and monitoring software to enterprise database teams with similar per-seat and subscription pricing.
• SolarWinds Database Performance Monitor: SolarWinds' database monitoring portfolio (DPA, SQL Sentry) competes with Redgate Monitor for multi-platform database observability workloads. Both sell to enterprise DBAs monitoring SQL Server, Oracle, PostgreSQL, and MySQL estates.
• IDERA: IDERA offers SQL Diagnostic Manager, SQL Safe Backup, and database comparison tools that overlap with Redgate Monitor, SQL Backup, and SQL Compare. Both target enterprise DBAs managing heterogeneous database estates with similar lifecycle management use cases.
• DBmaestro: DBmaestro is a database DevOps platform focused on release automation and CI/CD for databases, directly overlapping with Redgate Flyway's enterprise positioning. Both compete in database change management and DevOps integration.

Broad incumbents

• AWS Database Migration Service: AWS DMS, AWS Schema Conversion Tool, and RDS-provided tooling compete with Flyway and Redgate's migration products as part of a broader cloud data platform. AWS is also Redgate's infrastructure partner for Monitor SaaS, creating both competition and dependency.
• Microsoft (SSMS and Azure Data Studio): Microsoft bundles native database development, monitoring, and migration capabilities into SSMS, Azure Data Studio, and Azure Database Migration Service. These free or low-cost alternatives are the primary incumbent threat to Redgate's SQL Server-centric product portfolio.

Emerging players

• DBeaver: DBeaver is a popular open source multi-database administration tool that overlaps with Redgate's database productivity and comparison tools. While DBeaver is primarily free, its enterprise editions and plugin ecosystem represent a lower-cost alternative for parts of the SQL Toolbelt footprint.
• Datical: Datical (now part of Perforce) provides database release automation that competes with Flyway in the enterprise DevOps segment. Both target regulated industries with audit and compliance requirements for database change management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redgate
• YouTubeyoutube.com/user/RedGateVideos
• LinkedInlinkedin.com/company/red-gate-software

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redgate Software