What Mediarte does

Mediarte is a Colombian hair restoration clinic network operating as MEDIARTE MEDICAL CENTER S.A.S, headquartered in Bogotá with 20+ locations across 13+ Colombian cities plus international operations in Mexico City and Panama City. Founded around 2014, the company specializes exclusively in hair transplantation using the Follicular Unit Extraction (FUE) technique with micromotor extraction and CHOI pen implanter technology, augmented by a proprietary block implantation method that processes follicles in 1,000-unit batches to improve survival rates. Core services include FUE hair transplants, beard transplants, eyebrow transplants, and biocompatible fiber (Biofibra) implants for donor-deficient patients, complemented by add-on therapies such as Hair Mesotherapy, Low-Level Laser Therapy (LLLT), Platelet-Rich Plasma (PRP), and comprehensive alopecia areata treatment programs. The company serves individual consumer patients, primarily men with androgenetic alopecia, with secondary segments in women, beard-enhancement seekers, and patients with autoimmune hair loss. Mediarte is certified under Colombia's Resolution 3100 of 2019 healthcare habilitation standards and uses only INVIMA-approved products.

The business model is a direct-to-consumer elective medical services operation with pay-as-you-go unit pricing of $7,000 COP per follicular unit (with 50% discount beyond 2,000 units), an online deposit system ($500,000 COP) for remote booking, and free initial consultations. Pricing is all-inclusive, covering medical fees, supplies, prophylactic medications, post-operative controls, and one capillary therapy session. Mediarte differentiates through a written guarantee committing to repopulation of 20% of implanted units if initial results are not achieved, a claimed 98% patient recommendation rate, and >95% effectiveness rate. Go-to-market is multi-channel: social media, YouTube educational content, a content-rich website with online booking, WhatsApp-driven conversion, and earned media coverage in major Colombian outlets (Forbes, Semana, El Tiempo). Customer acquisition leverages public-figure testimonials from TV presenters and musicians, and the company operates without disclosed external venture capital or private equity backing—the Mexico expansion was funded by a US$1 million investment from a Colombian entrepreneur.

Name

Mediarte

Legal name

MEDIARTE MEDICAL CENTER S.A.S

Website

https://mediarte.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediarte is the largest Colombian hair transplant clinic chain, operating 20+ locations across Colombia plus Mexico and Panama, providing FUE hair restoration, beard and eyebrow transplants, and complementary hair therapies to individual consumer patients.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hair Transplantation Procedures: One-time surgical procedure fees based on number of follicular units transplanted. Base price of $7,000 COP per unit for first 2,000 units, with 50% discount for additional units.
2. Complementary Therapies: Additional revenue from hair therapies including Mesotherapy Capilar, Plasma Rico en Plaquetas (PRP), and LLLT Laser Therapy offered as post-procedure treatments and standalone services
3. Beard and Eyebrow Transplants: Specialized transplantation procedures for beard and eyebrows using FUE technique, priced similarly to hair transplant with lower average total due to fewer units required

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mediarte is a multi-city hair clinic network performing Follicular Unit Extraction (FUE) hair transplantation for the scalp, beard, and eyebrows, plus biocompatible fiber (Biofibra) implants and complementary therapies such as PRP, mesotherapy, and LLLT laser. Procedures are priced per follicular unit ($7,000 COP up to 2,000 units; 50% discount beyond) and include medical fees, supplies, post-operative controls, and a written result guarantee.

Product overview

Mediarte is a hair clinic offering surgical and non-surgical hair restoration services, primarily using the FUE (Follicular Unit Extraction) technique. The core offerings include hair transplant (Implante Capilar F.U.E.), beard transplant, eyebrow transplant, and biocompatible fiber implants for patients without sufficient donor hair. These surgical services are complemented by therapeutic add-on treatments including Hair Mesotherapy, Low-Level Laser Therapy (LLLT), and Platelet-Rich Plasma (PRP) therapy, as well as specialized treatments for alopecia areata. The company operates multiple locations across Colombia with international presence in Mexico and Panama.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Transplant with FUE Technique (Implante Capilar F.U.E.) Surgical hair transplant using Follicular Unit Extraction (FUE) technique: individual follicles are extracted from the donor area and implanted in balding regions under local anesthesia. No-scalpel, no-suture, no-scar procedure with rapid recovery, performed on men and women with androgenetic or other forms of alopecia. Priced per follicular unit ($7,000 COP up to 2,000 units, 50% discount thereafter) and includes a written result guarantee.
• Beard Transplant (Trasplante de Barba) Beard transplant using the FUE technique: follicles are extracted from the donor area and implanted into the beard region to improve density, fill patchy areas, or create a full beard from scratch. Targeted at men seeking beard enhancement or scar coverage.
• Eyebrow Transplant (Trasplante de Cejas) Eyebrow transplant using the FUE technique: follicles are transplanted from the donor area to the eyebrows to restore density and shape. Indicated for men and women with thinning or absent eyebrows from over-plucking, alopecia areata, or other causes.
• Biocompatible Fiber Hair Implant (Implante con Fibras Biocompatibles – Biofibra)
• Hair Mesotherapy (Mesoterapia Capilar) Microinjection treatment that delivers customized nutrient mixtures of vitamins, minerals, amino acids, and medications directly into the scalp to nourish and revitalize hair follicles. Offered both as a post-transplant treatment and a standalone service for early-stage hair loss.
• Low-Level Laser Therapy (Terapia Láser LLLT) Non-invasive treatment using low-power laser light to stimulate blood circulation and revitalize dormant hair follicles. Sessions last 15-30 minutes with no recovery time, and the therapy is used for early hair loss and as a post-transplant support.
• Platelet-Rich Plasma Therapy (Plasma Rico en Plaquetas – PRP) Treatment that uses the patient's own blood plasma rich in platelets and growth factors. The plasma is centrifuged and injected into the scalp to stimulate inactive follicles and improve hair quality, used as a standalone therapy or to support transplant results.
• Alopecia Areata Treatment Program (Tratamiento para Alopecia Areata) Comprehensive multi-modality treatment program for alopecia areata, an autoimmune condition causing patchy hair loss. Combines mesotherapy with triamcinolone, vitamin mesotherapy, PRP therapy, high-frequency laser therapy, and personalized oral and topical medications. Designed for patients who are not candidates for surgical transplant.

Quantifiable outcome

• 98% patient recommendation rate
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fundación ManzulminorOthersSocial responsibility partnership supporting children from vulnerable sectors in Soacha. Mediarte participates in corporate social responsibility initiatives through this foundation collaboration.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bosley: Bosley is the largest US-based hair restoration chain with 70+ locations offering FUE, FUT, and complementary therapies. It is the closest direct peer in business model — multi-clinic chain, FUE-led, mixed surgical and non-surgical offerings — and a useful benchmark for Mediarte's international expansion potential.
• HairClub: HairClub is a long-established North American hair-restoration chain providing surgical hair restoration, non-surgical solutions, and ongoing therapy programs. Its multi-decade experience operating a chain with bundled, recurring service relationships closely mirrors Mediarte's mix of transplants plus complementary therapies.
• MAXIM Hair Restoration: MAXIM operates a multi-location hair-transplant network in the US and internationally with a strong medical-tourism focus. Comparable to Mediarte in leveraging international patient flows and a clinic-network model around FUE and similar surgical techniques.
• Vinci Hair Clinic: Vinci Hair Clinic is an international hair-restoration chain with clinics across Europe, the Middle East, and Latin America offering FUE, FUT, scalp micropigmentation, and PRP. Closely comparable to Mediarte's multi-country chain strategy and service mix, including beard and eyebrow restoration.
• Advanced Hair Studio: Advanced Hair Studio is a global hair-restoration chain with locations in Australia, the US, Europe, and Asia offering surgical and non-surgical solutions. Its multi-region clinic model and emphasis on ongoing therapy programs parallel Mediarte's clinic-plus-complementary-therapy approach.
• Vera Clinic: Vera Clinic is a leading Istanbul-based hair-transplant clinic serving a global medical-tourism patient base with FUE and DHI techniques. Comparable in its FUE specialization, premium positioning, and international patient acquisition — useful for sizing the addressable patient pool Mediarte could capture regionally.
• Alvi Armani: Alvi Armani is an international FUE-focused hair-restoration brand with clinics in the US, Canada, and Europe. Comparable in its FUE-only positioning, premium branding, and use of proprietary techniques to differentiate from generic hair-transplant providers.
• Smile Hair Clinic: Smile Hair Clinic is a high-volume Turkish hair-transplant clinic that has built a strong medical-tourism brand around FUE and DHI. Comparable in its specialization, branded patient experience, and reliance on digital marketing to attract international patients.
• Dr. Serkan Aygın Clinic: Dr. Serkan Aygın is a well-known Istanbul-based FUE hair-transplant clinic serving an international patient base. Comparable as a single-brand, surgeon-led FUE specialist and a key reference point for medical-tourism pricing and patient-flow dynamics Mediarte could tap in Latin America.
• CapilClinic: CapilClinic is an international hair-transplant chain with clinics in Turkey, Spain, and Latin America offering FUE, DHI, and complementary treatments. Its existing presence in Spanish-speaking markets makes it a particularly relevant competitor as Mediarte expands beyond Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYD8EmoYOwQwk35FzT6dbfA
• Facebookfacebook.com/Mediarte.Medical.Center
• LinkedInco.linkedin.com/company/mediarte-medical-center-sas
• Instagraminstagram.com/mediarte.implante.capilar/?hl=es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediarte