Fableborne

What Fableborne does

Fableborne is a free-to-play mobile ARPG x Strategy game developed and operated by Pixion Games Limited, a privately held company incorporated in England and Wales with its registered office in London. The game combines strategic deck-building on defense with fast-paced action role-playing game (ARPG) raiding on attack in an asynchronous player-versus-player (PvP) format positioned as "Diablo meets Clash Royale." Players defend castle walls in the Shatterlands setting while raiding enemy kingdoms, competing in short, snackable sessions designed for mobile-first accessibility on iOS and Android devices.

The product is built around a Web3-enabled economy through a core strategic partnership with Power Protocol, which provides blockchain integration and a staking mechanism accessible via staking.powerprotocol.xyz. Surrounding the core game, Fableborne has launched a Fableborne Forge creator platform for community-driven content, fan art, and asset design (with a Creator Affiliate Program listed as coming soon), and a standalone web shop at shop.fableborne.com for exclusive offers and additional content such as skins, episodes, and seasons. Authentication supports Apple, Google, X (Twitter), and digital wallet sign-in, and distribution runs through the Apple App Store and Google Play.

Monetization is structured as free-to-play base content with optional in-app purchases for Additional Content (custom skins, wearables, episodes, game assets), with billing handled by the app stores. Pixion Games is backed by a roster of ten investors spanning gaming and Web3 venture capital — Eldridge, Shima Capital, Mechanism Capital, Merit Circle, GSR, Zee Prime, Blizzard, ReadyPlayerDAO, Avalaunch, and VGC — and the title was recognized at the Gam3 Awards 2024. The company was founded by Kam Punia, who serves as Founder & CEO.

Name

Fableborne

Legal name

Pixion Games Limited

Website

https://fableborne.com

Company type

Private

Operating status

Operating

Short description

Fableborne, developed by Pixion Games, is a free-to-play mobile game combining strategic deck-building defense with fast-paced ARPG raiding in async PvP combat, featuring Web3 blockchain integration through Power Protocol for competitive mobile and Web3 gaming audiences.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)

akta.pro secondary industries

GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

Keywords

• Mobile action RPG
• Web3 gaming
• Async PvP combat
• Deck building strategy
• Free-to-play games

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-Game Purchases (Additional Content): F2P model with in-game purchases for Additional Content such as episodes, seasons, custom skins, wearables, and game assets. Players can purchase through the app store with billing handled by Apple App Store or Google Play. Additional Content cannot be redeemed for money and is non-transferable.
2. Virtual Goods Shop: Digital shop for exclusive offers and virtual goods accessible at shop.fableborne.com. The EULA explicitly states that Additional Content purchased cannot be redeemed for money or other consideration.
3. Creator Affiliate Program: Creator Affiliate Program (coming soon) where creators can earn rewards and income by promoting Fableborne, participating in special events, and bringing new players into the game.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fableborne is a free-to-play mobile ARPG x Strategy game that fuses strategic deck building on defense with fast-paced, high-intensity ARPG raiding on attack in async PvP combat. Players defend castle walls and raid enemy kingdoms in the "Shatterlands" setting, competing for in-game rewards. The game is Web3-enabled through a partnership with Power Protocol, which integrates blockchain-based ownership and staking mechanics into the player experience.

Product overview

Fableborne is a single game product developed by Pixion Games, a mobile-first free-to-play ARPG x Strategy game. The core Fableborne game combines strategic deck building for base defense with fast-paced ARPG raiding mechanics in async PvP combat. The ecosystem includes Fableborne Forge, a community creator program for content creation and asset design; the Fableborne Shop for in-game purchases; and the Power Protocol partnership for blockchain/web3 integration. The game is built around community participation and a free-to-play economy.

Differentiator

Problem solved

Functional benefit

Brands

• Fableborne Forge: Community platform for content creators to produce videos, fan art, game assets, and participate in creator challenges with rewards.

Products and services

• Fableborne A free-to-play mobile game where players defend their castle walls via strategic deck building and raid enemy kingdoms via fast-paced ARPG action in async PvP combat, competing in the Shatterlands for in-game rewards. Targeted at individual mobile gamers who want short, snackable competitive sessions with mastery depth.
• Fableborne Forge A community creator program that enables players to produce video content, fan art, game assets, and skins, participate in creator challenges and competitions, access workshops and educational resources, and earn rewards through an affiliate program. Targeted at gaming content creators and community members.

Quantifiable outcome

• Free-to-play economy where every player has the opportunity to succeed regardless of purchases made

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Yield Guild Games (YGG)minorStrategic or Co-development Partner · 22 November 2024YGG partnered with Gam3 Awards 2024 where Fableborne was featured. YGG is a prominent Web3 gaming guild and investment organization.
• Power ProtocolcoreTechnology or IntegrationStrategic partnership for Web3/blockchain technology integration. Through Power Protocol, Fableborne unlocks greater possibilities and experiences for players, designed to evolve with the community. Includes staking functionality through staking.powerprotocol.xyz.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gods Unchained (Immutable): Web3 trading card game with NFT card ownership and strategic PvP. Comparable as a strategy-driven async PvP Web3 game with blockchain asset integration.
• Illuvium: Web3 open-world ARPG with NFT creature collection and PvP. Comparable as a high-fidelity ARPG targeting both Web3-native and traditional gamers.
• League of Kingdoms: Web3 MMO strategy game with kingdom building and PvP. Comparable as a kingdom-defense/raid mechanic title with tokenized assets and Web3 economy.
• Axie Infinity (Sky Mavis): Pioneer Web3 play-to-earn mobile game with creature-collection and PvP battling. Most direct comparable as a Web3-native mobile title with tokenized economy and async competitive play.
• Big Time Studios: Web3 ARPG with cooperative dungeons and player-owned NFT items. Closely comparable to Fableborne's ARPG combat + blockchain ownership thesis.

Broad incumbents

• Sorare: Web3 gaming platform with NFT-driven ownership and competitive gameplay. Comparable as a more established Web3 gaming success case demonstrating the asset-ownership model in mainstream-adjacent genres.
• Diablo Immortal (Blizzard): Mobile ARPG with real-time combat and F2P in-app purchases. Comparable as the ARPG-side reference for Fableborne's raiding mechanics on a mobile-first platform.
• Clash Royale (Supercell): Genre-defining mobile async PvP game with deck building and base attack mechanics. Fableborne explicitly positions its defense/raid loop as 'Clash Royale meets Diablo'.

Emerging players

• Ember Sword: Web3 MMORPG with player-owned economies and PvP combat. Comparable as an emerging Web3-native competitive title targeting overlapping gamer demographics.
• Crypto Unicorns (Laguna Games): Web3 mobile-first game with NFT-driven farming and competitive play. Comparable as a mobile-first Web3 game with a creator/community-oriented growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fableborne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fableborne