Alzheimer's Family Center

Name

Alzheimer's Family Center

Legal name

Alzheimer's Family Services Center

Website

https://afscenter.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adult Day Health Care / Memory Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

akta.pro secondary industries

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Dementia day care
• Adult day health care
• Memory care services
• Caregiver support services
• Behavioral health services

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Service Fees and Insurance Reimbursement: Adult day health care services billed to Medicare, commercial insurance plans, and VA. Services include daily attendance with therapy, activities, nursing oversight, meals, and transportation.
2. Charitable Donations and Grants: Over 60% of revenues come from charitable giving and grant funding sources. Includes individual donations, corporate sponsorships, and foundation grants. 86 cents of every dollar donated goes directly to programs and services.
3. Campaign Fundraising: Annual campaigns such as Gift of Time campaign that raised $65,000 to fund scholarships for caregivers. Board members contribute matching funds.
4. Caregiver Counseling Services: Individual and family therapy sessions covered by Medicare and contracted insurance providers. Out of pocket and scholarship options available for those without coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Alzheimer's Family Center operates a 20,000-square-foot dementia-specific adult day health care facility in Huntington Beach, CA, providing daily therapeutic programming, nursing oversight, physical therapy, cognitive stimulation, and socialization for individuals with Alzheimer's and related dementias. It complements this core offering with outpatient mental health counseling (Equilibrium™ Mental Health Services delivered via Zoom), a hospital-based dual-diagnosis intensive outpatient program (Mind & Memory Program at Mission Hospital), caregiver counseling and support groups, and remote care services.

Product overview

Alzheimer's Family Center operates as a dementia-specific adult day health care facility offering a comprehensive suite of programs. The core offering is Adult Day Health Care services, supplemented by specialized mental health programs including Equilibrium™ Mental Health Services (individual and group therapy via Zoom) and the Mind & Memory Program at Mission Hospital (for patients with dual diagnosis of dementia and mental health conditions). Caregiver support is provided through free counseling and support groups. The center also incorporates innovative technology through Robin the Robot, a therapeutic autonomous robot that provides cognitive stimulation and companionship. Additional offerings include educational programs like the Mind Booster Series and fundraising initiatives like the Gift of Time Campaign for scholarships.

Differentiator

Problem solved

Functional benefit

Brands

• Equilibrium™ Mental Health Services: Outpatient mental health services providing one-on-one counseling and group therapy sessions via Zoom video conferencing for adults overcoming symptoms of depression, grief, anxiety, and effects of memory loss.
• Mind & Memory Program (MMP)
• Center Without Walls

Products and services

• Adult Day Health Care Daily dementia-specific adult day health care at AFC's 20,000-square-foot Huntington Beach facility, including brain-engaging activities, physical therapy, nursing oversight, fall prevention, meals, and transportation for patients with memory loss.
• Equilibrium™ Mental Health Services Outpatient mental health services for adults delivered through one-on-one counseling and group therapy sessions via Zoom, specializing in depression, grief, anxiety, memory loss effects, and social isolation.
• Mind & Memory Program at Mission Intensive Outpatient Program at Mission Hospital's Mission Viejo campus for individuals with memory concerns and co-occurring mental health issues such as dementia with depression, PTSD, or bipolar disorder.
• Alzheimer's Caregiver Counseling Therapy sessions for caregivers of loved ones with dementia, providing tools to handle stress, emotional support, and coping strategies through licensed therapists via in-person or Zoom sessions, covered by Medicare and contracted insurance.
• Caregiver Support Groups Free caregiver support groups held on the second and fourth Wednesday of each month, facilitated by Masters-level clinicians to share experiences and problem-solve caregiving challenges.
• Center Without Walls Remote Care Program Remote care program delivering services to dementia patients at home, including care packages, nursing assessments, and counseling during periods when in-person attendance is not possible.
• Mind Booster Series Research-based educational series providing a proactive approach to understanding causes and risk factors of memory loss, offered as a paid program at $25 per person.

Quantifiable outcome

• 47% reduction in falls for patients within first six months of attending Adult Day Health Care
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hoag Hospital (Hoag Memorial Hospital Presbyterian)coreStrategic or Co-development PartnerAlzheimer's Family Center's tie to Hoag Hospital spans over three decades. In 1999, the hospital joined AFC to create a 20,000-square-foot dementia-specific center. AFC is affiliated with the Pickup Family Neurosciences Institute at Hoag. Hoag granted AFC a $100,000 one-year grant to help address transportation needs of senior patients. Dr. Aaron Ritter from Hoag's Pickup Family Neurosciences Institute serves on AFC's Board of Directors.
• Caregiver Resource Center of Orange CountycoreStrategic or Co-development PartnerTrusted partner since 1989 for Orange County families coping with the physical, emotional, and financial responsibilities of caregiving. Services provided free of charge funded through grants from California Department of Aging and CARES Act. AFC and CRC have been community partners across several decades.
• Mission Hospital (Providence Saint Joseph Health)coreStrategic or Co-development PartnerMind & Memory Program (MMP) is a partnership between AFC and Mission Hospital, located on the Mission Viejo campus. MMP is the first of its kind in the nation for patients with both memory concerns and accompanying mental health issues. Dr. Cheryl Alvarez serves as Program Director. The program was named 2019 Program of the Year by AABH.
• Cal OptimacoreStrategic or Co-development PartnerCal Optima is a partner providing health coverage for Orange County residents. AFC has maintained positive working relationships with Cal Optima. AFC received the Cal OPTIMA Circle of Care Award in December 2015 for excellence in delivering accessible and high-quality health care services to Cal OPTIMA members.
• Alzheimer's Foundation of AmericacoreStrategic or Co-development PartnerGrants AFC the 'Dementia Program of Distinction' certification (formerly Excellence in Care) for meeting rigorous national standards for dementia care settings. AFC is one of only six facilities in California and the only adult day service center in Orange County to hold this designation.
• Alzheimer's AssociationminorStrategic or Co-development PartnerAlzheimer's Association facilitates support groups at AFC locations, providing caregiver support groups on the second and fourth Wednesday of each month.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alzheimer's Association: National nonprofit leader in dementia advocacy, research funding, and caregiver support services. While broader in scope and primarily an advocacy organization, it provides caregiver support groups and care consultations that overlap directly with AFC's caregiver-facing services.
• Alzheimer's Foundation of America: National organization that grants the Dementia Program of Distinction certification AFC holds. Directly comparable as a national dementia-services and caregiver-support nonprofit serving overlapping patient and family populations through similar programs.
• InnovAge Holding Corp. Public PACE (Program of All-Inclusive Care for the Elderly) provider operating adult day health centers integrated with medical and social services for elderly Medicare/Medicaid beneficiaries. Comparable as a facility-based adult day health care operator for frail elderly, though at much greater scale and with a different payer model.
• A Place for Mom: Largest senior care advisory and referral marketplace in North America, connecting families with memory care, assisted living, and home care providers. Comparable as a referral funnel and senior-care navigator serving the same dementia caregiver customer base that AFC depends on for patient enrollment.

Direct peers

• Family Caregiver Alliance: National nonprofit providing caregiver counseling, support groups, and care navigation for families of individuals with dementia and other chronic conditions. Closely comparable to AFC's caregiver counseling, support group, and care coordination offerings.
• CaringKind (formerly Alzheimer's Association, NYC Chapter): Independent NYC-based nonprofit offering dementia-specific care consultation, support groups, education, and social work services for patients and families. Highly comparable in mission and service mix to AFC, differing mainly in regional scope and absence of facility-based adult day care.
• Benjamin Rose Institute on Aging: Cleveland-based nonprofit providing care management, mental health services, and caregiver support for older adults and people with dementia. Closely comparable in service breadth, nonprofit structure, and focus on dual-diagnosis psychosocial support.
• Help for Alzheimer's Families: National dementia-care program offering family caregiver support, education, and respite services. Comparable as a direct dementia caregiver support and education provider, with overlapping service lines around family counseling and respite.

Regional players

• Comfort Keepers: National in-home care franchise specializing in personal care, companionship, and dementia in-home support for seniors. Comparable in targeting dementia patients and family caregivers, but differs in delivering services in-home rather than through a facility-based adult day model.

Emerging players

• PACE (Program of All-Inclusive Care for the Elderly) Providers: Network of PACE programs (e.g., Brandman Centers for Senior Care, CalOptima PACE) that operate adult day health centers with medical and therapy services for nursing-home-eligible seniors. Comparable as facility-based adult day health care operators with similar patient populations, but with capitated Medicare/Medicaid funding rather than AFC's hybrid fee-for-service plus philanthropy model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AFSCenterHB
• Facebookfacebook.com/AlzFamilyServices
• Instagraminstagram.com/alzfamcenter

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer's Family Center