Alzheimer's Foundation of America

What Alzheimer's Foundation of America does

The Alzheimer's Foundation of America (AFA) is a national nonprofit 501(c)(3) organization founded in 2002 and headquartered in New York City, with additional offices in Amityville, NY and a community-classroom location in Manhattan. AFA provides support, services, and education to individuals, families, and caregivers affected by Alzheimer's disease and related dementias, and funds research toward treatments and a cure. The organization serves an addressable population of approximately 15 million Americans either living with Alzheimer's or acting as caregivers, segmented across family caregivers, healthcare professionals, individuals with memory concerns, and youth/young adults.

AFA's core offerings include a national toll-free helpline staffed by licensed social workers (7 days/week, 9am-9pm ET), an AI-powered Virtual Helpline Assistant ('Allison') providing 24/7 text-based automated support, free virtual memory screenings, the Alzheimer's & Dementia Online Academy offering CE-credit courses, the Educating Across America Tour delivering free caregiver conferences across all 50 states, the AFA Teal Room providing virtual and in-person therapeutic programming, and the National Memory Screening Program. The product portfolio also includes children's books ('Gardening with Grandma,' 'Dancing With Granddad'), caregiver aids (Picture Care Phone, Talking Clock, Pill Box), and youth programs (AFA Teens, AFA On Campus, Teen Alzheimer's Awareness Scholarship).

AFA's revenue model is multi-stream: tax-deductible donations and contributions from individuals, corporations, and foundations represent the primary funding source; professional education course fees ($20-$75 per course with some free offerings) provide a recurring fee stream; and e-commerce sales of educational materials and caregiver products ($3.99-$39.99) provide transactional revenue. Grant-making (e.g., $6,000 Project Lifesaver grants to law enforcement) and government partnerships (Clark County, Nevada for Light The World In Teal) supplement funding. Distribution occurs through a national toll-free helpline, a self-serve e-commerce storefront, an online learning platform, and direct community classes. AFA holds Charity Navigator's 4-star rating for 11 consecutive years, Candid Gold, Best in America certification, and is a Combined Federal Campaign partner.

Name

Alzheimer's Foundation of America

Legal name

Alzheimer's Foundation of America

Website

https://alzfdn.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

The Alzheimer's Foundation of America is a national 501(c)(3) nonprofit founded in 2002 that provides support, services, and education to individuals, families, and healthcare professionals affected by Alzheimer's disease and related dementias across the United States, funded primarily through donations, professional training fees, and product sales.

Ownership category

akta.pro rank

Product category

Dementia Care and Alzheimer's Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Voluntary Health Organizations (813212), Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Dementia Care Coordination & Care Planning (HSABAEAJ), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Dementia care services
• Alzheimer's support programs
• Caregiver education resources
• Memory screening services
• Nonprofit healthcare services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals, corporations, and foundations supporting AFA's mission to provide support, services, and education to families affected by Alzheimer's disease and fund research.
2. Professional Education Courses: Revenue from online professional training courses through the Alzheimer's & Dementia Online Academy, offering CE credits for social workers and healthcare professionals. Courses priced at $20-$75, with some free offerings.
3. Product Sales: E-commerce sales of educational materials, children's books about Alzheimer's, caregiver products, greeting cards, and novelty items through the AFA shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Alzheimer's Foundation of America is a national nonprofit 501(c)(3) organization that provides support, services, and education to individuals, families, and caregivers affected by Alzheimer's disease and related dementias. Its offerings include a national toll-free helpline staffed by licensed social workers, a 24/7 AI-powered virtual assistant, free virtual memory screenings, an online professional training academy with CE credits, a national educational tour, therapeutic community programs, and a shop selling caregiver aids and children's educational books.

Product overview

The Alzheimer's Foundation of America offers a unified suite of support services for individuals and families affected by Alzheimer's disease and related dementias. The core offerings include the AFA Helpline (staffed by licensed social workers), the Virtual Helpline Assistant Allison (AI-powered 24/7 chatbot), and the National Memory Screening Program (free virtual cognitive assessments). Educational services encompass the Alzheimer's & Dementia Online Academy with CE-credit courses and the Educating Across America Tour (traveling conferences). The AFA Teal Room provides both virtual daily activities and in-person community classes at the Manhattan Resource Center. For caregivers, The Apartment offers practical home modification guidance. The shop sells educational children's books (Gardening with Grandma, Dancing with Granddad), caregiver aids (Picture Care Phone, Talking Clock, Pill Box), and awareness merchandise. Youth engagement programs include AFA Teens and the Teen Alzheimer's Awareness Scholarship. The portfolio is primarily service-oriented with some physical products for caregiving support.

Differentiator

Problem solved

Functional benefit

Brands

• AFA Helpline: National toll-free helpline offering support from licensed social workers 7 days/week
• Virtual Helpline Assistant (Allison)
• Educating Across America Tour
• National Memory Screening Program
• The Apartment
• The Teal Room
• Light The World In Teal
• AFA Teal Room
• AFA Teens
• AFA On Campus

Products and services

• AFA Helpline National toll-free helpline (866-232-8484) staffed by licensed social workers available 7 days/week, 9am-9pm ET via phone, text, chat, and email, providing emotional support, resources, and guidance to individuals and families affected by Alzheimer's disease and related dementias.
• Virtual Helpline Assistant (Allison) Free AI-powered virtual assistant named Allison, available 24/7, that answers questions on hundreds of topics related to Alzheimer's and dementia and creates customized help tickets for users seeking further assistance.
• National Memory Screening Program Free virtual memory screening program offering daily Monday-Friday screenings via computer, smartphone, or tablet, consisting of non-invasive questions that test memory, language, thinking skills, and other cognitive functions.
• Alzheimer's & Dementia Online Academy Online learning platform at training.alzfdn.org offering on-demand courses and live webinars for healthcare professionals and family caregivers on Alzheimer's and dementia care, with many courses providing continuing education (CE) credits for social workers. Courses priced at $20-$75 with some free options available.
• AFA Teal Room (virtual) Free virtual daily therapeutic activities including creative arts therapies, musical performances, chair yoga, gardening classes, and other dementia-friendly programming designed for individuals with Alzheimer's and their caregivers.
• Teal Room Community Classes Free in-person therapeutic programs at AFA's Education and Resource Center in Manhattan (322 8th Ave, 7th floor) including creative arts therapies, musical performances, chair yoga, and gardening classes, open to the public.
• Educating Across America Tour National educational tour that visits cities across America with free caregiver conferences featuring leading experts, resources, and support for families affected by Alzheimer's disease, with the goal of visiting all 50 states.
• Gardening with Grandma: An Alzheimer's Story for Children and Their Families Children's book priced at $12.95 designed to help adults explain Alzheimer's disease to children ages 5-8, featuring 8-year-old Luke learning to connect with his grandmother who has Alzheimer's through gardening activities.
• Dancing With Granddad: An Alzheimer's Story for Children and Their Families Children's book helping adults explain Alzheimer's disease to children ages 5-8, following 7-year-old Nia learning that her Granddad has Alzheimer's and will need to move to a new home.
• Future Call Picture Care Phone Specialized phone designed for individuals with dementia, priced at $39.99, featuring big dial keypad with 10 photo frames for picture dialing, 10 two-touch or one-touch memory buttons, LED lights for incoming calls, and a red 911 emergency key, hearing aid compatible.
• Curve Talking Clock Talking clock designed for sight-impaired users featuring hourly time announcement, adjustable volume control, easy alarm setting, and a large LCD display with high contrast speak button.
• Pill Box Seven-day medication organizer with separate compartments for each day of the week, priced at $3.99, designed to help keep medications organized and safe for individuals with dementia.

Quantifiable outcome

• Search and rescue times reduced from hours or days to minutes with Project Lifesaver

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• St. Lucie County Sheriff's Office (Florida)coreStrategic or Co-development PartnerAFA awarded $6,000 grant to expand Project Lifesaver program which provides radio-transmitter safety technology to help locate individuals with dementia who wander. Grant funds additional kits including batteries, bands, and receivers.
• Port St. Lucie Police Department (Florida)coreStrategic or Co-development PartnerAFA awarded $6,000 grant to expand Project Lifesaver program providing radio-transmitter safety technology to locate individuals with dementia who wander.
• Alzheimer & Parkinson Association of Indian River County (Florida)coreStrategic or Co-development PartnerAFA awarded $6,000 grant to expand Project Lifesaver program to serve additional families with radio-transmitter safety technology.
• Clark County, NevadaminorGTM or Marketing PartnerClark County agreed to light up the iconic 'Welcome To Fabulous Las Vegas' sign in teal for Alzheimer's Awareness as part of AFA's 'Light The World In Teal' initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alzheimer's Association: The largest U.S. nonprofit focused on Alzheimer's care, support, and research. Operates a 24/7 helpline, in-person support groups, nationwide Walk to End Alzheimer's, and a major research grant program — the closest direct competitor to AFA on mission, audience, and funding sources.
• BrightFocus Foundation: National nonprofit funding research and providing public education on Alzheimer's, macular degeneration, and glaucoma. Comparable as a disease-focused nonprofit combining research grants with caregiver/patient education content.
• Family Caregiver Alliance: National nonprofit providing caregiver support, education, and policy advocacy across chronic and disabling conditions. Comparable to AFA in its caregiver-support helpline, training, and resource-library model.
• Alzheimer's Drug Discovery Foundation: A nonprofit funding drug research for Alzheimer's and related dementias. Overlaps with AFA in disease focus and donor base, though ADDF is more research-grant oriented versus AFA's caregiver-support emphasis.
• Cure Alzheimer's Fund: National nonprofit funding research with a focus on Alzheimer's disease. Comparable in disease focus and donor-funded model, though more research-grant oriented than AFA's service-and-caregiver model.
• Dementia Society of America: A national all-dementias nonprofit providing awareness, education, and grant-funded programs. Closely comparable to AFA in dementia-focused mission and service-based nonprofit model.

Broad incumbents

• AARP: Massive U.S. nonprofit serving older Americans with caregiver resources, policy advocacy, and family caregiving support. Comparable on caregiver audience and education but with vastly greater scale and a broader mandate.
• National Council on Aging: Large national nonprofit focused on older adult health, economic security, and caregiver support. Overlaps with AFA on aging-population services but operates across many conditions, not dementia-specifically.

Emerging players

• Association for Frontotemporal Degeneration: National nonprofit dedicated to frontotemporal degeneration, offering support, education, and research funding. Comparable as a dementia-focused nonprofit with a helpline, support groups, and research grants, though smaller and disease-specific.
• Lewy Body Dementia Association: A smaller national nonprofit serving individuals with Lewy body dementia and their families. Comparable in mission scope but narrower disease focus and smaller national footprint than AFA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/alzfdn
• YouTubeyoutube.com/channel/UCEOBsqYM6VD-kVwwgPOUs7g
• Facebookfacebook.com/AlzheimersFoundationofAmerica
• LinkedInlinkedin.com/company/alzheimers-foundation-of-america
• Instagraminstagram.com/alzfdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer's Foundation of America